Green Computing Notes
Green Computing Notes
com
CS8078 – Green Computing
UNIT: 1
FUNDAMENTALS
Syllabus:
Green IT Fundamentals: Business, IT, and the Environment – Green computing: carbon foot print, scoop
on power – Green IT Strategies: Drivers, Dimensions, and Goals – Environmentally Responsible
Business: Policies, Practices, and Metrics.
INTRODUCTION
Green IT is defined as ― the study and practice of designing, manufacturing, using and disposing
of computers, servers and associated subsystems (such as monitors, printers,storage devices, and
networking and communication systems) efficiently and effectively with minimal or no imoact on the
environment.‖
As mentioned earlier, whether human activity is the cause of change in the environment or not
becomes a background conversation to improving business and achieving environmental outcomes In the
process. It is this business-driven collaborative path that opens opportunity for corporate action.
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Fig.1.1 information technology influences business, society, and environment – lead up to the sustainable
triangle.
Fig shows that the information technology affects business, which in turn, influences the society
and the overall environment in which the business exists. It in business makes use of massive computing
and networking technologies that require large and dedicated data centers. The location of these data
centers and the people who work in them are all socially affected by this use of IT by business. The direct
influence of IT is seen in the massive proliferation of household gadgets, use of computers in schools and
hospitals, the popularity of social networking, and the high level of communications technology.
A carefully constructed strategy for Green IT is a crucial enabler for an organizations overall transition
toward an environmentally sustainable business.
The following are some of the specific ways in which a comprehensive Green IT strategy is beneficial to
an organization:
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Expands on the vital role of business leadership in bringing about positive green change
across the organization.
Presents the legal and political aspects the international protocols on greenhouse gases
(GHGs).
Argues for the use of ISO 14001 family of standard for the environment within the
organization.
Discusses the metrics and measurements related to carbon data with an aim of
understanding and mitigating the sources of carbon generation within and outside the
organization.
Incorporates the use of mobile technologies and smart metering for real-time
measurements and use of carbon data.
Discusses and advises on the use of Carbon Emissions Management Software (CEMS) in
the context of carbon metrics, measurements and reporting.
Outlines the approach to Green IT audits for reporting and compliance.
Explores the futuristic issues impacting environmental performance of an organization.
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The fig. depict this ongoing interplay between the business and the environment. The IT sheath that
encompasses the business is shown on the left. Any business activity that involves IT and most does
impacts the environment. The carbon impact is shown by an arrow from left to right.
This impact of business activities through IT on the environment has to be understood in three ways:
1.From the length of time
3. The depth of activity, and the breadth of coverage of the carbon effect.
Following are specific areas of IT systems, processes, architecture, and people that impact the
carbon footprint of an organization. These respective IT areas have a dual influence: the increase in
business activities through these packages increases the carbon foot print of the organization, but the
optimization of the business and backend IT servers and networks has the potential to reduce the carbon
footprint of the organization. These IT areas are discussed as follows:
Software applications and packages: These are the existing ERP/CRM applications
within the organization that need to undergo a major revamp to incorp or ate green
factors. The carbon data form within the organizations are measured through various
means such as smart meters, are inputted directly by users or updated through interfaces
from other systems. Carbon usage data are then fed into the financial type calculators of
the organization to ascertain the corresponding carbon calculations.
Carbon trading applications: with potential carbon trading on cards, these
organizational applications will also be geared toward performing analytics on the real
time data that will enable the organization to figure out trends in its own carbon
performance as well as that of the market. Carbon reporting tools will play equally
significant role in the carbon economy.
Green enterprise architectures: This is the ground-up building of new enterprise
architectures that take a fresh look at the enterprise applications from a green
perspective.
Green Infrastructure: This is an area of IT that deals with the buildings, data centers,
vehicles, and other non-movable and movable assets of the organization. The design,
development, operations, and decommissioning of these IT and non-IT infrastructure
assets of the organization needs to be investigated.
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Governance standards (ITIL and CoBIT): the way in which the governance standards
are implemented is also reflective of the organizations carbon initiative.
People: the attitude of the end users and the extent to which they are trained and
educated in the efficient use of resources, and the feedback provided to them on their
carbon usage is vital in the creation of green IT culture within and around the
organization.
Dynamic Social Groups: The creation of social groups that reflect their usage and
consumption patterns can lead to not only directed marketing and sales but also help the
organization in its green credentials.
Wired and Wireless Communication: The way in which various communications
technologies are exploding has connotations from green IT. Thus, the way in which these
wired and wireless networks are configured and deployed will impact the carbon foot
print of the organization.
Emerging Cloud Technologies: Computing is becoming increasingly decentralized and
having a dedicated data center is no longer the privilege that it used to be. A cloud
essentially enables sharing of large scale storage of data, corresponding computation,
and analysis and reduces overall carbon.
Green Peripherals: This is the area of printers, copiers, shredders, and similar office
equipment‘s that are associated with IT and that contribute to the overall carbon of the
organization. These peripherals have a substantial impact on the carbon footprint of a
growing organization.
Renewable Energies: These include alternate sources of clean and green energies such
as solar, wind , and nuclear. These energies will be treated separately in terms of their
costs, and in terms of calculating their carbon contributions.
Development of efficiency solutions based on IT Systems: These solutions would
include measurement, monitoring, and reporting on energy performance. These solutions
would further monitor and control resource usage and energy consumption.
Design, Development, and use of power efficiency in IT and Non-IT Hardware: This
would include not only power efficiency in electronic chip designs, but also expansion
into green power grids and management of equipment through software and operating
systems.
Adherence to regulations and standardization: Includes active participation in creation
of new standards, agreements, and consortium-based protocols.
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Recycling and Disposal of IT Hardware: This will impact the procurement as well as
disposal aspect of IT that is associated with efficient design of equipment, as well as
ethical disposal of the same when their use is consummated.
Unwanted computers, monitors and other hardware should not be thrown away as rubbish, as they
will then end up in landfills and cause serious environmental problems. Instead, we should refurbish and
reuse them, or dispose them in environmentally sound ways. Reuse, refurbish and recycle are the three
‗Rs‘ of greening unwanted hardware.
Reuse.
Many organizations and individuals buy new computers for each project or once every 2 –3 years.
Instead, we should make use of an older computer if it meets our requirements. Otherwise, we should give
it to someone who could use it in another project or unit. By using hardware for a longer period of time,
we can reduce the total environmental footprint caused by computer manufacturing and disposal.
Refurbish.
We can refurbish and upgrade old computers and servers to meet our new requirements. We can
make an old computer and other IT hardware almost new again by reconditioning and replacing some
parts. Rather than buying a new computer to our specifications, we can also buy refurbished IT hardware
in the market. More enterprises are now open to purchasing refurbished IT hardware, and the market for
refurbished equipment is growing. If these options are unsuitable, we can donate the equipment to
charities, schools or someone in need, or we can trade in our computers.
Recycle.
GREEN COMPUTING:
Green computing is the study and practice of designing, manufacturing and using computers,
servers, monitors, printers, storage devices and networking and communications systems efficiently and
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effectively, with zero or minimal impact on the environment. Green IT is also about using IT to support,
assist and leverage other environmental initiatives and to help create green awareness.
Benefits:
Numerous scientific studies and reports offer evidence of climate change and its potential harmful
effects. Specifically, the growing accumulation of GHGs is changing the world‘s climate and weather
patterns, creating droughts in some countries and floods in others and pushing global temperatures slowly
higher, posing serious worldwide problems. Global data show that storms, droughts and other weather-
related disasters are growing more severe and frequent.
Global warming can occur from a variety of causes, both natural and human induced. In common
usage, however, global warming often refers to warming that can occur due to increased GHG emissions
from human activities which trap heat that would otherwise escape from Earth. This phenomenon is
called the greenhouse effect.
The most significant constituents of GHG are carbon dioxide (CO2), methane, nitrous oxide and
chlorofluorocarbon (CFC) gases. Electricity is a major source of GHGs as it is generated by burning coal
or oil, which releases CO2 into the atmosphere. Reducing electric power consumption is a key to reducing
CO2 emissions and their impacts on our environment and global warming.
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A carbon footprint is defined as: The total amount of greenhouse gases produced to directly and
indirectly support human activities, usually expressed in equivalent tons of carbon dioxide (CO2). In few
organizations, carbon footprint might mean that everything is tallied—sourcing materials, manufacturing,
distribution, use, disposal, and so forth.
The amount of greenhouse gases and specifically carbon dioxide emitted by something
(such as a person's activities or a product's manufacture and transport) during a given period.
For measuring carbon footprint we require to track lot of information such as:
Facilities
Operations
Transportation
Travel
Purchases
We need to monitor the carbon footprint process year by year, so it is very important to have
some rules to follow about scope of work to be done. Our primary objective is to reduce the emission of
carbon, if we fail to define the carbon footprint boundary can inhibit comparisons against benchmarks and
could also undermine meaningful monitoring of performance.
Type 1: Operational control: Using this approach every operation of our organization/company
is captured in the carbon footprint. This also includes supply chain if an organization has
sufficient operational control over suppliers.
Type 2: Financial control: In this approach all financial elements are included. Often this
excludes elements which our company may operate but not financially control and therefore
using this approach can result in a smaller carbon footprint.
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Type 3: Equity control: This approach includes all elements that our company owns. If our
company has part ownership then the proportion ownership is used to calculate the relevant
carbon footprint attributable to that company.
Scope refers to the emission types captured in a carbon footprint. The scope of an organization‘s
carbon footprint also breaks down into three components.
Scope 1 emissions: These are direct emissions from assets that are either owned by our company
(i.e. fleet vehicle emissions from the consumption of fuel) or emissions produced through an on-
site activity (i.e., emissions from the burning of natural gas in a company‘s boiler).
Scope 2 emissions: Scope 2 covers all indirect emissions or more specifically emissions derived
from the production of purchased electricity. Here company hasn‘t actually produced the
emissions associated with electricity generation but due to the consumption of electricity to
power lights, equipment etc. we can say that our organization is indirectly responsible for these
emissions.
Scope 3 emissions: Scope 3 covers all other indirect emissions which are not as a result of the
consumption of purchased electricity. This includes a wide array of emission sources including
waste, consumables, staff commute, supply chain emissions, water use etc.
A carbon footprint is typically measured across an annual period. When choosing our period for
measurement it is best to think of other reporting cycles which can be used as the set time-frame
Once we have defined our boundary and the type of emissions we are going to capture, we‘ll then
need to collect data on all elements that we are going to measure carbon emissions for (i.e. electricity and
gas usage, vehicle mileage, waste volume etc.)
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After we have collected all our relevant annual data the task is then relatively simple. You need to
use a carbon footprint calculator or carbon conversion factors to calculate our organizational carbon
footprint.
Measuring carbon footprint is nothing but it another way to measure overall progress toward
becoming green. It can help with numerous business goals such as:
SCOOP ON POWER:
The issue of power consumption is ongoing as we continue to use new machines. The more
power we use, the more money we spend as well as more fossil fuels the local electrical utility has to
burn, thus causing more greenhouse gases to be generated. So saving the power is saving the money as
well as saving the environment.
Desktops:
The power can cab be effectively used in desktop computer by enabling power management
settings. Normally desktop PC requires 85 watts power, even with the monitor off. If that computer is
only in use or idling for 40 hours a week instead of a full 168, much more energy costs will be saved
annually from that workstation alone.
Datacenters:
The increase in servers and network infrastructure has caused a sharp hike in the electrical usage
in the datacenter. Power consumption per rack has risen from 1 kW in 2000 to 8 kW in 2006 and is
expected to top 20 kW in 2010. This increase in energy consumption is not only because of more servers
but also use of additional network infrastructure. A normal 24-port Ethernet switch uses 250 watts of
power on an average. If the electricity generated to power this switch comes from a coal-fired plant, 1,780
pounds of coal are needed to produce the 2,190 kW as shown in next figure.
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Consumption:
It is estimated that datacenters consume 1.5 percent of the nation‘s electrical power and this
number will triple again by 2020, as number users of computers are rapidly increasing. If we do not save
power then we need more power plants to satisfy future needs. Which in turn will increase many million
metric tons of carbon dioxide per year. The EPA (US: Environmental Protection Agency) suggested few
ways for being more energy efficient, ranging from properly organizing physical space to reduce cooling
loads to using energy efficient power supplies. We have to increase the use of energy efficient certified
power supply. It always better if all organizations follow Green IT methodology. We can also follow the
guidelines of EPA.
Green IT Strategies:
Effective green strategies result from an approach that cuts across all the tiers and silos of an
organization. Such strategies come from individual understanding, leadership, vision, knowledge about
the organization‘s structure and dynamics, awareness of the organization‘s operational nuances and
people‘s (i.e. stakeholders‘) attitude toward change.
GREEN IT DRIVERS :
Businesses need compelling reasons to undertake and implement green IT strategies. Business drivers of
green IT can be grouped into six categories .
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Cost Reduction:
Cost reductions provide an excellent driver for an organization to come up with a comprehensive
green IT strategy. As a result of a green initiative, cost reduction could be derived from minimizing
energy consumption (improving energy efficiency), reducing the use of raw materials and equipment,
recycling equipment and waste and optimizing storage and inventory.
