BRAINWARE UNIVERSITY

SCHOOL OF COMMUNICATION, MULTIMEDIA & FILM STUDIES

DEPARTMENT OF MULTIMEDIA
BACHELOR OF SCIENCE IN ANIMATION & MULTIMEDIA/
BACHELOR OF SCIENCE (HONOURS) IN ANIMATION & MULTIMEDIA-2025
Semester-I

Sl. Evaluation Scheme Course

Course Code Course L T P Total Credits
No Type
CIA ESE

1 BAM10101 Digital Photography and Image Editing 2 0 0 40 60 100 2 Major

2 BAM19102 Digital Photography and Image Editing Lab 0 0 4 40 60 100 2 Major

3 BAM10201 Indian Theatre 4 0 0 40 60 100 4 Minor

4 BAM10001 Design for Advertisement & Marketing strategy 3 0 0 40 60 100 3 IC

5 AEC00002 Communicative English 2 0 0 40 60 100 2 AEC

6 BAM10002 Soft Skills 3 0 0 40 60 100 3 SEC

7 VAC00001 Art and Design 2 0 0 40 60 100 2 VAC

8 VAC09001 Art and Design Lab 0 0 4 40 60 100 2 VAC

TOTAL 16 0 8 320 480 800 20

 BRAINWARE UNIVERSITY
SCHOOL OF COMMUNICATION, MULTIMEDIA & FILM STUDIES
DEPARTMENT OF MULTIMEDIA
BACHELOR OF SCIENCE IN ANIMATION & MULTIMEDIA/
BACHELOR OF SCIENCE (HONOURS) IN ANIMATION & MULTIMEDIA-2025
Semester-I

Course Code: BAM10101

Course Name: Digital Photography and Image Editing
Weekly Contact Hours: 2L
Credit(s): 2
Total Allotted Hours: 30L

Course Objective: The course intends to provide the knowledge of fundamentals of Photography and Camera technicalities. Uses
of natural lights and knowledge of camera obscure. Brief knowledge of camera lenses and idea of framing and composition.
Lessons on basic colour grading in Adobe Light room is also be provided.

Pre-requisite(s): Nil

Course Outcome: After the completion of the course, students would be able to:

CO 1: Define and describe an understanding of the historical development of cameras and explain the key differences between
SLR, DSLR, and ML cameras. To get familiar with different types of sensors and camera formats.

CO 2: Explain and illustrate the effects of natural light in photography, including its various uses and its impact on exposure .

CO 3: Analyze and justify the different types of lenses used in photography, including their categories, interfaces, and mechanisms.
It will also give the knowledge the composition of photography .

CO 4: Distinguish and express the Idea of basic post processing where the Basic colour Correction and other editing techniques are
illustrate.

Module I: Principle of Photography. [4H]

Historical development of camera from Analogue to Digital
Detailed demonstration of SLR, DSLR and ML cameras.
Detailed explanation of different Sensors and Camera Formats.

Module II: Idea of Natural Light and its effects. [8H]

Introduction of Light Theory.
Various uses of Natural Light.
Understanding of Exposure Triangle and Exposure Compensation. Explanation of different Shutter speed, Aperture and ISO
setting.
Understanding White Balance and Special filters.

Module III: Camera and Lenses [6H]

Different types of Lenses.
Interface of lenses and its mechanism. Idea of different lenses and its uses.

Module IV: Composition of Photography [6H]

Basic idea on Composition
Introduction to Rule of Third and other related orientation.
Knowledge of composition in Street Photography, Landscape, Sports, Cultural Events and different genre of photography .
 BRAINWARE UNIVERSITY
SCHOOL OF COMMUNICATION, MULTIMEDIA & FILM STUDIES
DEPARTMENT OF MULTIMEDIA
BACHELOR OF SCIENCE IN ANIMATION & MULTIMEDIA/
BACHELOR OF SCIENCE (HONOURS) IN ANIMATION & MULTIMEDIA-2025
Semester-I

Module V: Idea of Basic Post Processing [6H]

Introduction of Adobe Light room and various tools.
Basic colour Correction and other editing techniques.
Introduction of Adobe Photoshop and various tools.

