Social Media Usage
Social Media Usage
2015
Recommended Citation
Bohl, Bryana (2015) "Social Media Usage Among University Students in China," Occam's Razor: Vol. 5 , Article 5.
Available at: https://cedar.wwu.edu/orwwu/vol5/iss1/5
This Research Paper is brought to you for free and open access by the Western Student Publications at Western CEDAR. It has been accepted for
inclusion in Occam's Razor by an authorized editor of Western CEDAR. For more information, please contact westerncedar@wwu.edu.
Bohl: Social Media Usage
SOCIAL
MEDIA
USAGE
AMONG UNIVERSITY STUDENTS
IN CHINA
B Y B R YA N A B O H L
INTRODUCTION
Social Media is connecting the world in a way no other technology has before. People around
36 the world are connected to one platform or another, and check in or post almost every day.
From the birth of a royal baby to what’s happening on the ground in Syria, we can receive
live updates from next door to half way across the planet. As a subcontinent where over 513
million people use the Internet and 300 million are using social media sites, China has the
most active Internet users in the world (Chiu, Ip, and Silverman, 1). The people in China spend
about [40%] of their time online using social media, playing games, for academia, for business
et cetera (Chiu, Ip, and Silverman, 1). Subsequently, Chinese and United States’ social media
users occupy their own space on the Internet because each sub continental country has their
own platforms, media coverage, language, interests, beliefs, and identities. In that regard, each
country’s social media conception and growth have mostly been separate and largely unknown
to outside users despite the fact that each sphere shares similar digital-age experiences.
The research question I investigated while in China was: faculty that SNSs are famously known for today (Boyd
how do college-aged Chinese citizens use social media and Ellison. 2014). Similarly, a popular SNS in China
and what are their current interests and/or concerns called QQ “started as an instant messaging service”
with social media use, if any? There is importance in before it had SNS features such as personalization and
this research question because of how many young “friending” capabilities; “QQ instant messaging service
adults around the world are immersed in social media. instantly became the largest SNS worldwide when it
Additionally, there may be issues linked with intensive added profiles and made friends visible” (Chiu, Ip, and
social media use among youth, such as addiction, which Silverman, 1). Once these capabilities became prevalent
is a significant concern among parents and teachers on social media sites in the United States, new sites
that still appear to be misunderstood outside academia. such as Facebook were designed with “identity driven
The ethnographic emic perspective of young adults categories in mind” (Boyd and Ellison. 2014). There
regarding social media has not been collected or studied. are now sites for specific religious sects, dating sites for
Meanwhile, we are all part of this expanding era of certain age groups, and SNSs created for specific ethnic
“digital natives” (Schwartetal. 206). Young people, myself user populations. Contemporary SNSs offer personal, 37
included, are people of the future. How will we continue professional, and dating profiles. More popular sites like
to explore the bounds of technology with social media? Facebook, which began as a site exclusively for Harvard
How will we explore the potential of social media and students, eventually branched out to include practically
the present and future concerns associated with it? anyone and everyone. Parents and teachers use Facebook
now, potentially making the site “less cool” to many
When studying such a topic, it is important to familiarize
teenagers and young adults. From what I have heard from
oneself with the history and current events of the topic.
friends my age, the latest trend for students today is to
The United States Social Media Networks (SNSs) have
join new SNS platforms that are widely unknown to the
come a long way since their conception in the early
adult SNS demographic; one such platform in the US,
2000s (Boyd and Ellison. 2014). Many of the initial
and now at Western Washington University, is Yik-Yak.
sites began as simple instant messaging platforms
without the profile-centric and friend network-centric
https://cedar.wwu.edu/orwwu/vol5/iss1/5 2
Bohl: Social Media Usage
FRIENDS HAS BECOME ICONIC of this generation. The Higher Education Research
Institute in the United States, reported that on average
OF AMERICAN YOUTH CULTURE.
students in American higher education institutions are
using nine different social media platforms and twelve
different providers, which imply that students connect
over various platforms for various interests (Williams et
Every day SNSs are unfolding new and innovative al. 2014). There are five social media behaviors that this
ways to connect people unlike never before and college study tested for: Spectator, Creator, Joiner, Collector, and
students are just one demographic of Internet and SNS Critic (Williams et al. 2014). Seventy three percent of
users. My literature review includes information from students consider themselves to fit into more than one of
contemporary literature about international college the social media personalities (Williams et al. 132). The
student social media use as well as literature focusing concept of having multiple social media personalities is
on China’s young social media generation. Through fascinating because it demonstrates how students interact
contrastive research of American social media use, I will with social media: they watch, produce, connect, share,
create comparisons with the findings from China. and critique. This concept also expresses the autonomy of
social media. Students are able to express various personal
interests and behaviors among the hundreds of social
LITERATURE REVIEW media platforms available.
