Step-by-Step Reel Editing Workflow (Post-Production)
1. Set Up Your Project
In Premiere Pro:
• Create a new project
• Create a vertical sequence (1080x1920, 30fps)
• Import all assets:
→ Footage, B-roll, music, sound FX, logos
2. Do the Rough Cut
• Place the main footage (A-roll) on the timeline
• Trim out silences, mistakes, and filler words
• Use cut tool (C) to make fast, jumpy edits
• Maintain a rhythm: Keep it tight, fast-paced
Goal: Just raw spoken message—clean and direct.
3. Add Text + Subtitles (Captions)
• Use Essential Graphics or Auto Transcription
• Highlight key words in bold or color
• Add pop, bounce, or shake animations
Tip: Use color like yellow or white for subtitles
In After Effects (if advanced):
• Animate each word (kinetic typography)
• Use position + scale keyframes for pop effects
4. Add Zooms, Cuts & Motion
Zoom Effects (in Premiere Pro):
• Select clip → Scale: 100 → 110 over 4-6 frames
• Use Position keyframes to follow the face
Jump Cuts:
• Cut on every phrase or emotion change
• Add speed ramp for extra energy (Right-click →
Speed/Duration)
Use these cuts to add power and pacing.
5. Add B-Roll & Visuals
• Drag B-roll clips over main track
• Reduce opacity or add Luma Fade transition
• Add transparent emojis/PNGs
Use visuals that support what you're saying. Example:
talking about “money”? Show cash flying in.
6. Add Transitions
• Use simple ones: Cross dissolve, Slide, Zoom
• Use glitch transitions or motion blur wipes from plugins
or packs
Tip: Use only 1–2 styles per reel to stay clean.
7. Add Music & SFX
• Background music (volume low -20dB)
• Add punchy sound effects for:
o Text pops
o Transitions
o Logo bounce
Use Boom SFX, Hits, Whooshes, and Clicks to keep it snappy.
8. Final Touches (Color + Branding)
• Apply Lumetri Color for skin tone fix
• Add Vignette or light gradient
• Insert your logo + social handle at end
• Use animation if in After Effects: Slide, Bounce, Scale
9. Export for Instagram, YouTube Shorts, Reels
Export Settings:
• Format: H.264 (MP4)
• Resolution: 1080x1920
• Frame rate: 30fps
• Bitrate: 8–12 Mbps (CBR or VBR)
• Audio: AAC, 320kbps
Bonus: Pro Tips for Viral-Quality Reels
• Keep length under 30 seconds
• Hook in the first 2 seconds
• Use captions on screen always
• Add 1 CTA at the end: “Follow”, “Save”, “Share”