Course Outcomes (COs) and Modules Mapping

Sl. No. Course Outcome (COs) Mapped Module(s) Learning levels (as per Bloom’s Taxonomy)
1 CO1 M1 K1 & K2
2 CO2 M2 K2 & K3
3 CO3 M3 & M4 K4 & K5
4 CO4 M4 & M5 K5 & K6

Text Books:
1. Tom Ang –Digital Photography an Introduction, DK ADULT

Reference Books:
1. Scott Kelby – Digital Photography, Parts 1, 2, 3, 4, and 5
2. Lesa Snider—Photoshop CC: The Missing Manual, O ‘Reilly
3. Juergen Gulbins and Uwe Stein Mueller —Managing Your Photographic Work Flow with Photoshop Light Room, Rocky
Nook
 BRAINWARE UNIVERSITY
SCHOOL OF COMMUNICATION, MULTIMEDIA & FILM STUDIES
DEPARTMENT OF MULTIMEDIA
BACHELOR OF SCIENCE IN ANIMATION & MULTIMEDIA/
BACHELOR OF SCIENCE (HONOURS) IN ANIMATION & MULTIMEDIA-2025
Semester-I

Course Code: BAM19102

Course Name: Digital Photography and Image Editing Lab
Weekly Contact Hours: 4P
Credit(s): 2
Total Allotted Hours: 60P

Course Objective: The course intends to provide the knowledge of fundamentals of Photography and Camera technicalities. Uses of
natural lights and knowledge of camera obscure. Brief knowledge of camera lenses and idea of framing and composition. Lessons
on basic colour grading in Adobe Light room is also be provided.

Pre-requisite(s): Nil

Course Outcome: After the completion of the course, students would be able to:
CO1. Define and describe the historical development of cameras. Demonstrate about the evolution of cameras. Explain the
different Sensors and Camera Formats.
CO2. Explain and illustrate the idea of natural light and its effects. Classify the different types of cameras. Apply the use of these
cameras effectively and understand their unique capabilities.
CO3. Analyze and justify the different types of lenses used in photography, including their categories, interfaces, and mechanisms.
It will also give the knowledge the composition of photography.
CO4. Choose & Write the Idea of basic post processing where the Basic colour Correction and other editing techniques are
illustrate.

Module I: Principle of Photography. [6H]

Historical development of camera from Analogue to Digital Detailed demonstration of SLR, DSLR and ML cameras.
Detailed explanation of different Sensors and Camera Formats.

Module II: Idea of Natural Light and its effects. [12H]

Understanding of Light and lighting.
Various uses of Natural Light. Idea of Exposure Triangle, Exposure Compensation. Explanation of different Shutter speed, Aperture
and ISO setting.
Idea of different Shutter speed and its effects.
Application of Aperture in Depth of Field.
Demonstration of creative photography by renowned photographers with the help of Audio Visual.

Module III: Camera and Lenses [12H]

Different Categories of Camera and Lenses.
Interface of lenses and its mechanism. Idea of different lenses based on the genre of photography. Demonstration of images taken
in different lenses.

Module IV: Composition of Photography [15H]

Introduction of Rule of Third and other forms of Composition in Photography.

Idea of a different metering system – Spot metering, Centre Weighted Average, Matrix, 3D Matrix, 3D Colour Matrix.
 BRAINWARE UNIVERSITY
SCHOOL OF COMMUNICATION, MULTIMEDIA & FILM STUDIES
DEPARTMENT OF MULTIMEDIA
BACHELOR OF SCIENCE IN ANIMATION & MULTIMEDIA/
BACHELOR OF SCIENCE (HONOURS) IN ANIMATION & MULTIMEDIA-2025
Semester-I

Contemporary of different branches of photography.

Uses of Shutter, Aperture in Landscape Photography.
Uses of Shutter, Aperture in Street Photography.
Idea of making different photo story and photo essay.

Module V: Idea of Basic Post Processing [15H]

Introduction of Adobe Light room and various tools.

Basic colour Correction and other editing techniques.
Introduction of Adobe Photoshop and various tools.

