BIG NOTEBOOK
My Mini Business Idea: From Concept to Prototype
Instructions:
My entrepreneur students! Write/type and put in your Big Notebook, you will create
a business concept for a new product by completing FOUR parts:
Part I: Product Description (25 points)
Create a product description that includes the following:
✅ Product name
✅ What the product is and how it works
✅ Key features
✅ Benefits to users
✅ Who your target market is
Use persuasive language, creativity, and real-life inspiration.
Part II: Pricing Strategy (25 points)
1. Estimate the cost of materials needed to produce one unit of your product.
2. Choose a pricing strategy (e.g., cost-based, value-based, competitive).
3. Show your computation:
Selling Price = Cost + Mark-up
4. Justify why your pricing is reasonable for your target market.
Part III: Product Prototype (30 points)
Create your proposed product
✅ Take a photo of your product
✅ attached picture of teachers who critique your products
Part IV: Prototype Testing & Feedback (20 points)
1. Give your products to at least 3 people (teachers and Admin).
2. Ask for their feedback using the form below:
Tester Name What they liked Suggestions for improvement
3. Write a short reflection (5–7 sentences):
What did you learn from the feedback, and how will you improve your product?
Rubric:
Criteria Points
Product Description 25 pts
Pricing and Computation 25 pts
Creativity and Functionality of Prototype 30 pts
Feedback Gathering and Reflection 20 pts
Total 100pts
PERFORMANCE TASK 1 & 2 (PROTOTYPE TESTING)
PRODUCT RUBRIC (Total: 100 Points)
Criteria
1. Taste & Flavor (20 pts)
Outstanding flavor; well-balanced, appealing, and memorable
Pleasing flavor; slight improvements possible
Average taste; needs more depth or balance
Bland, off, or unappealing flavor
2. Texture & Consistency (20 pts)
Excellent texture; perfectly suited to the product type
3. Price (20 pts)
Perfectly priced for value and target market; competitive
Reasonably priced with minor value gaps
4. Originality & Creativity (20 pts)
Extremely unique and innovative; stands out in the market
Creative idea with some unique elements
Some creativity shown; concept feels familiar
Unoriginal or copied concept
5. Market Fit / Target Appeal (20 pts)
Ideal for target market; strong appeal and relevance
Branding Rubric
1.Brand Name(Memorable, relevant, unique, and easy to pronounce)- 20
2.Logo Design(Professional, original, and versatile)-20
3.Tagline / Slogan (Catchy, meaningful, and supports the brand)-20
4. Originality & Creativity (Stands out and is completely unique)-20
5. Visual Identity & Consistency(Cohesive colors, fonts, and visuals across all
materials)-20