Choosing an AI Subscription for the

Business‑Development Head of Three Es, Livent

and the bespoke wood‑craft brand
Date: 27 July 2025
Prepared for: Head of business development working for Three Es, Livent and a bespoke artisanal
wood‑craft brand (Alexandria, Egypt)

Executive summary
OpenAI’s ChatGPT Pro, Microsoft’s Copilot Pro/ Copilot Studio and Google’s Gemini Ultra represent
the highest individual subscription tiers offered by three of the largest generative‑AI providers. The
head of business development of Three Es (a smart‑IoT solutions company), Livent (event planning and
production) and a bespoke artisanal wood‑craft brand needs to select a plan that increases productivity
and creativity without wasting resources. This report compares the offerings using primary
documentation and authoritative technical journalism, evaluates the fit for each business and
recommends an appropriate subscription for each.

Summary of findings

• ChatGPT Pro ($200 / month) provides unlimited access to OpenAI’s most capable models
(GPT‑4o, o1 and o1‑mini) and advanced voice mode 1 . It expands the context window to 128K
tokens 2 , adds o1 pro mode for solving more complex reasoning tasks 3 and allows
unlimited un‑watermarked video generation with Sora up to 1080p/20 s 4 . Enhanced
“Deep Research” lets the model autonomously browse the web, read files and produce fully‑cited
reports (125 full + 125 lightweight tasks per month) 5 . Pro subscribers also get early access to
new models and features such as Operator, a computer‑using agent 6 .

• Microsoft Copilot Pro ($20 / user month) enhances productivity in Word, Excel, PowerPoint,
Outlook and OneNote: it generates drafts and summaries in Word, designs slides and organizes
presentations in PowerPoint, summarizes long e‑mail threads in Outlook, helps organize notes in
OneNote and analyzes data in Excel 7 . Copilot Pro users receive “preferred access to the most
advanced models during peak times” 8 , monthly AI credits for creative tasks and early access
to experimental features 9 . The plan integrates deeply with Microsoft 365 and is suitable for
individuals working within the Office ecosystem.

• Microsoft Copilot Studio (pay‑as‑you‑go or about $200 for 25 000 messages per month) is a
cloud service for building custom generative‑AI agents. Microsoft documentation describes it
as a platform to design, test and publish standalone agents for customer and employee care,
extend Microsoft 365 Copilot or develop autonomous agents that orchestrate Power Automate
flows to perform long‑running operations 10 . A first‑run experience lets makers describe the
agent, add knowledge sources, topics, actions and data sources, tune behaviour and publish to
multiple channels 11 . The service provides strong governance with tenant‑wide inventories,
Purview/Sentinel auditing and customer‑managed encryption keys 12 . Copilot Studio is

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 therefore aimed at developers or enterprises that need bespoke AI agents rather than individual
productivity features.

• Gemini Ultra (Google AI Ultra) (~$249.99 / month, 12 500 AI credits) unlocks the highest‑level
access to Google’s generative‑AI ecosystem. Ultra includes access to the Gemini app with the
“highest access to Gemini 2.5 Flash, 2.5 Pro and Deep Research” and provides daily access to
Veo 3—Google’s state‑of‑the‑art video‑generation model—along with Flow, an AI film‑making
tool with premium features 13 . It also offers Notebook LM with the highest limits and model
capabilities, Project Mariner for autonomous agentic research, 30 TB of Google One storage,
and YouTube Premium 14 . Ultra subscribers obtain the 1 million‑token context window
(approx. 1 500 pages of text) and features like deep research, audio overviews, spreadsheet/code
analysis and AI calling 15 . Google AI Pro ($19.99 / month) provides many of the same
capabilities but with 1 000 AI credits and lower usage limits 15 16 . The Ultra tier is designed for
content‑creators and enterprises requiring extremely high limits, video‑centric creativity and
agentic research.

• Suitability for the three businesses

• Three Es (smart‑IoT solutions) – This firm’s projects involve complex technical design, firmware
and software development and require deep contextual understanding across long
documentation and code bases. ChatGPT Pro’s 128K‑token context window 2 , unlimited access
to GPT‑4o/o1 models 1 and advanced reasoning via o1 pro mode 3 make it ideal for
analysing long design documents and generating code. Enhanced Deep Research and Operator
can automate research and system‑level tasks 5 6 . Copilot Studio could build support agents
for customers, but building and maintaining an agent may be resource‑intensive. Gemini Ultra
offers large context and video generation but emphasises creative workflows rather than
technical reasoning. Recommendation: ChatGPT Pro for development and research; optional
Copilot Studio for customer‑support agents.

• Livent (event organization) – Event planning demands document creation (proposals,

contracts), presentations, marketing material and coordination across teams. Copilot Pro’s deep
integration with Word, PowerPoint, Excel and Outlook—providing automated drafting,
summarization and slide generation 7 17 —makes it an efficient productivity
tool. Copilot Studio can build conversational bots for event registrations or customer
inquiries. Gemini Ultra would bring advanced video production (Veo 3 and Flow) and large
context for creative scripts 13 , beneficial for promotional videos. ChatGPT Pro provides
unlimited reasoning but lacks native integration with event‑management software.
Recommendation: Copilot Pro (plus Copilot Studio if custom bots are required); consider
Gemini Pro/Ultra for video‑driven marketing.