Course Outcomes (COs) and Modules Mapping

Sl. No. Course Outcome (COs) Mapped Module(s) Learning levels (as per Bloom’s Taxonomy)
1 CO1 M1 K1 & K2
2 CO2 M2 K2 & K3
3 CO3 M3 & M4 K4 & K5
4 CO4 M4 & M5 K5 & K6

Text Books:
1. Tom Ang –Digital Photography an Introduction, DK ADULT

Reference Books:
1. Scott Kelby – Digital Photography, Parts 1, 2, 3, 4, and 5
2. Lesa Snider—Photoshop CC: The Missing Manual, O ‘Reilly
3. Juergen Gulbins and Uwe Stein Mueller —Managing Your Photographic Work Flow with Photoshop Light Room, Rocky
Nook
 BRAINWARE UNIVERSITY
SCHOOL OF COMMUNICATION, MULTIMEDIA & FILM STUDIES
DEPARTMENT OF MULTIMEDIA
BACHELOR OF SCIENCE IN ANIMATION & MULTIMEDIA/
BACHELOR OF SCIENCE (HONOURS) IN ANIMATION & MULTIMEDIA-2025
Semester-I

Course Code: BAM10201

Course Name: Indian Theatre
Weekly Contact Hours: 4L
Credit(s): 4
Total Allotted Hours: 60L

Course Objective: The course aims to provide students with an advanced understanding of theatre arts, engage in higher-order
thinking skills and ability to create innovative theatrical expressions.

Pre-requisite(s): Nil

Course Outcome: After the completion of the course, students would be able to:

After the completion of this course, the students will be able to:

CO1: Recall and apply advanced acting techniques, demonstrating a nuanced understanding of script analysis.

CO2: Analyze the psychological nuances of characters and explore the interplay of observation, imagination, and concentration.

CO3: Create and perform complex improvisational scenes, applying advanced stage geography concepts to enhance storytelling.

CO4: Critically assess different schools of acting and analyses the psychological impact of lighting on character portrayal.

Module I: Advanced Acting Techniques [12H]

Advanced Script Analysis: In-depth study of script elements beyond dialogue, including subtext, symbolism, and thematic analysis,
Practical application through scene readings and analysis. Psychological Depth in Character Building: Exploration of character
psychology, motivations, and conflicts, Scene work focusing on building layered characters. Advanced Improvisation Techniques;
Subtle Facial Expression and Body Language.

Module II: The Art and Science of Stagecraft [12H]

Exploration of non-traditional stage layouts and configurations, Practical application through directing exercises; In-depth study of
major acting styles (Stanislavski, Brecht, etc.); Scene analysis and performances in different styles; Innovative Stage Charging
Techniques: Experimentation with unconventional stage charging methods: Exploration of advanced body positions for expressive
storytelling. Movement techniques with a focus on character dynamics.

Module III: Indian History of Theatre and Interdisciplinary Connections [12H]

Ancient Indian Theatre Forms: Natya Shastra and its influence on Sanskrit drama: Regional Theatre Traditions: regional forms like
Nautanki, Tamasha, and Bhavai; Influence of Folk Theatre on Contemporary Performances: folk theatre forms and their impact on
modern production: Analysis of works by prominent Indian playwrights and directors.

Module IV: Theatre Design and Cultural Implications [12H]

 BRAINWARE UNIVERSITY
SCHOOL OF COMMUNICATION, MULTIMEDIA & FILM STUDIES
DEPARTMENT OF MULTIMEDIA
BACHELOR OF SCIENCE IN ANIMATION & MULTIMEDIA/
BACHELOR OF SCIENCE (HONOURS) IN ANIMATION & MULTIMEDIA-2025
Semester-I

Lighting Design: Techniques for creating specific moods and atmospheres; Exploration of sound design principles and its role in
storytelling. Makeup Psychology: makeup techniques for character transformation. Integrated Design: Costume, Lighting, Makeup,
and Set; Cultural Implications: Social and Political Context in Indian Theatre

Module V: Creative Expression Project [12H]

Conceptualization, design, and execution of an original theatrical piece.

Course Outcomes (COs) and Modules Mapping

Sl. No. Course Outcome (COs) Mapped Module(s) Learning levels (as per Bloom’s Taxonomy)
1 CO1 M1 K1 & K2
2 CO2 M2 K2 & K3
3 CO3 M3 & M4 K4 & K5
4 CO4 M5 K5 & K6

Reference Books:

