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Minor Project:
MINOR PROJECT FOR AMITY UNIVERSITY
Student Name: Raushan kumar
Enrolment Number: A9920124001503(el)
Course: MBA
Specialization: Data Science
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DECLARATION
I Raushan Kumar, A9920124001503(el) student of Academic
Session (2024-2026) hereby declare that the minor project
report titled “(Visualizing and Analysing Global Internet
Usage Trends Over the Past Decade)” which was submitted by
me to Amity University Online, Noida, Uttar Pradesh in partial
fulfilment of requirement for the award of the degree “Master
of Business Administration”, has not previously formed the
basis for the award of any degree, diploma or other similar title
or recognition.
Prepared & submitted by: Raushan Kumar
Enrolment no: A9920124001503(el)
Specialization: Data Science
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Table of Contents:
Title of the project .................................................................................................................................................... 4
Abstract .......................................................................................................................................................................... 5
Introduction of study .............................................................................................................................................. 6
Objectives of the study ........................................................................................................................................... 7
Results & Discussions ............................................................................................................................................. 8
Data analysis & Interpretation .......................................................................................................................... 9
Research Methodology ........................................................................................................................................ 11
Background Study…………………………………………………………………………………………………………..12
Recommendations & Conclusion…………………………………………………………………………………...13
Bibliography and references………………………………………………………………………………………….14
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Title of the project:
Data Visualization
“Visualizing and Analysing Global Internet Usage Trends Over the
Past Decade" (2015-2025)
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Abstract
In the rapidly evolving digital era, internet connectivity has emerged
as a cornerstone of socio-economic development, communication,
education, and global integration. Over the last decade, internet usage
has witnessed exponential growth, reshaping societies and economies
across the globe. This project, titled “Visualizing Global Internet
Usage Trends Over the Last Decade (2014–2024)”, aims to analyze and
present key insights into the evolution of internet accessibility and
usage patterns worldwide using the power of data visualization.
The primary objective of this study is to uncover trends, disparities,
and correlations in global internet usage from 2014 to 2024. By
leveraging publicly available datasets from trusted sources such as the
World Bank, International Telecommunication Union (ITU), and Our
World in Data, the project extracts and analyzes information regarding
internet penetration rates, user demographics, technological
infrastructure, and socio-economic indicators across different countries
and regions.
The study employs a variety of modern data visualization techniques
to represent both macro and micro-level patterns. Tools such as
Tableau, Power BI, and Python libraries including matplotlib, seaborn,
and plotly are used to create interactive dashboards and visual
narratives. These visualizations include line charts to show internet
adoption trends over time, choropleth maps to illustrate geographical
disparities, heatmaps to highlight regional intensities, and bubble
charts to correlate internet usage with GDP and education levels.
Key insights reveal a marked increase in internet penetration in
developing nations, narrowing the digital divide, although notable
disparities still persist between high-income and low-income regions.
The study also explores the growing role of mobile internet, the
influence of infrastructure investments, and the impact of socio-
political factors on digital inclusion.
By transforming complex datasets into intuitive and meaningful visual
stories, this project not only enhances our understanding of global
internet dynamics but also underscores the importance of data
visualization in decision-making and policy formulation. The findings
aim to assist stakeholders—governments, NGOs, and technology
firms—in identifying gaps, prioritizing investments, and shaping
initiatives to promote equitable internet access globally.
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Introduction of the study
Over the last ten years, there has been a significant change in
worldwide internet usage, greatly impacting communication,
trade, education, and governance. This project, titled
“Visualizing and Analyzing Global Internet Usage Trends Over
the Past Decade (2015–2025)”, endeavors to analyze and depict
the evolution of internet adoption worldwide through advanced
data visualization techniques. The internet continues to
transform how we connect with others, organize the flow of
Information, and share opinions
As of early 2025, a study conducted by Data Reportal in April
2025 revealed that 5.64 billion individuals, representing 68.7%
of the global population, were utilizing the internet. This
considerable rise over prior years highlights the speed at which
the world is going digital. This significant increase from previous
years underscores the rapid digital transformation occurring
worldwide. Notably, 95.9% of these users access the internet via
mobile devices, highlighting the pivotal role of mobile
technology in global connectivity.