Government rules and regulations comprise a major driver for many green enterprise
transformation programmes. The relative importance given to the regulatory factor, as compared with
other factors such as organization self-initiation, customer demand and pressure from society, are the
highest – 70% as reported by Regulatory acts such as National Greenhouse and Energy Reporting
(NGER)) and the Carbon Pollution Reduction Scheme (CPRS) require organizations to mandatorily
report their carbon emissions if they are above a certain threshold level.
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Sociocultural and political pressure becomes major driving forces when an organization‘s society
recognizes the environment as of significant value and is interested in protecting it. Such acceptance of
the environment‘s importance by the society brings pressure on the organization to change.
Enlightened Self-Interest:
Self-interest comes into play when an organization, on its own accord, realizes the need to be and
the benefits of being, environmentally responsible and creates or adopts a green strategy. It may include a
range of interests including the organization‘s desire to undertake a genuine common good, the need of
business leadership to achieve personal satisfaction or maintain or raise employee morale or simply the
decision makers‘ understanding that costs can be reduced and customers more satisfied with a self-interest
approach that also helps the environment.
If a large organization that has myriad different associations with its many collaborating smaller
sized organizations changes its direction and priorities, then those collaborating organizations also have to
change their priorities accordingly. When such a large organization embarks on environmentally
sustainability programmes in a major way encompassing its supply chain, an entire ecosystem made up of
the business partners, suppliers and customers and internal users organizations, together with the industry
and the corresponding business consortiums in which the organization exists, is affected. These various
stakeholders and associations are invariably pushed into implementing environmentally responsible
initiatives and strategies.
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Once the drivers that provide the impetus to the business for its green initiatives are identified and
documented, they lead to discussion on the areas of business that are likely to be affected by the changes.
The changes resulting from green IT initiatives transform the organization and, therefore, understanding
them is an integral part of a green IT strategy. An organization changes or transforms along four different
lines or dimensions.
Economy
Technical
Process
People
Economy:
Economic considerations are one of the key factors in an organization‘s decision to implement
environmental policies and systems. The costs associated with green transformations and the returns on
those costs are the first ones to appear in the minds of leaders and those in charge of the green
transformation. Therefore, this is a primary dimension along which green transformation occurs in an
organization. These include the cost–benefit analysis and a financial return on investment (ROI) analysis.
Economic growth in the current economy is usually associated with increase in carbon emissions.
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Technology:
Processes:
The process dimension of an organization deals with ‗how‘ things are done within an
organization. Business process reengineering is the fundamental rethinking and radical redesign of
business processes to achieve dramatic improvements in critical, contemporary measures of performance
such as cost, quality, service and speed. The process dimension of an organization is perhaps the most
visible one, and it is often used to judge the level of ecological responsibility for an organization‘s green
ICT. This is because the process dimension has immediate and measurable effects on a business
operation‘s carbon footprint. It also has effects on clients, vendors and business partners in the
collaboration.
People:
The most difficult and perhaps most complex dimension of a green enterprise transformation is
people. Whilst the people aspect of an organization‘s behavior has been studied to great depths, in this
discussion the focus is on the attitudes of individuals and the sociocultural setup in which they operate in
the context of the environment. An enterprise-wide green strategy is best driven from the top of the
organization in order to ensure its success. Leadership within this people aspect, such as that by senior
directors and chief officers, is a deciding factor in an environmental initiative. The involvement of senior
management in bringing about a change in the people dimension is vital – and it has to be done at an early
stage of a green initiative, though such involvement from senior leadership requires a substantial
commitment in terms of time, money and other resources. Making the key stakeholders fully aware of the
importance of the green initiative for the organization and, through them, promoting the initiative to bring
about fundamental changes in attitudes are keys to success.
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Metrics for green IT performance of an organization can be based internal ROI goals and/or on
legal reporting requirements. Whilst the ISO 14000 series of standards can provide an excellent starting
point for the Key Performance Indicators (KPIs) for green IT, CEMS can be used to automate, measure
and report on carbon emissions and the carbon footprint.
Following are some typical KPIs that must be embedded in an organization that is undertaking green
strategies.
• Economic outcome.
Reduce energy consumption by 10% of its current level per year for three years; increase green
services (e.g. the addition of one detailed insurance service dedicated to green).
• Technical.
Use virtualized data servers for all warehoused data; use smart meters to record, repost and
control emissions.
• Process.
• People.
Train people for green IT at all levels. Telecommute once a week to reduce emissions.
A carbon intensity (or emissions intensity) is a ratio that reflects the amount of GHG
emissions per unit of energy delivered. This metric reflects the operational efficiency and
emissions of production processes related to the energy that will be delivered to consumers,
and as such is an important tool in monitoring and assessing the environmental performance
of integrated energy companies and their future strategies.
Carbon intensity metric quantifies the amount of CO 2 equivalent emissions per unit of
energy supplied (gCO 2e/MJ) to the end consumer. Non energy products such as lubricants
and chemicals and corresponding emissions are not included in this metric.
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In the past the focus was on computing efficiency and cost associated to IT equipment‘s
and infrastructure services were considered low cost and available. Now infrastructure is
becoming the bottleneck in IT environments and the reason for this shift is due to growing
computing needs, energy cost and global warming. This shift is a great challenge for IT industry.
Therefore now researchers are focusing on the cooling system, power and data center space.
following are few prominent challenges that Green computing is facing today:
2. Increase in energy requirements for Data Centers and growing energy cost;
3. Control on increasing requirements of heat removing equipment, which increases because of increase
in total power consumption by IT equipment‘s;
Green Economy Indicators are key evidence-based instruments which facilitate the evaluation of Green
Economy policies by:
Carbon footprint is all about carbon (and other GHG) emissions. It isn‘t a measure of use of
natural resources, or the waste a company produces – though those might affect the calculation‘s
results. The real win would be achieving reductions in your absolute total footprint, which means
getting total emissions down even as the business grows. The next best thing is finding ways to reduce
emissions relative to output, so bringing down emissions per product, per employee, or per some unit of
revenue.
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If properly followed Green Computing practices can save millions of rupees of an organization.
Ecologically responsible practices must be adopted. For green computing, initial investment will be more,
but eventually not only we will save money but also help to sustain the environment. Many organizations
hesitate for going green because of initial cost. Unless equipment is planned to be replaced or there‘s a
datacenter design in the works, most businesses aren‘t likely to replace their equipment just for the sake
of duty to society. But when the cost of power starts taking a bigger and bigger bite out of the IT budget,
organizations start really looking at green computing nowadays.
One of the best ways to make your business more environmentally-friendly is to practice
green procurement. This involves sourcing goods and services that are produced and supplied in a
sustainable fashion. Sourcing from local suppliers rather than those located far away is a good place to
start.
Policies in ERBs:
• A concise description of what your company is trying to achieve with your environmental goals and
how you will accomplish your goals.
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• A statement of the strategies and actions your business is willing to undertake to meet its
commitments.
Practices in ERBs:
Environmental Practices are defined as those actions that seek to reduce the negative
environmental impact caused by activities and processes through changes and improvements in the
organisation and development of actions. The usefulness of the Good Practices is well proven and lies in
its low cost and simplicity of implementation, as well as the fast results obtained.
Materials.
Energy.
Water.
Waste.
Transportation.
Communications.
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combination of lean and green initiatives has been contributing to seek alternatives to support companies
balance efficiency gains and environmental performance in their industrial processes. The lean
philosophy also intends to reduce wastes in all the organizations areas, thus the alignment with the
environmental paradigm seems normal.
Policies and their practices can be viewed from three different angles—the breadth of coverage, the depth
at which they operate, and the length of time they are influential within the organization.
What is highlighted is the need to consider the overall organization and its entire breadth in terms
of Green IT policy development and implementation. Such consideration will result in appropriate
creation of g green p programs, c corresponding use of a analyzing, modeling, and simulation tools for the
study of environmental risk management and improved accuracy of measurements. The broader is the
coverage of green policies, the better are the organization‘s chances at success.
A deep practice of policies in large organizations is usually well supported by tools for eco
management, operating on dedicated systems platforms resulting in not only support, but also
measurements and reporting of carbon performance for single and collective business processes. Depth of
coverage for each process includes detailed description, mapping, responsibilities, and execution of roles,
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deliverables, activities, and tasks within the organization. The depth of coverage of green policies also
facilitates audits and feedback to the same process in greater detail.
Green policy formulations require the policy makers to have the ability to look at the future
strategies that make predictions regarding the future of the firm. When incorporating time in policies, it
becomes important to consider the longevity of the firm itself, together with the longevity of the Green IT
initiative. A Green IT can transform the organization, but maintaining that transformed green state over a
period of time is only given due importance when the ―length‖ is considered.
Balancing act, in practice, also requires consideration of the IT versus non-IT assets of the
organization. In developing the green policies and eventually practicing green in a holistic way, the
organization needs to consider Green IT from both IT and non-IT viewpoint. While the overall influence
of IT on the greening effort will vary depending on the type and size of the organization, still
understanding this mix of IT and non-IT assets is important for both policy development and eventual
practice.
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Mobility has a significant role to play in the reduction of carbon emissions as it has the potential
to offer location independence, that is, reduce the need to t ravel, to most business processes. Some of the
advantages and challenges in the use of mobile technologies in business from the point of view of
environmental sustainability are noted in this discussion.
Advantages to environment:
Mobility offers location independence and personalization, both of which are characteristics that
can be used to optimize business processes and reduce carbon. Therefore, mobile technologies—including
devices, networks, and contents—have a significant role to play in the global carbon reduction effort.
Challenges to Environment:
There are some interesting and unique challenges of mobility when it deals with the environment.
Consider, for example, how mobility enables virtual collaborations between business and individuals.
These virtual collaborations, especially between businesses, can introduce management challenges in
implementing environmentally responsible strategies.
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The importance of policies and their practice is that they enable an organization to achieve its
environmental goals. Therefore, policies need to reflect the green strategies of the organization in this
regards. Policies, in practice, also need to provide help and guidance in terms of prioritizing the actions to
be undertaken by the organization. The following are some of the green policies which enable an
organization to prioritize its environmental goals.
Energy Consumption
Energy Efficiency
Operational Costs
Operational Reputation
Environmental Performance
Green Sustainability
Increased Revenues
Apart from discussing the policies and practices associated with the organization in its current
state, it is also worth considering the impact of totally different types of energy as is currently consumed
within an organization. For example, if instead of oil or gas, the energy was generated from coal.
Renewable energy certificates are one way for organizations to support green energy. Impact of
renewable sources of energies is usually felt through Government regulatory standards. Government
devises regulatory standards which controls and support the energy providers. Energy providers
implement those standards and as a result, organizations have the opportunity to source from one or more
energy providers.
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Chief Green Officer (CGO) or the Chief Sustainability Officer (CSO) is the most senior person in
the organization responsible for green strategies. He/she is responsible for the development and
maintenance for the green policies. The green policy should have the ability to justify the Return of
Investment (ROI). An understanding of this mind map of a CGO can be helpful in setting and directing
the green enterprise transformation of an organization.
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UNIT – 1
FUNDAMENTALS
PART – A (2 MARKS)
The study and practice of designing, manufacturing, using and disposing of computing devices,
servers and associated subsystems (such as monitors, printers, or storage devices)efficiently and
effectively with minimal or no impact on the environment.
3. What is ERBS?
A Carbon Foot Print is the amount of greenhouse gases and specifically carbon dioxide emitted
by something during a given period.
5. What is the information required for measuring the carbon foot print?
Facilities
Operations
Transportation
Travel
Purchases
I. Costs
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Economy
Technical
Process
People
o Reuse
o Refurbish
o Recycle
Carbon dioxide (CO2), Methane, Nitrous Oxide, and Chlorofluorocarbon (CFC) gases.
o Economic
o People
o Process
o Technology
It is a large green organization which focuses on the environment; it consists of three major areas:
o Green processes
o Green data centers
o Green consortiums.
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Green governance combines EI with lean for data creation and maintenance. It measures the
carbon emission of business.
External
Government policies
Society pressure
Internal
Measuring
Monitoring
Managing
Mitigating
Monetizing
It is defined as a policy that incorporates a ―green‖ factor that helps business to sustain over a
longer period of time.
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22. Mention some renewable energy sources to be encorporated with green policies?
Nuclear
Thermal
Wind
Solar
Biomass
Financial measures.
Customer measures.
Internal business processes.
Learning and growth.
CGO is the most senior person in the organization responsible for green strategies. He/she is
responsible for the development and maintenance of green policies.
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UNIT – 1
FUNDAMENTALS
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UNIT II
Syllabus
Green Assets: Buildings, Data Centers, Networks, and Devices – Green Business Process
Management: Modeling, Optimization, and Collaboration – Green Enterprise Architecture –
Environmental Intelligence – Green Supply Chains – Green Information Systems: Design and
Development Models.
A green asset produces revenue with the additional aspect of an ability to be renewable. Eg) Solar
Energy, The green assets and infrastructure comprise substantial part of that long-term approach to
managing the carbon performance of the organization. The three major phases or activities associated
with the lifecycle of these assets are depicted as follows: Green assets are revenue-producing investments that
also have the added benefit of being renewable.
The way they are established or procured. Examples of green assets include solar energy and
other sustainable infrastructure. Incorporating green
The manner in which they are operated or run assets into an organization's long-term strategy can be
an effective way to manage its carbon performance
The strategies for their disposal or demolishment. and promote sustainability. By investing in renewable
technologies and infrastructure, organizations can not
Establish (Procure): only generate revenue but also reduce their carbon
footprint and contribute to a more sustainable future.
