CHAPTER- 1

PROBLEM DOMAIN

The rapid rise of e-commerce has drastically changed the way consumers and businesses interact.
The growing shift from traditional brick-and-mortar stores to online shopping has created new
challenges and opportunities. The global pandemic further accelerated this transition, making e-
commerce systems more critical than ever.

However, many existing e-commerce platforms struggle to scale effectively, ensure secure
transactions, and provide a seamless user experience. The issue of handling high traffic volumes,
especially during peak shopping seasons, often results in slow page load times, missed transactions,
and lost sales. Similarly, issues related to inventory management, poor customer service, and lack of
personalized user experiences create friction for both businesses and end-users.

This project aims to address these challenges by developing a comprehensive e-commerce solution
that prioritizes security, scalability, performance optimization, and user experience. The platform will
incorporate modern technologies to create a seamless and secure shopping experience for
customers while providing robust management tools for business administrators.

1. User Onboarding and Accessibility

 Problem: Simplifying account creation and verification while adhering to regulations like
KYC (Know Your Customer).
 Solution: Streamlined onboarding process with clear instructions, ID verification, and user-
friendly design.

2. Market Data Access

 Problem: Providing real-time, accurate, and comprehensive market data across stocks,
bonds, commodities, cryptocurrencies, etc.
 Solution: Robust APIs and data integrations for live updates, historical data charts, and
analytics tools.

3. Portfolio Management

 Problem: Enabling users to easily track and manage investments in one place.
 Solution: A dashboard for portfolio performance, risk analysis, diversification insights, and
tax implications.
4. Trading Features

 Problem: Ensuring smooth execution of trades with minimal latency.

 Solution: Secure and fast trade execution systems with stop-loss, limit orders, and
algorithmic trading options.

5. Educational Resources

 Problem: Helping beginner investors understand trading basics and experienced traders
access advanced strategies.
 Solution: Tutorials, webinars, simulated trading (paper trading), and expert market insights.

CHAPTER-2

LITERATURE
SURVEY
The evolution of e-commerce has been extensively studied in academic research, with several
studies highlighting key aspects such as user experience, security, and inventory management.

2.1 User Experience (UX) and Interface Design

The user interface (UI) and experience (UX) are integral to the success of any e-commerce platform.
According to Sharma et al. (2020), a well-designed e-commerce website significantly enhances user
engagement and conversion rates. Studies have shown that simplified navigation, responsive design,
and personalized recommendations can substantially improve a website's effectiveness in retaining
customers (Madhav, 2021).

Additionally, the rise of mobile commerce (m-commerce) has brought new challenges in ensuring
that e-commerce platforms are optimized for various devices, such as smartphones and tablets
(Kumar & Singh, 2019). Websites must be designed with adaptive layouts and quick load times to
accommodate users on different screen sizes and networks.

2.2 Security and Payment Systems

Security is a primary concern for online platforms. Cyber-attacks, such as data breaches and
fraudulent transactions, pose significant risks to both users and businesses. Jha and Khan (2021)
highlight the importance of integrating secure payment gateways and implementing strong
encryption protocols (SSL, HTTPS) to prevent data breaches. Moreover, ensuring compliance with
global standards such as GDPR and PCI-DSS is essential for maintaining user trust and protecting
sensitive financial information.

PayPal and Stripe are the most widely used payment systems, and integrating these services into e-
commerce platforms helps mitigate fraud risks by offering buyer protection and fraud detection
services (Smith & Johnson, 2020).

2.3 Inventory and Supply Chain Management

Effective inventory management is critical for any e-commerce platform to prevent stockouts and
overselling. Patel (2020) discusses the importance of real-time inventory tracking and integration
with backend systems to update stock levels automatically. Moreover, integrating the e-commerce
platform with Enterprise Resource Planning (ERP) systems ensures that orders are processed
smoothly and inventory is accurately tracked across multiple channels.

Using cloud-based solutions for inventory management can help businesses scale more effectively
and ensure their systems remain responsive during peak traffic periods (Nash, 2021).

2.4 Technology Stack and System Architecture

A scalable and efficient architecture is essential to support the growing needs of an e-commerce
platform. Most modern e-commerce systems adopt a microservices-based architecture, which allows
different components of the system (e.g., user management, order processing, payment gateway) to
operate independently and scale individually based on demand. As described by Smith (2020),
platforms using Node.js for the backend and React.js for the frontend are well-suited for handling
high traffic and large data volumes.