1. Hagen, U. (1977). Respect for acting: The actor speaks. Alfred A. Knopf.
2. Egri, L. (1946). The art of dramatic writing. Simon and Schuster.
3. Brook, P. (1968). The empty space. Methuen.
4. Stanislavski, C. (2000). An actor prepares (J. R. Lea, Trans.). Routledge.
5. Muni, B. (1912). The Natyasastra: A treatise on ancient Indian dramaturgy and histrionics (M. Ghosh, Trans.). The
Chowkhamba Sanskrit Series Office.
6. Downs, W. M. (2000). The art of theatre: Then and now. Kendall/Hunt Publishing Company.
7. Thorne, G. (2010). Stage design: A practical guide. Routledge.
8. Bogart, A., & Landau, T. (2004). The viewpoints book: A practical guide to viewpoints and composition. Routledge.
9. Hewlett, S. (2002). Creating a life: Professional women and the quest for children
 BRAINWARE UNIVERSITY
SCHOOL OF COMMUNICATION, MULTIMEDIA & FILM STUDIES
DEPARTMENT OF MULTIMEDIA
BACHELOR OF SCIENCE IN ANIMATION & MULTIMEDIA/
BACHELOR OF SCIENCE (HONOURS) IN ANIMATION & MULTIMEDIA-2025
Semester-I

Course Code: BAM10001

Course Name: Design for Advertisement & Marketing strategy
Weekly Contact Hours: 3L
Credit(s): 3
Total Allotted Hours: 45L

Course Objective: The course intends to provide the knowledge of the Design for Advertisement & Marketing strategy, various
designing software features, different techniques of printing and print graphics, a thorough knowledge of digital offset printing
techniques, and post-printing fabrications. It will also help grow insight into the technical aspects of design and to create an
understanding of print jobs.

Pre-requisite(s): Nil

Course Outcome: After the completion of the course, students would be able to:

CO1. Define and describe the importance of advertising. Recognizing how advertising plays a crucial role in promoting products,
services, and brands.

CO2. Explain and illustrate the knowledge market research for advertising research. Developing advertising strategies and influential
campaigns that have shaped the advertising industry.

CO3. Recognize advertising's role in the marketing mix. Understanding the relationship between advertising and the marketing
mix, including product, price, place, and promotion.

CO4. Understand consumer behavior and the decision-making process. Analyze consumer motivations, attitudes, and the impact of
advertising on consumer choices.

CO5. Identify market segmentation and target audience. Understand how demographic, psychographic, and behavioral factors
influence target audience selection and develop strategies to reach specific consumer segments.

ModuleI: - Introduction to Advertising [10H]

Definition and importance of advertising. Historical overview of advertising. Advertising’s role in the marketing mix. Understanding
consumer behavior and decision-making process. Market segmentation and target audience identification.

Module II: - Advertising Research and Strategy [7H]

Conducting market research for advertising research. Developing advertising strategies and objectives. Positioning and
differentiation.

Module III- Print, Digital and Broadcast Advertising [10H]

Traditional print advertising (Newspaper, Magazine etc.) Outdoor and out-of-home advertising. Overview of digital advertising
platforms and channels. Search engine optimization (SEO) and search engine marketing (SEM). Social media advertising and
influencer marketing. Television and radio advertising.
 BRAINWARE UNIVERSITY
SCHOOL OF COMMUNICATION, MULTIMEDIA & FILM STUDIES
DEPARTMENT OF MULTIMEDIA
BACHELOR OF SCIENCE IN ANIMATION & MULTIMEDIA/
BACHELOR OF SCIENCE (HONOURS) IN ANIMATION & MULTIMEDIA-2025
Semester-I

Module IV: - Creative and Campaign Development [10H]

Elements of effective advertising creative. Copywriting and visual communication. Creating impactful headlines and taglines.
Developing a creative brief. Conceptualizing and designing and advertising campaigns. Presenting and pitching campaigns.

Module V: - Future Trends in Advertising [8H]

Emerging trends and technologies in advertising. The future of advertising in a digital age. Innovations in advertising formats and
platforms

Course Outcomes (COs) and Modules Mapping

Sl. No. Course Outcome (COs) Mapped Module(s) Learning levels (as per Bloom’s Taxonomy)
1 CO1 M1 K1 & K2
2 CO2 M2 K2 & K3
3 CO3 M3 & M4 K4 & K5
4 CO4 M5 K5 & K6
5 CO5 M5 K2, K4 & K3

