Google Analytics 4

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What can you do with audience triggers?

Create new events based on an audience rule being satisfied

Create new events based on existing event parameters

Create new audiences based on specific events that are triggered

Create new audiences based on predictive metrics

You've created a Google Analytics 4 property for your website and mobile app. As users engage with your
website and app, how does Google Analytics measure and report distinct user interactions?

As views

As events

As hits

As sessions
To get insights into the organic search queries that are leading users to your website, you can connectAnalytics
with which platform?

Search Ads 360

Search Console

Google Optimize

Google Ads
If you wanted to analyze user journeys across a website and an app, and see how new users were arriving at
both, which of these techniques should you use for insights?

Google Analytics 4 properties

Universal Analytics properties

Google Optimize

Google Marketing Platform

If you want to analyze events and users across your business's website, as well as its separate apps foriOS and
Android — how should you set up your account?

One property with a web data stream for your website and one property with two app data streams, one for iOS and the other for
Android

One property with one web data stream for your website and one app data stream for your app

One property with a web data stream for your website and one property with an app data stream for your app

One property with one web data stream for your website and two app data streams, one for iOS and the other for Android
You want to know what pages new users open most often after opening your home page, so you create anew
path exploration in Explore that you plan to share with a co-worker. Who can see this new path exploration, by
default?

Anyone in your property can access it in read-only mode.

Only you can see it, but you can share it with the other users of the property for them to make edits.

Only you can see it, but you can share it with the other users of the property in read-only mode.

Anyone in your property can access it and make edits.

If your goal was to connect individual customers' behavior across different interactions on different platforms
and devices, which Analytics feature allows you to do that by associating your own identifierswith individual
customers?

Predictive audiences

Audience triggers

User-ID

Device-ID
What data does the Realtime report show?

Events that took place within the last 8 hours

Events that took place within the last 12 hours

Events that took place within the last 30 minutes

Events that took place within the last 60 minutes

Where in Google Analytics Reports can you find insights into where users are coming from (e.g., search engine
results) before visiting your website?

Acquisition

Monetization

Demographics

Engagement
Which Google Analytics feature uses machine learning to measure conversions that aren't directlyobservable?

Conversion events

Conversion paths

Conversion window

Conversion modeling
You've started a new Google Ads account and would like to link it to your Google Analytics property so that
you can see detailed marketing campaign data. Where in your Google Analytics 4 property can youmanage
product links like this one with Google Ads?

Configure

Admin

Explore

Advertising
Which of these describes how conversion events from Google Analytics can be used in Google Ads when they are
linked together?

Google Ads can use these conversions to optimize your bids for ad placements

Google Ads can use these conversions to generate new keyword ideas

Google Ads can use these conversions to see industry benchmarking data

Google Ads can use these conversions to adjust and optimize your ad copy
If you have a mobile app, what can you use to collect and send data from the app to your Google Analytics4
property?

Google Ads

Firebase SDK

Website tag

Google Marketing Platform

Which section of Google Analytics contains readymade cards that answer common questions about howyour
users are interacting with your app or website?

Reports

Explore

Admin

Configure
What do you need to implement first in order to start gathering insights for your website to be reported via
Google Analytics?

Analytics SDK

Analytics tag

Google Ads

Firebase SDK
You work for an online baseball card reseller and store data about each of your sales items offline. Whichof
these features would let you upload a CSV file that contains item data to join with Analytics data?

HTTP request

Measurement Protocol

Data import

Modify event
You want to know how various ads you've placed work together on the path to conversions. Where in your
Google Analytics 4 property can you find the "Conversion paths" report?

Configure

Reports

Explore

Advertising
One of these attribution models relies on machine learning algorithms to assign credit for a conversion
across various touchpoints. Which is it?

Time decay

First click

Data-driven

Last click
You want to run queries and combine some of your offline data with Analytics data. To do so, you want toexport
your Google Analytics data to BigQuery. What Analytics properties are able to export data to BigQuery?

Standard or Analytics 360 properties using GA4

Only Analytics 360 properties in GA4 or Universal Analytics

Only Standard properties in GA4 or Universal Analytics

Standard or Analytics 360 properties using Universal Analytics

What's a key difference between Google Analytics 4 properties and Universal Analytics properties?

Google Analytics 4 properties use "dimensions" as the foundation for data collection and reporting, while Universal Analytics uses
"events" as the foundation for data collection and reporting.

Google Analytics 4 properties use "events" as the foundation for data collection and reporting, while Universal Analytics uses
"sessions" as the foundation for data collection and reporting.