• Artisanal wood‑craft brand – This brand needs compelling marketing content (blog posts,
social media), product descriptions and design inspiration. Gemini Ultra’s robust image
generation (Imagen 4), video creation through Veo 3/Flow and rich media features including
stock images, GIFs, music and voiceover 18 19 allow artisans to craft engaging promotional
materials. The plan also provides 30 TB storage and YouTube Premium 20 . ChatGPT Pro excels
at writing copy and deep research but lacks native creative video/image tools. Copilot Pro
supports document creation but offers limited design assistance. Recommendation:
Gemini Ultra (or AI Pro if cost is a concern) for creative content; optionally supplement with
ChatGPT Pro for deep research and drafting.

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The sections below provide a detailed analysis, direct excerpts from official sources and third‑party
reviews, comparative tables and tailored guidance for each business.

1 Background and methodology

1.1 Context

The business‑development head at Three Es, Livent and a bespoke wood‑craft brand intends to
subscribe to one high‑tier AI service. Since AI products evolve rapidly, this report draws on primary
sources dated up to mid‑July 2025 (aligning with the user’s request for the latest information) and uses
the Africa/Cairo time zone for date references. The report focuses on the highest subscription tiers
(ChatGPT Pro, Copilot Pro/Copilot Studio and Gemini Ultra), as requested by the user.

1.2 Research method

1. Primary documentation: pricing and feature descriptions were retrieved from official product
pages and Microsoft Learn documentation. Examples include the Copilot Studio release‑plan
document, which explains that Copilot Studio is a cloud‑based service for creating AI agents and
lists its capabilities 10 , and Microsoft support articles that describe Copilot’s productivity
functions across Office apps 7 .

2. Authoritative technical journalism: articles from reputable sites such as Zapier, 9to5Google and
Apidog were used to interpret features, limitations and user perspectives. For instance, a Zapier
article summarises ChatGPT Pro’s unlimited model access and larger context window 21 .
9to5Google provides detailed coverage of Google AI Pro/Ultra’s features and credits 16 . Apidog
and Team‑GPT articles provide key‑feature lists for ChatGPT Pro 5 22 .

3. Comparison frameworks: features were categorised into Model access and reasoning,
Context window, Content creation (text, images, video), Productivity integration, Agentic
capabilities, Governance & security, Pricing & licensing and Ecosystem integration. Each
plan was evaluated against these dimensions.

4. Business‑specific analysis: The three businesses were analysed based on their typical
workflows (software/IoT development, event planning and bespoke craftsmanship). High‑impact
tasks where AI could deliver value were identified and matched with features from each
subscription tier.

5. Currency conversion: As the user is in Egypt, pricing from US‑based sources was converted into
EGP using Google’s local pricing where available (Gemini prices were available directly in
Egyptian pounds 23 ). Currency conversions were not included where not necessary, but relative
costs were discussed.

1.3 Limitations

• Some official pages (e.g., OpenAI’s ChatGPT pricing) use dynamic content and were accessible
only through secondary sources. The analysis relies on credible publications that quote those
pages.
• AI features change frequently; the report uses information available as of July 27 2025. New
releases after this date are not covered.

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 • Pricing may vary by region; where possible, local (EGP) prices were noted.
• Ethical and legal considerations (data privacy, bias) are mentioned but not exhaustively analysed.

2 Overview of high‑tier AI subscription offerings

2.1 ChatGPT Pro (OpenAI)

Aspect Description & evidence Evaluation

ChatGPT Pro is a $200 per month plan

Expensive compared with
Pricing & targeted at power users and businesses
competitors; cost justified
availability 24 . Team and Enterprise plans target
only for heavy usage.
multi‑seat organisations 25 .

Pro provides unlimited access to GPT‑4o, o1 Removes rate‑limit

and o1‑mini models and advanced voice mode frustration, beneficial for
Model access 1 . The Plus plan imposes message caps continuous coding,
(e.g., GPT‑4o: 80 messages/3 h, o1: research or large‑scale
50 messages/week) 26 . tasks.

Pro expands the context window from 32K

Critical for analysing long
tokens (Plus) to 128K tokens 2 . This allows
Context window design documents and
the model to consider roughly 100 000 words
multi‑file software projects.
or large codebases and documents.

ChatGPT Pro introduces o1 pro mode, giving

Enables deeper reasoning
Reasoning & the o1 model more time and compute to solve
on complex technical or
o1 pro mode multi‑step problems 3 . The mode is limited
strategic questions.
to around 50 messages per week 3 .

Apidog notes that Pro grants enhanced

Deep Research capability: up to 125 full and Useful for market analysis,
Deep Research 125 lightweight tasks per month 5 . It can competitive intelligence,
autonomously browse the web, read files and research tasks.
deliver accurate, cited results 5 .

Pro users can generate unlimited Valuable for creating short

un‑watermarked Sora videos up to 1080p product videos or concept
Video & voice
and 20 seconds 4 . Advanced voice mode has demos; limitations remain
higher limits for video and screensharing 5 . (20 s).

Provides an innovation
Zapier highlights that Pro subscribers get
edge; Operator could
Operator & early access to new models such as the
automate desktop tasks
future models forthcoming o3 27 and features like
similar to agentic
Operator, a computer‑using agent 6 .
workflows.

Pro inherits Plus features: browsing, file Good flexibility but

Custom GPTs &
uploads, data‑analysis tools and the requires manual
platform
GPT store. Team and Enterprise plans add integration with existing
integration
admin controls 22 . workflows.

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 Aspect Description & evidence Evaluation

Enterprise plans include data‑encryption and

May raise concerns for
Support & privacy admin controls; the Pro plan does not
regulated industries.
guarantee enterprise‑level privacy 22 .

