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The document provides a comprehensive overview of marketing concepts and strategies employed by the State Bank of India (SBI), the largest public sector bank in India. It covers various aspects including the importance of marketing in banking, the evolution of marketing practices, and specific strategies related to product, price, promotion, and distribution. Additionally, it includes case studies, survey results, and analyses such as SWOT and PEST, highlighting SBI's competitive advantage and challenges in the marketing landscape.

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13 views50 pages

PDFGallery

The document provides a comprehensive overview of marketing concepts and strategies employed by the State Bank of India (SBI), the largest public sector bank in India. It covers various aspects including the importance of marketing in banking, the evolution of marketing practices, and specific strategies related to product, price, promotion, and distribution. Additionally, it includes case studies, survey results, and analyses such as SWOT and PEST, highlighting SBI's competitive advantage and challenges in the marketing landscape.

Uploaded by

ayushdwivedi780
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF or read online on Scribd
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