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Introduction To UIUX Design

UI/UX design is essential for enhancing user interaction with digital products, focusing on user satisfaction, conversion rates, and brand loyalty. Key principles include visual hierarchy, consistency, user-centered design, and accessibility, with methods for research and prototyping to ensure effective implementation. The field is evolving, emphasizing responsive and mobile-first design while adapting to future trends like AI and VR/AR.

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12 views8 pages

Introduction To UIUX Design

UI/UX design is essential for enhancing user interaction with digital products, focusing on user satisfaction, conversion rates, and brand loyalty. Key principles include visual hierarchy, consistency, user-centered design, and accessibility, with methods for research and prototyping to ensure effective implementation. The field is evolving, emphasizing responsive and mobile-first design while adapting to future trends like AI and VR/AR.

Uploaded by

smilyssk7
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Introduction to UI/UX

Des ign
UI (User Interface) and UX (User Experience) are crucial. They define how
users interact with digital products.

The relationship between UI and UX is symbiotic. They work together to


create seamless experiences.

UI/UX design boosts user satisfaction. It improves conversion rates and


strengthens brand loyalty.

SS
by S anthos hkumar S
Core Principles of UI Design
Visual Hierarchy

Arrange elements to guide the user's eye through the


interface.

Consistency

Maintain a uniform look and feel across the interface.

Consider accessibility, too. Design for users of all abilities, following WCAG guidelines.

Use color, typography, and whitespace effectively. Create an engaging visual language.
Core P rinciples of UX Des ign
Us er-Centered
Focus on user needs and goals.

Us ability
Make the interface easy to use.

Info Architecture
Organize content logically.

Ac ces s ibility
Ensure inclusivity for all.

Ensure inclusivity for all users. Design for screen readers and keyboard navigation.
UX R es earch & Analys is
Us er R es earch Methods Us er Pers onas Competitive Analys is
Surveys, interviews, and usability Represent target users. Define a Evaluate competitors' strengths.
testing. Interview 5-7 participants to persona with demographics and Analyze the UX of competitor
identify pain points. motivations. websites.
UX Design & Prototyping

1 Wireframing

2 Prototyping

3 Usability Testing

Use Balsamiq or Sketch. Create wireframes for key screens.

Build a clickable prototype. Test user flows using InVision or Figma.

Gather feedback from users. Conduct tests and measure task completion.
UX Implementation & Iteration

90% 40%
Of users prefer easy design Will leave if bad UX.

70%
Of projects fail due to bad ux

Work with developers. Ensure the design is technically feasible.

Continuously improve the design. Iterate based on user feedback.

Track satisfaction and conversion rates. Use data to improve user experience.
UI/UX: Mobile vs. Desktop
Responsive Design

Adapt the interface to different screen sizes. Use CSS media


queries.

Mobile-First Design

Prioritize the mobile experience.

Touch interactions are vital. Design for touch gestures on mobile devices.
Conclusion & Q&A
Key Principles Recap Future Trends
Remember UX/UI principles. Consider AI and VR/AR.

Questions?
Answering your questions

UI/UX design is always evolving. Embrace new technologies and continue


to learn.

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