ChatGPT Pro is designed for professionals

who frequently hit Plus limits, need a large Best suited for highly
Summary context window and want early access to new technical or
models. It is expensive but offers unrivalled research‑heavy work.
reasoning capacity.

2.2 Microsoft Copilot Pro

Aspect Description & evidence Evaluation

Affordable relative to
Copilot Pro costs $20 per user per month and is
Pricing & competitors; requires a
available as an add‑on to Microsoft 365 Personal or
availability Microsoft 365
Family subscriptions 28 .
subscription.

Microsoft support notes that Copilot in Word

generates drafts, summarises content and helps
Integration rewrite text 7 ; Copilot in PowerPoint generates Strong integration
with Office outlines and organises slides 29 ; Copilot in Outlook improves everyday
apps summarises long threads and drafts email replies productivity.
30 ; OneNote and Excel features include improved

notetaking and data analysis 31 .

Copilot Pro offers preferred access to advanced Ensures consistent

Model access models during peak times 8 and includes AI performance; credits
& priority credits (refreshed monthly) for tasks in Designer and system may restrict
Office apps 9 . heavy use.

Pro users gain AI‑generated slide design in

PowerPoint and image suggestions, plus limited Ideal for events and
Creative video production using Clipchamp/Designer. marketing presentations;
capabilities Microsoft emphasises that Copilot can automatically less advanced than
create entire PowerPoint presentations from a text Gemini’s Veo.
prompt 32 .

Early access The plan provides early access to experimental AI Keeps users on the
to features features 9 . cutting edge.

Copilot Chat interacts across the suite; however, Suitable for text‑driven
Voice & data voice and video generation capabilities are relatively tasks; not for advanced
basic compared with ChatGPT Pro or Gemini Ultra. multimodal content.

Business and enterprise users (Copilot for Acceptable for

Microsoft 365) receive enterprise‑grade security and non‑regulated personal
Security &
admin controls 25 . Copilot Pro inherits privacy use; enterprises should
governance
features of consumer Microsoft 365; data may be evaluate governance
processed to improve models. requirements.

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 Aspect Description & evidence Evaluation

Copilot Pro excels at personal productivity within the

Microsoft 365 ecosystem. At $20 per month it Best choice for
Summary delivers good value but lacks the deep reasoning individuals already using
and context window of ChatGPT Pro or the Microsoft Office.
multimedia richness of Gemini Ultra.

2.3 Microsoft Copilot Studio

Aspect Description & evidence Evaluation

Costs scale with

Copilot Studio operates on a pay‑as‑you‑go model or usage; comparable
Pricing & plan $200 for 25 000 messages per month (annual billing) to ChatGPT Pro for
33 . heavy agent
interactions.

According to Microsoft Learn, Copilot Studio is a

cloud‑based service for creating AI agents for several
applications 34 . Users can build standalone agents for Aimed at power
customer or employee care, extend users and
Purpose &
Microsoft 365 Copilot or develop autonomous agents developers wanting
capabilities
that perform long‑running operations using actions bespoke chatbots
10 . The authoring canvas enables makers to design, or workflow agents.
test and publish agents with generative‑AI
conversations and automated workflows 35 .

The first‑run experience lets creators describe an Intuitive for citizen

Agent creation agent, add knowledge sources, topics, actions and developers; still
workflow extra data sources, tune its behaviour and publish to requires time and
various channels 11 . domain expertise.

Creating agents for Microsoft 365 Copilot is a native

Enables tailored
Integration capability. Agents can be authored, described and
enterprise
with published to Copilot within minutes 36 . Agents can
workflows and
Microsoft 365 also connect to Power Automate flows and chain
conversational bots.
actions to complete tasks 37 .

Copilot Studio offers extensive governance: end‑user

Well‑suited for
activity auditing via Microsoft Purview/Sentinel,
Governance & regulated industries
tenant‑wide inventories, customer‑managed
security requiring audit
encryption keys and managed environment policies
trails.
12 .

The 2025 release wave adds support for custom agents

within Microsoft 365 Copilot, enhanced embedded Rapidly evolving;
Release wave builder features, support for actions, additional feature parity with
improvements enterprise knowledge sources, ability to upgrade ChatGPT Agents is
agents to independent custom agents and new increasing.
channels like WhatsApp and SharePoint 38 .

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 Aspect Description & evidence Evaluation

Copilot Studio is less a productivity tool and more a Beneficial for

low‑code platform for building customised AI companies with
Summary agents. It suits organisations wanting to automate developer resources
customer support or internal processes but requires and a need for
time to build and maintain agents. bespoke bots.

2.4 Google Gemini Pro and Ultra

Aspect Description & evidence Evaluation

Google AI Pro costs $19.99 per month in the US

Pro tier is affordable;
39 and provides a 1‑month free trial; Ultra costs
Pricing & Ultra is expensive but
$249.99 per month and is available in more than
availability includes 12 500 AI credits
70 countries 16 . Prices in Egypt are 699.99 EGP
and premium perks.
(Pro) and 8,799.99 EGP (Ultra) 23 40 .

Both Pro and Ultra offer access to

Gemini 2.5 Flash and 2.5 Pro models and a Excellent for long
Context window context window up to 1 million tokens, documents and code
& models equivalent to 1 500 pages of text 15 —free users analysis, surpassing
get 32K tokens. Ultra provides “highest access” to ChatGPT’s 128K window.
Gemini 2.5 Flash/Pro and Deep Research 41 .