Google Analytics 4 properties use "sessions" as the foundation for data collection and reporting, while Universal Analytics uses
"dimensions" as the foundation for data collection and reporting.

Google Analytics 4 properties use "sessions" as the foundation for data collection and reporting, while Universal Analytics uses "events"
as the foundation for data collection and reporting.
You manage a blog that has a few contributing authors. What could you use to report the name of theauthor on
each article page?

Custom dimension

Custom table

Custom user parameter

Custom metric
If you were in your Google Analytics property's Explore section and wanted to customize metrics and
dimensions, in a table format, which of these exploration techniques would you use?

Free form

Cohort explorations

Segment overlap

Funnel exploration
You manage a company that installs swimming pools. You post a new how-to-video on your website about
proper pool maintenance. Google Analytics has a lot of data about user interactions with this video.Which of
these choices is a "user property" collected by Google Analytics?

The language preference of users watching the video on your site

How many users opened the page containing the video on your site

How many users watched the video on your site

Name of the video users can watch on your site

You're using last-click attribution, but would like to see how first-click attribution would value channelsand
campaigns. Which report can you use to find this insight?

Conversion paths

Funnel exploration

Model comparison

Segment overlap
You generate a report to show how many users are coming from various device types, like computers and
mobile phones, over the past 30 days. In this report, which of these is a "metric" in Google Analytics?

How many users were on mobile phones

The date range setting for the last 30 days

Where users came from before reaching your site

The device types, desktops and mobile phones

If you wanted to filter data and create a new data set for a specific use case or audience, which Analytics 360
feature would you use?

Roll-up properties

Subproperties

Data streams

Organizations
Whenever a website visitor views any page on your site, they trigger the page_view event. What if you
wanted to define a new event to trigger when visitors land on a particular page (e.g., the homepage)? Once
you've navigated to Events in the Google Analytics interface, which option would you choose to make this
happen?

Import event

Mark event as conversion

Create event

Modify event
Connecting which platform to Analytics allows you to direct experiments toward specific audiences totest
variants of your web pages?

Search Console

Modify event

Google Optimize

Firebase
The data you collect on your point-of-sale system could complement data that your website and appsends to
Google Analytics. Which feature allows for the collection and sending of events directly to Google Analytics
servers?

Data import

Measurement Protocol

HTTP request

Modify event
Which data collection feature allows you to control the amount of time user-level and event-level data isstored by
Google Analytics?

Consent Mode

Data retention period

IP address settings

Disable data collection

Which of these definitions describe a data stream as it relates to Google Analytics?

A data stream lives within an account and is the container for the data you collect from your apps and sites

A data stream lives within Explore and, once defined, can be added to any exploration

A data stream lives within a property and is a source of data from your app or website

A data stream lives within Reports and lets you segment and compare your data
Because you've set up your web data stream, your website is already feeding data to your Google Analytics
property. You notice that enhanced measurement is enabled for the web data stream. Whathappens when this
setting is enabled?

Events from your mobile app can be combined with your existing website data

Conversion reporting for the web data stream uses machine learning to distributes credit across channels

Events can be associated with signed-in users to enable cross-device reporting

Additional events are collected from your website without you needing to change your website's code
If you wanted a custom dimension that reports membership status for a customer rewards program,which of
these scopes would be set?

Session

Product

User

Event
Which of these structures represents a Google Analytics account's hierarchy?

Data stream > Account > Property

Account > Property > Data stream

Property > Data stream > Account

Property > Account > Data stream

If you've enabled Ads Personalization for your property but want to exclude specific events, whathappens to
the data for those events?

That data will only be used for audiences in Google Ads

That data will only be used for measurement purposes

That data will only be available in the Reports and Explore sections

That data will only be available in the Advertising section

One of these features, when enabled, associates event data collected from users on their app or website with
the Google accounts of users who are signed in and have agreed to share this information. Which isit?

Google signals

Google Ads

User-ID

Google Search Console

When Google Ads is linked to Google Analytics, how can it leverage audiences from Google Analytics?

Audiences in Google Ads can be used to see industry benchmarking data

Audiences in Google Ads can be used to adjust geotargeting of ad campaigns

Audiences in Google Ads can be contacted for customer research

Audiences in Google Ads can be used to target ad campaigns

Which of these exploration techniques helps you visualize the steps your users take toward a key task or
conversion and see how well they are succeeding or failing at each step?