Text Books:
1. Advertising Concept Book: Think Now, Design Later by Pete Barry.
2. Scientific Advertising by Claude C Hopkins.
3. Epic Content Marketing: - by Joe Pulizzi
Reference Books:
1. Advertising Creative (Strategy, Copy and Design.
2. Companion Encyclopedia of Marketing by Baker, Michael John, ed. 3. Handbook of Marketing by Weitz, Barton A., and
Robin Wensley
 BRAINWARE UNIVERSITY
SCHOOL OF COMMUNICATION, MULTIMEDIA & FILM STUDIES
DEPARTMENT OF MULTIMEDIA
BACHELOR OF SCIENCE IN ANIMATION & MULTIMEDIA/
BACHELOR OF SCIENCE (HONOURS) IN ANIMATION & MULTIMEDIA-2025
Semester-I

Course Code: AEC00002

Course Name: Communicative English
Weekly Contac Hours: 2L
Credit(s): 2
Total Allotted Hours: 30L

Course Objective: Effective listening and reading strategies enables them to express their thoughts and ideas through various
modes of communication. The course has been designed to further explore the fundamentals of writing so that they develop
expertise in social and professional communication.

Pre-requisite(s): Nil

Course Outcome: At the end of the course, students will be able:

CO1: To develop the ability to employ effective listening and reading strategies in order to understand, retain and analyse
information from a variety of sources.

CO2: To analyses various professional scenarios and express themselves through effective verbal and writing strategies .

CO3: To identify, illustrate, and organize information effectively based on their listening and readings activities. They will also learn
to evaluate their own work and that of others, providing constructive feedback and incorporating suggestions for improvement.

CO4: To examine, critique, and reflect upon news on pertinent issues as a means to develop their analytical skills as well as verbal
and written communication.

Module I: Reading Comprehension [6H]

1.1 Skimming and Scanning, Identifying Main Ideas, Drawing Inferences from passages

1.2 Reading articles on environment, current affairs, science & technology, business/economics, motivational stories etc. and
summarizing them.

Module II: English Expressions for Work and Business [8H]

2.1 English expressions used in job interviews.

2.2 English expressions used in negotiations.

2.3 English expressions used in business presentations.

2.4 English expressions used in meetings.

2.5 English expressions used in extempore.

2.6 English expressions used in discussions.
2.7 English expressions used in conferences.

2.8 English expressions used in providing feedback.

 BRAINWARE UNIVERSITY
SCHOOL OF COMMUNICATION, MULTIMEDIA & FILM STUDIES
DEPARTMENT OF MULTIMEDIA
BACHELOR OF SCIENCE IN ANIMATION & MULTIMEDIA/
BACHELOR OF SCIENCE (HONOURS) IN ANIMATION & MULTIMEDIA-2025
Semester-I

2.9 English expressions used in performance appraisal.

Module III: Effective Writing Strategies [8H]

3.1 7 Cs of Written Communication

3.2 Understanding Punctuation
3.3 Writing Summary
3.4 Writing articles
3.5 Writing Business Letters
3.6 Expansion of Ideas
3.7 Planning, Drafting, Revising and Editing
Module IV: Listening Skills [4H]

4.1 Motivational Speeches

4.2 Value-Oriented Talk
4.3 Story
Module V: News Analysis [4H]

5.1 Summarizing the news--speaking/writing activity

5.2 Framing of questions on the basis of news--speaking/writing

Course Outcomes (COs) and Modules Mapping

Sl. No. Course Outcome (COs) Mapped Module(s) Learning levels (as per Bloom’s
Taxonomy)
1 CO1 Module I, Module IV, Module V K1, K2, K3, K4
2 CO2 Module II, Module III K2, K3
3 CO3 Module I, Module IV, Module V K2, K3, K5
4 CO4 Module IV, Module V K1, K5

Text Books:

1. High School English Grammar and Composition, Wren and Martin.

2. Reading Development and Difficulties by Kate Cain
3. Understanding and Teaching Reading Comprehension: A Handbook by Jane Oakhill, Kate Cain and Carsten Elbro
4. Understanding Reading comprehension: Processes and Practices by Wayne Tennent
5. A Comprehensive Grammar of Current English, Joseph, Myall, A. Biswas
6. On Writing Well by William Zinsser
 BRAINWARE UNIVERSITY
SCHOOL OF COMMUNICATION, MULTIMEDIA & FILM STUDIES
DEPARTMENT OF MULTIMEDIA
BACHELOR OF SCIENCE IN ANIMATION & MULTIMEDIA/
BACHELOR OF SCIENCE (HONOURS) IN ANIMATION & MULTIMEDIA-2025
Semester-I

Course Code: BAM10002

Course Name: Soft Skills
Weekly Contact Hours: 3L
Credit(s): 3
Total Allotted Hours: 45L

Course Objective: This course is designed to equip the students with confidence and adequate behavioral skills for effective
interpersonal communication, presentation, team management, leadership, and work ethics so that they can work productively in
relevant sectors and excel in their professional life.