Gemini includes image generation with

Imagen 4. Ultra unlocks the highest access to
Veo 3, the state‑of‑the‑art video‑generation
model, and provides daily limits refreshed 13 . Best‑in‑class multimedia
Content
Both Pro and Ultra grant access to Flow, an AI tools; important for
creation: images
film‑making tool, which can turn text or marketing and creative
& video
“ingredients” into videos 18 19 . Users can industries.
generate three 8‑second 720p clips with
Veo 3 Fast per day on Pro before switching to
Veo 2 18 .

The Gemini app includes Deep Research

Powerful research agent;
(powered by 2.5 Pro) that performs hundreds of
Deep research & similar to ChatGPT’s
searches to create fully‑cited reports 42 . Pro
analysis Deep Research, though
provides expanded access while Ultra offers the
slower.
highest usage limits 41 .

Pro provides 5× more audio overviews (20/day), Useful for organising

up to 500 notebooks, 300 sources per notebook research and content;
Notebook LM
and 500 chat queries per day 43 . Ultra promises unique to Google
highest limits later in 2025 44 . ecosystem.

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 Aspect Description & evidence Evaluation

Pro includes 1 000 AI credits per month; Ultra

includes 12 500 AI credits, and top‑ups are Credits enable video
available (e.g., $25 = 2 500 credits) 45 46 . Ultra generations, Flow
AI credits & also provides 30 TB of Google One storage, productions and Whisk
extras YouTube Premium and access to animations. Extra
Project Mariner, a browser‑agent prototype that services add value for
manages up to 10 tasks simultaneously 20 media‑heavy teams.
47 .

Gemini side panel and inline features are

available in Gmail, Drive, Docs, Sheets, Slides,
Deep integration across
Meet and Chat 18 . Pro subscribers can generate
Google apps benefits
short Veo 3 Fast clips in Google Workspace.
Workspace & teams using Workspace;
Google Vids provides stock images, clips, music,
Chrome AI calling and
sound effects, self recording, screen record and
integration Agent Mode add
voice‑over 18 . In Chrome, Pro subscribers can
emergent agentic
pick models (2.5 Pro for reasoning) and use
functionality.
Deep Search to generate comprehensive, cited
responses 42 .

Ultra subscribers get access to Agent Mode built

on Project Mariner, enabling the AI to manage Promises future
Agent mode &
complex multi‑step tasks with minimal oversight advanced automation;
Project Mariner
48 and to perform 10 tasks simultaneously still experimental.
(e.g., research, shopping, booking travel) 47 .

Gemini Pro offers an affordable step into

Well‑suited for creative
Google’s AI ecosystem with a huge context
workflows and research;
Summary window and multimedia tools. Ultra is expensive
less tested for software
but adds high limits, Veo 3, 30 TB storage,
engineering.
YouTube Premium and agentic capabilities.

3 Comparative analysis

3.1 Model access, context window and reasoning

Feature ChatGPT Pro Copilot Pro Copilot Studio Gemini Pro Gemini Ultra

GPT‑4 (via
OpenAI
models Uses OpenAI
GPT‑4o, o1, through models through Gemini 2.5 Flash
Latest
o1‑mini; Microsoft); Azure; agent & Pro; limited Highest access to 2.5 Flash/
models
unlimited priority creators can access to Pro in Pro and Deep Research 41 .
available
access 1 . access select models free tier 23 .
during 49 .

peak times
8 .

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 Feature ChatGPT Pro Copilot Pro Copilot Studio Gemini Pro Gemini Ultra

Not
specified;
typical
Follows model
Office
context size; can Same as Pro, but with
Context 128K tokens tasks Up to 1 million
be large if using highest access and daily
window 2 . rarely tokens 15 .
OpenAI GPT‑4o refreshed limits 41 .
exceed a
via Azure.
few
thousand
words.

o1 pro mode Relies on Agents can Model picker

Includes
for deeper GPT‑4; no chain actions via provides
Reasoning Gemini 2.5 Pro Deep Think
reasoning special Power Automate reasoning, math
modes (coming soon) for complex
(50 messages/ reasoning for long‑running & code mode
reasoning 16 .
week) 3 . mode. operations 37 . (2.5 Pro) 19 .

3.2 Content creation (text, images, video)

Feature ChatGPT Pro Copilot Pro Copilot Studio Gemini Pro Gemini Ultra

Excellent;
Strong within
unlimited Agents can
Office apps:
creative writing deliver
Word
and scripted Good; produces
Text summarises
summarisation. responses text across Google Same as
generation & and rewrites
Deep Research and apps; integrated Pro.
summarisation documents;
synthesises summarise deep research.
Outlook
information and knowledge
drafts
cites sources sources.
e‑mails 50 .
5 .

Access to Image
DALL‑E and suggestions Agents can
Imagen 4 for
other OpenAI in incorporate Highest
Image photorealistic
models via PowerPoint; images; access to
generation images (all tiers)
ChatGPT; not Designer reliant on Imagen 4.
51 .
emphasised in (requires Azure AI.
Pro plan. credits).

Ultra
Pro includes Veo 3
unlocks
Sora Fast: three 8‑s 720p
Limited video Veo 3 with
text‑to‑video; clips per day; Flow
features via high limits
Video unlimited Not targeted film‑making tool
Clipchamp; and
generation un‑watermarked at video. with text‑to‑video,
not part of premium
videos up to ingredients‑to‑video
Copilot Pro. Flow
1080p, 20 s 4 . and frames‑to‑video
features
18 19 .
13 .