Cohort explorations

Segment overlap

Funnel exploration

Free form
You just added a feature to your website allowing users to sign up for a newsletter. Now, you want to marknew
sign-up events as conversions and create an audience for people who signed up. What part of your Google
Analytics 4 property helps you manage events, conversions, and audiences?

Explore

Advertising

Configure

Admin
You're using Google Analytics for your website. In which situation could you use the Engagementoverview
report?

You'd like insight into your users' interests they've express through their online browsing and purchase activities.

You're interested in seeing which pages on your site are getting the most traffic.

You're interested in monitoring user activity as it is happening on your site.

You're interested in seeing where users are coming from before landing on your website.
When a user watches a video, this triggers an event on your website. Which of these is an eventparameter?

Name of a video watched on your site

How many users opened the page containing a video on your site

The devices users are on when watching a video on your site

How many users viewed a video on your site

Which section would you open in your Google Analytics property in order to find advanced techniquesthat
can help you uncover deeper insights about your customers' engagement?

Explore

Advertising

Configure

Reports
Once you've deleted a property from your Google Analytics account, how many days does it take for the
property to be permanently deleted?

60

35

14

7
Your team manages a retail website that customers arrive at from a variety of places including social media,
ads, and search engines. Which of these dimensions would you look at to determine whether yourwebsite traffic
was coming from "organic search," "referral," or other areas?

Event name

Default channel grouping

Google Ads campaign

Page title
You generate a report to show how many users are coming from various device types, like desktops andmobile
phones, over the past 30 days. In this report, what is device type?

A user

A metric

A dimension

An event
If you wanted to create a new data set with a wide view of your business across brands, products, or regions by
combining data from multiple-source properties, which Analytics 360 feature would you use?

Organizations

Roll-up properties

Data streams

Subproperties
You want to create new audiences for your eCommerce site by segmenting users according to parameters
that make sense for your business, like those who've made a purchase. Which of theseapproaches would
provide you with a predictive audience?

You create an audience of users who added items to their purchase wishlist

You create an audience of users who made a purchase in the last 30 days

You create an audience of users who started checking out but didn't complete the purchase

You create an audience of users who are likely to purchase in the next seven days
One of these attribution models distributes the credit for a conversion equally across all the channels acustomer
clicked or engaged with before converting. Which is it?

Linear

Position-based

Time decay

Data-driven
You manage a website and consider certain events as especially valuable — like when users sign up for your
newsletter or make a purchase. If you want to designate these events as important and assign thema value, how
should you label these events in your Google Analytics 4 property?

Recommended events

Conversion events

Custom events

Goals
After you've exported Google Analytics data to BigQuery, what can you do with your data?

You can use SQL to query your data to answer questions and gain insights into your products, users, and channels

You can use audiences to target website experiments and test variants of your web pages

You can use conversions for ad campaign bidding, and audiences to target ad campaigns

You can access app-specific reports such as crash data, notification effectiveness, and deep-link performance
You're setting up your web data stream so that your website is feeding your Google Analytics propertywith
data. While setting up this web data stream, what happens when you leave the enhanced measurement setting
enabled?

Events can be associated with signed-in users to enable cross-device reporting

Additional events are collected from your website without you needing to change your website's code

Events from your mobile app can be combined with your existing website data

Conversion reporting for the web data stream uses machine learning to distributes credit across channels
Which events are accounted for in the Realtime report?

Events that took place within the last 8 hours

Events that took place within the last 30 minutes

Events that took place within the last 60 minutes

Events that took place within the last 12 hours

Which features lets you set the amount of time that event-level and user-level data is stored by GoogleAnalytics?

IP address settings

Disable data collection

Data retention period

Consent Mode
If you delete a property from your Google Analytics account, how many days do you have until theproperty is
permanently deleted?

14

35

60
If you have created a Google Analytics 4 property for your mobile app and web site, how would Google
Analytics measure and report distinct user interactions?

As hits

As events

As views

As sessions
You manage a retail website and customers arrive from many different places, like search engines, ads, and
social media. You're interested in gaining insight to which of these is driving the most new customersand the
most conversions. Which dimension shows you where your website users arrived from, such as "organic
search" or "referral"?

Google Ads campaign

Default channel grouping

Page title

Event name
To understand how many users are coming from various devices, like computers or mobile phones, yourun a
report that shows this data, per device, over the past 30 days. In this report, which of these is considered a
"metric" in Google Analytics?