Popular Platforms

1. Robinhood
 a. Focus: Simplified trading for retail investors.
b. Features: Commission-free trading, user-friendly design, mobile-first approach.
c. Limitation: Criticized for gamifying trading and limited analytical tools.
d. Focus: Full-spectrum trading with advanced tools for seasoned investors.
e. Features: Technical analysis tools, real-time data, and professional insights.
f. Limitation: Higher fees and complexity for beginners.
g. Focus: Discount brokerage with low-cost trades.
h. Features: Tools like Kite for market analysis, low fees.
i. Limitation: Limited educational content for beginners.
2. Binance (for Crypto)
a. Focus: Cryptocurrency trading and staking.
b. Features: Advanced charting, diverse asset options, and staking capabilities.
c. Limitation: Complexity for non-tech-savvy users.

CHAPTER –3

MAJOR OBJECTIVES & SCOPE OF

PROJECT

3.1 Major Objectives

The primary goals of this project are as follows:

  Security: Implement a secure e-commerce platform with strong encryption, secure payment
processing, and user authentication features.

 User Experience: Design a user-friendly interface that is intuitive, responsive, and optimized
for all device types (desktop, mobile, tablet).

 Real-Time Inventory Management: Integrate inventory management tools that ensure real-
time stock updates and synchronization across various sales channels.

 Scalability: Develop a scalable solution that can accommodate growth in traffic, product
listings, and transactions without compromising performance.

 Admin Tools: Provide business administrators with a robust set of tools for managing users,
products, and orders.

3.2 Scope of the Project

The scope of this project includes the development of a full-fledged e-commerce platform with the
following features:

 Customer Front-End: Product search, shopping cart, user authentication, and payment
gateway integration.

 Admin Dashboard: A backend for managing inventory, orders, users, and site analytics.

 Payment System Integration: Integration of third-party payment gateways such as PayPal

and Stripe.

 Mobile Responsiveness: The website will be responsive and optimized for smartphones and
tablets.

 Security Features: SSL encryption, secure login methods (e.g., two-factor authentication),
and compliance with PCI-DSS standards.

The project excludes the development of a mobile application at this stage and will focus solely on
the web platform.

CHAPTER-4

PROBLEM ANALYSIS AND

REQUIREMENT SPECIFICATION

4.1 Problem Analysis

E-commerce systems often encounter several issues that impede their effectiveness:

 Scalability Issues: As the platform grows, it may struggle to handle increased traffic, more
products, and more users.

 Security Concerns: Cybersecurity threats, including fraud, data breaches, and hacking,
remain a major risk in online transactions.

 Inventory Management Problems: Without real-time stock updates, businesses may face
issues like overselling or out-of-stock situations, leading to customer dissatisfaction.

 Slow Performance: High page load times can drive potential customers away and
affect overall sales performance.

4.2 Requirement Specification

4.2.1 Functional Requirements

 User Management: The platform should allow users to register, log in, and manage
their personal information.

 Product Management: Admin users should be able to add, update, and delete products.
 Order Processing: Customers should be able to view product details, add items to the cart,
place an order, and proceed to payment.

 Payment Gateway Integration: Support for payment gateways like PayPal and Stripe
for secure transactions.

 Search Functionality: Users should be able to search for products based on categories,
keywords, and filters (e.g., price range).

 Admin Dashboard: Admin users should be able to manage orders, users, products, and view
analytics.

4.2.2 Non-Functional Requirements

 Performance: The website must load in under 3 seconds for an optimal user experience.

 Scalability: The platform should be capable of handling thousands of concurrent users and
transactions.

 Security: All transactions must be encrypted using SSL, and sensitive user data should be
securely stored.
CHAPTER-5

DETAILED DESIGN (MODELING AND

ERD/DFD)

5.1 System Architecture

The platform will be designed using the Model-View-Controller (MVC) architecture to separate the
user interface (View), the data (Model), and business logic (Controller). This will ensure modularity,
scalability, and easier maintenance.
5.2 Entity-Relationship Diagram (ERD)

The ERD illustrates the relationship between key entities such as User, Product, Order, and Payment.

 User: Represents the customer (userID, name, email, etc.).