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 Feature ChatGPT Pro Copilot Pro Copilot Studio Gemini Pro Gemini Ultra

Highest
access to
Advanced voice Agents may
Standard Audio overviews in audio
mode with high integrate
voice Notebook LM; some overviews
Audio features video and voice via
dictation in voice features in and AI
screen‑sharing channels like
Office apps. Gemini app. calling in
limits 5 . Teams.
Google
Search 41 .

Capable of
Excel
analysing
integration Agents can
Multimodal uploaded files, Spreadsheet and Same as Pro
automatically process data
data handling spreadsheets code analysis but with
generates via
(files, and code; Pro’s available in Gemini higher
formulas and connectors
spreadsheets) 128K context app 15 . limits.
summaries and actions.
window suits
52 .
large inputs.

3.3 Productivity integration & ecosystem

Factor ChatGPT Pro Copilot Pro Copilot Studio Gemini Pro Gemini Ultra

Seamless
Basic
Not deeply integration Same as Pro
integration with
integrated with Word, Agents can but with
Google
with Office; Excel, integrate with highest usage
Office Workspace
requires PowerPoint, Teams, Outlook limits and
productivity (Docs, Sheets,
copy‑paste Outlook and other additional
Slides, Gmail)
or API and channels. features (e.g.,
and Chrome 18
integration. OneNote AI calling) 41 .
42 .
7 .

Good for
Minimal;
generating Agents can Offers
Copilot Pro Same as Pro;
code and integrate with spreadsheet
Software is not new
technical Power Automate and code
development GitHub Deep Think
explanations; or Azure analysis; not
tools Copilot may improve
can write DevOps to assist targeted at code
(which is reasoning.
firmware or developers. generation.
separate).
API calls.

Ultra includes
ChatGPT Pro Purpose of Project Mariner
supports Copilot Studio— for agentic
Custom
custom GPTs build custom research and Same as Ultra;
agent None.
but not full agents with Agent Mode to advanced.
building
autonomous low‑code tools manage
agents. 10 . multi‑step tasks
48 47 .

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 Factor ChatGPT Pro Copilot Pro Copilot Studio Gemini Pro Gemini Ultra

Data subject to
Enterprise Consumer Strong Same; plus
Google privacy
plans have privacy governance with Project Mariner
policies;
encryption protections; auditing, is
Governance high‑tier plan
and admin business tenant‑wide experimental;
& security includes large
controls; Pro plans have inventory and unknown
storage and
plan less enterprise encryption keys privacy
YouTube
robust 22 . security. 12 . implications.
Premium.

3.4 Pricing comparison

Monthly price
Plan Key allowances Comments
(approx. USD)

Unlimited GPT‑4o/o1/o1‑mini use;

Pricey; targeted at
128K context; Deep Research; Sora;
ChatGPT Pro $200 24 heavy users and
Operator; o1 pro mode; early
developers.
access to models 53 .

Access to AI features in Office apps; Good value if user

Copilot Pro $20 per user 28 priority access; monthly AI credits; already subscribes to
early features 9 . Microsoft 365.

$200 per 25 000 Build custom AI agents; low‑code; Pay‑as‑you‑go; cost

Copilot Studio
messages 33 governance features 54 . depends on usage.

Access to 2.5 Pro; 1 000 AI credits;

Balanced price;
$19.99 1 million tokens; Veo 3 Fast (three
Gemini Pro strong multimedia
(≈ EGP 699) 39 8‑s clips/day); Flow; Notebook LM
and context window.
(5× audio overviews) 18 43 .

12 500 AI credits; highest access to

$249.99 Premium plan for
models; Veo 3; Flow premium;
Gemini Ultra (≈ EGP 8 799) heavy multimedia
Project Mariner; 30 TB storage;
16 40 and agentic tasks.
YouTube Premium 14 47 .

4 Needs analysis for the three businesses

4.1 Three Es – Smart IoT solutions

Business profile: Three Es designs and implements smart‑IoT solutions including sensors, embedded
systems, firmware and data‑processing software. Their work involves researching hardware
specifications, writing and debugging code, producing technical documentation, creating marketing
materials for prospective clients and managing customer support.

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AI requirements:

• Technical research & documentation: Engineers need to process large datasheets, design
standards and multi‑file code repositories. A large context window and deep reasoning ability
are essential. They also need accurate citations when researching industry standards.
• Coding assistance: Automated suggestions, debugging and code explanations accelerate
development.
• Customer support: Custom agents could handle routine support queries, integrate with
knowledge bases and triage issues.
• Marketing & presentations: The business‑development head must prepare proposals and
presentations for clients; generating visual content (images/videos) is less critical but still helpful.

Evaluation of subscriptions:

• ChatGPT Pro – The 128K‑token context window 2 allows engineers to input large codebases or
design documents for analysis. Unlimited access to GPT‑4o and o1 1 and o1 pro mode 3
suits complex reasoning and problem‑solving. Enhanced Deep Research can gather technical
information and produce cited reports 5 , while the Operator agent (in preview) could
eventually automate tasks across the desktop 6 . Sora video generation and voice mode are
less relevant. Drawback: expensive ($200/month) and limited enterprise governance; data
privacy may be a concern for proprietary code.

• Copilot Pro – Provides productivity tools but lacks large context windows or code‑centric
features. GPT‑4 via Office could help summarise documents and generate proposals 7 , but
complex coding tasks require GitHub Copilot or ChatGPT. Price is low ($20/month) but benefits
are limited for deep technical tasks.

