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Facebook Algorithm 2025 Guide

The Facebook algorithm in 2025 prioritizes user engagement history, content-type preferences, and meaningful interactions, with a strong emphasis on video content, particularly Reels. Major updates include AI recommendations filling a significant portion of the feed and a focus on originality and engagement, while deprioritizing promotional or misleading content. Best practices for users include consistent posting, engaging with comments, and creating mobile-friendly content to enhance reach and visibility.

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178 views2 pages

Facebook Algorithm 2025 Guide

The Facebook algorithm in 2025 prioritizes user engagement history, content-type preferences, and meaningful interactions, with a strong emphasis on video content, particularly Reels. Major updates include AI recommendations filling a significant portion of the feed and a focus on originality and engagement, while deprioritizing promotional or misleading content. Best practices for users include consistent posting, engaging with comments, and creating mobile-friendly content to enhance reach and visibility.

Uploaded by

enyoojo81
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Facebook Algorithm in 2025

1. Key Ranking Signals in 2025

- User Engagement History: Interactions with people, pages, and groups.

- Content-Type Preference: Video, photo, text, etc., based on user habits.

- Post Engagement: Likes, comments, shares, watch time, saves.

- Recency: Newer posts are prioritized.

- Meaningful Interactions: Longer comments matter more.

- Video Watch Time: Completion rate and replays boost reach.

2. Major Algorithm Updates in 2025

- Reels Priority: Original short-form vertical videos perform best.

- AI Recommendations: 30-40% of feed shows AI-suggested content.

- Relevance Score: Based on originality, accuracy, and engagement.

- Deprioritized Content: Overly promotional, copied, clickbait, or misleading posts.

3. Best Practices to Beat the Algorithm

- Post Consistently: Aim for 3-5 posts/week.

- Prioritize Videos: Use Reels and Lives.

- Use Captions: Most watch with sound off.

- Post at Peak Times: When audience is active.

- Engage with Comments: Boosts reach.

- Avoid Engagement Bait: No 'Like if you agree' tactics.

- Use Trending Topics: Especially in Reels.

- Mobile First: Create vertical, mobile-friendly content.

4. Tools & Insights

- Meta Business Suite: For analytics and scheduling.

- Content Library: Track post performance.


Facebook Algorithm in 2025
- Audience Insights: Tailor posts to audience interests.

Tip

Diversify your content:

- Short-form videos (Reels)

- Educational content

- Behind-the-scenes

- Community polls/questions

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