Deals with the green credentials of the asset in terms of its design and development.
The process of "establishing" or procuring green assets involves considering the environmentally-
Operate (Run): friendly aspects of their design and development
Manner of operation of the asset has a bearing on the total carbon contribution of the
organization. During the "operational" phase, the way in which the assets are run can significantly impact the
organization's overall carbon footprint.
Disposal (Demolishment):
This is the eventual phase of an asset and it also impacts the overall carbon footprint of an
organization. This impact is through the organization‘s approach to disposing or demolishing the asset.
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Types of Assets (Categories) and Their Impact on the Environment is depicted as follows:
The physical buildings and facilities belonging to the organization form the core of its
nonmovable assets. Buildings, while usually not a part of IT directly, are still a major contributor to the
organization‘s carbon footprint. The need and demand to consider the carbon issues upfront, during initial
procurement and/or construction of buildings. This forces the construction industry to handle issues such
as the type of insulation used, facilities to recycle water, and the use of natural light in determining the
TCCO (Total Cost of Carbon Ownership) for that building.
The hardware aspect of Green IT deals with the architecture and design of IT hardware, the
manner in which it is procured and operated. While operational energy consumption is increasingly an
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important issue for computer manufacturers, what is even more interesting is the impact a good, energy
optimum design can have on the overall energy consumed by a piece of hardware over its entire life.
Following is a more detailed description of these IT hardware assets of an organization:
Data servers:
Deals with the physical machines and the specific buildings in which they are housed.
End-user computers:
Laptops, desktops, their capacities, operational efficiencies, and their disposal (especially as the
lifecycle of a computer is getting shorter by the day) need to be discussed from their P-O-D
(Procedure/Operate/Dispose) viewpoint.
Mobile devices:
The mobile devices and associated hardware (e.g., extension leads), their batteries including the
recharging mechanism and disposal of the batteries and the policies and actions when the devices become
outdated.
Peripherals:
Printers, photocopiers, shredders, and so on. These electronic gadgets are of immense interest in
Green IT due to their large numbers, their potentially unnecessary overuse, the operational waste that is
generated as a result(such as paper, ribbons, and ink), and the carbon associated with the eventual
disposal of these fast moving items.
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The demand for data center capacity worldwide has been on the rise. This has also lead to a
steady increase in carbon emissions. Data centers form the major chunk i n the overall Green IT hardware
assets of an organization. They house a suit of large computers and associated networks of the
organization, forming the ―heart‖ of most businesses. Data servers, in practical terms, can be seen as
powerful computers that have the capacity to store as well as process vast amount of multi formatted data.
Specific areas for Green IT with respect to data centers are discussed as follows:
Physical building in which the data center resides. Architecture and design of the building
(physical shape, naturally cooling and ventilation, natural light, ease of access etc.), geographical region
(e.g., locating a data center in Iceland), and the material used in construction of the building (Terracotta
for roofing; painting the roofs white) are all valid considerations here. The size and design of rooms in
which servers are housed and also the location of the server rooms within the data center can play a role
in carbon reduction.
This includes the cooling strategies of the servers; and the air conditioning relating to the actual
building.
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This would include procurement and installation of green products (such as LED light bulbs) and
use of green services.
Physical location of the racks, t heir positioning (hot isle/cold isle). Architecture and the physica l
rooms in which they are placed. Design of each server - water cooled, air cooled, and other efficiencies
are also to be considered.
Virtualization within each server, and combined virtualization. Virtualization aims to pool
resources together to deliver data center services by pooling resources that may be otherwise
underutilized.
Wireless communications such as switchgears, routers, and modems. The numbers and capacities
of these equipment‘s in the data center contribute to its carbon footprint.
Data center buildings are specialized buildings to hold the large computing and communications
equipment‘s of the organization. Following are the specific design, layout, and location consideration for
data centers.
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They are housed within the green data center and require specific strategies for positioning, cooling, and
usage. Following are a list of green server strategy considerations that need to be expanded in detail in
practice:
Online, real-time list of server inventory that enables location and uses of the servers.
Power consumption bill in real time.
Mirroring backup strategies that are balanced by the ―acceptable risks‖ of the data center director.
Data capacity forecasting.
Carbon-cost visibility.
Enhanced server distribution.
Incorporate Cloud computing and server virtualization.
Data strategy encompasses the use, storage, mirroring, security, backups, clean ups, and
architectures for data. It covers both external and internal approaches to data management.
Data server optimization can be improved through better organization of the databases including
their design, provisioning for redundancy, and improved capacity forecasting, following RDBMS
(Relational Database Management Systems) standards such as data normalization and usage of proper
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Data server virtualization, as a key strategy, includes creation of many virtual servers from one
physical server. Virtualization has been popular as efficient hardware resource utilization; however, it
also has significant impact on reducing carbon emissions.
Cloud computing offers the potential for economies of scale that go beyond a single data center
and a single enterprise. This is so because with Cloud computing there is opportunity to not only
consolidate the costs of services but also shift the carbon generation to a relatively centralized place
where it can be better controlled and optimized.
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Networking strategies that are part of information architecture can not only help reduce traffic but
also improve carbon performance. Reduction of communication traffic eventually reduces the server load
minimizing memory and processing time on the server.
Following are the categories of networks that need attention of the network manager in terms of their
carbon connotation.
Text
Local Area Networks (LAN):
Local networks of the organization that are made up of the physical connections amongst the
machines and primarily the data center. Usually, these may be a collection of cables that may have
―grown‖ as the organization grew; lack of planning and architecture for LANs is a major factor in
consuming substantial power and thereby adding to the cooling requirements.
The wide area networks of an organization enables communication amongst its desktop and
laptop machines with and beyond its data center. Typically, the WAN comprises use of communication
lines that make up the virtual private network (VPN) of the organization. Such VPN is made up of leased
communications lines which reduce the extent of influence an organization has over its power
consumption and carbon generation.
Mobile Networks:
The Mobile enterprise architecture that can also provide the backdrop for carbon reduction.
Wireless L AN/WAN:
Wireless communication may give the impression of reduced hardware and infrastructure (due to lack of
physical wiring).
WiMax:
Reengineering of processes to green processes will incorporate reevaluation of processes and also
an understanding and modeling of their supporting hardware, software, and people in order to cut down
the carbon generated through t hem.
The following figure illustrates the concept of process reengineering in a simple way from a
green perspective.
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Listing:
This is an initial list, which will be refined as this green transformation exercise proceeds. This
list can be created based on the value creation of the organization and which can be categorized into
primary, secondary, or supporting processes based on major functions of the organization such as
production, inventory, supply chain, customer relations, finance, and HR.
Ranking:
Ranking of the processes within the process list can be undertaken based on the carbon criteria.
Thus, while normal BPM exercises list the processes with criteria such as their costs and effectiveness, in
Green BPM, these processes are also ranked based on the amount of estimated carbon they produce.
Modeling:
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Optimizing:
This step i s the study of the processes that are modeled from t heir carbon impact.
Retaining:
Processes that are modeled and optimized will reduce their carbon contribution.
Removing:
The BPM exercise will also identify processes that are either redundant/duplicated or are so
excessively carbon inefficient that they have to be replaced.
Green BPM can be carried out in a number of ways, and using different tools and techniques.
Following are the important aspects of the use of standards in Green BPM:
TQM, Kaizen, and Six Sigma provide standards and techniques to optimize and improve business
processes.
Efficient business processes may also create opportunity to produce greater quantity of goods
resulting from improved production capacity.
Customization and personalization of products to suit the de ands of customers is the result of
process reengineering.
Reengineering of processes also results in optimizing the internal organizational structure.
Knowledge management enables keeping track of customer p references.
Role of a Green BA can provide analytical help and support for green business process modeling.
BA is the role that owns and models the requirements of the project. BA is also responsible for working
with the key business executives and users to determine the goal and expectation of the business process.
Indicates how a governance standard is translated into policies and practices through business
rules. The most commonly used governance standard is the Information Technology Infrastructure
Library (ITIL).
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Broadcast processes—these are easiest processes to understand, model, and optimize when they are the
one-way broadcast processes typically used by the organization to promote and advertise their products.
Informative processes—the green aspect of this informative category comes from the fact that the
receiver of the output of this informative process is known to the organization.
Transactive processes—typically called the electronic commerce processes requiring a 3-way interaction
between the vendor, the customer, and the payment facility.
Operative processes—these processes are of more complexity and deal with the internal, operational
aspect of the organization.
Collaborative processes—When multiple organizations interact with each other through collaborative
web -based processes, the carbon generation i s not only significant, but also increasingly challenging to
trace because the organizational boundaries of these processes is extremely fuzzy.
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The way in which mobile green processes are enacted by incorporation of mobility in to the
business processes is also based on the increasing complexities of the processes as was discussed earlier.
An understanding of this increasing complexity also provides opportunity, through the use of mobile
technologies, to reduce corresponding carbon contents of these processes. Increasing complexity of
transactions also implies an opportunity to reducing that complexity and, thereby, reducing carbon
emissions in those processes.
Mobile-Informative—use of mobility provides the organization with the ability to provide environment-
related information to the various stakeholders within the business.
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Mobile-Transactive—usage includes collection, collation, and reporting of environmental data with the
use of handheld mobile as well as stationary but wireless devices.
Mobile-Operative—usage provides opportunities for the organization to model and optimize its internal
processes that will produce environmentally friendly results.
Mobile-Collaborative— where organizations are influenced by their business partner‘s policies and
strategies toward green environment.
The economic influence of mobility needs to be considered here in terms of its relevance to
the environment. For example, the economic reasons for transitioning to mobile business can be extended
and discussed in terms of the economic reasons for transitioning to and managing a sustainable mobile
business. The important economic factors of costs and competition for mobile transitions have a
correlation with the environmental issues as well.
Environmentally responsible mobile businesses apply the concept of reuse to the design and
distribution of mobile gadgets as well. Technical designers seek to create mobile gadgets which will have
minimum impact on the environment. This environmentally responsible design of mobile phone can
reduce the amount of the materials used, reducing the impact of those materials and thereby increasing the
efficiency of the use of the mobile phones with the customers.
The way in which businesses operate can have a tremendous impact on the environment.
The modeling, study, and optimization of business processes need to be undertaken from a mobile
perspective. Ā e potential of mobile devices to reduce people movement is obvious; this potential needs to
be woven in the green business processes of an organization.
The social dimension of mobile technologies—particularly the devices and the social
networks—relate to the environment in many ways. For example, the ability of personalized transmission
of messages can be utilized in raising environmental awareness amongst specific users. Mobile businesses
can also take additional social responsibilities by investing in communities that can be helped to learn,
work, and thrive in a ―green‖ environment.
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The GEA is not an independent entity per se. While a GEA deals with constraints,
compliance, integration performance, and security issues, it also influences both—the GIA in the business
space and the GSA in the technology space. Thus, the activities with GEA span the problem, solution, and
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background space. The following figure expands and groups the various activities that form part of the
overall green architecture of the enterprise.
The GEA in the background is influencing and influenced by the GIA as well as the GSA from the
problem and the solution space respectively. The GIA provides the basics for using enterprise
applications, processes, and contents. The semantics for the master data including the green data are
defined and the operational and analytical information is modeled in this architectural space.
GSA brings about a synergy of technologies that can enable efficient use of IT resources.
Thus, the resources are themselves used efficiently and, in turn, these IT resources provide the basis to
enhance the efficiency of the rest of the equipment‘s and processes in the organization.
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Cloud Computing:
Cloud computing is already in use and, yet, there are many emergent aspects of it. Identification and
incorporation of Cloud-based solutions bring about immediate change in the carbon emissions of large
data centers.
Virtualization:
Virtualization, as its name suggests, creates multiple operating views on the same physical
machine resulting in much reduced use of hardware than if the servers were all physical. Carbon
performance requirements from virtualization should be identified, documented, and measured in
accordance with the overall green strategies and objectives of the organization.
Smart Networks:
Smart networks and their management make use of automated devices, sophisticated switch
management, optimized network operations and re al time reporting of the network performance.
Efficient network operations assure delivery at lower cost and improved environmental footprint.
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Real-time decision making in the solution space is based on availability and delivery of
information precisely and in the context of the need of the user. Such real-time delivery of information is
primarily achieved through mobile technologies, devices, and applications.
Alignment:
Alignment of data, processes, and interfaces is an architectural issue in the solution space
that focuses on reducing the friction within and amongst the systems. Ideal Green IT solutions, therefore,
can be understood as absence of contradictions amongst data, processes, and interfaces.
Optimization:
Optimization is closely associated with alignment and deals with the alignment of the
solution technologies such as the servers, applications, and databases. Optimization, in the GSA, is the
choice amongst possible alternative solutions that are aligned with the carbon footprint minimization
objective of the organization.
Integration:
This is a major activity in the green solutions space that works across two technological
areas:
(a) Integration of carbon data with green services and interfaces within an application; and
Integration in the GSA is a detailed activity that requires independent discussion as undertaken next.
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Data:
Identification of carbon data related to equipment‘s (gadgets) across the company that
generates greenhouse gases; Provisioning the step-by-step collection and collation of the carbon-related
data within the organization.
Information:
Analysis and processing of the data in order to provide information to all parties concerned
regarding the carbon-position of the organization. Environmental transactions are recorded and processed
here in order to produce valuable information.
Process:
Optimizing procedures and controls within the organization using the concepts of business
process modeling (BPM) to ensure efficiency; developing an understanding of process maturity in the
context of green processes.