Despite this growth, disparities persist. While developed nations
boast high internet penetration rates, many developing regions
lag due to infrastructural, economic, and educational challenges.
For instance, as of 2025, internet penetration in the least
developed countries remains significantly lower than the global
average.
This study aims to visualize these trends and disparities using
tools like Tableau, Power BI, and Python libraries such as
matplotlib, seaborn, and plotly. By creating interactive
dashboards and visual narratives, the project will illustrate
patterns in internet usage, highlight regional differences, and
explore correlations with socio-economic indicators like GDP
and education levels.
By transforming complex datasets into intuitive visual stories,
this project not only enhances our understanding of global
internet dynamics but also underscores the importance of data
visualization in decision-making and policy formulation. The
findings aim to assist stakeholders—governments, NGOs, and
technology firms—in identifying gaps, prioritizing investments,
and shaping initiatives to promote equitable internet access
globally.
This study investigates and visualizes global internet usage
trends between 2015 and 2025, focusing on the dramatic
increase in internet adoption and the evolving digital landscape
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Objective of the study
The primary aim of this study, “Visualizing and Analyzing Global
Internet Usage Trends Over the Past Decade (2015–2025)”, is to
investigate the evolution of internet accessibility and usage patterns
worldwide, utilizing advanced data visualization techniques to uncover
significant trends and disparities. Internet users globally have grown
over the past few years and continue to rise yearly. Although nations
with larger populations typically have a greater number of internet
users, there are notable exceptions to this trend.
Specific objectives include
Trend Analysis: Examine the progression of global internet
penetration rates from 2015 to 2025, identifying key milestones
and growth patterns across different regions.
Geographical Disparities: Identify and visualize disparities in
internet usage between developed and developing nations,
highlighting regions with significant digital divides.
Correlation with Socio-Economic Indicators: Analyze the
relationship between internet usage and socio-economic factors
such as GDP per capita, education levels, and urbanization rates
to understand underlying influences on internet adoption.
Technological Infrastructure Impact: Assess the role of
technological advancements, including mobile broadband and
smartphone proliferation, in facilitating internet access,
particularly in underserved areas.
Policy and Strategic Insights: Provide actionable insights for
policymakers, NGOs, and technology firms to inform strategies
aimed at promoting equitable internet access and bridging the
digital divide.
To achieve these objectives, the study will leverage publicly available
datasets from reputable sources such as the World Bank, International
Telecommunication Union (ITU), and Our World in Data. Data
visualization tools, including Tableau, Power BI, and Python libraries
like matplotlib, seaborn, and plotly, will be employed to create
interactive dashboards and visual narratives.
By transforming complex datasets into intuitive visual stories, this
project aims to enhance understanding of global internet dynamics over
the past decade, highlighting progress made and challenges that persist.
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Results & Discussions
Over the past decade (2015–2025), global internet usage has
experienced significant growth. As of April 2025, approximately 5.64
billion individuals—equating to 68.7% of the global population—are
active internet users, marking a substantial increase from 39.9% in
2015This growth is largely attributed to the proliferation of mobile
technology. Currently, 95.9% of internet users access the internet via
mobile devices, underscoring the pivotal role of mobile connectivity in
global internet adoption.
Despite these advancements, disparities persist. Developed regions
such as North America and Europe boast internet penetration rates
exceeding 90%, while areas like Sub-Saharan Africa and South Asia
lag, with penetration rates below 50%. These disparities are influenced
by factors including infrastructure availability, economic conditions,
and educational access.
Socio-economic indicators reveal a strong correlation between internet
usage and factors such as GDP per capita and education levels.
Countries with higher GDPs and better educational systems tend to
have higher internet penetration rates, suggesting that economic
development and education are key drivers of internet adoption.
The study's visualizations, created using tools like Tableau, Power BI,
and Python libraries (matplotlib, seaborn, plotly), effectively illustrate
these trends and disparities. Line charts depict the upward trajectory of
global internet usage, choropleth maps highlight regional differences,
and bubble charts demonstrate the relationship between internet usage
and socio-economic factors.
In conclusion, while global internet usage has grown markedly over the
past decade, efforts must continue to address the digital divide.