Present-day college-aged adults are known as “digital Social media is a particularly popular facet of college
natives”; they are those who have grown up around students’ lives in the United States. From keeping up
digital communication (Schwartz et al. 2014). As such, with hometown relations and adding new friends to
38 modern college-aged adults are highly involved in social following their favorite celebrities, students consistently
media. Studies done by the Pew Internet and American keep up with social media. One study aimed to show
Life Project show that between 67% and 75% of college- how Facebook influences “real world engagement” of
aged young adults (who may not necessarily be enrolled college students ( Junco. 2014). In the study, conducted
in college) use social networking websites ( Junco. 2014). with 5,414 college students, which tested the relationship
The interest in staying connected and keeping up with
the day-to-day activities of their online friends has
become iconic of American youth culture. However,
the important issue is not just that they are involved
but how they are involved in social media. In a research
study conducted by an American university on the east
coast, researchers found that the most popular social
https://cedar.wwu.edu/orwwu/vol5/iss1/5 4
Bohl: Social Media Usage
At this point in my research I have not come across any within Chinese academia as well. New media has yet
scholarly work about the use of social media in China to be harnessed by any breadth of educators at major
for educational purposes. The information that I found universities in China or the U.S.
regarding Internet usage and social media is focused on
In China, Facebook, Youtube and Twitter are all
Internet addiction and how to lessen usage in the urban
banned by the government (China Blueprint Online
schools where kids have plenty of new media exposure.
2014). However, China has achieved near “information
However, the educators at one middle school in an
sovereignty” by creating domestic email systems, search
impoverished rural village hours outside of Lanzhou,
engines, and versions of social media for the nearly one
China are eager for students to get exposure to the
and a third billion people who inhabit China (Diamond
Internet since they are in such a rural area. The school
and Plattner 2012). These resources are set up specifically
does not have many technological resources ergo they
to serve a large Chinese population with distinctively
encourage any chance for the students to experience
Chinese platforms. By the same token, the Chinese
the resources provided on the Internet. Even computer
social media sector has limited Western infiltration and
classes, which the students enjoy immensely, are not
Western countries have scarce information regarding
40 offered in this district. Despite scholarly enthusiasm,
social media in China.
even if educators have considered implementing social
media into the classroom, there seems to be no observable Media coverage of China’s social media and Internet
momentum for China or the United States in this regard. rights is consistently about censorship and government
Perhaps the reasoning is due to several realities about control. A recent article published in China Digital
social media incorporation: it is considered a distraction Times was titled “Censors Keep Mainland in the Dark
by many, it is not mainstream education, it is not widely About HK Protests.” It appears to be widely known
established to improve the educational atmosphere, and, outside of China that the Chinese government is
in some cases, it may require major revamping of the censoring their information and blocking information
curriculum. This widespread discomposure may resonate from the rest of the world. According to a new media
https://cedar.wwu.edu/orwwu/vol5/iss1/5 6
Bohl: Social Media Usage
SOCIAL MEDIA ADDICTION counterparts to the Taiwanese and Chinese room bound
male (Wu et al. 2011). I knew people in my freshman
SYMPTOMS ARE CONSISTENT
dorm that would play video games constently; they lived
WITH SUBSTANCE above me and their victory celebrations were usually
DEPENDENCE ADDICTION. quite loud. Consequently, it is not just the RBM types
that appear to need constant connection. On an average
day walking campus, I observe students using their smart
and interactions that they have over the Internet (Wu phones, laptops, or other Internet compatible devices.
et al. 2011). Researchers also acknowledge the results Wherever I go, whether travelling to someone’s house or
showing that “respondents tended to assign negative a new location, I find myself asking if there is free wifi. I
connotations to the term ‘room bound male’” and use of know of friends who will have to delete their Facebook
that term could be harmful to those considered to be an profiles in order to get through finals week without
RBM (Wu et al. 2011). Besides this study, there is a lack procrastinating. What is more, I know many people who
of information and understanding about RBMs and their share their life almost exclusively via Snapchat stories. It
Internet mediated social experiences among researchers. is the age of social media and the capabilities that are
Despite showing signs of new media addiction they available merely foreshadow the wave of social media
appear to have developed a personal social sphere in the technology to come. I am part of a generation that can text
digital world in which they can thrive (Wu et al. 2011). faster than it can type and promotes its political views on
Facebook. I believe that this generation of Americans has
The most prominent study on social media addiction in much in common, as far as social media, with its Chinese
China was conducted with middle school students as counterpart; we are the netizens, the bloggers, the friend
subjects. It is likely that the study intended to uncover ‘adders’ and ‘followers’, of the world. Our parents and
information in time for parents and teachers to discuss educators may believe we are the generation of Internet
and stage interventions with children found to have a addiction, but perhaps we are simply the forerunners of
social media addiction. Since there have been perceived a new way of life.
dependence issues with social media, “both researchers
and the Chinese government have paid a great deal
of attention to internet addiction problems among
42 adolescents in China” (Huang 2014). Researchers found
that social media addiction symptoms are consistent
with substance dependence (Huang 2014). The
symptoms that are usually seen among adolescents who
are considered addicted are “more emotional symptoms,
conduct problems, hyperactivity, and less pro-social
behaviors than the normal group” (Huang, 24). Although
only about fifteen percent of the middle school students
in the study were found to be addicts, social media is on
the rise and electronic devices are getting cheaper.