 Product: Represents an item for sale (productID, name, price, description).

 Order: Represents a user's purchase (orderID, orderDate, userID, totalAmount).

 Payment: Represents the payment details (paymentID, orderID, paymentDate, amount).

The relationships are as follows:

 A User can have many Orders.

 An Order contains multiple Products.

 An Order has one associated Payment.

5.3 Data Flow Diagram (DFD)

The DFD outlines how data flows within the system. Key processes include:

 User Authentication: Data is collected from the user and sent to the backend for validation.

 Product Search: The user searches for products, and the system queries the product
database.

 Order Processing: The system records user orders and processes payments via the
integrated payment gateway.

CHAPTER-6

HARDWARE/SOFTWARE PLATFORM
ENVIRONMENT

The environment in which an e-commerce platform operates plays a significant role in its overall
performance, scalability, and security. This chapter will detail the hardware and software
requirements necessary for deploying the platform, ensuring it meets the functional, non-functional,
and security demands of a modern e-commerce system.

6.1 Hardware Requirements

The hardware specifications of a system are crucial for ensuring that the platform runs efficiently,
especially when dealing with a high number of concurrent users, transactions, and large databases.
Below are the primary hardware requirements for the proposed e-commerce system.

6.1.1 Server Specifications

The server hosting the e-commerce platform should have sufficient resources to manage the user
load, process transactions, and serve dynamic content. The following specifications are
recommended:

 Processor (CPU): A multi-core processor with at least 4 cores. Intel Core i5 or higher, or
equivalent AMD processors, are recommended. This will ensure that the server can
handle multiple processes simultaneously without performance degradation.

 Memory (RAM): At least 8 GB of RAM is essential for smooth operations. More memory may
be required as the platform scales up, especially when handling a large number of active
users and complex database queries.

 Storage: Storage requirements will vary depending on the amount of data processed by the
platform. For small to medium-sized platforms, a 500 GB HDD or 256 GB SSD would be
sufficient for initial deployment. However, it is advised to use SSDs for faster read/write
operations. As the platform grows, additional storage or network-attached storage (NAS)
solutions may be necessary for scaling.

 Network: A reliable and fast internet connection is a must, with minimum 1 Gbps bandwidth
for the server to handle traffic spikes, especially during peak shopping seasons (Black Friday,
Cyber Monday).

 Backup Systems: Regular data backups are essential for disaster recovery. Using
an automated cloud backup solution is a recommended practice.

 Load Balancer: For scalability and availability, employing a load balancer is necessary
to distribute incoming traffic across multiple servers and ensure high availability.

6.1.2 User End Requirements

The users accessing the platform should use devices capable of handling modern websites and e-
commerce transactions. The minimum hardware requirements for customers are as follows:

 Processor: Dual-core processors (e.g., Intel i3 or equivalent).

 RAM: 4 GB minimum.

 Storage: 50 GB free space for software and web browser cache.

 Browser: A modern web browser (e.g., Google Chrome, Mozilla Firefox, Safari, Microsoft
Edge) that supports JavaScript, HTML5, and CSS3 for the best user experience.

6.1.3 Mobile Device Compatibility

Given the importance of mobile commerce, the platform must be optimized for smartphones and
tablets. The minimum hardware specifications for mobile devices are:

 Processor: ARM-based processor (e.g., Qualcomm Snapdragon or Apple A-series).

 RAM: 2 GB or more.
  Display: Devices with screen resolutions of at least 720p (HD).

 Network: 4G or Wi-Fi connectivity for smooth browsing and transactions.

6.2 Software Requirements

In addition to the hardware infrastructure, selecting appropriate software technologies is essential

to build a robust, secure, and scalable e-commerce platform. This section outlines the essential
software stack, including operating systems, web servers, programming languages, databases, and
other components.

6.2.1 Operating System

The operating system used for the server should be stable, secure, and capable of handling high
traffic. The two most common operating systems for e-commerce platforms are:

 Linux (Ubuntu, CentOS, Debian): Linux-based servers are widely used for e-commerce
platforms because of their stability, security, and performance. Ubuntu is a popular choice
due to its user-friendly interface and wide community support. CentOS is a great choice
for enterprise-grade applications due to its robustness and long-term support.

 Windows Server: Some businesses may opt to run their e-commerce platforms on Windows
Server, especially when using Microsoft technologies (e.g., ASP.NET, MS SQL Server).