Knowledge:
Intelligence:
This is the semantic green enterprise. This is where the systems embrace people machine
continuum. EI system requires two major activities from an organization: upgrading existing BI systems
to incorporate environmental data, information, processes, and knowledge; and, analyzing, designing,
developing, and deploying systems that are specific to the environmental needs of the organization.
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Environmental intelligence, combines not only myriad systems through correlations, but also
synergistically brings in people. This is important in a GEA that has to incorporate systems intelligence
with the human intelligence (shown on the left). The iterative influence of systems on stakeholders, and
vice versa, is through the various communication channels shown in the center of the figure.
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WS can be used to create and modify environmental services that would integrate carbon
information silos by connecting them, and providing real-time reporting features to decision makers. WS
can be used in the business environment to measure, monitor, and finally help for the process
optimization with respect to the environmental factors. With the help of the tools such as Green web
services (GWS), business can begin to develop EI systems, implement them in the business, monitor,
measure, and mitigate the emissions and monetize the process.
Mobility has a role to play in the environmentally responsible business strategies that make
an organization sustainable which, in turn, makes it a long-lasting and profitable organization. Mobility
can be said to help the business be EI. Mobility enables virtual collaboration between business and
individuals. Reengineering the business processes with mobility provides enormous opportunities for
virtualization. The more virtual a business is the less physical resources it will consume—therefore, well-
modeled mobile processes greatly assist in creation of environment friendly businesses.
EI systems involve and employ mobility solutions to coordinate office, field, and home
decision making. Figure extends the EI concept with mobility.
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SCM have evolved rapidly to automate and optimize the lifecycle of material procurement.
Similarly, SCM are also integral to procurement and use of equipment‘s and corresponding infrastructure.
Supply chain management (SCM) systems are an integral part of organization‘s systems. SCM of an
organization needs to be analyzed, planned, and optimized for sourcing and deliveries in an
environmentally conscious manner.
A GIS is a software system that provides support to the business to implement its
environment responsible business strategies (ERBS). Thus, this system has to cover the length, breadth,
and depth of various structural and dynamic aspects of the business.
Develop—GIS needs to be developed by following agile practices and considering the important phases
of a SDLC starting from requirements, analysis, design, and code to testing. Development has to consider
issues of deployment, integration, and operations. Analysis and design of the system is undertaken using
the unified modeling language (UML) diagrams that helps in modeling the problem space and develop a
solution in design space.
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Configure— Configuring GIS according to benchmarks and rules of organization. This would be an
activity specific to each organization within each industry sector
Use—Use of GIS will lead to ongoing recording of carbon data creation of reports as well as
comparisons.
Features of GIS:
The features of a GIS that play a significant role in enhancing this ability of business to
coordinate its environmentally responsible approaches can be listed as follows:
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GIS enables collaboration amongst businesses for the purpose of achieving environmental
responsibilities.
2.5.1 Modeling and Architecting GIS —Requirements, Design, Implementation, and Testing:
The UML has been used in presenting the models of the GIS
Package diagrams—Used to create and model subsystems/Green information portals. Packages can also
be used to create increments and sprints in an agile development approach.
Use cases—Used to show functionalities and business processes from a user‘s point of view. This is the
expected behavior of the system documented as interactions.
Use case diagrams—provides a model describing all the related business processes/functionalities of a
particular package.
Activity graphs—provides a detailed view of every step of a business process. They provide the flow
within a use case or a package of GIS.
Class diagrams—provides a static model of GIS based on its key business entities.
Sequence diagrams—provides a model for the interactions between objects and also rules for these
interactions that are architectural decisions.
State Machine diagrams—Provides a view in which a particular entity passes through different states as
a business process is executed.
Component diagrams—Used to show the interaction of every component with each other.
Deployment diagrams—Used to show the way application will be deployed including hardware and
related infrastructure.
Green ICT is developed to measure only energy consumption and environmental parameters
such as carbon emissions, chemical wastes, and other office and industrial wastes. Green ICT system
analysis and design is performed using the UML. These diagrams help in modeling the operations and
interactions at the business level and also in system design thorough classes, packages, components, and
deployment diagrams.
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The GOP is made up of organizational data on its ―green‖ performance. These data are
updated by the organizational representatives on an ongoing basis. These data record the organization‘s
pollutant performance such as
(a) Heat generated by the desktop machines, data centers and network equipment‘s within the
organization.
(c) Hazardous materials produced by the organization‘s activities such as lead in batteries and mobile
phones.
RSP is a large portal that will be maintained by the government agency responsible for
emission control within a country or region. The RSP will have to have detailed and continuously updated
information on the pollutant categories that are producing the carbon emissions.
The system should cover all the functionalities required to record, calculate, analyze, and
report on carbon emissions. GOP and RSP functions like emission details management and comparing
them with standards are done based on the company size and location.
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GOP and RSP are shown as two packages that also interface with the interface and administration
services. While the GOP will have multiple instances across various organizations, the RSP will have a
single instance.
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Fig. Data server virtualization.
Cloud computing offers the potential for economies of scale that go beyond a single data center
and a single enterprise. This is so because with Cloud computing there is opportunity to not only
consolidate the costs of services but also shift the carbon generation to a relatively centralized place
where it can be better controlled and optimized.
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Networking strategies that are part of information architecture can not only help reduce traffic but
also improve carbon performance. Reduction of communication traffic eventually reduces the server load
minimizing memory and processing time on the server.
Following are the categories of networks that need attention of the network manager in terms of their
carbon connotation.
Local networks of the organization that are made up of the physical connections amongst the
machines and primarily the data center. Usually, these may be a collection of cables that may have
―grown‖ as the organization grew; lack of planning and architecture for LANs is a major factor in
consuming substantial power and thereby adding to the cooling requirements.
The wide area networks of an organization enables communication amongst its desktop and
laptop machines with and beyond its data center. Typically, the WAN comprises use of communication
lines that make up the virtual private network (VPN) of the organization. Such VPN is made up of leased
communications lines which reduce the extent of influence an organization has over its power
consumption and carbon generation. 0 0
Mobile Networks:
The Mobile enterprise architecture that can also provide the backdrop for carbon reduction.
Wireless L AN/WAN:
Wireless communication may give the impression of reduced hardware and infrastructure (due to lack of
physical wiring).
WiMax:
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Reengineering of processes to green processes will incorporate reevaluation of processes and also
an understanding and modeling of their supporting hardware, software, and people in order to cut down
the carbon generated through t hem.
The following figure illustrates the concept of process reengineering in a simple way from a
green perspective.
0 0
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Fig. Core concept of GPR—a distribution example.
Listing:
This is an initial list, which will be refined as this green transformation exercise proceeds. This
list can be created based on the value creation of the organization and which can be categorized into
primary, secondary, or supporting processes based on major functions of the organization such as
production, inventory, supply chain, customer relations, finance, and HR.
Ranking:
Ranking of the processes within the process list can be undertaken based on the carbon criteria.
Thus, while normal BPM exercises list the processes with criteria such as their costs and effectiveness, in
Green BPM, these processes are also ranked based on the amount of estimated carbon they produce.
Modeling:
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Optimizing:
This step i s the study of the processes that are modeled from t heir carbon impact.
Retaining:
Processes that are modeled and optimized will reduce their carbon contribution.
Removing:
The BPM exercise will also identify processes that are either redundant/duplicated or are so
excessively carbon inefficient that they have to be replaced.
Green BPM can be carried out in a number of ways, and using different tools and techniques.
0 0
Following are the important aspects of the use of standards in Green BPM:
TQM, Kaizen, and Six Sigma provide standards and techniques to optimize and improve business
processes.
Efficient business processes may also create opportunity to produce greater quantity of goods
resulting from improved production capacity.
Customization and personalization of products to suit the de ands of customers is the result of
process reengineering.
Reengineering of processes also results in optimizing the internal organizational structure.
Knowledge management enables keeping track of customer p references.
Role of a Green BA can provide analytical help and support for green business process modeling.
BA is the role that owns and models the requirements of the project. BA is also responsible for working
with the key business executives and users to determine the goal and expectation of the business process.
Indicates how a governance standard is translated into policies and practices through business
rules. The most commonly used governance standard is the Information Technology Infrastructure
Library (ITIL).
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Broadcast processes—these are easiest processes to understand, model, and optimize when they are the
one-way broadcast processes typically used by the organization to promote and advertise their products.
Informative processes—the green aspect of this informative category comes from the fact that the
receiver of the output of this informative process is known to the organization.
Transactive processes—typically called the electronic commerce processes requiring a 3-way interaction
between the vendor, the customer, and the payment facility.
Operative processes—these processes are of more complexity and deal with the internal, operational
aspect of the organization.
0 0
Collaborative processes—When multiple organizations interact with each other through collaborative
web -based processes, the carbon generation i s not only significant, but also increasingly challenging to
trace because the organizational boundaries of these processes is extremely fuzzy.
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The way in which mobile green processes are enacted by incorporation of mobility in to the
business processes is also based on the increasing complexities of the processes as was discussed earlier.
An understanding of this increasing complexity also provides opportunity, through the use of mobile
technologies, to reduce corresponding carbon contents of these processes. Increasing complexity of
transactions also implies an opportunity to reducing that complexity and, thereby, reducing carbon
emissions in those processes.
Mobile-Informative—use of mobility provides the organization with the ability to provide environment-
related information to the various stakeholders within the business.
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Mobile-Transactive—usage includes collection, collation, and reporting of environmental data with the
use of handheld mobile as well as stationary but wireless devices.
Mobile-Operative—usage provides opportunities for the organization to model and optimize its internal
processes that will produce environmentally friendly results.
Mobile-Collaborative— where organizations are influenced by their business partner‘s policies and
strategies toward green environment.
The economic influence of mobility needs to be considered here in terms of its relevance to
the environment. For example, the economic reasons for transitioning to mobile business can be extended
and discussed in terms of the economic reasons for transitioning to and managing a sustainable mobile
business. The important economic factors of costs and competition for mobile transitions have a
correlation with the environmental issues as well.
Environmentally responsible mobile businesses apply the concept of reuse to the design and
distribution of mobile gadgets as well. Technical designers seek to create mobile gadgets which will have
minimum impact on the environment. This environmentally responsible design of mobile phone can
reduce the amount of the materials used, reducing the impact of those materials and thereby increasing the
efficiency of the use of the mobile phones with the customers.
The way in which businesses operate can have a tremendous impact on the environment.
The modeling, study, and optimization of business processes need to be undertaken from a mobile
perspective. Ā e potential of mobile devices to reduce people movement is obvious; this potential needs to
be woven in the green business processes of an organization.
The social dimension of mobile technologies—particularly the devices and the social
networks—relate to the environment in many ways. For example, the ability of personalized transmission
of messages can be utilized in raising environmental awareness amongst specific users. Mobile businesses
can also take additional social responsibilities by investing in communities that can be helped to learn,
work, and thrive in a ―green‖ environment.
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The GEA is not an independent entity per se. While a GEA deals with constraints,
compliance, integration performance, and security issues, it also influences both—the GIA in the business
space and the GSA in the technology space. Thus, the activities with GEA span the problem, solution, and
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background space. The following figure expands and groups the various activities that form part of the
overall green architecture of the enterprise.
The GEA in the background is influencing and influenced by the GIA as well as the GSA from the
problem and the solution space respectively. The GIA provides the basics for using enterprise
applications, processes, and contents. The semantics for the master data including the green data are
defined and the operational and analytical information is modeled in this architectural space.
GSA brings about a synergy of technologies that can enable efficient use of IT resources.
Thus, the resources are themselves used efficiently and, in turn, these IT resources provide the basis to
enhance the efficiency of the rest of the equipment‘s and processes in the organization.
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Fig. Various aspects of a Green solutions architecture.
Cloud Computing:
Cloud computing is already in use and, yet, there are many emergent aspects of it. Identification and
incorporation of Cloud-based solutions bring about immediate change in the carbon emissions of large
data centers.
Virtualization:
Virtualization, as its name suggests, creates multiple operating views on the same physical
machine resulting in much reduced use of hardware than if the servers were all physical. Carbon
performance requirements from virtualization should be identified, documented, and measured in
accordance with the overall green strategies and objectives of the organization.
Smart Networks:
Smart networks and their management make use of automated devices, sophisticated switch
management, optimized network operations and re al time reporting of the network performance.
Efficient network operations assure delivery at lower cost and improved environmental footprint.
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Real-time decision making in the solution space is based on availability and delivery of
information precisely and in the context of the need of the user. Such real-time delivery of information is
primarily achieved through mobile technologies, devices, and applications.
Alignment:
Alignment of data, processes, and interfaces is an architectural issue in the solution space
that focuses on reducing the friction within and amongst the systems. Ideal Green IT solutions, therefore,
can be understood as absence of contradictions amongst data, processes, and interfaces.
Optimization:
Optimization is closely associated with alignment and deals with the alignment of the
solution technologies such as the servers, applications, and databases. Optimization, in the GSA, is the
choice amongst possible alternative solutions that are aligned with the carbon footprint minimization
objective of the organization. 0 0
Integration:
This is a major activity in the green solutions space that works across two technological
areas:
(a) Integration of carbon data with green services and interfaces within an application; and
Integration in the GSA is a detailed activity that requires independent discussion as undertaken next.