Targeted policies and investments are essential to ensure equitable
internet access worldwide, enabling all regions to benefit from the
opportunities afforded by digital connectivity.
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Data Analysis & Interpretation
The analysis of global internet usage from 2015 to 2025 reveals a significant
upward trend in connectivity worldwide. In 2015, approximately 3.2 billion
individuals were online, representing about 43% of the global population. By
April 2025, this number had surged to 5.64 billion users, accounting for
68.7% of the world's population. This growth underscores the rapid digital
transformation over the past decade.
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Despite overall growth, disparities in internet penetration persist across
different regions. Developed areas like North America and Europe boast
penetration rates exceeding 90%, while regions such as Sub-Saharan Africa
and South Asia lag, with rates below 50%. These disparities are influenced by
factors including economic development, infrastructure availability, and
educational attainment.
Socio-economic indicators show a strong correlation between internet usage
and factors like GDP per capita and education levels. Countries with higher
economic output and better educational systems tend to have greater internet
penetration, suggesting that economic and educational advancements play a
crucial role in digital inclusion.
Data visualization tools such as Tableau, Power BI, and Python libraries
(matplotlib, seaborn, plotly) were employed to create interactive dashboards
and visual narratives. These visualizations effectively illustrate trends in
internet adoption, regional disparities, and correlations with socio-economic
factors, providing valuable insights for policymakers and stakeholders aiming
to bridge the digital divide.
In conclusion, while global internet usage has grown markedly over the past
decade, targeted efforts are necessary to address existing disparities and
promote equitable access to digital resources worldwide.
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Research Methodology
This study, titled “Visualizing and Analysing Global Internet Usage Trends
Over the Past Decade (2015–2025),” employs a systematic approach to collect,
process, and interpret data related to global internet usage. The methodology
encompasses data collection from reputable sources, data preprocessing, and
the application of advanced data visualization techniques to derive meaningful
insights.
Data Collection:
Data was sourced from publicly available and authoritative databases,
including the World Bank, International Telecommunication Union (ITU), and
Our World in Data. These sources provide comprehensive statistics on internet
penetration rates, user demographics, technological infrastructure, and socio-
economic indicators across various countries and regions. Additionally, the
Digital 2025 Global Overview Report by Data Reportable was utilized to obtain
the most recent data on internet usage patterns
Data Preprocessing:
The collected data underwent preprocessing to ensure accuracy and
consistency. This involved handling missing values, normalizing data scales,
and integrating datasets from different sources to create a unified dataset
suitable for analysis.
Data Analysis and Visualization:
The study employed various data visualization tools to analyze and present the
data effectively. Tools such as Tableau and Power BI were used to create
interactive dashboards, while Python libraries like matplotlib, seaborn, and
plotly facilitated the generation of detailed visualizations. These tools enabled
the creation of line charts to depict trends over time, choropleth maps to
illustrate geographical disparities, and scatter plots to explore correlations
between internet usage and socio-economic factors.
Interpretation:The visualizations were analysed to identify patterns, trends,
and anomalies in global internet usage. Insights were drawn regarding the
growth of internet penetration, regional disparities, and the relationship
between internet usage and socio-economic development. These findings aim
to inform policymakers, NGOs, and technology firms in their efforts to bridge
the digital divide and promote equitable internet access globally.
By systematically collecting and analysing data through advanced visualization
techniques, this study provides a comprehensive overview of global internet
usage trends over the past decade, highlighting areas of progress and
opportunities for further development.
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Background study
The period from 2015 to 2025 has witnessed a transformative surge in global
internet usage, fundamentally altering communication, commerce, education,
and governance. In 2015, approximately 43% of the global population had
internet access. By April 2025, this figure had escalated to 5.64 billion users,
representing 68.7% of the world's population. This growth underscores the
internet's evolution into an essential utility, integral to daily life worldwide.
A significant catalyst for this expansion has been the proliferation of mobile
technology. As of 2025, 70.7% of the global population uses a mobile phone,
with 95.9% of internet users accessing the web via mobile devices. This mobile-
centric trend has been particularly impactful in regions lacking extensive fixed-
line infrastructure, enabling broader internet accessibility.
Despite these advancements, disparities in internet penetration persist.
