SAMPLING PLAN Sampling method Convenient sampling method was used to draw the sample.

The respondents were approached on convenient basis at walk in customers and one who comes for servicing Hero Honda Two Wheeler at Show Room. The questionnaire was distributed to the respondents at the above places who were willing to respond. Sample size The total sample size is 150. The responses are taken with the help of questionnaire. Sample frame Since the research was localized, the sample frame consisted of local people from Pulithalai visiting to the Hero Honda showroom.

DATA COLLECTION There of two methods of collecting data to the research work. They are primary data and secondary data.

Primary data Primary sources are original sources from which the researcher directly collects the data, which have not been previously collected. The method of collecting primary data in this work is survey with the help of questionnaire. Secondary data These are sources containing data which have been collected and compiled for another purpose. The secondary sources consists of readily available compendia and already compiled statistical structures and reports whose data may be used by researchers for their studies. The methods of collecting secondary data are through website, broachers and previous year project reports etc.

Tools of data analysis Percentage method In mathematics, a percentage is a way of expressing a number as a fraction of 100 (per cent meaning "per hundred"). Percentages are used to express how large/small one quantity is relative to another quantity.

In this study Suitable charts will be used for the presentation of the data.

Table No 1- Distribution of respondents based on age group

Age Group Above 18 25-30 31-35 45-60 Above 60 Total Number of respondents 39 42 33 27 9 150 Percentage 26 28 22 18 6 100 Source (Primary Data) Chart No 1- Distribution of respondents based on age group

6% 26% above 18 25-30 31-45 45-60 above 60

18%

22% 28%

Source Table No-1 Interpretation: The above table and graph shows the age group category of the respondents. Data was collected from all different age categories ranging from above 18 years group 26% of the respondents belonged to age group above 18 years. 28% of respondents belonged to the age group between 25-30 years, 22% of the respondents belonged to age group between 31-45, 18% of the respondents belonged to age group between 45-60 and 6% of the respondents belonged to age group above 60 years.

Table No 2- Distribution of respondents based on Monthly Income

Monthly income Less than 10,000 10,001-25,000 25,001-50,000 Above 50,000 Total Number of respondents 12 69 54 15 150 Percentage 8 46 36 10 100 Source (Primary Data) Chart No 2- Distribution of respondents based on Monthly Income

10%

8% less than 10,000 10,001-25,000 25,001-50,000 above 50,000

36% 46%

Source Table No-2 Interpretation: From the above table it shows that the respondents with income level ,8% of respondents have income less than 10,000, 46% of respondents have income ranging from 10,0001-25,000, 36% of respondents have income ranging from 25,0001-50,000, and 10% of respondents have income above 50,000.

Table No-3 Distribution of respondents based on the factors considered in purchase of Hero Honda Motor Cycle. Factors Brand image Mileage Design Price Total Number of respondents 27 54 24 45 150 Percentage 18 36 16 30 100 Source (Primary Data) Chart No 3- Distribution of respondents based on the factors considered in purchase of Hero Honda Motor Cycle

18% 30% brand image milage design price 16% 36%

Source-Table No-3 Interpretation: From the above table it shows that 18% of respondents go for Brand name, 36% of respondents go for mileage, 30% of respondents go for price and 16% of respondents go for design while buying the Hero Honda Motor Cycle.

The analysis of data shows that the majority of respondents purchase hero Honda motor by considering mileage.

Table No 4- Distribution of respondents based on gifts received from Hero Honda Motors Base on Gifts Received Yes No Total Number of respondents 63 87 150 Percentage 42 58 100 Source (Primary Data) Chart No 4- Distribution of respondents based on gifts received from Hero Honda Motors
0%

42% yes 58% no

Source Table No-4 Interpretation: From the above table, 42% of respondents say that they got gift from hero Honda motors at the time of buying, and 58% respondents say that they didnt get any gift from hero Honda motors at the time of purchasing. The analysis of data shows that the majority of respondents say that they didnt get any gifts from Hero Honda motors at the time of purchasing.