• Copilot Studio – Enables building custom support agents integrated with Teams, websites or
chat channels. Agents can connect to Power Automate flows, retrieve knowledge from
documentation and handle support queries 10 . Governance features ensure auditing and
compliance 12 . Pricing (pay‑as‑you‑go or $200 for 25 000 messages 33 ) is comparable to
ChatGPT Pro. Development time and maintenance are considerations.

• Gemini Pro/Ultra – A 1 million‑token context window 15 is useful for long documents, but
reasoning capabilities may lag behind ChatGPT’s o1 pro mode. The Deep Research tool provides
cited reports but tends to run slower (minutes) 42 . Multimedia features (Veo, Flow) and
Notebook LM offer little value for engineering. Ultra’s price ($249.99/month) is high.

Recommendation for Three Es:

• Primary subscription – ChatGPT Pro. The large context window, unlimited model access and
deep reasoning are critical for IoT design and coding. Deep Research and Operator preview will
aid research and automation. Although expensive, it provides the greatest technical advantage.
• Supplementary – Copilot Studio. If Three Es wants to build a customer‑support or internal
help‑desk agent integrated with Teams or the company website, Copilot Studio offers a low‑code
solution with strong governance. A smaller pay‑as‑you‑go plan can be used alongside
ChatGPT Pro.

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4.2 Livent – Event planning and production

Business profile: Livent plans conferences, concerts and corporate events. They create proposals,
budgets and contracts; manage communications with clients and vendors; design presentations;
produce marketing videos; and coordinate operations on event days.

AI requirements:

• Document and e‑mail creation: Quickly drafting proposals, contracts and emails in a
professional tone.
• Presentation design: Generating visually appealing slides and outlines for client pitches.
• Marketing & video content: Producing promotional videos or clips for social media and event
recaps.
• Coordination & scheduling: Assisting with timelines, checklists and vendor communications.
• Customer service bots: Responding to attendee inquiries and providing event details.

Evaluation of subscriptions:

• Copilot Pro – Delivers strong productivity features for event planning. In Word, Copilot can
generate drafts and summaries 55 ; in PowerPoint, it outlines and designs slides 29 ; in Outlook,
it summarises email threads and suggests responses 30 ; in OneNote, it organises notes and
creates to‑do lists 56 . Excel capabilities include formula generation and data analysis 52 —
useful for budgeting and attendee lists. The plan provides preferred model access and AI credits
8 9 , ensuring responsive performance during peak times. At $20 per user per month, it is

cost‑effective and integrates seamlessly with existing Microsoft 365 workflow.

• Copilot Studio – Allows creation of custom customer‑service bots that could manage event
FAQs, registrations or vendor queries. The first‑run experience simplifies agent creation 11 .
Pay‑as‑you‑go pricing enables scaling with event seasons. Implementation overhead must be
considered.

• Gemini Pro/Ultra – The Flow film‑making tool and Veo video generation produce dynamic
promotional videos and recaps 18 13 . The large context window (1 million tokens) and
Deep Research can help craft comprehensive proposals and research venues or vendors 15 .
Ultra adds 12 500 AI credits, high limits and Project Mariner for agentic tasks 16 . However,
Ultra’s price ($249.99/month) may be excessive for an event company unless video production is
a core offering. Pro at $19.99/month offers a balanced set of features.

• ChatGPT Pro – Excellent for drafting contracts and proposals due to unlimited GPT‑4o access
and large context window 21 . It lacks direct integration with Microsoft Office or Google
Workspace, so event planners would need to copy results into documents. Video creation with
Sora is limited to 20‑second clips 4 .

Recommendation for Livent:

• Primary subscription – Microsoft Copilot Pro. Its integration with Word, PowerPoint, Outlook,
Excel and OneNote dramatically accelerates event planning tasks at a low cost. The plan also
offers early access to improvements 9 .
• Supplementary subscriptions:
• Gemini Pro if the team regularly produces promotional videos; Flow and Veo 3 Fast enable quick
video creation.

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 • Copilot Studio for building simple event‑registration or FAQ bots; usage can be scaled per event.

4.3 Bespoke artisanal wood‑craft brand

Business profile: The wood‑craft brand sells handmade furniture and decor, focusing on craftsmanship
and design. Their main challenges are marketing, storytelling, customer engagement and small‑scale
operations.

AI requirements:

• Marketing content: Generating engaging blog posts, social‑media captions and product
descriptions.
• Visual content: Creating high‑quality images and videos of products and the crafting process.
• Research & ideation: Finding design inspirations, trends and woodworking techniques.
• Customer engagement: Responding to customer inquiries on websites or social media.
• Resource constraints: Limited staff and budget; efficiency and value for money are critical.

Evaluation of subscriptions:

• Gemini Ultra – Provides the most comprehensive suite for creative content. Image generation
via Imagen 4 and video creation with Veo 3/Flow allow the brand to produce
professional‑looking product showcases 51 13 . Flow’s features include adding stock images,
GIFs, video clips, stickers, music, sound effects, self‑recording, screen recording with narration
and voice‑over 18 19 —ideal for compelling storytelling. Ultra’s 30 TB storage and
YouTube Premium support hosting and sharing content 20 . Project Mariner may eventually
assist with multi‑step tasks like uploading listings across platforms 47 . The 1 million‑token
context window and Deep Research help research trends and design inspirations 15 .
Drawback: the cost ($249.99/month) may strain a small business; using the first three months at
half price could ease adoption.