Pre-requisites: NIL

Course Outcome: After the completion of this course, students would be able to:

CO1: Enhance interpersonal skills by identifying important aspects of soft skills for verbal & non-verbal communication in their
professional & personal life.

CO2: Identify and illustrate the key aspects of business etiquette and communicate effectively in group discussions, debates &
extempore as well as in public speaking.

CO3: Understand the essentials of work ethics, leadership and communication in the corporate environment and can use it in their
professional life.

CO4: Apply the understanding of soft skills and corporate communications to prepare CVs and attend various types of job
interviews effectively with etiquette and confidence.

CO5: Demonstrate self-confidence and leadership skills with work ethics, adaptability, emotional intelligence and critical thinking.

Module I: Fundamentals of Soft Skills [9H]

Self-introduction and self-assessments, Aspects of soft skills, Basic values & ethics and their importance in professional and personal
life. Elements of effective communication, Classification of communication, Attributes and importance of teamwork, empathy,
effective personality and positive thinking.

Module II: Business Etiquettes & Presentation [11H]

Fundamentals of etiquette in the corporate environment, Dress codes and their importance in the corporate world, Etiquette for
speaking in groups, Participating effectively in group discussions, debate and extempore. Impactful public speaking,Combating
nervousness in public speaking, Types & methods of presentation, Planning & preparation for effective presentation.

Module III: Corporate Skills and Communication Environment [8H]

Important skills for corporate leadership, Importance of adaptability & work ethics, Understanding business communication
nvironment, Cross-cultural communication and communication across organizational hierarchies. Communicating values and
purpose in business communication.
 BRAINWARE UNIVERSITY
SCHOOL OF COMMUNICATION, MULTIMEDIA & FILM STUDIES
DEPARTMENT OF MULTIMEDIA
BACHELOR OF SCIENCE IN ANIMATION & MULTIMEDIA/
BACHELOR OF SCIENCE (HONOURS) IN ANIMATION & MULTIMEDIA-2025
Semester-I

Module IV: Interview Etiquettes [5H]

Verbal and non-verbal communication, Do's and don'ts in the interview, Writing different types of business emails, Understanding
resume, biodata and curriculum vitae (CV)- Formats, styles and purpose. Virtual/Telephonic interview etiquette, Facing job
interviews with confidence.

Module V: Tuning to the Corporate World [12H]

Emotional Intelligence and its effect on professional life, Essentials of critical thinking and rationality in decision making, Motivating
oneself and the importance of work-life balance, Conflict resolution and time management for personal effectiveness.

Course Outcomes (COs) and Modules Mapping

Sl. No. Course Outcome (COs) Mapped Module(s) Learning levels (as per Bloom’s Taxonomy)
1 CO1 Module I K1, K2, K3
2 CO2 Module II K1, K2, K3
3 CO3 Module III K1, K2, K3
4 CO4 Module IV K1, K2, K3
5 CO5 Module V K1, K2, K3,K4

Text books:
1. Butterfield, Jeff. Soft Skills for Everyone. New Delhi: Cengage Learning. 2010.
2. Chauhan, G.S. and Sangeeta Sharma. Soft Skills. New Delhi: Wiley. 2016.
3. Goleman, Daniel. Working with Emotional Intelligence. London: Banton Books. 1998.
4. Hall, Calvin S. et al. Theories of Personality. New Delhi: Wiley. rpt. 2011.
5. Barun Mitra. Personality Development and Soft Skills. Oxford Publication. 2016.
6. Alex K. Soft Skills. Sultan Chand Publication. 2009
7. Holtz, Shel. Corporate Conversations. New Delhi: PHI. 2007.
8. Kumar, Sanjay and Pushp Lata. Communication Skills. New Delhi: OUP. 2011.
9. Lucas, Stephen E. The Art of Public Speaking. McGraw-Hill Book Co. International Edition, 11th Ed. 2014.