The device types, desktops and mobile phones

How many users were on mobile phones

Where users came from before reaching your site

The date range setting for the last 30 days

You would like to export your Google Analytics data to BigQuery to run queries and combine some of your
offline data with Analytics data. What type of Analytics property can export data to BigQuery?

Standard or Analytics 360 properties using GA4

Only Standard properties in GA4 or Universal Analytics

Standard or Analytics 360 properties using Universal Analytics

Only Analytics 360 properties in GA4 or Universal Analytics

You are looking for advanced techniques that go beyond the standard reports to help you uncover deeper
insights about your customers' engagement. Which section would you open in your Google Analytics property?

Reports

Advertising

Explore

Configure
When you've enabled Ads Personalization for your property, but want specific events excluded, whathappens
with the data for those excluded events?

That data will only be used for measurement purposes

That data will only be available in the Advertising section

That data will only be used for audiences in Google Ads

That data will only be available in the Reports and Explore sections
After exporting Google Analytics data to BigQuery, what new opportunity do you have to use your data?

You can use SQL to query your data to answer questions and gain insights into your products, users, and channels

You can use audiences to target website experiments and test variants of your web pages

You can use conversions for ad campaign bidding, and audiences to target ad campaigns

You can access app-specific reports such as crash data, notification effectiveness, and deep-link performance
Which Analytics 360 feature allows you to filter data and create a new data set needed for a specific
audience or use case?

Roll-up properties

Data streams

Organizations

Subproperties
Which attribution model uses machine learning algorithms to distribute credit for a conversion acrossdifferent
touchpoints?

Last click

Data-driven

Time decay

First click
Which of these Google Analytics features relies on machine learning to measure conversions that you can't
directly observe?

Conversion events

Conversion modeling

Conversion window

Conversion paths
You've created a new path exploration in Explore to gain insight into the top pages that new users open after
opening your home page. You're interested in sharing your findings with your colleague. By default,who can see
the exploration you just created?

Anyone in your property can access it in read-only mode.

Anyone in your property can access it and make edits.

Only you can see it, but you can share it with the other users of the property in read-only mode.

Only you can see it, but you can share it with the other users of the property for them to make edits.
You have a website and want to start gathering and reporting insights for it in Google Analytics. Whatshould
you set up first?

Firebase SDK

Google Ads

Analytics SDK

Analytics tag
If you had an event on your website triggered by a user watching a video, which of these definitions couldbe
considered an example event parameter?

Name of a video watched on your site

How many users opened the page containing a video on your site

The devices users are on when watching a video on your site

How many users viewed a video on your site

You are in the Explore section of your Google Analytics property and would like to customize metrics and
dimensions in a table format. Which exploration technique should you use?

Cohort explorations

Free form

Segment overlap

Funnel exploration
To understand how many users are coming from various devices, like desktops or mobile phones, you runa
report that shows this data, per device, over the past 30 days. In this report, what is device type?

A user

A metric

A dimension

An event
Which Analytics 360 feature allows you to create a new data set with a broad view of your businessacross
products, brands, or regions by combining data from multiple source properties?

Data streams

Organizations

Roll-up properties

Subproperties
If you managed a blog that featured multiple different writers, what could you use to report the relevantwriter's
name on each article page?

Custom dimension

Custom user parameter

Custom metric

Custom table
How do Google Analytics 4 properties differ from Universal Analytics properties?

Google Analytics 4 properties use "events" as the foundation for data collection and reporting, while Universal Analytics uses
"sessions" as the foundation for data collection and reporting.

Google Analytics 4 properties use "dimensions" as the foundation for data collection and reporting, while Universal Analytics uses
"events" as the foundation for data collection and reporting.

Google Analytics 4 properties use "sessions" as the foundation for data collection and reporting, while Universal Analytics uses "events"
as the foundation for data collection and reporting.

Google Analytics 4 properties use "sessions" as the foundation for data collection and reporting, while Universal Analytics uses
"dimensions" as the foundation for data collection and reporting.
You manage a gardening company and you post a new how-to video on your website for your customers. In
Google Analytics you find lots of data about the user interactions with this video. While looking throughyour
data, which of these is a "user property" collected by Google Analytics?

How many users opened the page containing the video on your site

The language preference of users watching the video on your site

Name of the video users can watch on your site

How many users watched the video on your site

Which of these tasks can be done using audience triggers?

Create new events based on existing event parameters

Create new audiences based on predictive metrics

Create new audiences based on specific events that are triggered

Create new events based on an audience rule being satisfied

If you're a business owner that wants to analyze how users arrive at your website and app, as well as theuser
journeys across both of these platforms, what should you use to generate insights?