RESEARCH METHODS
https://cedar.wwu.edu/orwwu/vol5/iss1/5 8
Bohl: Social Media Usage
both parties with the ZJU students than with the LZU
students. Two of the students I interviewed are from
Renmin University, and I happened to meet them at a
café in Lanzhou. They were in town because they had
just taken a major college exam at LZU. I was lucky
to meet them and just as lucky that they spoke fluent
English. Understandably, the interviews with the better
English speakers proved to be more comprehensive than
add us on QQ, another major social media application
the interviews with those who understood very basic
in China; these students were excited to connect with
English.
us over social media. I think it is the culture of youth
In my research proposal I intended to do more in-depth today, Chinese and American alike. Another observation
examinations than I made in reality. The interviews were I made at ZJU is of an institution near the university
decidedly helpful for my research, hence I did not focus campus where students go to play virtual reality
on observation as much as I had originally planned. The computer games. The building had about 50 computers
information I observed, however, I have as headnotes. mostly occupied by male students. Perhaps this is a way
Headnotes is the anthropological term for notes that are to institutionalize the room bound male community in
not written down but remain in memory. On LZU and a physical space. Despite there being an abundance of
ZJU campuses I noticed that many people whom we met predominantly male players there was female presence
had smartphones and almost all of them had WeChat, a as well. I think this observation could undermine some
popular Chinese multifunctional messaging app similar aspects of the room bound male phenomenon being
to Facebook Messenger. Since only one of us American studied by researchers because there are situations, as I
students had phone data capabilities while in China, observed, where students are not isolated in their rooms
WeChat was a valuable way for us to connect with the when playing these virtual reality games.
graduate students on a day-to-day basis. It proved to be
a valuable tool for us, now back in the United States, in
FINDINGS
order to continue communication with the students in
China. Additionally, I observed that many of the middle I went into my data collection with the intent of learning
school students whom we met in Suichang were eager to about the use of social media by Chinese students. Via
44 my supportive interlocutors and further research my
questions for university students on Chinese social media
STUDENTS ARE EXCITED were answered. Social media connects many people in
China from the cities to the remote rural areas; social
TO CONNECT WITH US OVER
media is social connectivity.
SOCIAL MEDIA. I THINK IT
WeChat, QQ, RenRen, and Sina Weibo are among
IS THE CULTURE OF YOUTH
the most popular social media sites in China. QQ is an
TODAY, CHINESE AND older platform, starting up in 1999 that still maintains
AMERICAN ALIKE. popularity among young social media users today. QQ
offers many options for users including, but not limited
to, “text messaging, high-definition video calls (one- established among university students in China. Out of
on-one and group), online and offline file transmission, the four, QQ and WeChat seem the most popular among
customizable avatars, online games, [and] massive chat my interlocutors as they are fresh new media sites that
rooms” (QQ 2014). WeChat is like the younger sibling offer the latest in social media technology. With such
of QQ; WeChat is a newer platform that was launched trending technology, students in China are not likely to
by Tencent Inc., which is the same Internet provider that pass up the chance to use platforms like these.
founded QQ. The platform launched in 2011 as Weixin
Initial inquiries to my interlocutors were circled around
but was later changed to WeChat in 2012, broadening
what they like to post on specific social media sites as
its service to international users (Chao 2013). I would
well as what their friends like to post. The answers to
describe WeChat as Facebook messenger site with
this question give a sense of how people interact with
additional features like a newsfeed, games, and “people
their friends and followers on the various platforms. I
nearby”. RenRen launched in 2005 under the title
received answers like “career plan” and “life philosophy”,
“Xiaonei” before its current name was established. This
“jokes [from] the internet”, “news”, things that “happen
platform allows users to create a profile much like that of
to me” or “my feelings”, when “something embarrassing
Facebook. Individuals can create photo albums, upload
happened” to them. Friends who are Ph.D. students
videos, play games, listen and share music, all under the
post links to studies related to their research, articles 45
philosophy of “staying connected with old friends and
and videos, and there are advertisements from friends
making new ones” (RenRen 2014). Last but not least,
promoting their products. There is a wide range of
Sina Weibo is a micro-blogging site similar to Twitter
what people will post but it appears that all these
that launched in 2009 (Custer 2014). Its user-ship has
things are about profiling oneself among others and
been rocky over the past few years but some students
staying connected to others via forwarding or sharing
whom I spoke with still use this platform (Custer 2014).