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Data:
Identification of carbon data related to equipment‘s (gadgets) across the company that
generates greenhouse gases; Provisioning the step-by-step collection and collation of the carbon-related
data within the organization.
Information:
Analysis and processing of the data in order to provide information to all parties concerned
regarding the carbon-position of the organization. Environmental transactions are recorded and processed
here in order to produce valuable information.
Process:
Optimizing procedures and controls within the organization using the concepts of business
process modeling (BPM) to ensure efficiency; developing an understanding of process maturity in the
context of green processes.
Knowledge:
Intelligence:
This is the semantic green enterprise. This is where the systems embrace people machine
continuum. EI system requires two major activities from an organization: upgrading existing BI systems
to incorporate environmental data, information, processes, and knowledge; and, analyzing, designing,
developing, and deploying systems that are specific to the environmental needs of the organization.
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Fig.Evolving complexities in environmental intelligence systems.
Environmental intelligence, combines not only myriad systems through correlations, but also
synergistically brings in people. This is important in a GEA that has to incorporate systems intelligence
with the human intelligence (shown on the left). The iterative influence of systems on stakeholders, and
vice versa, is through the various communication channels shown in the center of the figure.
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WS can be used to create and modify environmental services that would integrate carbon
information silos by connecting them, and providing real-time reporting features to decision makers. WS
can be used in the business environment to measure, monitor, and finally help for the process
optimization with respect to the environmental factors. With the help of the tools such as Green web
services (GWS), business can begin to develop EI systems, implement them in the business, monitor,
measure, and mitigate the emissions and monetize the process.
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2.3.4.4 Environmental Intelligence with Mobility:
Mobility has a role to play in the environmentally responsible business strategies that make
an organization sustainable which, in turn, makes it a long-lasting and profitable organization. Mobility
can be said to help the business be EI. Mobility enables virtual collaboration between business and
individuals. Reengineering the business processes with mobility provides enormous opportunities for
virtualization. The more virtual a business is the less physical resources it will consume—therefore, well-
modeled mobile processes greatly assist in creation of environment friendly businesses.
EI systems involve and employ mobility solutions to coordinate office, field, and home
decision making. Figure extends the EI concept with mobility.
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SCM have evolved rapidly to automate and optimize the lifecycle of material procurement.
Similarly, SCM are also integral to procurement and use of equipment‘s and corresponding infrastructure.
Supply chain management (SCM) systems are an integral part of organization‘s systems. SCM of an
organization needs to be analyzed, planned, and optimized for sourcing and deliveries in an
environmentally conscious manner.
Develop—GIS needs to be developed by following agile practices and considering the important phases
of a SDLC starting from requirements, analysis, design, and code to testing. Development has to consider
issues of deployment, integration, and operations. Analysis and design of the system is undertaken using
the unified modeling language (UML) diagrams that helps in modeling the problem space and develop a
solution in design space.
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Configure— Configuring GIS according to benchmarks and rules of organization. This would be an
activity specific to each organization within each industry sector
Use—Use of GIS will lead to ongoing recording of carbon data creation of reports as well as
comparisons.
Features of GIS:
The features of a GIS that play a significant role in enhancing this ability of business to
coordinate its environmentally responsible approaches can be listed as follows:
GIS enables collaboration amongst businesses for the purpose of achieving environmental
responsibilities.
2.5.1 Modeling and Architecting GIS —Requirements, Design, Implementation, and Testing:
The UML has been used in presenting the models of the GIS
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Package diagrams—Used to create and model subsystems/Green information portals. Packages can also
be used to create increments and sprints in an agile development approach.
Use cases—Used to show functionalities and business processes from a user‘s point of view. This is the
expected behavior of the system documented as interactions.
Use case diagrams—provides a model describing all the related business processes/functionalities of a
particular package.
Activity graphs—provides a detailed view of every step of a business process. They provide the flow
within a use case or a package of GIS.
Class diagrams—provides a static model of GIS based on its key business entities.
Sequence diagrams—provides a model for the interactions between objects and also rules for these
interactions that are architectural decisions.
State Machine diagrams—Provides a view in which a particular entity passes through different states as
a business process is executed.
Component diagrams—Used to show the interaction of every component with each other.
Deployment diagrams—Used to show the way application will be deployed including hardware and
related infrastructure.
Green ICT is developed to measure only energy consumption and environmental parameters
such as carbon emissions, chemical wastes, and other office and industrial wastes. Green ICT system
analysis and design is performed using the UML. These diagrams help in modeling the operations and
interactions at the business level and also in system design thorough classes, packages, components, and
deployment diagrams.
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The GOP is made up of organizational data on its ―green‖ performance. These data are
updated by the organizational representatives on an ongoing basis. These data record the organization‘s
pollutant performance such as
(a) Heat generated by the desktop machines, data centers and network equipment‘s within the
organization.
(c) Hazardous materials produced by the organization‘s activities such as lead in batteries and mobile
phones.
RSP is a large portal that will be maintained by the government agency responsible for
emission control within a country or region.0The RSP
0 will have to have detailed and continuously updated
information on the pollutant categories that are producing the carbon emissions.
2.5.2.3 Package Diagrams and System Scope:
The system should cover all the functionalities required to record, calculate, analyze, and
report on carbon emissions. GOP and RSP functions like emission details management and comparing
them with standards are done based on the company size and location.
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GOP and RSP are shown as two packages that also interface with the interface and administration
services. While the GOP will have multiple instances across various organizations, the RSP will have a
single instance.
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These dimensions provide the backdrops for creating a Green enterprise architecture that
would model the two ―as is‖ and ―to be‖ states of an organization. The effect of these dimensions
can be broadly grouped into internal and external effects. The internal processes such as the
inventory and HR processes are updated to green processes; and so also the external processes,
such as the CRM processes to Green CRM. Transformation of the internal and external processes
of the organization is coupled with the development of the Green IT portals. The organizational
structure and dynamics also change along with these internal and external processes and
corresponding technologies that eventually map to various work areas of transformation.
The influence of each of these dimensions on the GET is discussed in detail next.
The technical dimension is ―technologically lead‖ conduit for the business to transform.
In case of GET, numerous technologies including hardware, software, databases, and networks
undergo changes. Thus, in this dimension, the organization strives to reduce carbon emissions
related to desktop machines and personal devices, data servers, ICT-based systems and their
usage, underlying network infrastructure, and security protocols. These technologies are
eventually also used to reduce the emissions of the rest of the organization. For example
virtualization, can be used to reduce the overall power and resource consumption of the
organization’s systems.
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4.2.1.3 Influence of Process Dimension on GET:
This process dimension of a business is the dimension dealing with ―how‖ the business
conducts its transactions. These are both internal and external processes of the organization. GET
along this dimension of the business entails changes to the way the business interacts with the
customers, the way in which it manages its employees and the way it sets up and conducts
collaborations with other business partners.
The social dimension of GET deals with the sociocultural changes that occur in the
business as a result of the transformation. This dimension encourages the transformation
champion to focus greater interest in the people aspect of transformation. These people include
the clients, employees, and other ―users‖ of the business. Changes to work formats, for example,
including telecommuting, telemarketing, and their resultant impact on the organizational and
social structures are all part of this social dimension.
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Difference between Transforming the Individual, Organizational, and Collaborative
Processes:
Identification of the current and future states of the organization with respect to its green
capabilities is based on a Green ICT framework. This is an enterprise architecture type
framework that deals with the ―state‖ of the organization rather than the process of
―transformation‖. This Green ICT framework is made up of a matrix of four vertical ―pillars‖
and five horizontal ―rows.‖ The vertical pillars depict the areas within an organization that will
undergo change—and they are the equipment lifecycle, end-user computing, enterprise, and data
center and ICT as a low carbon enabler across the organization. These pillars evolve into work
areas, or focus areas for transformation. The horizontal rows, in this Green ICT matrix, are made
up of attitude, policy, practice, technology, and metrics. These horizontal rows form the elements
of change.
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The equipment lifecycle deals with the procurement, recycling and reuse, and eventual
disposal of all equipment within the organization. The primary interest, in this lifecycle, is of
electronic equipment’s (such as desktops and servers) that produce emissions. However, the
equipment lifecycle is interested in all equipment’s. All equipment in the organization undergo
this cycle wherein they are procured (or manufactured), sold, used (and reused), and ultimately
disposed. The entire equipment lifecycle is of immense interest in Green ICT as the process of
carbon reduction can be initiated right from the procurement phase and continue through its
operation and eventual disposal.
4.3.1.1 Procurement:
Procurement is arguably the most important aspect of Green ICT in terms of making an
overall impact on sustainability. Therefore, focusing the design and procurement of ICT
equipment makes a substantial impact on its total carbon cost of ownership (TCCO).
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The nature of the equipment itself.
The nature of the suppliers of that equipment.
All organizations replace their ICT equipment periodically. Some have regular refresh cycles,
some wait till they have to, and some utilize some sort of continuous update process (especially
with software). Further, even when it is time for a hardware upgrade, the organization that needs
newer hardware may be able to share their old equipment to other parts of the organization with
less critical processes. Any equipment that complies with the base hardware standards, and that
can support the software, is potentially re deployable.
After extending the useful life of equipment and eventually selling or reusing it, there
will always be a situation where it will need to be physically disposed. The importance of
electronic waste disposal has led to the growth of an entire industry around the disposal of ICT
and other electronic equipment, often based on the extraction of precious metals from printed
circuit boards and other components. This industry too has to be regulated, and there have been
legislations, making the environmentally friendly disposal of e-waste mandatory.
End-user computing deals with IT Efficiencies that the end-user has most control over.
These end-user gadgets are divided into three main areas—personal (desktop computing, mobile
computing), departmental computing, and printing. For each of these there are a range of
different technologies and techniques that can reduce the organization’s power consumption and
carbon footprint.
Desktop computing - Important practices include turning PCs off and various PC power
management techniques, and important technologies include thin client computing.
Mobile computing (Laptops, PDAs) — An array of mobile devices, such as notebook
computers, smart phones, and PDAs (personal digital assistants), may not in themselves
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use a large amount of power, but there are still a number of Green ICT considerations
that need to be taken into account with their usage.
Departmental computing—this is the computing that is localized to a department and not
under direct control of the IT department of the organization.
Printing and consumables—Consume significant energy particularly due to their large
numbers and inbuilt inefficiencies.
Enterprise and data center represent those aspects of an organization that are controlled
directly by the IT department. This is true even with the small IT departments that exist within
user’s departments of organizations that have their own servers occasionally lying under the desk
of the manager. In organizations large enough to have a data center, the effective management of
the equipment within it and its environmental can be one of the most important aspects of Green
IT.
The two most important types of ICT equipment in the data center include servers
(including mainframes) and storage devices. Servers are usually the biggest consumers of power,
and that power consumption continues to rise as more powerful processors are used inside them,
and as the number of servers proliferates. The average power consumption of a rack of servers
has increased five-fold over the last 10 years when cooling requirements are taken into account.
Storage usage is also increasing exponentially—and as prices drop storage devices are often used
very inefficiently. Server and storage virtualization has become one of the key technologies in
data centers in recent years. But in practice most data centers’ power consumption continues to
rise because the devices are becoming more powerful and use more electricity.
The data center’s supporting infrastructure can easily consume more power than the ICT
equipment within it. This supporting infrastructure is made up of the following three main
aspects:
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The power supply—Data centers usually has dedicated power supplies, and very
often more than one. Their efficiency varies enormously. Data centers can also
generate their own power, and backup power supplies are common for business
continuity.
Cooling and lighting—Modern ICT equipment typically demands significant
amounts of cooling, either air cooling or water cooling.
The building that houses the data center— this may be a dedicated stand-alone
facility or it may be purpose-built within a larger facility, or it may be retrofitted
into existing premises. Whatever the case, there are a number of aspects of the
built environment that will have an effect on power consumption, such as
insulation.
Outsourcing has been one of the big issues in ICT since the industry began. The rise of
sustainability as an issue has added a new dimension to the ICT outsourcing debate. Many
facilities management companies are now highlighting their green credentials and building
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energy-efficient data centers that they say will enable users to lower their overall carbon
footprint.
A vital aspect of Green IT is its use in reducing the carbon footprint beyond IT itself to
the whole organization. It is generally agreed that IT emissions are mainly through the usage of
electricity. The real potential benefits of Green IT are in using IT as an enabling technology to
help the organization, and the wider community, reduce its carbon emissions.
Many organizations nowadays are conscious of the desirability of being a good corporate
citizen. Increasingly, that means acting in a green and sustainable manner. ―Corporate
governance‖ is a term that has come into common use in the last decade to describe the processes
by which organizations ensure that they are properly managed, not only in terms of meeting their
regulatory obligations, but to ensure that they do the right things by all their ―stakeholders.‖
The term ―teleworking‖ covers a range of technologies and practices that have to do with
working at a distance or working remotely. The carbon reduction benefits of teleworking are
mostly associated with reduction in personal travel obviating the need to drive a car or catch a
plane reduces the carbon footprint of that activity by the amount of fuel generated by that travel.
Teleworking also opens up opportunity to collaborate more than in the physical world.
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4.3.1.12 Business Process Management:
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Practice: An interesting aside to practice is that they, like processes, involve
alteration of habits and change of mindsets (attitude) rather than procurement of
new equipment. This involves training.