Google Marketing Platform

Universal Analytics properties

Google Analytics 4 properties

Google Optimize
Users are finding and visiting your website from a variety of different places, including search engine
results and social media. Which section within Reports in Google Analytics can give you insight into
where your users are coming from before visiting your website?

Demographics

Monetization

Acquisition

Engagement
You created a new option for your users to sign up for a newsletter on your website. You'd like to markthose
new sign-up events as conversions, and create a new audience for those users who signed up. Where in your
Google Analytics 4 property can you manage your events, conversions, and audiences?

Admin

Advertising

Configure

Explore
You decide to advertise online in a few different places to drive traffic to your website. You're in your Google
Analytics 4 property and are interested in how these various ads work together on the path to conversions. In
this case, where can you find the "Conversion paths" report in your Google Analytics 4property?

Reports

Explore

Configure

Advertising
You sell items online and store data about each item offline. Which feature allows you to upload a CSVfile
that contains your item data to join with Analytics data?

Measurement Protocol

Modify event

HTTP request

Data import
When enabled, which Analytics feature associates event data it collects from users on their website or app
with the Google accounts of signed-in users who have consented to sharing this information?

Google signals

Google Search Console

Google Ads

User-ID
You're currently using last-click attribution. Which of these reports would let you see how first-clickattribution
would value channels and campaigns?

Funnel exploration

Conversion paths

Segment overlap

Model comparison
You run a small company that has a website as well as an app for iOS and an app for Android. If your objective
is to analyze events and users across all three of these, how should you set up your account?

One property with a web data stream for your website and one property with an app data stream for your app

One property with a web data stream for your website and one property with two app data streams, one for iOS and the other for
Android

One property with one web data stream for your website and one app data stream for your app

One property with one web data stream for your website and two app data streams, one for iOS and the other for Android
If you wanted to gain insights into the organic search queries that are taking users to your website, which
platform should you connect with Analytics?

Google Ads

Google Optimize

Search Ads 362

Search Console
Your business has a website and an app, and you would like to analyze user journeys across these two
platforms, as well as see how new users are arriving at your website and your app. Which of these should you
use for these insights?

Universal Analytics properties

Google Optimize

Google Analytics 4 properties

Google Marketing Platform

How many days does it take for a property to be permanently deleted once you have deleted it from your
Google Analytics account?

14

35

60
There's a section of Google Analytics that includes cards answering common questions about how usersinteract
with your app or website. Which section is it?

Reports

Explore

Configure

Admin
You create a report to show the types of devices users have been coming from over the past 30 days —whether
they were on computers or mobile phones, for example. In this report, which of these is a "metric" in Google
Analytics?

Where users came from before reaching your site

The device types, desktops and mobile phones

The date range setting for the last 30 days

How many users were on mobile phones

How can Google Ads use audiences from Google Analytics when the two are linked?

Audiences in Google Ads can be used to see industry benchmarking data

Audiences in Google Ads can be used to target ad campaigns

Audiences in Google Ads can be used to adjust geotargeting of ad campaigns

Audiences in Google Ads can be contacted for customer research

In which of these situations could you use the Engagement overview report in Google Analytics?

You'd like insight into your users' interests they've express through their online browsing and purchase activities.

You're interested in seeing which pages on your site are getting the most traffic.

You're interested in monitoring user activity as it is happening on your site.

You're interested in seeing where users are coming from before landing on your website.
You want to start collecting and reporting insights in Google Analytics for your website. What do youneed
to implement in order to start collecting and sending this data to Google Analytics?

Google Ads

Analytics SDK

Analytics tag

Firebase SDK
What scope would be set for a custom dimension that reports membership status for a customer rewards
program?

Event

Product

User

Session
If you wanted to link a new Google Ads account to your Google Analytics property in order to see detailed
marketing campaign data, where in your Google Analytics 4 property would you go to manage this process?

Explore

Admin

Configure

Advertising
Which of the following tools could you use in order to collect and send data from a mobile app to aGoogle
Analytics 4 property?

Google Ads

Firebase SDK

Website tag

Google Marketing Platform

The page_view event is triggered whenever a website visitor views any page on your site. If you wanted to set
up a new event to trigger when visitors land on a particular page (e.g., the homepage), which option would you
choose once you've navigated to Events in the Google Analytics interface?

Modify event

Import event

Create event

Mark event as conversion

What model represents the hierarchical structure of a Google Analytics account?

