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State of Brand Consistency Infographic

The 2021 report on brand consistency reveals that over 60% of brands recognize its importance for lead generation and customer communication, with consistent branding potentially increasing revenue by 10-20%. However, 77% of companies struggle with off-brand content, and 85% are producing more content than the previous year, leading to significant challenges for creative teams. The report emphasizes the need for organizations to empower their teams to maintain brand consistency amidst growing content demands.

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374 views1 page

State of Brand Consistency Infographic

The 2021 report on brand consistency reveals that over 60% of brands recognize its importance for lead generation and customer communication, with consistent branding potentially increasing revenue by 10-20%. However, 77% of companies struggle with off-brand content, and 85% are producing more content than the previous year, leading to significant challenges for creative teams. The report emphasizes the need for organizations to empower their teams to maintain brand consistency amidst growing content demands.

Uploaded by

lallalla
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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20 21

The state of
brand consistency
Following the spirit and publication of our 2016 & 2019 report, the recently updated
State of brand consistency ? 2021 features a collection of responses from over
450 constituents to aid readers in ascertaining the impact of brand consistency.

IMPACT If the brand was consistent,


revenue would increase by:
Brand consistency significantly
increases revenue. $$
$
10 -20 %
Over 60% of brands believe maintaining a
strong, consistent brand is important when
generating leads and communicating
with existing customers.

60% INFLUENCE
40% Brand consistency is an integral
aspect of building relationships
20% with current and future
customers.

Generating leads
Communicating with existing customers

CURRENT EFFECTIVENESS

Most brands struggle to


maintain brand consistency.

77%
of companies deal with
off-brand content.

GROWING PAINS
Creative teams will continue to
receive a barrage of content
85% requests while a majority of
teams deal with content
of organizations are backlogs.
creating more content
than the year prior.

*Please note: all statistics were gleaned from the Lucidpress brand consistency report.

Read the full report!


Empower your team to create
content? and stay on-brand.
DOWNLOAD THE EBOOK www.lucidpress.com

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