things that other people will like. In this way, university
These make up the widely used platforms that are well
students maintain their friendships, “staying connected
https://cedar.wwu.edu/orwwu/vol5/iss1/5 10
Bohl: Social Media Usage
with old friends and making new ones” as the RenRen States, students tend to want to express themselves in
philosophy proclaims. These students form their Internet the best light possible over social media, either through
identities, posting about career plans, life philosophy, and their humor, achievements, knowledge, or their physical
advertisements for their products. They create a sense of beauty. I think there may be a particular interest in
self with their personalized avatar as a social media profile. defining yourself from the rest in China, contrasting with
This idea of identity sparked the question of whether the older generation which had been more interested in
these students feel that people are narcissistic on their collectiveness and the nail that sticks out gets pounded
social media profiles. When asked this question there was down type of mentality. With social media sites and the
some agreement among the students that there are “so profiles or avatars that can be created there seems to be
many people” who are self-important supported by the a new wave in defining personal identity. Although, as is
statement that “lots of people like to post their selfies” on made clear by these students, there are boundaries, such
social media sites. Hu explains why he agrees that there as posting too many details that are seen as adverse and
is narcissism on social media: “so many people believe narcissistic.
themselves are very important and they think others will
With all the excitement Chinese students feel toward
pay more attention…[to their] feelings or ideas” on social
these platforms, the topic of social media addiction
media sites. As Jie pointed out, “too [many] selfies” seem
is raised. How do the students view the amount social
to be the pinnacle of narcissism. This seems to be true on
media their generation consumes? I asked the students
social media all over the world. Selfies are a worldwide
whether they think there is social media addiction
trend, although according to Joy, another student, she
among university students. They were consistently in the
refrains more than her friends. Just as in the United
When asked if something should be done about to be complacent about their social media usage but the
student social media usage in China, the students had desire to stay connected in the era of new media remains. 47
a variety of answers. Sherry replied that “social media is
Social media platforms are widely used by university
everywhere in [their] life” and that social media brings
students in China, so I figured that students were likely
to have opinions about censorship of social media. The
further I delved into the topic of censorship the more
I discovered about the relationship between the people
and their government. What is important to know about
this relationship between the people and the government
is that it is not one of hatred; the Chinese students do not
hate the government but given they are not completely
satisfied, they are not interested in complete overthrow
of the government as westerners may think. One student
https://cedar.wwu.edu/orwwu/vol5/iss1/5 12
Bohl: Social Media Usage
get equal opportunity to participate beyond the hour to social media to spark academic discussion and to foster
two hours allotted for a class session. However, I did not an academic community for university courses could be
find any academic writing regarding Chinese students a very good thing. What does appear to be happening
that focus on social media correspondence between in China are ad hoc social and academic conversations
professors and students. I asked my student interlocutors between a few professors and students.
whether their professors use social media and if so, how
they use it to correspond with students? The response I
received from three of my interlocutors is their professors DISCUSSION
did use social media to correspond with students, and a
Compared to the studies in the literature review for this
fourth interlocutor said that they have never experienced
research paper, the data collected for my research question
inclusions of social media in the classroom. Sherry told
are dissimilar in two main ways: the data were collected
me that “especially some young professors” use social
from interviews and by a university student versus by
media to communicate with students but for social
professional researchers. In my initial research of peer
purposes, not educational. However, when Jie responded
reviewed journals online I did not come across literature
to my question she said that her professors will “answer
where an American university student collected data on
questions” including “math questions” over social media.
student counterparts in China; a faculty-led study abroad
She has experienced professors who use social media
creates unique circumstances and opportunities in and of
platforms for both social and educational purposes. The
itself. The literature focuses mainly on the perspectives 49
integration of social media into the context of education
of educators and researchers due to the fact that they
seems to be emerging in at least two universities for
are conducting the research. The data I collected are
social purposes and one for ad hoc educational purposes.
important additions to the current literature because
What is not happening, according to the information
the information is from the perspective of the users
from my interlocutors, is the purposeful integration of
themselves. To compare the results from my data and
social media by professors into the curriculum. Using
that of the scholarly work mentioned in my literature
review, there are very different focuses. The university
student interlocutors have different interests than the
educators who teach them. Moreover, the reality of the
matter is that students, myself included, have different
priorities than educators when it comes to social media.
https://cedar.wwu.edu/orwwu/vol5/iss1/5 14
Bohl: Social Media Usage
1 Dillon, Michael. “Chapter 11: Mass 10 Wu, Huan-Chueh, Chien Chou, and
BIBLIOGRAPHY
https://cedar.wwu.edu/orwwu/vol5/iss1/5 16