Data stream > Account > Property

Account > Property > Data stream

Property > Data stream > Account

Property > Account > Data stream

If you wanted to gain insight into the traffic to your retail website, which dimension would you look at to
determine whether it was coming from "organic search," "referral," or other places?

Event name

Google Ads campaign

Page title

Default channel grouping

You work for an online vintage clothing retailer and store data about each of your sales items offline.Which of
these features allows you to upload a CSV file containing item data you want to join with Analytics data?

Modify event

Data import

Measurement Protocol

HTTP request
If you wanted to see the steps your users take to reach a key task or conversion, which exploration technique
would you use to visualize those steps and see how well they are succeeding or failing at each step?

Segment overlap

Free form

Cohort explorations

Funnel exploration
Which of these platforms can be connected to Analytics so that you can test variants of your web pageswith
specifically tailored audiences?

Google Optimize

Search Console

Modify event

Firebase
What is something you can do with your data when you export your Google Analytics data to BigQuery?

You can use SQL to query your data to answer questions and gain insights into your products, users, and channels

You can use conversions for ad campaign bidding, and audiences to target ad campaigns

You can use audiences to target website experiments and test variants of your web pages

You can access app-specific reports such as crash data, notification effectiveness, and deep-link performance
Which attribution model spreads credit for a conversion across different touchpoints through the use ofmachine
learning algorithms?

First click

Time decay

Data-driven

Last click
If you wanted to create new audiences for your eCommerce site through segmentation that made sense for
your business — basing it on users who've made a purchase, for example — which of these approaches would
give you a predictive audience?

You create an audience of users who made a purchase in the last 30 days

You create an audience of users who started checking out but didn't complete the purchase

You create an audience of users who added items to their purchase wishlist

You create an audience of users who are likely to purchase in the next seven days
You collect data on your point-of-sale system that could complement the data you are sending to Google
Analytics from your website and app. Which of these features allows you to collect and send events directly to
Google Analytics servers?

Data import

HTTP request

Modify event

Measurement Protocol
You are the managing editor of a blog that features several contributing writers. What could you use toreport
the writer's name on each article page?

Custom user parameter

Custom table

Custom metric

Custom dimension
You are setting up Google Analytics and are asked to set up a data stream as part of the process. Whichof
these describes a data stream?

A data stream lives within Reports and lets you segment and compare your data

A data stream lives within a property and is a source of data from your app or website

A data stream lives within an account and is the container for the data you collect from your apps and sites

A data stream lives within Explore and, once defined, can be added to any exploration
Which Analytics 360 feature would you use to create a new data set by combining data from multi-source
properties to get a broad view of your business across brands, products, or regions?

Data streams

Roll-up properties

Organizations

Subproperties
Which one of these Analytics features, when enabled, associates event data collected from users on anapp or
website with the Google accounts of users who are signed in and have explicitly consented to sharing this
information.

User-ID

Google Search Console

Google signals

Google Ads
What platform can you connect with Analytics in order to get insights into organic search queries that are
directing users to your website?

Search Ads 361

Search Console

Google Ads

Google Optimize
What distinguishes Google Analytics 4 properties from Universal Analytics properties?

Google Analytics 4 properties use "sessions" as the foundation for data collection and reporting, while Universal Analytics uses "events"
as the foundation for data collection and reporting.

Google Analytics 4 properties use "events" as the foundation for data collection and reporting, while Universal Analytics uses
"sessions" as the foundation for data collection and reporting.

Google Analytics 4 properties use "sessions" as the foundation for data collection and reporting, while Universal Analytics uses
"dimensions" as the foundation for data collection and reporting.

Google Analytics 4 properties use "dimensions" as the foundation for data collection and reporting, while Universal Analytics uses
"events" as the foundation for data collection and reporting.
Which Google Analytics feature relies on machine learning for measuring conversions that can't bespotted
through direct observation?

Conversion modeling

Conversion window

Conversion events

Conversion paths
Which of these features lets you control how long user-level and event-level data is stored by GoogleAnalytics?

IP address settings

Disable data collection

Data retention period

Consent Mode
You create a report to show the types of devices users have been coming from over the past 30 days —whether
they were on desktops or mobile phones, for example. In this report, what is device type?

An event

A dimension

A user

A metric
You have Ads Personalization enabled for your property, but want to exclude specific events. What doesthis
mean for the data for those events?