Technology: The Green IT techniques—of using thin clients, virtualizing data
servers, and using duplex printers are all examples of technology-based changes
in the organization that lead it toward Green IT. Thus, the ideal way to approach
equipment replacement is to balance out the change and incorporate the practice
of Green IT as part of the normal equipment replacement cycle.
Metrics: Choosing the right tools to measure, monitor, and potentially mitigate
power consumption and carbon emissions, both inside and outside the IT
department, is critical in the GET. Good set of green measures ensure that Green
IT projects receive maximum business commitment and are proven to be
successful over time. Only with adequate measurement can progress be proved.
Hence, metrics need to be supported by CEMS and ―smart metering.‖
a) Identify the current status of the organization and enlist the goals of GET —these goals
will be identified, updated, and finalized through the diagnosis work.
b) Add justification for the project using ROI calculations within a business case.
c) Provide target metrics (i.e., values for KPIs) for the organization’s ―to -be‖ state.
d) Organize the actual GET program.
e) Provide the basis for the pathway/road map or project plan for transformation.
f) Review whether the KPIs have been achieved or not.
g) Promote the success along the individual, departmental, and organizational level.
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Eventually, such Green transformation will open up opportunities for the organization to also
help and support its collaborating partners.
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Business Model: which deals with the way a business is organized. GET influences and,
usually, changes the business model to reflect the green priorities of the organization.
Smaller organizations have a simple, subjective business model that can change easily.
Product and Service Portfolio: provides an overall summary of the offerings of the
business. GET results in the organization having new green products and, also, dropping
of carbon-intensive products and corresponding services. Infrastructure-intensive
organization may have buildings and facilities instead of products or services.
Customers and Partners—describe the external parties interacting with the business.
ICT Systems, Applications, and Databases—include the technological changes in the
software systems and technologies of the business.
Operational, Organizational—handles the internal parties such as employees and
management, and their reporting hierarchies, within the business.
Business Processes—model and describe the way in which all activities of the business
are sequenced and carried out.
Networks and Infrastructure—focus on the underlying communications technologies
used by the business.
Regulatory—deals with legal, accounting, and financial aspects of the business.
A GET roadmap is a high-level program plan that outlines the major steps in an
organization’s transformation. Following are the major considerations in the configuration of
such a road map:
◾ Diagnose
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◾ Plan—Formation of work areas; Outlining the GE T deliverables, their format and their
timings
◾ Review
◾ Measure
GETB is an early indication that the business is ready to move forward with its change.
The GTB is entrusted with the task of successfully steering the organization to a Green
organization as it undergoes changes. The chief executive officer (CEO) nominates this board,
which is made up of experts, leaders, and personnel from marketing, technology/infrastructure,
finance/legal, CRM, communications, and HR/union. The CEO, together with the members of
the GTB, selects the Green enterprise transformation champion (GTC).
These include the business partners, business architect, technical architect, Green IT
champion, end-user representative, IT managers, IT governance, business manager, data center
director, Green IT auditors, and corporate governance.
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Green Enterprise Transformation Champion (GTC):
The GTC will appoint a business architect to investigate and handle the business model
work area of the GET. Such business architect should have a clear vision of the business ―as is‖
and its goals and aspirations. A business architect takes a long-term view of the organization (3–
5 years and above) when she participates in the GET project. A business architect would create
business architectural map that will provide the overall view of the business model and
associated work areas.
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Creation of a comprehensive repository of software applications currently used by the
organization.
Dividing and categorizing these repositories of applications into different
business/application domains that will enable ease of modification with carbon data.
Ensuring that the applications that support specific decision making are part of the overall
EI suite, and are available to decision makers.
Creation of a new technical architecture that would reflect the goals of the business
transformation itself.
Ongoing alignment of technologies with business plans during and after GET.
Coordinating the development of a Green IT portal.
Managing quality initiatives during GET.
Develop an understanding of the future trends in technology that the organization will
have to deal with after the GET.
Produce a suitable technical strategy including a technical roadmap for transformation.
Business Partners:
Business partners play a crucial role in GETs. As the business interests of collaborating
partners coincide, there is added impetus to provide wide array of support to the partners. This
support can take shape in the form of knowledge and experience sharing, providing relevant tool
support and help with understanding dynamic customer preferences as the business transforms.
Green IT Auditors:
Auditors carry out checks and balances throughout and after the transformation. Auditors
measure and audit to ensure that the transformation has created value for the business as stated
by its goals.
End-Users:
End-users are the employees, managers, and customers of the organization who are
affected by the GET. They are represented in the GET.
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Represents user groups
May be more than one
Highlights device usage
Highlights attitude for roles
Helps in Green HR
Understands CEMS and smart meters
IT Managers:
Business Managers:
Business managers assume the responsibility at department level to measure, report, and
reduce emissions. They are more interested in the economic and process dimension of the GET
than in technology and social dimensions.
IT Governance:
This is an activity for which more than one role within the organization can assume
responsibility. IT governance—deals with overseeing the IT management and providing strategic
and policy input i n t he process of greening an organization.
Corporate Governance:
Following are some of the processes and standards that come into play in the role played
by Corporate Governance.
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KPIs—the Key Performance Indicators are not only to enable corporate governance but
also green governance.
SIFA ( Skills Framework for Information Age), A IBA ( Australian Institute of Business
Analysis) and PMBOK (Project Management Book of Knowledge) are examples of
processes and frameworks that will all be modified to reflect the green awareness and
green goals of the organization.
Discuss how the four phases of green transformation process and their measures change
when applied to a coal mine?
Planning for the use of IT as a low carbon enabler for the enterprise requires plans related
to Green IT, as well as planning the changes to the entire enterprise. This planning includes all
previous dimensions and their planning as well as plans related to the business (not necessarily
IT). The ROLES and ACTIVITIES for the planning process for the dimension of IT as a low
carbon enabler are as follows:
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Deliverables:
Input:
Output:
Green IT Transformation Plan: Gets updated here with plan for the entire organization.
This includes planning for changes to the business model, as well as structural changes.
Task Plan: Step-by-step tasks to be carried out in implementing the Green IT project
plan.
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Challenges:
Return on investment is the major question that corporate governance asks, and planning
in this dimension must help enable answering that question.
Organization-wide risks need to be estimated and prioritized.
Enactment is the execution of the business transformation plan created in the previous
phase. Enactment requires full garment of project management skills.
Identification of risks during execution of the transformation plan, their priorities, and
how to ameliorate them.
Interrelationship amongst work areas, their dependencies and management of the lead
work area as first priority.
Measurements of the GET outputs. Use of metrics created during diagnosis and
formalized during planning are used here to ensure common measures for comparison.
Reporting to stakeholders and managing their expectations.
The ICT-driven enactment of the GET results from technology as a lead dimension of
transformation. This will have the organization’s ICT systems, applications, and databases at the
center of the overall transformation. The factors that affect these management levels include the
standards, need for integration, the approach to testing and quality assurance, the contractual
requirements and the deployment of the new ICT systems, applications, and databases.
The CRM systems are updated during GET with the goal of combining ―green‖ with
―value‖ to the customers. This value includes reliable and good quality service (that will reduce
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repetition), personalized attention to the needs of the customers, and interactive support due to
changing customer needs.
GET projects aim to improve the interactions, of the business with its partner businesses.
WS based technologies change the way the business sources services. For example, one business
can ―plug‖ services from another ―Carbon tax calculators,‖ or source’ Carbon emission limits’
such as which could be offered by the government within its own systems.
Integration:
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conservation, making energy efficiency central to their sales pitches and routing ecofriendly
policies such as carbon-neutral computing.
Energy-Efficiency Ratings for IT:
Energy utilities need to base their rebates on proven, measurable ways to save energy in
the data center. Tools such as IBM’s Active Energy Manager can mo nitor and manage the use
of energy in the data center. Guidelines such as EPEAT tool are starting to provide those
energy ratings for the data center.
3.3 TELECOMMUTING, TELECONFERENCING AND TELEPORTING:
3.3.1 Telecommuting:
Among the many, many benefits of working at home, helping the environment is at the
top of the list. Here are some of the ways in which telecommuting is eco-friendly.
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prevent an excessive amount of carbon emissions to go into the air. To see how much
telecommuting helps the environment, you can use this calculator.
ii. It reduces electricity: When you work in an office, almost everything is powered by
electricity. From lights to computers and printers—even the coffee machine—everything
consumes large quantities of electricity. Working at home allows you reduce your
electricity consumption to what it really takes to make your home office run.
iii. It reduces paper printing: At the office, you wouldn’t think twice about printing that
60-page report—single-sided, too. At home, you know better. When you work at home,
you only print what you truly need, saving trees—and unnecessary waste—in the process.
iv. It makes you take better care of your equipment: Think about how often you actually
shut down your computer at work. When you work at home, you shut it down after the
end of each work day. Not only does this save energy, but it also increases its lifespan.
Taking better care of your computer and other office items allows them to last longer—
and prevents them from potentially ending up in a landfill.
3.3.2 Teleconferencing:
Teleconferencing and telepresence technologies are often implemented in green
computing initiatives.
The advantages are many:
It increases worker satisfaction.
Reduction of Green House Gas Emissions.
Increased Profits Margins.
The average annual energy consumption for U.S office buildings is over 23 kilowatt hours per
square foot, with heat, air conditioning and lighting accounting for 70% of all energy consumed.
Other related initiatives, such as hoteling, reduce the square footage per employee as workers
reserve space only when they need it. Many types of jobs, such as sales, consulting, and field
service, integrate well with this technique.
Traveling to meetings and conferences
0 takes
0 its toll on the environment in many ways.
Flying or driving and staying in hotels uses lots of energy, which inevitably generates carbon
dioxide that contributes to climate change plus air pollutants that lead to smog.
In-person meetings are often littered with excessive paper documents, plastic bottles of water, and
refreshments served on paper and plastic that can’t be recycled.
Limit Food Waste – Most conferences end up providing two or three meals per
day, plus snacks and a cocktail hour of some sort. Ideally, the leftovers would be
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picked up by a soup kitchen or food bank. More often, they’re just thrown away.
If you’re sitting in on a teleconference at your desk at home or in the office,
you’re probably eating what you’d normally have, and wrapping up the leftovers
for the next day.
Save Time and Increase Flexibility – One big benefit of video conferencing that
has less to do with the environment than with overall quality of life is that it saves
so much time.
3.3.3 Teleporting:
Virtual reality systems typically allow users to physically walk and turn, but virtual
environments (VEs) often exceed the available walking space. Teleporting has become a
common user interface, whereby the user aims a laser pointer to indicate the desired location,
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and sometimes orientation, in the VE before being transported without self-motion cues.
3.4 MATERIALS RECYCLING:
Recycling is one of the most significant green practices that contribute to green
computing. Recycling falls in the green disposal category of green computing. The end-of-life
products constitute various types of raw materials including metals and other elements that can
be recycled and put to reuse again. This is one of the most efficient ways to combat e-waste
problem. Also, recycling helps in bringing down the greenhouse gas emissions caused by the
manufacturing of new products.
Categories of e-waste:
Large Household Appliances (Washing machines, Dryers, Refrigerators, Airconditioners,
etc.)
Small Household Appliances (Vacuum cleaners, Coffee Machines, Irons, Toasters, etc
Office, Information & Communication Equipment PCs, Latops, Mobiles, Telephones, Fax
Machines, Copiers, Printers etc.)
Entertainment & Consumer Electronics (Televisions, VCR/DVD/CD players, Hi-Fi sets,
Radios, etc)
Lighting Equipment Fluorescent tubes, sodium lamps etc. (Except: Bulbs, Halogen
Bulbs)
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Electric and Electronic Tools Drills, Electric saws, Sewing Machines, Lawn Mowers etc.
(Except: large stationary tools/machines)
Medical Instruments and Equipment
Surveillance and Control Equipment
Automatic Issuing Machines
State-of-the-art Recycling Technologies:
The state-of-the-art recycling of e-waste comprises three steps
Detoxication:
The first step in the recycling process is the removal of critical components from the e-
waste in order to avoid dilution of and / or contamination with toxic substances during the
downstream processes. Critical components include, e.g., lead glass from CRT screens, CFC
gases from refrigerators, light bulbs and batteries.
Shredding:
Mechanical processing is the next step in e-waste treatment, normally an industrial large
scale operation to obtain concentrates of recyclable materials in a dedicated fraction and also to
further separate hazardous materials.
Refining:
The third step of e-waste recycling is refining. Refining of resources in e-waste is
possible and the technical solutions exist to get back raw with minimal environmental impact.
Most of the fractions need to be refined or conditioned in order to be sold as secondary raw
materials or to be disposed of in a final disposal site, respectively. During the refining process, to
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three flows of materials is paid attention: Metals, plastics and glass.
E-waste Management Six Steps
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Benefits of recycling:
Recycling raw materials from end-of-life electronics is the most effective solution to the
growing e-waste problem. Most electronic devices contain a variety of materials, including
metals that can be recovered for future uses. By dismantling and providing reuse possibilities,
intact natural resources are conserved and air and water pollution caused by hazardous disposal
is avoided. Additionally, recycling reduces the amount of greenhouse gas emissions caused by
the manufacturing of new products.
3.5 BEST WAYS FOR GREEN PC:
With today's powerful systems, not to mention the myriads of peripheral devices, the home
office is an area of the house where energy is wasted and lost. If you're interested in ways to
reduce your power consumption, here are ways you can go "green" at home:
Look for the ENERGY STAR
Consider energy efficiency when shopping for new equipment by looking for products with
an ENERGY STAR.
