DIGITAL MARKETING the component of marketing that uses the Internet

and online-based digital technologies such as desk-

top computers, mobile phones and other digital me-
Digital marketing is the component of marketing dia and platforms to promote products and services.
that uses the Internet and online-based digital [2][3] Its development during the 1990s and 2000s
technologies such as desktop computers, mobile changed the way brands and businesses use tech-
phones and other digital media and platforms to nology for marketing. As digital platforms became
promote products and services.[2][3] Its devel-
opment during the 1990s and 2000s changed Digital marketing is the component of marketing
the way brands and businesses use technolo- that uses the Internet and online-based digital tech-
gy for marketing. As digital platforms became nologies such as desktop computers, mobile phones
increasingly incorporated into marketing plans and other digital media and platforms to promote
and everyday life,[4] and as people increasingly products and services.[2][3] Its development during
used digital devices instead of visiting physical the 1990s and 2000s changed the way brands and
businesses use technology for marketing. As digital
shops,[5][6] digital marketing campaigns have
platforms became increasingly incorporated into
become prevalent, employing combinations of marketing plans and everyday life,[4] and as people
search engine optimization (SEO), search engine increasingly used digital devices instead of visiting
marketing (SEM), content marketing, influenc- physical shops,[5][6] digital marketing campaigns
er marketing, content automation, campaign have become prevalent, employing combinations
marketing, data-driven marketing, e-commerce of search engine optimization (SEO), search engine
marketing, social media marketing, social media marketing (SEM), content marketing, influencer
optimization, e-mail direct marketing, display marketing, content automation, campaign market-
advertising, e-books, and optical disks and games ing, data-driven marketing, e-commerce marketing,
have become commonplace. Digital marketing social media marketing, social media optimization,
extends to non-Internet channels that provide e-mail direct marketing, display advertising, e-books,
digital media, such as television, mobile phones and optical disks and games have become common-
place. Digital marketing extends to non-Internet
(SMS and MMS), callbacks, and on-hold mobile
channels that provide digital media, such as tele-
ring tones.[7] The extension to non-Internet vision, mobile phones (SMS and MMS), callbacks,
channels differentiates digital marketing from and on-hold mobile ring tones.[7] The extension to
onl non-Internet channels differentiates digital market-
BUISNESS Digital marketing is the component of marketing
that uses the Internet and online-based digital tech-
nologies such as desktop computers, mobile phones

BUILDER and other digital media and platforms to promote

products and services.[2][3] Its development during
the 1990s and 2000s changed the way brands and

SOURCE businesses use technology for marketing. As digital

platforms became increasingly incorporated into

Digital marketing is the component of marketing

that uses the Internet and online-based digital tech- Digital marketing is the component of marketing
nologies such as desktop computers, mobile phones that uses the Internet and online-based digital tech-
and other digital media and platforms to promote nologies such as desktop computers, mobile phones
products and services.[2][3] Its development during and other digital media and platforms to promote
the 1990s and 2000s changed the way brands and products and services.[2][3] Its development during
businesses use technology for marketing. As digital the 1990s and 2000s changed the way brands and
platforms became increasingly incorporated into businesses use technology for marketing. As digital
marketing plans and everyday life,[4] and as people platforms became increasingly incorporated into
increasingly used digital devices instead of visiting marketing plans and everyday life,[4] and as people
physical shops,[5][6] digital marketing campaigns increasingly used digital devices instead of visiting
have become prevalent, employing combinations physical shops,[5][6] digital marketing campaigns
of search engine optimization (SEO), search engine have become prevalent, employing combinations
marketing (SEM), content marketing, influencer of search engine optimization (SEO), search engine
marketing, content automation, campaign market- marketing (SEM), content marketing, influencer
ing, data-driven marketing, e-commerce marketing, marketing, content automation, campaign market-
social media marketing, social media optimization, ing, data-driven marketing, e-commerce marketing,
e-mail direct marketing, display advertising, e-books, social media marketing, social media optimization,
and optical disks and games have become common- e-mail direct marketing, display advertising, e-books,
place. Digital marketing extends to non-Internet and optical disks and games have become common-
channels that provide digital media, such as tele- place. Digital marketing extends to non-Internet
vision, mobile phones (SMS and MMS), callbacks, channels that provide digital media, such as tele-
and on-hold mobile ring tones.[7] The extension to vision, mobile phones (SMS and MMS), callbacks,
non-Internet channels differentiates digital market- and on-hold mobile ring tones.[7] The extension to
ing from onl non-Internet channels differentiates digital market-