Pre-class activity 1: Understanding
Business Models in the Digital Age
Units :
Business Models & Value Creation
Digital Disruption & Resilient Business Models
🎯 Learning Goals
By the end of this task, you’ll be able to:
• Describe what a business model is and how it creates value
• Identify key stakeholders and how to analyze them using
Mendelow’s Matrix
• Understand how digital disruption impacts businesses
• Explore strategies that help businesses survive and grow
• Learn how digital businesses build teams and deliver value
📝 Your Task
Choose ONE real-world company and complete the following
sections based on your research and understanding.
Section 1: What’s a Business Model? (Simple Summary)
Answer in your own words:
• What is a business model?
• How does this company create, deliver, and capture value?
(Hint: Think of the product/service, the customers, and how the business
makes money and manages costs
Section: Meet the stakeholders
Use Mendelow’s Matrix to analyse them:
Matrix What They Expect From the
Stakeholder Power Interest
Position Company
Example:
High High Top Right Good service, new features
Customers
🔍Section 3: Digital Disruption — Sink or
Swim?
Describe how the company responded to digital disruption:
• Did they survive, adapt, or fail?
• Did they use strategies like:
o Build (create their own tech/solution)
o Buy (acquire another company)
o Partner (team up with a tech firm)
o Invest (put money into innovation)
o Incubate/Accelerate (launch startups or support innovators)?
Give a real example!
🛠️ Section 4: Creating Value — What’s Behind the Scenes?
Briefly describe:
• What kind of resources, activities, processes, and people help the company create
value?
(Hint: Think about tech, operations, customer service, and delivery)
🚀 Section 5: Delivering Value
• Who are the main customer segments?
• What channels or platforms does the company use to reach them (e.g., app, website,
store, social media)?
💰 Section 6: Capturing and Sharing Value
• How does the company make money? (Revenue model)
• What are some key costs? (Cost model)
• Who gets a share of the value created? (Surplus — customers, investors, employees?)
🌟 Bonus: Building a Digital Workforce (Optional for Extra Marks)
List 3 simple ways the company is:
• Attracting/retaining talent
• Upskilling employees
• Encouraging a digital culture or using AI/automation
Choose one:
• Short write-up (max 2 pages)
• 1-slide poster or infographic
✅ Submission Checklist
• Company chosen
• Sections 1–6 completed
• Stakeholder Matrix filled
• Clear and simple language
• Submitted on time via [Insert submission platform]