• Gemini Pro – Offers most Ultra features but with 1 000 AI credits; video generation via Veo 3
Fast limited to three 8‑second clips per day 18 . The plan costs $19.99/month and includes 2 TB
storage 57 . This tier balances cost and creativity.

• ChatGPT Pro – Useful for writing product descriptions, blog posts and research (Deep Research)
5 . However, it lacks integrated image or video generation (only limited access via DALL‑E).

Price ($200/month) may be hard to justify for a small artisan.

• Copilot Pro & Copilot Studio – Copilot Pro helps write documents and emails 50 , but the brand
likely needs marketing creativity rather than Office‑centric productivity. Copilot Studio could
build a customer‑service bot, but usage may not justify the cost.

Recommendation for the artisanal wood‑craft brand:

• Primary subscription – Google Gemini Ultra (or Pro if budget constrained). Ultra’s powerful
multimedia tools (Imagen 4, Veo 3, Flow) and large storage enable professional marketing
assets. The brand can generate product videos, behind‑the‑scenes clips, design mock‑ups and
story‑driven ads. The huge context window aids research and ideation, while Notebook LM keeps
track of sources and projects 43 . If the $249.99/month cost is too high, Gemini Pro still offers
substantial value with fewer credits and lower limits.

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 • Supplementary – ChatGPT Pro (optional). For long‑form writing, Deep Research and technical
inquiries, ChatGPT Pro could be used occasionally. However, the wood‑craft brand should
evaluate if the benefits justify the price or if ChatGPT Plus suffices.

5 Risk analysis and other considerations

5.1 Data privacy and security

• ChatGPT Pro: OpenAI’s terms stipulate that data from ChatGPT interactions may be used to
improve models unless users opt out or subscribe to enterprise plans. Sensitive or proprietary
code should be handled with caution.
• Microsoft Copilot Pro/Studio: Data processed through Microsoft 365 inherits the service’s
compliance certifications. Copilot Studio offers extensive governance options, including auditing
and encryption keys 12 . For regulated industries, Copilot for Microsoft 365 or Studio may
provide the necessary controls.
• Gemini Pro/Ultra: Google’s AI tools adhere to Google privacy policies; however, information fed
into Gemini may be stored for model improvement. Ultra includes storage and YouTube
Premium, further entangling data with Google’s ecosystem. Companies concerned about data
sovereignty should review Google’s terms.

5.2 Future developments

• OpenAI: New models such as o3 are expected in late 2025 27 . Pro subscribers are likely to get
early access. Additional agentic features (e.g., Operator) will expand automation. Pricing may
change.
• Microsoft: Copilot capabilities will integrate further into Windows and other products. The 2025
release wave for Copilot Studio adds new channels and actions 38 . Copilot Pro may adopt larger
context windows or models as they become available.
• Google: Gemini continues to evolve; Gemini 2.5 Pro Deep Think is promised for advanced
reasoning 16 . Project Mariner’s agentic research may mature, enabling more complex
automation. Pricing for AI Ultra may drop as competition increases.

5.3 Scalability and total cost of ownership

• The business‑development head must assess how many seats are required. ChatGPT Pro is
licensed per user, while Copilot Pro and Gemini Pro are also per user. Copilot Studio’s
pay‑per‑message model scales with customer interactions; building efficient agents may reduce
support costs.
• Hidden costs include training staff to use the tools effectively and integrating them into existing
workflows.

5.4 Ethical use and bias

Generative AI can produce inaccurate or biased information. Deep Research features (ChatGPT and
Gemini) provide citations but may still misinterpret sources. Quality assurance is essential, especially
when producing technical documentation or marketing material. Transparent disclosure of AI
involvement in creative outputs is recommended.

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6 Conclusion and recommendations

6.1 Summary of key differences

• Reasoning capability & context: ChatGPT Pro provides unlimited access to multiple high‑end
models and a 128K‑token context window 21 . Gemini’s 1 million‑token window 15 surpasses
this but may not match the reasoning depth of o1 pro mode 3 . Copilot Pro uses GPT‑4 but
imposes no explicit context enhancements.
• Content creation: Gemini Ultra leads in multimedia with Imagen 4 for images and Veo 3/Flow
for video 13 . ChatGPT Pro offers Sora for short videos 4 . Copilot Pro’s strength lies in
document and slide generation 7 .
• Agentic features: Copilot Studio and Gemini Ultra (Project Mariner) focus on agentic
automation 10 48 . ChatGPT Pro’s Operator is in early preview 6 .
• Price: Copilot Pro and Gemini Pro (~$20/month) provide substantial value for individual users.
ChatGPT Pro ($200) and Gemini Ultra ($249.99) cater to heavy users or enterprises.

6.2 Tailored recommendations

1. Three Es (IoT solutions) – Subscribe to ChatGPT Pro for engineering research, code generation
and large‑context analysis; optionally adopt Copilot Studio for custom support agents. Evaluate
ChatGPT Team/Enterprise for better data privacy.
2. Livent (events) – Adopt Microsoft Copilot Pro as the primary tool. Use Gemini Pro for
multimedia marketing and Copilot Studio when conversational bots are needed. ChatGPT Pro
may be unnecessary unless complex research arises.
3. Artisanal wood‑craft brand – Choose Gemini Ultra (or Gemini Pro if budget constrained) for
high‑quality image and video generation, large storage and creative tools. Supplement with
ChatGPT Plus or Pro for advanced writing if needed.