That data will only be used for audiences in Google Ads

That data will only be available in the Advertising section

That data will only be used for measurement purposes

That data will only be available in the Reports and Explore sections
You have many events on your website that are very valuable, like when users purchase items or sign up for
your newsletter. You would like to mark these events as important and assign a value to these events when
they happen. What should you mark these events as in your Google Analytics 4 property?

Custom events

Goals

Conversion events

Recommended events
You want to see detailed marketing campaign data by linking a new Google Ads account to your Google
Analytics property. Where in your Google Analytics 4 property can you manage product links such as thisone
with Google Ads?

Advertising

Admin

Explore

Configure
Which of these scopes would be set for a custom dimension reporting membership status for a customerrewards
program?

User

Event

Product

Session
Which of these sections of Google Analytics Reports provides insights into where users are coming from (e.g.,
social media) before visiting your website?

Acquisition

Demographics

Engagement

Monetization
When Google Ads is linked to Google Analytics, how can conversion events from Google Analytics can be used
in Google Ads?

Google Ads can use these conversions to generate new keyword ideas

Google Ads can use these conversions to see industry benchmarking data

Google Ads can use these conversions to optimize your bids for ad placements

Google Ads can use these conversions to adjust and optimize your ad copy
Which Analytics feature lets you associate your own identifiers with your individual customers so you can
connect their behavior across different interactions on various devices and platforms?

Device-ID

Predictive audiences

Audience triggers

User-ID
To gain insight into which pages new users open most often after they open your home page, you've created a
new path exploration in Explore. What's the default setting for who can see the exploration?

Only you can see it, but you can share it with the other users of the property in read-only mode.

Anyone in your property can access it and make edits.

Anyone in your property can access it in read-only mode.

Only you can see it, but you can share it with the other users of the property for them to make edits.
You have an event on your website that triggers when users watch a video. Which of these is an exampleevent
parameter?

How many users viewed a video on your site

Name of a video watched on your site

How many users opened the page containing a video on your site

The devices users are on when watching a video on your site

Which platform can be connected to Analytics to let you test different versions of web pages with specific
audiences?

Search Console

Modify event

Firebase

Google Optimize
Which of these configurations show a Google Analytics account's hierarchical structure?

Property > Data stream > Account

Property > Account > Data stream

Data stream > Account > Property

Account > Property > Data stream

What can you find in the Realtime report?

Events that took place within the last 8 hours

Events that took place within the last 12 hours

Events that took place within the last 60 minutes

Events that took place within the last 30 minutes

You want to see the steps your users take toward a key conversion. Which exploration technique lets you
visualize the steps users take toward a key task or conversion and see how well they are succeeding or failing at
each step?

Free form

Cohort explorations

Segment overlap

Funnel exploration
You want to find readymade cards that address typical questions about how users are interacting withyour app
or website. Which section do you go to in order to find this?

Configure

Explore

Admin

Reports
How does Google Analytics measure and report distinct user interactions when a Google Analytics 4property
exists on a mobile app and website?

As events

As views

As hits

As sessions
When Google Analytics and Google ads are linked, how can Google Ads utilize conversion events fromGoogle
Analytics?

Google Ads can use these conversions to see industry benchmarking data

Google Ads can use these conversions to generate new keyword ideas

Google Ads can use these conversions to adjust and optimize your ad copy

Google Ads can use these conversions to optimize your bids for ad placements
What do audience triggers allow you to do?

Create new events based on existing event parameters

Create new audiences based on predictive metrics

Create new events based on an audience rule being satisfied

Create new audiences based on specific events that are triggered

What can Google Ads do with audiences from Google Analytics when these two services are linked?

Audiences in Google Ads can be contacted for customer research

Audiences in Google Ads can be used to see industry benchmarking data

Audiences in Google Ads can be used to target ad campaigns

Audiences in Google Ads can be used to adjust geotargeting of ad campaigns

In which of these scenarios would the Engagement overview report be useful if you're using GoogleAnalytics
for your website?

You're interested in seeing where users are coming from before landing on your website.

You're interested in monitoring user activity as it is happening on your site.

You're interested in seeing which pages on your site are getting the most traffic.

You'd like insight into your users' interests they've express through their online browsing and purchase activities.
Conversion paths can show you how various ads work together on the path to conversions. Where canyou
find the "Conversion paths" report in your Google Analytics 4 property?

Configure

Advertising

Reports

Explore
You manage a hardware store and you post a new how-to video on your website so that customers can learn
how to properly use the tools that you sell. Google Analytics has a lot of data about user interactions with this
video. Which of these is considered a "user property" collected by Google Analytics?

