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Assignment 2

Bosch Mobility Solutions designed a smart braking system for bikes that utilizes sensors and AI to enhance safety on Indian roads. The design thinking process involved empathizing with users, defining problems, ideating solutions, prototyping, and testing, leading to a successful implementation that reduced accidents and became legally required on many bikes in India. The project stood out due to its real-life impact, affordability, and effectiveness on challenging road conditions.

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15 views2 pages

Assignment 2

Bosch Mobility Solutions designed a smart braking system for bikes that utilizes sensors and AI to enhance safety on Indian roads. The design thinking process involved empathizing with users, defining problems, ideating solutions, prototyping, and testing, leading to a successful implementation that reduced accidents and became legally required on many bikes in India. The project stood out due to its real-life impact, affordability, and effectiveness on challenging road conditions.

Uploaded by

nehalp1130
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Design Thinking Case Studies Assignment

Student Name: Shravan Kumar


Team Members: Harshitha, Rashmitha, Nehal P ,Monita Ciea Salins

Smart Braking System for Bikes (ABS)

Company: Bosch Mobility Solutions

i. What was the project or process that was being designed or


redesigned?

Bosch designed a smart braking system for bikes and scooters. This system
uses sensors and artificial intelligence (AI) to help riders stop safely,
especially on Indian roads where sudden braking often causes accidents.

ii. What steps did they use in their process that align with design
thinking ?

Empathize: The team talked to bike riders, like delivery workers, who often
had accidents when they used brakes suddenly.

Define: They found that many bikes skid or fall during emergency braking,
especially on wet or rough roads.

Ideate: They came up with the idea to make a small, affordable ABS system
that can work well on Indian two-wheelers.

Prototype: Bosch built a sample system using sensors to check speed and
pressure, and AI to decide when to reduce braking force to stop safely.

Test: They tested the system on real roads with real riders and improved it
based on feedback.

iii. Was the approach successful? Why or why not?

Yes! The new system worked really well and helped reduce accidents. Now,
ABS is required by law on many bikes in India. Bosch's design is used in bikes
across the country to make riding safer.

2. Team Component

(i)What did the examples have in common?


1. All used empathy to understand user problems before starting the
design.

2. Each project involved prototyping and testing iteratively.

3. Teams were cross-disciplinary, including designers, engineers, and


stakeholders.

(ii).How did the examples differ ?

1.The industry domains varied: healthcare (GE), automotive (Bosch), food


delivery (Swiggy), elderly care (Philips), retail (IDEO).

2.Some focused on physical products/environments (GE, IDEO, Bosch), while


others focused on digital platforms (Swiggy) or wearable devices (Philips).

3.Timeframes differed – IDEO took 1 week, GE took months, and Swiggy improved it step by
step.
(iii) Which one was the most successful and why ?

The most successful project was the Bosch Smart Braking System (ABS) because it made a big
difference in real life. It helped reduce accidents for bike riders, especially in India where sudden
braking is common. The system was affordable, worked well on rough roads, and was easy to
use.

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