GTM Strategy
Solar Module
Manufacturing
& Data Centre
Presented By :
SAHIL KATHROTIYA
01 Market Analysis
Target Market & Customer
02 Segments
Table Of
Content 03 Competition Analysis
04 Value Proposition
Sales & Distribution
05 Strategy
06 Pricing & Policy Support
Market Analysis
Crystalline Silicon segment is estimated to contribute the highest Key Players –
market share of 48.9% in 2025. Tata Power Solar
Rooftop Solar segment is estimated to contribute the highest Adani Solar
market share of 52.7% in 2025. Waaree Energies
Vikram Solar
RenewSys
$13.7B
Emmvee
Azure Power
Jakson
Goldi Solar
Servotech Power Systems
Saatvik Green Energy Put. Ltd.
Moser Baer Solar
Websol Energy System Ltd.
Photon Energy Systems Ltd.
Crystalline Thin Film Jupiter Solar Power Ltd.
Source - GrandViewResearch.com Premier Solar Systems Pvt. Ltd.
Target Market
InSolare starts with 1GW per year
capacity with 80% efficiency.
Indian Module Market Utility-scale and C&I Selling Price - $0.20/W.
is $7.31 bn in 2023. segment (72%). Potential Revenue (2025) =
Projected to grow at a Mono PERC / TOPCon 1,00,00,00,000W×$0.20×80% =
CAGR of 9.4%, technology (75%). $160 mn/year.
reaching $13.76 bn by Serving only 4 states - Increase capacity by 500MW every
2030. Rajasthan, Gujarat, 2 years & efficiency by 2% every
Includes all modules Karnataka, TamilNadu year.
sold in India. (64%). Future Revenue = $360 mn (2030)
Total Addressable Serviceable Serviceable
Market Available Market Obtainable Market
($13.76 bn) ($4.75 bn) ($360 mn)
Customer Segments
Gujarat
Karnataka
C &I - 72 %
Competition Analysis
Company Total MW Market Share (%)* Company Total MW Market Share (%)*
Jinko (Foreign) 7882 18.20 Saatvik 1913 4.42
Longi (Foreign) 3835 8.85 Goldi 1779 4.11
GCL (Foreign) 1986 4.59 Rayzon 1778 4.10
Trina (Foreign) 2720 6.28 Emmvee 1028 2.37
JA Solar(Foreign) 1233 2.85 Rayzon Green 970 2.24
Waaree 5225 12.06 Renewsys 707 1.63
Tata 4210 11.01 Vikram Solar 528 1.22
Adani 2096 4.84 Astronergy 534 1.23
Premier 1950 4.50
Others 8775 10.30
*2024
Value Distribution
Proposition Strategy
High Efficiency In-house Consumption for InSolare
Projects.
Selling to EPC companies like
Competitive SolarSquare, Oorjan, Aerem, etc.
Pricing E-commerce platforms like
IndiaMART, Flipkart Wholesale,
Durability & TradeIndia, Amazon Business.
Quality Direct sales team.
Pricing and Policy Support
Indian government is implementing a Production Linked Tranche-I:
Incentive (PLI) scheme for high-efficiency solar PV module 3 bidders awarded
manufacturing, with an outlay of ₹24,000 crore. 8,737 MW capacity in
Nov–Dec 2021 with
Solar PV manufacturers are selected through a transparent
₹4,500 crore outlay.
process under the PLI scheme.
Tranche-II:
Incentives are provided for five years post-commissioning
11 bidders awarded
based on the manufacture and sale of high-efficiency solar 39,600 MW capacity in
PV modules. April 2023 with outlay
The pricing is set at $0.20/Watt (approximately ₹17/Watt), Rs. 19,500 crore.
ensuring a balance between high-quality standards and
competitive positioning in the market. Tranche-III:
No official announcement
regarding a third tranche
of the PLI scheme.
Data Centre
Data Centres in India and Anticipated Increase in Coming Years - Key Players –
As of 2022, India had 138 data centres. Yotta Data Services
In terms of real estate, over 8 million sq. ft. is already occupied (as of AdaniConneX
2021). CapitaLand
The industry size was $1.2 billion in 2021 and is expected to grow to CtrlS
$5 billion by end of 2024, and further to $8 billion by 2026. Equinix (acquired GPX)
100 new data centres are expected to be constructed by 2025, STT
driven by data localisation and Digital India initiatives. CapitaLand
Power Requirement for Data Centres - Sify
Current power demand is aligned with 950 MW capacity (2024), NTT
projected to increase to 2 GW by 2026. Nxtra (Bharti Airtel)
Average power cost per MW to set up a data centre has increased Evoque
from ₹40–45 crore to ₹60–70 crore. Google (464,000 sq ft at Adani
Power absorption levels have increased to 93% in 2023 (from 82% in Data Park)
2019), indicating more efficient utilization and growing demand. CtrlS
Data centres are highly power-intensive, making energy a key AdaniConneX
operational and strategic component. Hiranandani Group
Data Centre Who are the Biggest Competitors for InSolare in
this Market?
How are Data Centres currently procuring their Renewable Energy Competitors -
Energy? a. ReNew Power
Data centres primarily procure electricity b. Tata Power Renewable Energy
from the conventional grid, but a shift to c. Adani Green Energy
green and renewable energy is emerging. d. Azure Power
Increasingly, sustainability is becoming a e. Hero Future Energies
focus, with 50% of data centres expected to f. Amp Energy India
run on renewable energy by 2030. Turnkey Energy + Infra Players -
Companies are investing in captive solar and a. Sterlite Power
wind energy projects, and signing Power b. Mahindra Susten
Purchase Agreements (PPAs) with renewable c. Cleantech Solar
energy suppliers. d. Amplus Solar
Green energy adoption is also driven by cost Integrated Utility-Scale Developers -
considerations, government policies, and a. Greenko
corporate sustainability goals. b. Sembcorp,
c. NTPC RE Ltd.
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