Reference books:
1. Penrose, John M., et al. Business Communication for Managers. New Delhi: Thomson South Western. 2007.
2. Sharma, R.C. and Krishna Mohan. Business Correspondence and Report Writing. New Delhi: TMH. 2016.
3. Sharma, Sangeeta and Binod Mishra. Communication Skills for Engineers and Scientists. New Delhi: PHI Learning. 2015.
4. Thorpe, Edgar and Showick Thorpe. Winning at Interviews. Pearson Education. 2004.
5. Turk, Christopher. Effective Speaking. South Asia Division: Taylor & Francis. 1985.

Online resources (Swayam/NPTEL)

1. Soft Skills Development by Prof. P Patnaik, IIT Kharagpur (SWAYAM/NPTEL)
2. Soft Skills by Prof. Binod Mishra, IIT Roorkee (SWAYM/NPTEL]
 BRAINWARE UNIVERSITY
SCHOOL OF COMMUNICATION, MULTIMEDIA & FILM STUDIES
DEPARTMENT OF MULTIMEDIA
BACHELOR OF SCIENCE IN ANIMATION & MULTIMEDIA/
BACHELOR OF SCIENCE (HONOURS) IN ANIMATION & MULTIMEDIA-2025
Semester-I

Course Code: VAC00001

Course Name: Art and Design
Weekly Contact Hours: 2L
Credit(s): 2
Total Allotted Hours: 30L

Course Objectives: The course intends to provide the origin and evolution of art and its development process. It will teach about
the impact of Renaissance art in shaping the growth of art and design and to develop creative thinking. It will help to create an
appreciation of the Design theories and create design sense accordingly.

Pre-requisite(s): Nil

Course Outcome: After the completion of the course, students would be able to:

CO1. Analyze and identify different art movements, styles, and key artists throughout history.

CO2. Explain and illustrate the fundamental elements of design in the artwork. Utilize the principles of design to create visually
compelling and harmonious compositions.

CO3. Develop a comprehensive understanding of artistic anatomy for humans, animals, and birds. It will demonstrate proficiency
in integrating anatomical knowledge.

CO4. Define the using various perspective techniques. Understanding the concepts of vanishing points, horizon lines, and
foreshortening, and apply them to create drawings with accurate spatial representation and dynamic compositions.

CO5. Define and apply the unique and visually appealing characters with a wide range of emotions and expressions.

Module I: Art Revolution [6H]

Art movements, styles, and artists throughout history. It examines different periods, such as Renaissance, Baroque, Impressionism,
Cubism, Surrealism, and contemporary art. Pre-Historic Painting – Lascaux Painting, Altamira, Ajanta Ellora, Mughal & Indian
Miniature Japanese Wood Cut, Rabindranath Bengal School of Art, Ramkinkar, and Binode Behari.

Module II: Elements and Principles of Design [6H]

Fundamental elements of design, such as line, shape, form, texture, and space. It also explores the principles of design, including
balance, contrast, rhythm, emphasis, and unity.

Module III: Artistic Anatomy Study (Human, animal, bird). [6H]

Exploring the bones, muscles, joints, and proportions of these extremities, exploring techniques for integrating anatomy into
figurative artworks, including understanding the underlying structures, achieving accurate proportions, and depicting realistic form
and movement, including humans, animals, and birds.

Module IV: Perspective Study. [6H]

Introduction of Perspectives, One Point Perspective, Two Point Perspective, Three Point Perspective, concept of vanishing points,
horizon lines, and foreshortening. The use of perspective when drawing the human figure. techniques for placing figures in a three-
 BRAINWARE UNIVERSITY
SCHOOL OF COMMUNICATION, MULTIMEDIA & FILM STUDIES
DEPARTMENT OF MULTIMEDIA
BACHELOR OF SCIENCE IN ANIMATION & MULTIMEDIA/
BACHELOR OF SCIENCE (HONOURS) IN ANIMATION & MULTIMEDIA-2025
Semester-I

dimensional space, understanding the impact of perspective on proportions and foreshortening, and creating dynamic compositions
with figures in perspective.

Module V: Character Design. [6H]

Unique & appealing character, creating characters with a wide range of emotions and expressions. Exaggerating features, using
body language, and designing facial expressions to convey the desired emotions. Designing costumes and outfits that reflect the
personality, time period, and world of the animated characters.