Turn Off Your Monitor
Your monitor uses a lot of power, so put it in standby or turn it off when not in use.
Adjust the Brightness
the brightest setting on a monitor consumes twice the power used by the dimmest setting.
Don't Use a Screen Saver
Screen savers consume power and are unnecessary. Instead set your monitor to go blank or dim
when not in use.
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Turn Off Peripherals
when you don't need your speakers, scanner, and other add-ons, turn them off.
Leave Your Printer Off
A printer draws a lot of power, so leave it off until you need it. Also make sure its power settings
include a standby mode that consumes less energy when on.
Preview Before You Print
Select and print only the content you
0 need.0Omit unneeded pages from the printing job.
Print on Both Sides
Another way to reduce the amount of paper you use is to print multiple pages on a single sheet.
Don't Print
Ask yourself if printing is necessary. Do you really need a hard copy or can you just read the e-
mail, document, or Web page on screen?
Buy the new "Smart Strip" power strip. The Smart Strip actually senses how much
power your computer peripherals use. And when the Smart Strip senses that you've
turned your computer off, it automatically shuts off your peripherals, too, preventing
them from drawing an idle current, which is the current drawn even after equipment is
shut off.
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• The role of networking within a data centre
• The role of storage and the types of storage provision.
• The changing shapes of data centre IT platforms through system innovation.
3.6.1.1. Servers:
IT servers take many forms and provide many different services and functions, but the
fundamental goal is the same: They provide a service as part of a bipartite communication between a
client and a server. A server may be a software program connected locally on the same hardware
machine, or remotely via networking infrastructure.
3.6.1.1a Rack-Mounted Servers:
Rack-mounted servers come in two sizes, 19 or 23 in., though the smaller of the two is the
standard. Fitting a racked server into a standard-width cabinet is a fairly straightforward procedure, with
the machine housing providing predrilled ears that align precisely with the vertical posts of the rack
cabinet. Racked servers are self-contained individual machines with power and network cabling for each
unit.
3.6.1.1b Blade Servers:
Racked servers are self-contained individual machines with power and network cabling for each
unit. Blades are housed within a blade system container, which is mounted in a standard cabinet. The
blade system provides the power and networking for all the blades housed within the system. Onboard
cooling and uninterruptible power supply (UPS) requirements may also be provided by the blade cabinet
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system.
3.6.1.1c Containers:
The next logical step in server configuration design for data centres was the self-contained data
centre module. Shipped inside a standard-sized transport container, of the type used for shipping goods
overseas or via heavy-goods vehicles, container-based data centres provide an off-the-shelf solution to
data centre needs. Designed to be self-contained, their energy and connectivity requirements are known
upfront. The data centre customer need only hook up the required power and network cabling capacity to
have a fully functioning data centre.
3.6.1.2 Networking:
The gateway machine of a data centre will sit at the entrance to the data centre. Its primary
function is protocol translation in and out of the data centre, acting as the connection point between the
data centre’s internal local area network (LAN) and the wide area network (WAN) outside of the data
centre – in most cases, the Internet Service Provider’s network.
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3.6.1.3 Storage:
Data storage is a critical element of data centre design. A number of options exist, each of which
caters to the requirements of other elements in the overall IT infrastructure choices made. The key
differentiator in storage type lies in the way the client machinee – in our case, the data centre server –
logically sees the storage medium. This will play a part in how the server manages the space and the
access protocols available for accessing the data stored.
3.6.1.4 IT Platform Innovation:
Physical hardware computing is only half the story of data centre design. As with physical
servers, networking and storage design, innovations in software platforms and OS virtualization have
resulted in the ability to modularize systems into separate servers (as services) at the software level. This
advance enables efficiencies in infrastructure provision due to the separation of concerns between
hardware resources and virtualized software provision.
a) Server Farm (Cluster): Cluster computing is characterized by multiple, physically discrete
machines, closely linked to provide the logical interface of a single machine. Often associated
with the parallelization of processing algorithms, cluster computing requires dedicated and highly
specialized middleware to form the complex message-passing infrastructure required to manage
the cluster’s physical resources.
b) Grid Computing: The core aim of grid computing was to integrate disparate resources across
organizational domains into what became termed virtual organizations. For example, a database
server in one domain may be integrated with a networked cluster in another domain, to form a
powerful data analytics platform.
c) Service Orientation: Service-oriented architecture (SOA), of which Web service is one
instantiation, promotes a separation of concerns between service implementation (software) and
service hosting (server hardware). It is a means of providing both data and processing resources
over a network that decouples the service instantiation from a machine-readable service interface.
d) Virtualization: virtualized system enables a single hardware machine running a single OS to host
multiple virtual machines, which may or may not be running the same OS. This leads to a single
host machine running multiple virtual machines. Virtualization presents the opportunity to scale
the service provision within a data centre, make far more efficient use of hardware resources,
reduce running costs and reduce energy consumption.
e) Cloud Computing: Cloud computing makes a separation of concerns between service, platform
0 layers
and infrastructure, with each of these 0 being virtualized and provided as a service in itself.
Networking is used to communicate between different service layers and the application services
supported.
IT Infrastructure Management:
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Server Power:
The traditional approach for data centre operators to meet SLAs has been through provisioning
for peak demand, for not just daily peaks but also seasonal ones, and to top it off with a generous safety
margin to allow for demand growth through the expected planning horizon of the deployed equipment.
Server Power Management in the Data Centre:
Power management represents a collection of IT processes and supporting technologies geared
towards optimizing data centre performance against cost and structural constraints, for instance increasing
the deployable number of servers per rack when racks are subject to power or thermal limits makes power
consumption more predictable and easier to plan for. Server equipment represents the most energy-
intensive portion in a data centre, and the server infrastructure constitutes a logical starting point for
any comprehensive data centre power monitoring and control strategy.
The integration of server power monitoring and control technology with sophisticated IT
processes allows reduction goal setting in data centre energy consumption, not just instantaneous power
reduction. Of course, it is important that this integration be interoperable across equipment providers to
accommodate the diversity of equipment in the data centre.
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What needs to change for Green Grid to happen?
The grid will need to get a lot ―smarter‖ and more flexible, say researchers in America.
A carbon-free power network will have to handle instantaneous shifts in both electricity supply
and demand. That will require major upgrades (read investments) in grid communications and
computer-based control systems to make sure everything works together.
The main obstacles will be cost and feasibility. Wind and solar only work when the sun
shines or winds blow. So they need help from big batteries or power plants that stand by to run
when needed. While batteries have fallen in price, they remain an expensive way to back up
clean power. In addition, batteries have yet to be tested on a large scale on the grid. Still, a
recent study by the University of California at Berkeley’s Goldman School o f Public Policy
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found that reaching 90% zero-carbon electricity by 2035 could be feasible and economic by
using mostly solar, wind and batteries.
Eliminating the last of the carbon from the grid will likely prove difficult and very
expensive unless there is a technological breakthrough. Those could include advances in carbon
capture and storage, small nuclear reactors and hydrogen.
Adding a lot of new communication technology to the grid could make it more
vulnerable to cyber-attacks. Grid managers and utilities will need to take extra precautions to
prevent bad actors from infiltrating critical infrastructure. Building a clean grid, however, could
create a lot of new jobs. Workers would be needed to build and install solar and wind farms,
string up power lines and design new control systems.
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Electronic Disposal Efficiency (EDE) - the percentage of decommissioned information
technology electronics and electrical equipment that is disposed of through known
responsible entities.
Power Usage Effectiveness (PUE) - the ratio of total facilities energy to IT equipment
energy.
Data Center Infrastructure Efficiency (DCIE) - the ratio of IT equipment power to total
facility power.
Carbon Usage Effectiveness (CUE) - the product of the amount of carbon dioxide emitted
per kilowatt hour (CEF) and the data center's annual PUE.
Water Usage Effectiveness (WUE) - the ratio of the annual site water usage in liters to
the IT equipment energy usage in kilowatt hours (Kwh).
Data Center Productivity (DCP) - the quantity of useful information processing
completed relative to the amount of some resource consumed in producing the work.
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6. List out the desirable features of storage consolidation?
Recycling is one of the most efficient ways to combat e-waste problem. Also, recycling
helps in bringing down the greenhouse gas emissions caused by the manufacturing of new
products.
9. Define Green Data Center?
Data centres are complex ecosystems that interconnect elements of the information and
communication technology (ICT), electrical and mechanical fields of engineering, and, as
identified within the much cited Global e-Sustainability Initiative, they represent the fastest
growing contributor to the ICT sector’s overall carbon footprint.
10. List out the key elements of data center IT elements infrastructure?
• Server design and server systems development in support of efficient data centre service
provision and the range of service function.
• The role of networking within a data centre
• The role of storage and the types of storage provision.
• The changing shapes of data centre IT platforms through system innovation.
The grid will need to get a lot ―smarter‖ and more flexible, say researchers in America.
A carbon-free power network will have to handle instantaneous shifts in both electricity
supply and demand. That will require major upgrades (read investments) in grid
communications and computer-based control systems to make sure everything works
together.
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12. Define the role of Grid Computing?
The core aim of grid computing was to integrate disparate resources across organizational domains
into what became termed virtual organizations. For example, a database server in one domain may be
integrated with a networked cluster in another domain, to form a powerful data analytics platform.
13. What are the six steps in recycling?
The Smart Strip actually senses how much power your computer peripherals use. And when
the Smart Strip senses that you've turned your computer off, it automatically shuts off your
peripherals, too, preventing them from drawing an idle current, which is the current drawn even
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UNIT: III
GRID FRAMEWORK
PART-B(16 Marks):
1. Explain in detail about virtualizing of IT Systems?
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UNIT: 4
GREEN COMPLIANCE
Syllabus
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Socio-cultural aspects of Green IT – Green Enterprise Transformation Roadmap – Green
Compliance: Protocols, Standards, and Audits – Emergent Carbon Issues: Technologies and
Future.
4.1 INTRODUCTION:
Green IT comprises the important and subjective element of the green enterprise transformation.
This discussion is vital in undertaking a holistic approach to transformation and therefore, is not limited to
technologies and processes of an organization. Sociocultural and political issues are one of the six crucial
drivers of Green IT. As the organization transforms itself into a green organization, the social dynamics of
the organization changes to match the green working lifestyle and green attitude.
Green transformation of an entire society involves green ethics, morals, value systems, and
attitude across multiple layers of people. This makes environmental changes for the society even more
complicated than organizational and governmental changes. Thus, while a government can bring about
changes through ratification of agreements and converting them into law, the changes in the society are
based on protocols and understanding that is ―in grown.‖ Training and awareness associated with the
Green IT issues can play a key role in handling the subjective nature of green transformation.
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4.1.1 Green IT’s Social Impact:
Discussions of the social aspects of Green IT involve individuals, government, and society.
Individuals, however, operate in several roles, as the individual, as member of a family or social group, as
a member of an organization (business, academic, government), and as decision makers. There is a
growing interest by individuals to understand the organizations they are associated, its values and its
performance in terms of the environment. Environmental responsibility affects the structure and operation
of the organizations and the society in which it exists, this interest leads a business to have what is
popularly known as corporate social responsibility (CSR).
One of the ways an organization can successfully discharge its CSR is by incorporating Green IT
in both the tacit (subjective) and explicit domains of the organization. Thus, to be environmentally and
socially responsible, an organization requires regular and unified systems for knowledge management that
lead it to be a learning organization. A knowledge management system will enable the department head to
update the information in both formal, explicit form and also in a descriptive form.
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4.1.3 Green Social Stake Holders:
One of the important ways to handle cross-cultural issues in long-scale green transformation is by
increasing and enhancing the opportunities for physical (face-to-face) communications amongst the
diverse stakeholders. Information flow between various groups of employees in different regions
supported by the organizational change management is required for successful transition to a green
organization.
The issues relating to collaborative groups of people and organizations need to be considered in
global green effort. These issues include their individual preferences, corporate policies, government
regulations, social norms and practices, and ethical codes of conduct. In fact, even different age groups,
their preferences as customers, employees, and regulations, and their sociocultural background influence
the Green IT initiative. The greening of an enterprise thus continues to demonstrate substantial subjective
element to it.
The following table highlights the differing viewpoints and impacts of some of the roles in the
society. These same roles with their potentially different viewpoint also influence the roles within the
organization.
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Fig. Views of Various Cross-Sections of Society (Children, Elderly, Tax Payers, Households,
Sports People, Defense, etc.) on Environmental Initiatives
The subjectivity of Green IT is seen in the various roles within an organization. For example, the
0 ROI 0on the green initiatives, where an engineer is interested
decision maker is primarily interested in the
in improvement of design and production process. Green IT initiatives and their subjective interpretations
are based on various roles. The reason for this role based study is to understand the subjectivity as well as
the personal interests these roles would have in undertaking and supporting green transformations.
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4.1.5 Green Users Practices:
There are three major areas of changes to working lifestyles that are involved in a green
enterprise transformation. These practices included videoconferencing, telecommuting/teleworking, fleet
and field force management, web, and use of collaboration tools such as emails and mobile phones/PDAs,
these practices in terms of their importance to carbon reduction. The percentage respondents who
―agreed‖ and ―strongly agreed‖ to the use of the approaches in reducing the carbon footprint of the
organizations itself proves their tremendous importance in the green initiative. Another important user
practice with respect to Green IT is the reengineering of business processes of an organization based on
virtual team. The changes resulting from formation and operation of virtual teams require corresponding
changes to the processes that describe the way in which business is carried out.