6.3 Final advice

The AI subscription landscape evolves quickly. The business‑development head should regularly review
new features, trial services before committing and ensure employees understand the tools’ capabilities
and limitations. Data privacy policies should be reviewed carefully, and outputs should always be
fact‑checked. By selecting the plan best aligned with each company’s workflows—ChatGPT Pro for
technical R&D, Copilot Pro for productivity and Gemini Ultra for multimedia creativity—the organisation
can harness generative AI to drive innovation and efficiency.

Appendix A – Pricing tables

Plan Monthly price (US) Key features Sources

Unlimited GPT‑4o/o1/o1‑mini; 128K context;

o1 pro mode; Deep Research
ChatGPT Pro $200 53 5
(125 full + 125 lightweight tasks); Sora
unlimited 1080p/20 s; Operator preview

Drafting & summarising in Word; slide design

in PowerPoint; email summarisation in Outlook;
Copilot Pro $20 per user 7 8
note organisation in OneNote; data analysis in
Excel; priority model access & AI credits

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 Plan Monthly price (US) Key features Sources

Pay‑as‑you‑go or Build custom AI agents; design/test/publish;

Copilot Studio $200 per 25 000 integrate actions & data sources; governance 54 33

messages features

Access to 2.5 Pro & Flash; 1 000 AI credits;

1 million‑token context; Veo 3 Fast (3 × 8 s/day); 58 18
Gemini Pro $19.99
Flow film‑making; Notebook LM with 5× audio 43

overviews; 2 TB storage

12 500 AI credits; highest access to 2.5 Pro/

Flash & Deep Research; Veo 3 & Flow premium; 14 16
Gemini Ultra $249.99
Notebook LM highest limits; Project Mariner; 47

30 TB storage; YouTube Premium

Appendix B – Selected excerpts

• Gemini vs. ChatGPT at a glance: Zapier’s comparison table highlights that ChatGPT’s context
window is 128 000 tokens while Gemini offers up to 1 million tokens and that ChatGPT’s
memory automatically saves preferences whereas Gemini’s memory is manual 59 . It also notes
that both platforms support real‑time web search, image and video generation and custom
chatbots 59 .

• Microsoft Copilot Pro features: The Microsoft support article summarises how Copilot in Word,
PowerPoint, Outlook, OneNote and Excel helps create drafts, design presentations, summarise
emails, organise notes and analyse data 7 .

• Copilot Studio overview: Microsoft Learn explains that Copilot Studio allows creators to design,
test and publish AI agents, extend Microsoft 365 Copilot and build standalone agents with
actions 10 . It emphasises the authoring canvas and first‑run experience 60 .

• Google AI Pro and Ultra features: The Google subscription page lists that AI Pro provides
expanded access to Gemini 2.5 Pro, deep research, video generation with Veo 3 Fast, Flow,
Notebook LM, integration into Gmail/Docs/Workspace and 2 TB storage 58 . AI Ultra upgrades
these with highest access to models, Veo 3, 12 500 AI credits, Project Mariner and 30 TB storage
14 .

• Notebook LM enhancements: 9to5Google reports that AI Pro users get 5× more audio
overviews (20 per day), 500 notebooks, 300 sources per notebook and 500 chat queries per
day 43 . Ultra will provide the highest limits later in 2025 44 .

• Veo and Flow features: The same article notes that users can generate three 8‑second 720p
clips with Veo 3 Fast per day before switching to Veo 2 18 . Flow adds stock images, GIFs, video
clips, stickers, music, sound effects, self recording, screen record with narration or video and
voice‑over 18 19 .

1 2 3 4 6 21 24 26 27 53 What is ChatGPT Pro—and is it worth it? | Zapier

https://zapier.com/blog/chatgpt-pro/

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 5 Is ChatGPT Pro Worth $200 Per Month?
https://apidog.com/blog/is-chatgpt-pro-worth-200-per-month/

7 29 30 31 50 52 55 56 Get started with Microsoft Copilot Pro

https://support.microsoft.com/en-us/copilot-pro

8 9 Copilot Pro Plan & Pricing – Premium AI Features & Latest Models I Microsoft Store
https://www.microsoft.com/en-us/store/b/copilotpro

10 11 12 34 35 36 37 38 49 54 60 Overview of Microsoft Copilot Studio 2025 release wave 1 |

Microsoft Learn
https://learn.microsoft.com/en-us/power-platform/release-plan/2025wave1/microsoft-copilot-studio/

13 14 20 23 40 51 57 58 Google AI Pro & Ultra — get access to Gemini 2.5 Pro & more
https://gemini.google/subscriptions/

15 16 18 19 39 41 42 43 44 45 46 47 48 What features you get with Google AI Pro and AI Ultra

[July 2025]
https://9to5google.com/2025/07/22/google-ai-pro-ultra-features/

17 28 Microsoft Announces Copilot Pro AI Assistant for Office Suite, Coming as a Subscription |
32

TechPowerUp
https://www.techpowerup.com/317875/microsoft-announces-copilot-pro-ai-assistant-for-office-suite-coming-as-a-
subscription

22 25 ChatGPT Pricing: Is it Good Value for Money [2025] | Team-GPT

https://team-gpt.com/blog/chatgpt-pricing/

33 Microsoft 365 Copilot Pricing – AI Agents | Copilot Studio

https://www.microsoft.com/en-us/microsoft-365/copilot/pricing/copilot-studio

59 Gemini vs. ChatGPT: What's the difference? [2025] | Zapier

https://zapier.com/blog/gemini-vs-chatgpt/

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