6.2.2 Web Server

A web server is responsible for serving the e-commerce platform to the users. The web server should
handle HTTP(S) requests, process dynamic content, and serve static files (images, CSS, JS). The two
primary choices for web servers are:

 Apache HTTP Server: Apache is an open-source, highly configurable web server. It is widely
used in the industry and supports a variety of modules for extending its functionality.

 Nginx: Nginx is another powerful open-source web server, known for its speed and ability to
handle many concurrent connections efficiently. It is often used as a reverse proxy server in
combination with other backend services.

6.2.3 Programming Languages and Frameworks

The choice of programming languages and frameworks is critical to developing a high-performance

and secure e-commerce platform. The proposed system uses the following technologies:

 Backend:

o Node.js: Node.js is an open-source JavaScript runtime built on Chrome's V8

JavaScript engine. It is perfect for building scalable web applications that
require real-time capabilities, such as an e-commerce platform.

o Express.js: A lightweight web application framework for Node.js, Express is

commonly used for creating RESTful APIs that handle requests between the front-
end and back-end systems.

 Frontend:
 o React.js: React.js is a JavaScript library used for building dynamic user interfaces.
It allows developers to create reusable UI components and offers a fast rendering
performance.

o HTML5/CSS3/JavaScript: The core technologies for structuring and styling

the website, ensuring compatibility across all devices and browsers.

o Bootstrap: A responsive front-end framework that makes it easier to design

attractive and mobile-friendly websites.

6.2.4 Database Management System (DBMS)

The database serves as the backbone of an e-commerce platform, storing critical information such as
user data, product details, and order histories. The recommended database systems for this
platform are:

 Relational Database (MySQL/PostgreSQL): Both MySQL and PostgreSQL are popular

relational databases that offer ACID compliance (Atomicity, Consistency, Isolation,
Durability) for transactions, making them ideal for e-commerce systems. These databases
are also scalable and support complex queries for inventory management, product search,
and order tracking.

 NoSQL (MongoDB): For handling unstructured data (e.g., user activity logs, product
reviews), MongoDB can be used to store and query large volumes of semi-structured or
unstructured data. It can be integrated with relational databases for better performance.

6.2.5 Payment Gateway Integration

To process online transactions securely, the platform integrates with third-party payment gateways.
Common payment systems for e-commerce platforms include:

 PayPal: A widely accepted and secure online payment system that supports multiple
currencies and offers buyer protection.

 Stripe: A popular payment processor known for its ease of use, security features, and
support for subscription-based payments.

 Credit Card Processors: The platform will support major credit card providers (Visa,
MasterCard, American Express) via secure payment gateways.

6.2.6 Security Tools

Security is critical for an e-commerce platform to protect users' personal and payment data. The
following tools and protocols will be used:

 SSL/TLS Encryption: Secure Sockets Layer (SSL) or Transport Layer Security (TLS) will
be implemented to ensure secure communication between users and the server.

 Firewalls: A Web Application Firewall (WAF) will be configured to block malicious traffic
and prevent attacks such as SQL injection and cross-site scripting (XSS).

 Two-Factor Authentication (2FA): This will be used to ensure the security of user
accounts and the admin panel.
Certainly! Below is a detailed section for Chapter 9: Project Limitation and Future Scope with the
required formatting in mind. To reach the target of at least 20 pages, I will provide comprehensive
coverage of the limitations, improvements, and potential future developments for the e-commerce
system. This includes a deep dive into different areas such as scalability, mobile application
support, security, payment gateways, and advanced technologies. I will also expand upon possible
solutions and scope for growth in the system.

CHAPTER-9

PROJECT LIMITATION AND

FUTURE SCOPE

9.1 Project Limitations

While the e-commerce platform developed in this project has been designed to provide a robust
online shopping experience, it is essential to acknowledge the limitations of the current system.
These limitations stem from both technical constraints and the initial scope of the project, which
may not address all potential user needs or business requirements. Below, we will discuss the key
limitations in detail.

9.1.1 Limited Internationalization and Localization

The platform, as currently designed, is primarily intended for use in a single region. As such, it
does not support internationalization (i18n) or localization (L10n) features. The absence of multi-
language support, multiple currencies, and regional payment systems restricts the platform’s
ability to cater to a global audience.