Table No: 5 Distribution of the respondents based on the media (Television) influenced to purchase Hero Honda Motors. Media Television Influential Most Moderately Least Total 102 39 9 150 68 26 6 100 Source (Primary Data) Chart No 5- Distribution of the respondents based on the media (Television) influenced to purchase Hero Honda Motors Number of respondents Percentage

70% 60% 50% 40% 30% 20% 10% 0% most influential moderate influential less influential

Source Table No-5 Interpretation: From the above table, 68% find that advertisements on television are most influential, as compared to26%, who feel that advertisements influence them only moderately, and 6%, are least influenced by advertisements on television, taking in to consideration, internet news paper, as the other forms of media. The analysis of the data shows that majority of respondents are most influenced by Television

Table No-6 Distribution of the respondents based on the media (Internet) influenced to purchase Hero Honda Motors Internet Most influenced Moderate influenced Less influenced Total Number of respondents 6 33 111 150 Percentage 4 22 74 100 Source (Primary Data) Chart No 6- Distribution of the respondents based on the media (Internet) influenced to purchase Hero Honda Motors

0 4%

22% most influnced moderate influnced less influnced

74%

Source Table No-6 Interpretation: From the above table it shows that 4% of respondents are most influenced, 22% are moderate influenced and 74% are less influenced by the media internet to purchase Hero Honda Motors. The analysis of the data shows that majority of respondents are less influenced by Internet.

Table No 7- Distribution of the respondents based on the media (Newspaper) influenced to purchase Hero Honda Motors Newspaper Most influenced Moderate influenced Less influenced Total Number of respondents 42 72 36 150 Percentage 28 48 24 100 Source (Primary Data) Chart No 7-Distribution of the respondents based on the media (Newspaper) Influenced to purchase Hero Honda Motors

24%

28%

most influnced moderate influnced less influnced

48%

Source table no-7 Interpretation: From the above table it shows that 28% of respondents are most influenced, 48% are moderate influenced and 24% are less influenced by the media news paper to purchase Hero Honda Motors.

The analysis of the data shows that majority of respondents are moderately influenced by Newspaper.

Table No 8- Distribution of the respondents based on the media (Hoardings) influenced to purchase Hero Honda Motors Hoardings Most influenced Moderate influenced Less influenced Total Number of respondents 63 48 39 150 Percentage 42 32 26 100 Source (Primary Data) Chart No 8- Distribution of the respondents based on the media (Hoardings) influenced to purchase Hero Honda Motors

0 26% 42% most influnced moderate influnced less influnced

32%

Source Table No-8 Interpretation: From the print media the above table shows that 42% of respondents are most influenced, 32% are moderate influenced and 26% are less influenced by print media to purchase Hero Honda Motors.

The analysis of the data shows that majority of respondents are most influenced by Print media

Table No 9- Distribution of respondents based on advertisement of Hero Honda in different media Media TV News paper Internet Hoardings/ bill boards Hand outs Total Number of respondents 69 54 3 15 9 150 Percentage 46 36 2 10 6 100 Source (Primary Data) Chart No 9- Distribution of respondents based on advertisement of Hero Honda in different media

50% 45% 40% 35% 30% 25% 20% 15% 10% 5% 0% tv news paper internet holdings/ bill boards handouts

Source Table No-9 Interpretation: From the above table it shows that 46% of respondents watched the advertisement in television, 36% of respondents have seen in news paper, 2% of respondents have seen in internet, 10% of respondents have seen in hoardings, and 6% of respondents have seen in handouts. The analysis of the data shows that majority of respondents watched the advertisement in Television.

Table No 10- Distribution of respondents based on different media of advertising impressed Media TV News paper Internet Hoardings/ bill boards Handouts Total Number of respondents 78 30 6 15 21 150 Percentage 52 20 4 10 14 100 Source (Primary Data) Chart No 10- Distribution of respondents based on different media of advertising impressed
60% 50% 40% 30% 20% 10% 0% tv news paper internet holdings handouts

Source Table No-10 Interpretation From the above table it shows that 52% of respondents impressed by watching the advertisement in television, 20% of respondents impressed by news paper, 4% of respondents impressed by internet, 10% impressed by hoardings, and 14% of respondents impressed by looking the advertisement in handouts. The analysis of the data shows that majority of respondents impressed by watching the advertisement in television.