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4.1.6 Green IT Ethics and Code of Conduct: 0
In discussing the social aspect of Green IT, it is worth delving into these ethical codes of conduct
as they apply to Green IT. A Green IT code of conduct can augment and support the expectations and
behaviors of individuals operating as employees and consulting professionals as well as the organizations
that subscribe to that code of conduct.
Following are the statements and potential advantages of having a Green IT code of conduct.
Organization following the Green IT code of conduct will:
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Avoid green washing or incorrect promotion of the organization’s carbon reduction
effort.
Contribute toward development of Green IT standards worldwide and their application in
practice.
Ensure participation in industry and research surveys including workshops to increase the
overall body of knowledge.
Maintain the security and privacy of carbon data.
Promote public understanding of the issues related to carbon emissions particularly in the
context of the industry sector in which the individual/organization operates.
Honestly represent ―skills, knowledge, service and product‖ relating to carbon.
Green washing is where a firm spends time and money advertising and marketing that their goods
or services are environmentally friendly when, in fact, they are not. In other words, green washing is the
act of making false or misleading claims about the environmental benefits of a product, service,
technology, etc.
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Within the organization:
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Asynchronous—electronic communication that can be uploaded on the organization’s
site and then accessed by employees and users at their own convenience.
Physical—this is the age-old communication medium making use of paper; unlikely to
be very popular in a green enterprise transformation yet may have a role to play.
Group—that makes use of electronic as well as physical communication facilities (e.g.,
webinars, seminars, workshops).
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The following shows the evolving role of the HR function with a green enterprise:
A green HR has to engender change from the social perspectives (as against the technical or
economic perspectives). This change is initially focused at an individual level with the organization. The
departmental change deals with procedures and practices. The organizational change involves
restructuring the hierarchy, creation of new green-specific role, and spelling out the reward structure for
meeting green goals.
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integration of supply chain with local as well as overseas pharmacies and drug suppliers.
Interaction with government and other regulatory bodies should also be enabled electronically.
Wastage—Electronic waste resulting from unused or broken devices; also, due consideration is
given to areas of bio waste.
Attitude—Undertaking training and consulting programs for staff (doctors, nurses, admin) and
promoting it amongst patients and business partners. Internet-based system to facilitate global
management of the administration, rosters as well as the most HR (human relations—People)
functions. Change management for telework and teleHealth.
AuPack Scenario:
A recent internal audit revealed that the organization has around 350 desktop machines, close to
100 laptops, and two large data servers in a small, backend data center. Most PCs have been in use for 5
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or more years, have cathode ray tube (CRT) monitors, and are used by accountants, production shift
managers, and administrators. Connectivity for most machines is provided through internal LANs and
WANs and externally using a combination of virtual private network (VPN) (especially with dedicated
corporate clients) and the Internet. The hardware of the organization is used to run variety of applications
including AuPack’s assets and inventory management, customer service, financial management,
procurement, and HR/Payroll. Data corresponding to these applications is stored in the underlying data
warehouse of AuPack on the two servers. A significant part of the production and inventory data is
collected from the shop floor automatically and updated in the data warehouse.
Following are the current observations of the CEO together with the internal auditor in terms of
AuPack’s situation from environmental sustainability viewpoint:
The following figure summarizes the overall approach to Green enterprise transformation (GET) of
AuPack. The ―as is‖ state is ascertained through an initial investigation based on an early, approximate
Green IT audit. The ―to be‖ or desired state, according to the initial vision statement of the CEO, is for
AuPack to be a lean-green organization. This term indicates that the organization is interested in both cost
and carbon issues and not one over the other.
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As a result of the initial audit, the CEO has appointed a new CGO —the chief green officer. This
lady, with an IT background, currently leads the computer-aided design (CAD) department of AuPack.
This department has been heavily involved in the use of computers to create new packaging design based
on customer requirements. The CGO has gone through the initial Green IT audit report, discussed it with
the auditors and also with the CEO and has immediately formed a working group. This working group
will become the GET team that will undertake the change. The approach taken by the CGO is
summarized in the following Figure.
Immediate focus on use and capitalization of technologies with the creation of a Green IT portal.
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Launching of a GET program that is going to enable compliance with ISO 14001 standards;
however, this program has to work alongside the existing ISO 9001 compliance and certification
program of Au Pack.
Understand the growing environmental awareness of all its customers —with the input derived
from the customers (especially corporate customers) through the Green IT portal itself.
Extend the current process optimization initiative to make it a formal Lean process
implementation that will also be measured and reporting for corresponding greenness.
Develop a green market that will be specifically based on the lean-green processes (e.g.,
optimized package designs, use of biodegradable materials in packaging and take back of
discarded/consumed packaging material through a reverse supply chain).
Form a consortium of like-minded businesses in the region and provide leadership through initial
experience of GET.
Influence and be influenced by customers and suppliers in terms of carbon compliance.
SWOT analysis, however, is with a particular focus on Green IT. The strategic approach,
undertaken by the CGO, indicates that this analysis will eventually be part of the overall strategic
approach of the business itself. Currently, however, this SWOT analysis shows Au Pack’s Green IT
challenges and capabilities.
Green IT Strengths:
The incoming CEO realizes that for Au Pack to survive and prosper in the carbon
economy there is a need to create and implement a comprehensive Green IT strategy.
This visionary leadership in itself is strength of the organization and is recognized by the
CGO who is able to work closely with the CEO.
Au Pack is progressing well financially with its business and its profit margins are on the
rise. This growth is a positive opportunity for its Green IT initiatives, as there is a budget
for the GET.
Material-savvy region, with more than a decade of experience in packaging/container
production. The processes associated with procurement of raw materials are manual, but
the processes are working well. Careful automation will create opportunities for
optimization and, thereby, reduce both carbon and costs.
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Strong distribution network for the packages and containers produced by AuPack. This
distribution network includes strong partnership with local and overseas transporters.
Green IT Weaknesses:
The technical infrastructure of the organization is aging. Almost all desktop computers are 5 or
more years old, and the laptop computers are also more than 3 years in use. In the context of
Green IT, this implies computing hardware that has not had the benefits of new, low carbon
emitting designs.
The software systems for Au Pack have proliferated as there was little control over the purchase
and installation of computers.
The workforce of the organization is highly experienced in production of various types of
packages and containers. However, many of the production processes are manual—making use of
whiteboards, paper, and the supporting IT systems. The shift managers are the only people from
the shop floor who make use of the IT systems for production planning.
Most workers of Au Pack are not serious about environmental issues. This is not their personal
weakness, as the socioeconomic background from where they come had little opportunity to
consider the environment.
Noticeable wastage in packaging products and IT—this wastage is derived from the non-
optimized production processes that are unable to capitalize on the production planning and
execution systems of the organization.
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Green IT Opportunities:
Leadership of Au Pack in the design and development of packaging products provides it with
excellent opportunity to understand, improve, and optimize its designs, including the use of
biodegradable materials and recycling of used packaging products.
Potential to leap frog in terms of computing technologies by directly using the latest, low carbon
emitting machines and servers.
Acceptance of ideas by partners—customers and suppliers—thereby creating leadership in the
Green IT/carbon compliance space.
Green IT Threats:
Attitude of majority of staff is not serious about Green IT. This was ascertained during the spot-
surveys of some staff sampled from the various departments of the organization.
Differences in compliance requirements of the developing region versus the developed regions
where customers are located.
Inexperience i n undertaking GE T in the region—there is hardly a known organization in the
developing region where Au Pack is located, that has undertaken successful GET. Therefore,
there are risks associated with this transformation.
Diagnosis in Au Pack:
The initial investigation of AuPack in terms of its green credentials, and the SWOT analysis provides
impetus to carry out the full GET. Formal diagnosis of AuPack will lead to a detailed understanding and
formalization of the drivers and the ensuing dimensions of GET.
The CEO of AuPack realizes that the reduction in costs and optimization of processes will be an
ideal driver for the Green IT initiative of the organization. Carbon reduction for its own sake may
not provide sufficient motivation for the organization. Thus, a good sustainable approach for
AuPack will include optimization of processes, consolidation of its information technology
hardware and software and thereby reduce its costs and carbon together.
Regional environmental legislation requires AuPack to monitor and report its overall carbon
emissions. The regulatory requirements are being specified on a recently launched government
portal and AuPack plans to monitor, measure and report directly on that government portal.
AuPack has many partner organizations—both locally in the geographical region of the
developing country where it operates and overseas, where its customer base is growing rapidly.
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The visionary leadership of AuPack is keen to capitalize on these myriad associations with its
collaborating organizations and influence them in terms of their carbon footprint.
Customers and partners. Changes to these relationships will be based on changes to the way
improving the customer information systems to get ongoing sales from customers.
IT systems and applications. Upgrade of CAD/CAM computers to high powered computers that
are networked in a way to reduce the interactions required through the various systems and
applications.
A new Carbon Emission Management Software (CEMS) together with an optimized
manufacturing system that would support new and existing business.
Changes to Service Level Agreements (SLAs) with partners as the organization transitions as also
changes to governance structures with greater focus on environment (green governance).
External and internal business processes supporting the manufacturing as well as sales/
distribution of the packaging products will be optimized.
Operational organization and green HR resulting from changes to the people structure as a result
of green initiative.
ZeeTel is a hypothetical, large telecom company operating in the African region. ZeeTel is
responsible for the core telecom infrastructure in the region, in addition to offering some land-based and
mobile services. Main focus of ZeeTel’s business has been the creation of the telecom platform that
provides the backbone for communications infrastructure in that geographical region.
ZeeTel’s customers are mostly corporate customers that use ZeeTel’s telecom platform to vend
their contents (e.g., sports or entertainment providers) or are direct, large-scale users of ZeeTel’s services
(e.g., banks or airlines). There are very few direct end users of ZeeTel—except, of course, its employees
who use the IT systems to provide business services. Occasionally, some employee households are also
involved as small time end-users. However, with the operational independence of the organization, and
the receipt of a government directive on climate change, ZeeTel is now seriously considering extending,
embellishing, and putting into practice its environmental plans. Such planning was undertaken in a less
formal way a year ago, mainly in response to the growing demands for environmental consciousness from
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its corporate customers. The following figure summarizes the overall approach to GET undertaken by
ZeeTel.
Following are specific highlights of business and technology advantages of the GET approach of ZeeTel.
Growth in business, particularly with corporate customers, due to carbon reduction and
corresponding boost in the image of ZeeTel.
Imminent upgrades of hardware, software, and networks, but now closely aligned with
environmental performance.
Ability to comply with policies, legislative, and regulatory frameworks that are put together by
the government as well as telecom’s summit bodies and industrial consortiums.
Ability to handle carbon taxes, particularly as a government organization.
Preplanning on how to deal with corporate customers in terms of financial models that will enable
sharing of carbon taxes between them and ZeeTel.
Ability to ensure there are no carbon penalties and fines. Penalties and fines are not only costly
exercise, but also create a loss of face for the organization and its leadership position.
Make good use of mobile technologies and services which, while requiring additional power to
operate, also create opportunities to significantly reduce carbon.
Create and promote policies to help the corporate customers with their own Green IT strategies,
such as recycling of handsets.
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SWOT of ZeeTel—Environmental Context
Strengths:
Government owned and supported organization that is aware of the upcoming legislations in the
carbon context. This also results in good working relationship with the government bureaucracy,
further facilitating relatively quick decisions on Green enterprise transformation board formation
and launching of the transformation project.
Excellent channel relations including corporate partners and government representatives.
Growth forecast for ZeeTel implies an opportunity for steady revenue that frees the organization
to focus on its Green IT effort. This growth in telecom users, however, also brings in the
challenge of handling the corresponding growth in carbon.
Weakness:
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Physically dispersed infrastructure, with buildings, communications towers, and supporting data
servers, all physically spread across the geographical region, making coordination extremely
challenging.
Opportunities:
Combining business with green transfor mation will lead to show casing of the Green IT strategy
created by the CGO that does not discount one goal over the other.
Business shift to mobile platform resulting in reducing needs for physical wired connectivity and
corresponding reduction in the required infrastructure.
Threats:
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UNIT: V
CASE STIDIES
PART-A (2 Marks)
2. List out the terms adopted by your organization to adopt green policies?
3. Give the ICT practices that have been adopted by your organization?
Videoconferencing
Telecommuting
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Replace conventional with electronic friendly devices.
Use of ICT.
i. Diagnose
ii. Plan
iii. Enact
iv. Review
Reduction in carbon emissions across all departments and process of the organization.
Create positive green attitude across the entire staff through Green HR.
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v. Green Transformation plans.
containers that in turn are used by other manufactures of goods and products.
i. Sociopolitical Pressure.
ii. Most workers of AuPack are not serious about the environmental issues.
Zeetel is a hypothetical large telecom company operating in the African region. It is responsible for
the core telecom infrastructure in the region, I addition to offering some land based and mobile services.
15. List the noteworthy findings from green IT audit undertaken by bank?
The preliminary Green IT audit reveals that the bank had a significant carbon foot print.
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UNIT: V
CASE STUDIES
2. List out some of the case study scenarios for trial runs to experiment with their Green IT Strategies?
4. Briefly explain about the guidelines for preliminary green investigation, Green Business Objectives
7. Briefly explain about Telecom Scenario and SWOT for ZeeTel Telecom services?
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