CHAPTER II: COMMUNICATION IN THE DIGITAL AGE
LESSON II: COMMUNICATION AIDS AND STRATEGIES USING TOOLS OF
TECHNOLOGY
Module Outcome This module aims to explain how technology helps
people to communicate in different places. It also
emphasizes how to interpret and analyze multimodal text
using the modes of communication. It also explains how to
make a proper and good presentation.
Teaching Delivery: Outcomes – based Learning/ Self – paced
Module Outcomes At the end of the lesson, you should be able to:
1. Distinguish the modes of communication
2. Identify different types online communication tools.
3. Critically analyze and evaluate multimodal texts to
determine factuality of a certain piece of information.
4. Compare and contrast the effects of using traditional
media and computer technology
ACTIVATE
ACTIVITY NO. 1
Think of a communication tool that is useful in everyday life. How this tool helps
people to have an effective communication. Write down its advantage and disadvantage.
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ACQUIRE
We now live in a world where communicating to different kinds of people from
different places has become possible in just a click button. Technology, specifically your
access to the internet, has allowed you to connect to individuals or groups who are miles
away from you. Such power in your hands also entails great responsibility. You are
responsible in understanding and learning more about the cultural differences between and
among cultures in order for you to communicate effectively to anyone regardless of his or
her culture or social background.
Technology has taken over the world in these past decades. Its rapid development
has made a huge impact on each aspect of life — and, yes, communication. But how huge
is its impact...in communication?
Using Traditional Visual and Audio Media
Overhead Transparencies - Transparencies are clear acetate pages displayed by an
overhead projector during a speech.
Flip Chart- a large pad paper that rest on an easel allowing the speaker to record.
White board/chalk board- these materials can also help you achieve the same
outcome.
Document Camera- is a projector device.
Video- showing a video clip can elicit an emotional response from the audience.
Handouts- are sheet of paper containing relevant information that some speakers use
in conjunction with other presentation media.
Sound recordings- sounds, like visual images can stimulate mental images triggering
the imagination and setting mood.
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Using Computer Technology
Digital Slides - a presentation software commonly using PowerPoint. It allows computer
users to display information in multimedia presentation.
Real- Time Web Access - use to demonstrate how to do something special on the web
such as researching an ideas.
What Are Communication Strategies?
Communication is the exchange of information between a sender and a receiver. It
used to be that you only had to worry about the way you communicated face-to-face or on
paper. Technology has changed this completely. It is important for people to take into
account every aspect of how they are relaying information. This is where communication
strategies come into play. Communication strategies are the blueprints for how this
information will be exchanged.
Types of Communication Strategies
Communication strategies can be verbal, nonverbal, or visual. Integrating all the
strategies together will allow you to see the most success. This allows a business to meet
employee needs and increase workplace knowledge.
Verbal communication strategies can be broken down into the two categories of
written and oral communication. Written strategies consist of avenues such as e-mail,
text, and chat. Examples that fall into the oral category are phone calls, video chats, and
face-to-face conversation.
Nonverbal communication strategies consist of mostly visual cues, such as body
language, facial expressions, physical distance between communicators, or the tone of
your voice. These cues are typically not intended. However, it is important to realize the
message you are sending. Otherwise, you may be saying one thing, yet the receiver is
hearing another.
Visual communication strategies can be seen through signs, web pages, and
illustrations. These strategies are used in the workplace to draw attention and provide
documentation. Human resources is required to post certain visuals throughout the
workplace to comply with safety laws.
Strategies Using Tools of Technology:
Keep it simple
Emphasize your key ideas
Show what you can't say
Use close up shots and other images
Keep the number of images you present manageable
Combine variety with coherence
Use large lettering
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PowerPoint Presentation Tips:
1. Go for creativity- create your own design, try different combination and let your
creativity flow.
2. Colors are nice - flat colors are beautiful and contrast is your friend.
3. Use good fonts - Comic Sans and Georgia will do.
4. Text is evil- use the 10-20-30 rule, too many text will catch the attention of the audience
from you.
5. Images say more than a thousand words- make the images more powerful.
6. Big is beautiful- think big, think bold.
7. Info graphics are amazing- use simple info graphics.
8. Get inspired- remember your ultimate goal.
Tips in using Presentation Media:
Practice with your Media.
Consider your room and audience.
Speak to your audience not your media.
Always Remember this:
10 - 20 - 30 - 10 Slides, 20 Minutes, 30
Font Size
1 - 6 - 6 - 1 Main Idea, 6 Bullets point, 6
Words per Bullet.
7 - 7 - 7 Lines , 7 Words
9Ps - Prior Proper Preparation Prevents
Poor Performance of the Person Putting
on the Presentation.
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APPLY
Your generation has always been labeled as the “digital natives” – individuals who were
born and raised in a world of gadgets, computers and the internet. Now, you will be tested if
you are truly a digital native. Below is a list of technological tools that can be used in
communication. For each listed, provide a sample for each online communication tool and
its benefits and disadvantages as a communication tool.
ONLINE
SAMPLE BENEFITS IN
COMMUNICATION DISADVANTAGES
SITE/APP/SOFTWARE COMMUNICATION
TOOL
VIDEO e.g. Google Hangout
CONFERENCING
CHATS
FORUMS
VOICE OVER APP
EMAIL
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ASSESS
Your tasked is to find one viral post about a social issue that concerns everyone regardless
of social background (e. g. data privacy). Complete the organizer below by following the
instruction. Make sure to put your reference using a APA format.
Describe the social issue discussed in the viral post.
If you are to post a comment of your In the post, find two or three comments
personal stand on the issue, what would of non – Filipinos. Write their comments
it be? Write a brief paragraph her. here about the issue.
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