Class 1 Activity Handouts: Introduction
to Demand Management in SCM
Activity 1: Icebreaker Discussion
Time: 5 minutes (pairs or small groups)
Prompt: What drives customer demand? Think of at least 3 factors that influence what,
when, or how much a customer decides to buy.
Instructions:
- Pair up with a classmate or form a small group.
- Discuss for 3 minutes.
- Volunteers share their top ideas with the class.
Activity 2: Think-Pair-Share
Topic: "Where have you seen demand management at work?"
Time: 10 minutes
Instructions:
1. 1. Think individually for 2 minutes.
2. 2. Pair up and discuss for 5 minutes.
3. 3. Share examples with the class (1–2 mins per group).
Tip: Consider online shopping, food delivery, fashion brands, or any time you noticed
product availability was well-planned (or not).
Activity 3: Case Vignette – Forecast vs Plan
Time: 15 minutes
Scenario: A tech company is preparing to launch a new smartphone next month. The
marketing team expects high demand due to hype, but past data shows moderate demand
for similar launches.
Group Task:
- In small groups, differentiate what would be part of the demand forecast vs demand
plan.
- Fill in the table:
Aspect Forecast Plan
Expected demand volume
Marketing campaign actions
Inventory allocation
Customer behavior trends
Debrief: Discuss why both are necessary and how they complement each other.
Activity 4: Mini Group Work – Flow of Information
Time: 10 minutes
Task: Draw a flow diagram of how demand information travels between departments in a
company (e.g., sales, marketing, production, logistics).
Instructions:
- Use arrows to show how information moves.
- Identify gaps where delays or distortions might occur.
Discussion: How can technology or collaboration improve this flow?
Quick Quiz: Match the Terms (Optional)
Time: 5–10 minutes
Instructions: Match each term with the correct definition.
Term Definition
Bullwhip Effect D. Amplification of demand variability
upstream
Safety Stock A. Additional inventory held to manage
uncertainty
Lead Time B. Time between placing and receiving an
order
Independent Demand C. Demand that is not affected by another
item
Forecast Accuracy E. Closeness of forecast to actual sales
Answers: 1–D, 2–A, 3–B, 4–C, 5–E