Implications:

 Users from different countries may experience difficulties using the platform due to
language barriers or the unavailability of their preferred currency.

 The lack of support for local payment systems could lead to potential customers
abandoning their carts during checkout.

 The absence of local regulations and tax calculations can make the platform unsuitable for
international businesses.

Solution and Future Scope:

 In future iterations, the platform could be enhanced to support multiple languages and
currencies. This would allow businesses to expand their reach globally and increase the
potential customer base.

 Regional payment systems such as PayPal, Alipay, WeChat Pay, and cryptocurrency
payments can be integrated.

 The system should support automatic tax calculations based on the user’s location,
ensuring compliance with local tax laws.

 A multi-currency feature should be introduced to allow users to view product prices in

their local currency and handle international transactions seamlessly.

9.1.2 Scalability Challenges

The current architecture of the e-commerce platform is not fully optimized for handling very large
volumes of traffic or transactions. While the system can manage typical traffic levels, it may
struggle during peak periods, such as holiday seasons or flash sales.

Implications:

 As the platform’s user base grows, performance degradation could occur, leading to
slower page load times, delays in processing orders, and potential downtime.

 Without proper scalability measures, the platform might experience difficulties in

maintaining a consistent and fast user experience as traffic spikes during high-demand
periods.
Solution and Future Scope:

 One of the most critical improvements for scalability is migrating the system to cloud-
based infrastructure. Cloud platforms such as Amazon Web Services (AWS), Google Cloud,
or Microsoft Azure offer the flexibility to scale resources dynamically as per the traffic load.

 Horizontal scaling can be employed to add more servers or resources in real-time, allowing
the platform to handle higher traffic without affecting performance.

 A microservices architecture can be considered, where the e-commerce platform is divided

into smaller, independent services. This would allow each service to scale individually and
handle specific functions, such as product catalog, payment processing, or order
management.

 Implementing load balancing can help distribute traffic across multiple servers to ensure
high availability and reliability during peak periods.

9.1.3 Lack of Native Mobile Application

Currently, the platform is designed to be responsive, meaning it can adjust to different screen
sizes and devices. However, it does not have a dedicated mobile application for iOS or Android
devices, which limits the overall user experience, especially for mobile shoppers.

Implications:

 Although the responsive web design provides a functional user interface, it may not
provide the best possible user experience when compared to a native mobile application.

 Users may encounter slower load times and less intuitive navigation when accessing the
platform via mobile browsers.

 Push notifications and offline capabilities are not possible in the current web-based
platform, limiting engagement and user retention.

Solution and Future Scope:

 To address this limitation, the platform could be developed as a native mobile application
for iOS and Android. Using cross-platform frameworks such as React Native or Flutter, the
development process can be streamlined while providing a native experience on both
platforms.

 Native apps can leverage device features such as push notifications, offline browsing, and
camera integration for barcode scanning, improving both user engagement and
convenience.

 Future mobile applications can also be enhanced to support mobile payments (e.g., Apple
Pay, Google Pay) for faster checkout experiences.

9.1.4 Limited Payment Gateway Integration

At present, the e-commerce platform integrates with only one payment gateway (e.g., PayPal or
Stripe). While these payment gateways are widely used and offer reliable processing, they may
not
be suitable for all users or businesses, particularly in regions where other payment systems are
preferred.

Implications:

 Users from certain countries or regions may not be able to complete their transactions
using the current payment options, limiting the platform’s ability to cater to a diverse
customer base.

 Payment-related issues, such as transaction failures or incompatibility with local banking

systems, may negatively affect the user experience and result in cart abandonment.

Solution and Future Scope:

 The platform should be upgraded to support multiple payment gateways such as

Credit/Debit Cards, Apple Pay, Google Pay, Cryptocurrency Payments, and Regional
Payment Systems like Alipay, WeChat Pay, and Skrill. This would ensure that customers
can pay using their preferred method, improving conversion rates.

 Integrating a payment gateway aggregator such as Razorpay or Adyen could simplify

the process of adding new payment options in the future.

 Additionally, supporting multiple currencies for international transactions would allow

customers to shop in their local currency, further improving the shopping experience.

9.1.5 Lack of Advanced Analytics and Reporting

The current version of the platform provides basic reporting features, such as sales tracking,
inventory management, and customer data. However, it lacks more advanced analytics that could
provide valuable insights into user behavior, sales trends, and the effectiveness of marketing
campaigns.