Name of the video users can watch on your site

How many users watched the video on your site

How many users opened the page containing the video on your site

The language preference of users watching the video on your site

You've been collecting data on your point-of-sale system that could be used in conjunction with data yousend to
Google Analytics from your website and app. Which of these features allows you to collect and send events
directly to Google Analytics servers?

Data import

Modify event

HTTP request

Measurement Protocol
If you were using last-click attribution and wanted to see how channels and campaigns would be valuedunder
first-click attribution, which report would you look at to find this insight?

Conversion paths

Funnel exploration

Segment overlap

Model comparison
Your business has a website and an app for both iOS and Android. If you want to analyze events andusers
together across these three, what would your account setup look like?

One property with a web data stream for your website and one property with two app data streams, one for iOS and the other for
Android

One property with a web data stream for your website and one property with an app data stream for your app

One property with one web data stream for your website and one app data stream for your app

One property with one web data stream for your website and two app data streams, one for iOS and the other for Android
You manage an eCommerce site and are creating new audiences to segment users in ways that are
important to your business, like users who've made a purchase. Which of these is an example of a
predictive audience?

You create an audience of users who are likely to purchase in the next seven days

You create an audience of users who added items to their purchase wishlist

You create an audience of users who made a purchase in the last 30 days

You create an audience of users who started checking out but didn't complete the purchase
Your goal is to export your Google Analytics data to BigQuery so that you can run queries and combinesome of
your offline data with Analytics data. Which Analytics properties can export data to BigQuery?

Only Analytics 360 properties in GA4 or Universal Analytics

Only Standard properties in GA4 or Universal Analytics

Standard or Analytics 360 properties using Universal Analytics

Standard or Analytics 360 properties using GA4

You've just set up an option on your website for your users to sign up for a newsletter. You want to count
those new sign-up events as conversions and create an audience for users who signed up. Which part of your
Google Analytics 4 property lets you manage events, conversions, and audiences?

Configure

Explore

Admin

Advertising
Some of the events on your website are especially valuable to you — things like purchases or newsletter sign-
ups. If you wanted to mark these events as important and assign a value to them, what mark shouldyou assign
to them in your Google Analytics 4 property?

Conversion events

Custom events

Recommended events

Goals
This Analytics feature allows you to connect individual customers' behavior across various interactions on
different platforms and devices by letting you associate your own identifiers with your individual customers.

User-ID

Audience triggers

Device-ID

Predictive audiences
You have a mobile app and want to collect and send data from the app to your Google Analytics 4property.
Which of these should you use?

Google Ads

Website tag

Firebase SDK

Google Marketing Platform

Which of these attribution models distributes the credit for a conversion equally across all the channels a
customer clicked or engaged with before converting?

Linear

Position-based

Data-driven

Time decay
You are in your Google Analytics property's Explore section. What exploration technique should you use in
order to customize metrics and dimensions in a table format?

Segment overlap

Cohort explorations

Free form

Funnel exploration
Your website visitors already trigger the page_view event when they view any page on your site, but you want
to define a new event to trigger when visitors land on a specific page, like the homepage. When younavigate to
Events in the Google Analytics interface, which option can you choose to define this homepage view event?

Import event

Create event

Modify event

Mark event as conversion

You're asked to set up a data stream in accordance with setting up Google Analytics. What is a datastream?

A data stream lives within Reports and lets you segment and compare your data

A data stream lives within Explore and, once defined, can be added to any exploration

A data stream lives within an account and is the container for the data you collect from your apps and sites

A data stream lives within a property and is a source of data from your app or website
Which attribution model distributes the credit for a conversion equally across all the channels a customer
clicked or engaged with before converting?

Time decay

Data-driven

Position-based

Linear
Which of these Analytics 360 features would you use to filter data and create a new data set for a specific use
case or audience?

Subproperties

Data streams

Organizations

Roll-up properties
You have already set up your web data stream and data is flowing into your Google Analytics property
from your website. You notice that enhanced measurement is enabled for the web data stream. What
happens when this setting is enabled?

Events from your mobile app can be combined with your existing website data

Events can be associated with signed-in users to enable cross-device reporting

Conversion reporting for the web data stream uses machine learning to distributes credit across channels

Additional events are collected from your website without you needing to change your website's code
You want to find techniques that go beyond standard reports so that you can uncover deeper insightsabout
customer engagement. Which section of your Google Analytics property contains this?

Reports

Explore

Advertising

Configure