KEMBAR78
Example 1 | PDF | Brand | Smartphone
Scribd
Upload
21 views3 pages

Example 1

The document outlines target market profiles, differentiation and positioning strategies, and value propositions for three brands: Coca-Cola, Apple iPhone, and Nike Running Shoes. Coca-Cola targets a broad demographic seeking refreshment and connection, while Apple focuses on innovation and premium design for tech enthusiasts. Nike appeals to fitness-driven consumers with high-performance gear that enhances running experiences.

Uploaded by

Shayan Baloch
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
21 views3 pages

Example 1

The document outlines target market profiles, differentiation and positioning strategies, and value propositions for three brands: Coca-Cola, Apple iPhone, and Nike Running Shoes. Coca-Cola targets a broad demographic seeking refreshment and connection, while Apple focuses on innovation and premium design for tech enthusiasts. Nike appeals to fitness-driven consumers with high-performance gear that enhances running experiences.

Uploaded by

Shayan Baloch
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 3

🥤 Example 1: Coca-Cola (Soft Drink)

✅ 1. Profile of the Target Market


 Demographics: Ages 15–45, both genders, middle-income, students,
workers, families.
 Geographics: Global, urban + rural, supermarkets, restaurants, convenience
stores.
 Psychographics: Seeks refreshment, enjoys social moments, values familiar
tastes.
 Behavioral: Brand loyalists, habitual drinkers, impulse buyers, influenced by
ads.

✅ 2. Differentiation & Positioning Strategy


 Differentiation: Iconic taste, global brand recognition, emotional connection
(happiness, sharing moments), consistent quality.
 Positioning: Coca-Cola is positioned as “the drink of happiness,
refreshment, and connection” — not just a soda but part of special
everyday moments.

✅ 3. Value Proposition
“For people looking for a refreshing drink that brings joy and shared
moments, Coca-Cola delivers a timeless, fizzy, uplifting taste — unlike any
other cola drink in the world.”

📱 Example 2: Apple iPhone

✅ 1. Profile of the Target Market


 Demographics: Ages 18–45, middle-to-high income, professionals, students,
tech enthusiasts.
 Geographics: Global, urban, tech-forward regions.
 Psychographics: Innovation seekers, design-conscious, value premium
products, loyal to brand ecosystems.
 Behavioral: Heavy smartphone users, app lovers, early adopters, status-
conscious.
✅ 2. Differentiation & Positioning Strategy
 Differentiation: Sleek design, seamless integration with Apple ecosystem,
cutting-edge tech (camera, Face ID), premium image, strong privacy.
 Positioning: Apple positions iPhone as a “premium lifestyle device” —
not just a phone but a symbol of innovation, style, and personal identity.

✅ 3. Value Proposition
“For individuals who value innovation, design, and a seamless digital
experience, iPhone offers the most advanced technology packed into a
beautifully designed, easy-to-use device — unlike generic smartphones.”

👟 Example 3: Nike Running Shoes

✅ 1. Profile of the Target Market


 Demographics: Ages 20–40, fitness enthusiasts, athletes, middle-to-upper
income.
 Geographics: Urban, suburban, globally.
 Psychographics: Performance-driven, motivated by self-improvement,
inspired by athletes, trend-conscious.
 Behavioral: Frequent runners, gym-goers, fashion-forward buyers, loyal to
sports brands.

✅ 2. Differentiation & Positioning Strategy


 Differentiation: Cutting-edge materials (ZoomX foam, Flyknit), iconic
branding (the Swoosh), athlete endorsements, innovative design +
marketing.
 Positioning: Nike running shoes are positioned as “high-performance
gear to help you break your personal limits” — appealing to both
serious runners and lifestyle buyers.

✅ 3. Value Proposition
“For runners who want to maximize performance and comfort, Nike
delivers cutting-edge, athlete-tested shoes that provide speed,
cushioning, and style — unlike ordinary running shoes.”

You might also like