Implementation Plan
To ensure the successful execution of its strategic marketing initiatives, McDonald’s has
developed a structured implementation plan that outlines specific activities, timelines, and
departmental responsibilities. This plan provides a roadmap for translating high-level marketing
strategies into actionable steps, ensuring alignment across various functional areas of the
organization.
One of the key priorities in the plan is the launch of new product offerings, particularly
healthier menu options and localized items aimed at catering to shifting consumer preferences.
This initiative is scheduled to roll out during the third and fourth quarters of 2025. The
responsibility for this task lies with the Product Development Team, which will oversee the
research, formulation, testing, and regional adaptation of the new menu items to ensure they
align with both global standards and local tastes.
Another major initiative involves the upgrade of McDonald’s mobile application, which is set
for completion in the third quarter of 2025. This upgrade aims to enhance the user interface,
improve ordering functionality, and integrate new features such as personalized offers,
gamification, and subscription-based rewards. The implementation will be a collaborative effort
between the IT Department and the Marketing Team, ensuring that the technological
enhancements support McDonald’s digital engagement and branding goals.
As part of its broader sustainability agenda, McDonald’s is also preparing for a green packaging
rollout that will begin in the fourth quarter of 2025. This initiative focuses on reducing single-
use plastics and transitioning to eco-friendly, recyclable, or biodegradable packaging across all
outlets. The Operations and Supply Chain departments will be responsible for sourcing
sustainable materials, managing inventory transitions, and training staff on environmentally
responsible packaging practices.
To boost digital visibility and connect with younger demographics, McDonald’s will launch a
strategic influencer marketing campaign spanning the third and fourth quarters of 2025. This
initiative will be led by the Digital Marketing Team, who will identify key influencers across
various social media platforms, develop brand-aligned content, and coordinate rollouts to
maximize reach and engagement. The campaign will focus on promoting new products, app
features, and McDonald’s commitment to sustainability and innovation.
Lastly, in its efforts to expand the McCafé brand in Asia, McDonald’s plans to launch a dedicated
branding and reformatting initiative between the fourth quarter of 2025 and the first quarter
of 2026. The International Marketing Team will oversee this rollout, tailoring the McCafé
experience to regional tastes and preferences while emphasizing premium coffee, cozy store
design, and locally inspired snack options. This move aims to position McCafé as a standalone
contender in the growing specialty coffee market in Asia.
Together, these coordinated initiatives form a robust implementation plan designed to bring
McDonald’s strategic marketing vision to life, while ensuring that each activity is well-timed,
well-resourced, and aligned with the company’s long-term growth and brand positioning goals.