Course Outcomes (COs) and Modules Mapping

Sl. No. Course Outcome (COs) Mapped Module(s) Learning levels (as per Bloom’s Taxonomy)
1 CO1 M1 K1 & K2
2 CO2 M2 K2 & K3
3 CO3 M3 & M4 K4 & K5
4 CO4 M5 K5 & K6
5 CO5 M5 K3 & k4

Text Books:

1. Gardner's Art through the Ages. Textbook by Helen Gardner

2. Anatomy of Sculptors, Understanding the Human Figure by Sandis Kondrats and Uldis Zarins
3. Drawing the Head & Hands by Andrew Loomis

Reference Books:

1. Learn to draw anatomy, D. S. Sam, A tiny dot publication.

2. Sketching, Pratap Mulick, Jyotsna Prakashan.
3. Perspective Drawing by Milind Mullick (Jyotsna Prakashan)
 BRAINWARE UNIVERSITY
SCHOOL OF COMMUNICATION, MULTIMEDIA & FILM STUDIES
DEPARTMENT OF MULTIMEDIA
BACHELOR OF SCIENCE IN ANIMATION & MULTIMEDIA/
BACHELOR OF SCIENCE (HONOURS) IN ANIMATION & MULTIMEDIA-2025
Semester-I

Course Code: VAC09001

Course Name: Art and Design Lab
Weekly Contact Hours: 4P
Credit(s): 2
Total Allotted Hours: 60P

Course Objective: The course intends to provide the skills to create aesthetically appealing and technically correct object drawings
and compositions. It will also develop rapid sketching skills. It will create a good color sense.

Pre-requisite(s): Nil

Course Outcome: After the completion of the course, students would be able to:

CO1. Analyse and identify different art movements, styles, and key artists throughout history. Demonstrate an understanding of
the characteristics and significance of various periods.

CO2. Apply the fundamental elements of design in the artwork. Understanding the principles of design to create visually
compelling and harmonious compositions.

CO3. Understanding of artistic anatomy for humans, animals, and birds. Analyse and apply proficiency in integrating anatomical
knowledge to achieve realistic representations.

CO4. Understanding the proficiency in using various perspective techniques, concepts of vanishing points, horizon lines, and
foreshortening, and apply them to create drawings with accurate spatial representation and dynamic compositions.

CO5. Create and apply unique and visually appealing characters with a wide range of emotions and expressions.

Module I: Fundamentals of Line & Shapes in animation. [10H]

Importance of sketching, Use of drawing in Animation, Art of visual communication – Line & Shapes, Exploring design with Line of
Action, Rapid Sketch, Logo design techniques.

Module II: Perspective Study. [14H]

Introduction of Perspectives, One Point Perspective, Two Point Perspective, Three Point Perspective, Application of Perspective
with Cube, Circle. Application of Perspective with Human Body Proportion, Interior & Exterior Landscape design.

Module III: Anatomy Study (Human, animal, bird). [12H]

The fundamentals of Human Anatomy study, Basic Human Body proportion, Mannequin Study and Stick Figure, Apply volume &
dynamics.

Module IV: Character Design. [12H]

 BRAINWARE UNIVERSITY
SCHOOL OF COMMUNICATION, MULTIMEDIA & FILM STUDIES
DEPARTMENT OF MULTIMEDIA
BACHELOR OF SCIENCE IN ANIMATION & MULTIMEDIA/
BACHELOR OF SCIENCE (HONOURS) IN ANIMATION & MULTIMEDIA-2025
Semester-I

Construction with Basic Shapes, Application with different types of Character, Character design based on personality, Age,
behavior. Character turnaround sheet.

Module V: Body Language [12H]

Main aspects of Body Language, Gesture, Posture, Basic rules of Posing.

Course Outcomes (COs) and Modules Mapping

Sl. No. Course Outcome (COs) Mapped Module(s) Learning levels (as per Bloom’s Taxonomy)
1 CO1 M1 K1 & K2
2 CO2 M2 K2 & K3
3 CO3 M3 & M4 K4 & K5
4 CO4 M5 K5 & K6
5 CO5 M5 K4 & k6

Text Books:
1. Gardner's Art through the Ages. Textbook by Helen Gardner
2. Anatomy of Sculptors, Understanding the Human Figure by Sandis Kondrats and Uldis Zarins
3. Drawing the Head & Hands by Andrew Loomis.

Reference Books:
1. Learn to draw anatomy, D. S. Sam, A tiny dot publication.
2. Sketching, Pratap Mullick, Jyotsna Prakashan.
3. Perspective Drawing by Milind Mullick (Jyotsna Prakashan)