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Amazon Ad Types Guide Fixed

The Amazon Advertising Guide outlines various ad types including Sponsored Ads, Sponsored Banners, and Display Ads, each with specific goals and match types. Sponsored Ads focus on driving direct sales, Sponsored Banners aim to enhance brand awareness, and Display Ads target audiences across platforms. The guide emphasizes the importance of selecting the appropriate ad type and match types to achieve marketing objectives effectively.

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Sagar Soni
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61 views6 pages

Amazon Ad Types Guide Fixed

The Amazon Advertising Guide outlines various ad types including Sponsored Ads, Sponsored Banners, and Display Ads, each with specific goals and match types. Sponsored Ads focus on driving direct sales, Sponsored Banners aim to enhance brand awareness, and Display Ads target audiences across platforms. The guide emphasizes the importance of selecting the appropriate ad type and match types to achieve marketing objectives effectively.

Uploaded by

Sagar Soni
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Amazon Advertising Guide

Introduction

Objective: Understand different Amazon Ad types.

Focus Areas: Sponsored Ads, Sponsored Banners, Display Ads + Match Types.
Amazon Advertising Guide

Sponsored Ads (Sponsored Products)

Definition: Keyword-targeted ads that promote individual product listings.

Where They Appear: Search results, product detail pages.

Goal: Drive direct sales by targeting customer searches.

Match Types:

- Broad Match: All keywords in any order, related terms.

- Phrase Match: Exact phrase or close variations.

- Exact Match: Exact or very close keyword matches.


Amazon Advertising Guide

Sponsored Banners (Sponsored Brands)

Definition: Ads featuring brand logo, headline, and multiple products.

Where They Appear: Top of search results.

Goal: Boost brand awareness + promote multiple products.

Match Types:

- Broad Match: Wider brand-related audience.

- Phrase Match: Exact phrase in order.

- Exact Match: Precise brand/product searches.


Amazon Advertising Guide

Display Ads (Sponsored Display)

Definition: Audience-targeted ads across Amazon & third-party sites.

Where They Appear: Product pages, customer reviews, homepage, external sites.

Goal: Retarget shoppers, defend listings, conquest competitors.

Targeting Methods:

- Product Targeting: Ads on specific product detail pages.

- Audience Targeting: Ads based on shopper behavior.

Match Types:

- No keyword match types; audience/behavior targeting used.


Amazon Advertising Guide

Quick Recap Table

Type: Sponsored Products | Purpose: Direct product sales | Match Types: Broad, Phrase, Exact

Type: Sponsored Brands | Purpose: Brand awareness | Match Types: Broad, Phrase, Exact

Type: Sponsored Display | Purpose: Retarget/expand reach | Match Types: Product & Audience targeting
Amazon Advertising Guide

Conclusion

Match types help refine and control ad appearance.

Choose the right ad type based on marketing goals.

Combine different ad types for a complete Amazon strategy!

Thank You!

Let's unlock growth with the right ad strategies!

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