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Entrep Lesson 2 | PDF | Tourism | Incentive
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Entrep Lesson 2

MICE stands for Meetings, Incentives, Conferences, and Exhibitions, representing a profitable sector of the hospitality industry focused on organizing events that attract significant spending from travelers. MICE events serve as a form of business tourism, offering venues like hotels and convention centers opportunities to showcase their services while boosting local economies. This industry facilitates international market access and fosters connections, creating lasting impacts in the regions involved.

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26 views2 pages

Entrep Lesson 2

MICE stands for Meetings, Incentives, Conferences, and Exhibitions, representing a profitable sector of the hospitality industry focused on organizing events that attract significant spending from travelers. MICE events serve as a form of business tourism, offering venues like hotels and convention centers opportunities to showcase their services while boosting local economies. This industry facilitates international market access and fosters connections, creating lasting impacts in the regions involved.

Uploaded by

gcabanada
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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What is MICE?

| Meaning & Role of MICE in


Hospitality

The acronym MICE stands for Meetings, Incentives, Conferences and


Exhibitions. It refers to a group of tourism that plans, books and
organises conferences, seminars and other events. The industry is
nowadays often also referred to as the meeting industry and event
industry, to avoid the affiliation with rodents.
The MICE industry is one of the hospitality industries most profitable
sectors, as MICE travelers typically spend large amount of their budget
on-site. MICE groups use the hotels banquet facilities the most, making
them highly important for many hotels. Some hotels are even geared
towards this type of business, such as conference/ convention hotels.
These bookings are usually planned a year or two in advance to give
proper notice to the hotel and outlets.

Meetings:
Meetings, refers to any kind of occasion where multiple people come
together with a particular interest in mind/ uncommon, often for
business.
Incentives:
Incentive tourism is a result of organizations rewarding their
employees for meeting or exceeding on goals set. They are therefore
rewarded with a stay at a hotel to incentivize further work.
Conferences:
Conferences are similar to meetings as they also have a common
interest, topic or reason for exchange. Though conferences are
generally larger and often are spread over multiple days.
Events:
Events refers to any planned public or social occasion. Examples of
such are range from Weddings, Company Parties, Graduation
Celebrations etc.
A MICE hotel must offer a unique selection of meeting facilities and to
make the experience more satisfactory for entrepreneurs, it is
important to also include a tailor-made offer according to the type of
event to be organized.
What is the role of MICE in the tourism and hospitality
industry?

MICE attract travelers from around the world. MICE events are a form
of business tourism, where organizers put together business meetings,
conferences, exhibitions, or other events to promote their brand or
industry. These events are often held at hotels, resorts or convention
centers, providing venues with an opportunity to showcase their
facilities and services to potential customers. Additionally, MICE events
can provide cities and countries with a much-needed economic boost
as visitors come in search of new experiences and products. With the
help of MICE, tourism and hospitality businesses can access
international markets, foster valuable connections and create lasting
impact in the regions they operate in.

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