Developed regions such as North America and Europe boast penetration rates
exceeding 90%, while areas like Sub-Saharan Africa and South Asia lag, with
rates below 50%. These disparities are influenced by factors including
economic development, infrastructure availability, and educational attainment.
The United Nations' Broadband Commission has set ambitious targets to bridge
this digital divide, aiming for 75% global internet user penetration by 2025,
with specific goals for developing and least developed countries. Achieving
these targets necessitates concerted efforts in policy-making, infrastructure
development, and digital literacy initiatives.
This study, “Visualizing and Analysing Global Internet Usage Trends Over the
Past Decade (2015–2025),” seeks to dissect these developments through
comprehensive data visualization.
By leveraging publicly available datasets from reputable sources such as the
World Bank, International Telecommunication Union (ITU), and Our World in
Data, and employing advanced visualization tools like Tableau, Power BI, and
Python libraries (matplotlib, seaborn, plotly), the research aims to illuminate
patterns, disparities, and correlations in global internet usage. These insights
are intended to inform stakeholders, including policymakers, NGOs, and
technology firms, in their efforts to promote equitable internet access and
bridge the digital divide.
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Recommendations & Conclusions
The analysis of global internet usage trends from 2015 to 2025 reveals
significant growth in connectivity worldwide. As of April 2025,
approximately 5.64 billion individuals, equating to 68.7% of the global
population, are active internet users, marking a substantial increase from 43%
in 2015. This growth underscores the internet's evolution into an essential
utility, integral to daily life worldwide
Despite this progress, disparities persist. Developed regions such as North
America and Europe boast internet penetration rates exceeding 90%, while
areas like Sub-Saharan Africa and South Asia lag, with rates below 50%.
These disparities are influenced by factors including economic development,
infrastructure availability, and educational attainment.
Recommendations:
1. Infrastructure Investment: Governments and private sectors should
collaborate to enhance broadband infrastructure, particularly in
underserved regions, to facilitate equitable internet access.
2. Affordable Access: Implement policies to reduce the cost of internet
services and devices, making them more accessible to low-income
populations.
3. Digital Literacy Programs: Initiate educational programs to improve
digital skills, enabling individuals to utilize internet resources
effectively.
4. Public-Private Partnerships: Encourage collaborations between
governments, NGOs, and tech companies to develop innovative
solutions for expanding internet reach.
5. Policy Frameworks: Develop and enforce policies that promote
inclusive internet usage, ensuring that marginalized communities are
not left behind.
Conclusion:
The decade-long analysis highlights the transformative impact of the internet
on global societies. While significant strides have been made in increasing
internet accessibility, concerted efforts are required to bridge the remaining
digital divides. By implementing the above recommendations, stakeholders
can work towards achieving universal and inclusive internet connectivity,
fostering socio-economic development, and global integration.
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Bibliography & References
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Retrieved from https://datareportal.com/reports/digital-2025-global-
overview-report
2. Data Reportal. (2025). Digital Around the World. Retrieved from
https://datareportal.com/global-digital-overview
3. Our World in Data. (2025). Internet. Retrieved from
https://ourworldindata.org/internet
4. Our World in Data. (2025). Share of the population using the Internet.
Retrieved from https://ourworldindata.org/grapher/share-of-individuals-
using-the-internet
5. World Bank. (2025). Individuals using the Internet (% of population).
Retrieved from https://data.worldbank.org/indicator/IT.NET.USER.ZS
6. World Bank. (2025). World Development Indicators. Retrieved from
https://databank.worldbank.org/Internet-Penetration-over-
time/id/3bdec3cd
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Broadband Commission for Sustainable Development. Retrieved from
https://en.wikipedia.org/wiki/Broadband_Commission_for_Sustainable
_Development
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Retrieved from https://datareportal.com/reports/digital-2015-global-
digital-overview
9. DataReportal. (2015). Digital 2015: Global Digital Statshot August
2015. Retrieved from https://datareportal.com/reports/digital-2015-
global-digital-statshot-august-2015
10.Wikipedia. (2025). List of countries by number of Internet users.
Retrieved from
https://en.wikipedia.org/wiki/List_of_countries_by_number_of_Interne
t_users