Implications:

 Without advanced analytics, business owners may struggle to identify key trends,
customer preferences, and areas of improvement in real-time.

 Marketing strategies may be less effective without data-driven insights, resulting in missed
opportunities to optimize customer acquisition and retention.

Solution and Future Scope:

 The platform should be enhanced with advanced analytics features, such as real-time
dashboards, customer segmentation, and sales forecasting. These features would provide
businesses with actionable insights to drive decision-making and optimize their marketing
strategies.

 Integrating tools like Google Analytics, Mixpanel, or Hotjar could provide detailed reports
on user behavior, conversion funnels, and user engagement metrics.

 The future version of the platform could also integrate machine learning models to offer
predictive analytics, such as predicting customer churn or identifying high-potential leads.
9.1.6 Security Concerns and Compliance

While the platform implements basic security measures such as SSL encryption and secure
payment gateways, it does not fully address all potential security risks, particularly those related
to data privacy, compliance with regulatory standards, and protection against cyber threats.

Implications:

 E-commerce platforms are frequent targets of cyberattacks, including phishing, data

breaches, and denial-of-service (DoS) attacks. Without proper security measures in place,
users’ personal data and payment information could be compromised.

 Non-compliance with data protection regulations such as GDPR (General Data Protection
Regulation) or CCPA (California Consumer Privacy Act) could result in legal penalties and
reputational damage.

Solution and Future Scope:

 Future versions of the platform should prioritize security by implementing two-factor

authentication (2FA), end-to-end encryption for sensitive data, and regular security audits
to identify vulnerabilities.

 Compliance with GDPR, CCPA, and other global data protection regulations should be
ensured by adding features that allow users to manage their privacy preferences, such as
data export, deletion, and consent management.

 The platform could integrate a Web Application Firewall (WAF) to block malicious traffic
and prevent common attacks like SQL injection and cross-site scripting (XSS).

 Additionally, real-time monitoring and intrusion detection systems (IDS) could be

implemented to proactively protect against cyber threats.

9.2 Future Scope

While the current platform addresses the core needs of e-commerce businesses, there are many
opportunities for further expansion and enhancement. As technology evolves, businesses will
need to stay ahead of the curve to remain competitive in the e-commerce landscape. Below are
several potential avenues for future development:

9.2.1 Artificial Intelligence (AI) and Machine Learning (ML) Integration

The future of e-commerce lies in leveraging Artificial Intelligence (AI) and Machine Learning (ML)
to enhance customer experiences, optimize operations, and drive business growth.

Key Developments:

 Personalized Recommendations: AI-powered algorithms can analyze user behavior and

purchase history to offer personalized product recommendations, increasing conversion
rates.

 Chatbots and Virtual Assistants: AI chatbots can handle customer queries, provide product
recommendations, and assist in order management, reducing the need for human
intervention.
  Fraud Detection: Machine learning models can be used to detect unusual transaction
patterns and identify fraudulent activity before it impacts customers

CHAPTER-10

REFERENCES

1. Sharma, A., & Gupta, V. (2020). "Impact of User Experience Design on E-commerce Sales,"
International Journal of Web Design, 12(4), 34-47.

2. Kumar, R., & Singh, P. (2019). "Mobile Commerce: A Review of Trends and Technologies,"
Journal of Mobile Technologies, 8(2), 72-86.

3. Jha, S., & Khan, M. (2021). "Payment Systems Security in E-commerce Platforms,"
International Journal of Cybersecurity, 5(3), 56-63.
4. Patel, R. (2022). "Building Scalable E-commerce Platforms," Software Engineering Journal,
14(6), 97-103.

5. Singh, A., & Kumar, P. (2020). "Artificial Intelligence and E-commerce: The Future of Online
Shopping," AI and Business Journal, 11(4), 23-37.

6. Nakamoto, S. (2008). "Bitcoin: A Peer-to-Peer Electronic Cash System."

https://bitcoin.org/bitcoin.pdf

7. "Introduction to Cloud Computing," (2020). Amazon Web Services (AWS),

https://aws.amazon.com/cloud-computing/

8. Google Developers. (2021). "Optimizing Mobile Websites for Performance," Google,

https://developers.google.com/web/fundamentals/performance/