Table No 11- Distribution of respondents based on the factors of advertisement in media (Television) impressed Media (TV) Celebrity Theme Song Music Total Number of respondents 30 33 48 39 150 Percentage 20 22 32 26 100 Source (Primary Data) Chart No 11- Distribution of respondents based on the factors of advertisement in media (Television) impressed
35% 30% 25% 20% 15% 10% 5% 0% celebrity theme song music Column1 Column2 Column3

Source Table No-11

Interpretation: From the above table it shows that 20% of respondents Impressed by celebrities, 22% of respondents impressed by theme, 32% of respondents impressed by song and 26% of respondents impressed by music in the television media. The analysis of the data shows that majority of respondents impressed by Theme which is one of the factors of advertisement in television media.

Table No-12 Distribution of respondents based on the factors of advertisement in media (Newspaper) impressed Media (News paper) Celebrity Contents Colour Design Total Number of respondents 48 42 33 27 150 Percentage 32 28 22 18 100 Source (Primary Data) Chart No 12- Distribution of respondents based on the factors of advertisement in media (Newspaper) impressed
35% 30% 25% 20% 15% 10% 5% 0% celebrity contents colour GRAPH 7 Column1 Column2

design

Source Table No-12

Interpretation: From the above table it shows that 32% of respondents are impressed by celebrity, 28% are impressed by content, 22% are impressed by colour and 18% are impressed by design from the news paper media. The analysis of data shows that majority of respondents impressed by celebrity which is one of the factors of advertisement in media newspaper.

Table No 13- Distribution of respondents based on the factors of advertisement in media (Handouts) impressed Media (Handouts) Contents Colour Design Celebrity Total Number of respondents 54 24 45 27 150 Percentage 36 16 30 18 100 Source (Primary Data) Chart No 13- Distribution of respondents based on the factors of advertisement in media (Handouts) impressed
40% 35% 30% 25% 20% 15% 10% 5% 0% contents colour design celebrity

Source Table No-13 Interpretation: From the above table it shows that 36% of respondents are impressed by contents, 16% of respondents impressed by colour, 30% of respondents impressed by design and 18% of respondents impressed by celebrity from the media handout. The analysis of data shows that majority of respondents impressed by contents in the media handouts.

Table No 14- Distribution of respondents based on the factors of advertisement in media (Internet) impressed Media (Internet) Design Colour Music Contents Total Number of respondents 36 45 30 39 150 Percentage 24 30 20 26 100 Source (Primary Data) Chart No 14- Distribution of respondents based on the factors of advertisement in media (Internet) impressed
30% 25% 20% 15% 10% 5% 0% design colour

music contents

Source Table No-14 Interpretation: From the above media it shows that 24% of respondents are impressed by design, 30% of respondents impressed by colour, 20% of respondents are impressed by music and 26% of respondents are impressed by content from the internet media. The analysis of the data shows that majority of respondents impressed by contents in the internet media of advertising.

Table No 15- Distribution of respondents based on the factors of advertisement in media (Hoardings) impressed Media (Hoardings) Design Colour Contents Total Number of respondents 57 33 60 150 Percentage 38 22 40 100 Source (Primary Data) Chart No 15- Distribution of respondents based on the factors of advertisement in media (Hoardings) impressed
35% 30% 25% 20% 15% 10% 5% 0% design colour music contents

Source Table No-15

Interpretation: From the above table it shows that 38% of respondents are impressed by design, 22% of respondents impressed by colour and 40% of respondents impressed by contents from the media hoardings. The analysis of the data shows that majority of respondents impressed by contents from the media hoardings.

Table No 16- Distribution of respondents based on reaction after watching advertisement of Hero Honda. Reaction Thought of information search Visited showroom Contacted friends No reaction Total Number of respondents 39 21 36 54 150 Percentage 26 14 24 36 100 Source (Primary Data) Chart No 16- Distribution of respondents based on reaction after watching advertisement of Hero Honda
40% 35% 30% 25% 20% 15% 10% 5% 0% info search visited showroom

contacted friends

no reaction

Source Table No-16 Interpretation: From the above table it shows that 26% of respondents will think of information search, 14% of respondents think of visiting showroom, 24% of respondents contact friends, and from 36% of respondents there is no reaction after watching advertisement of hero Honda. The analysis of the data shows that majority of respondents show no reaction after watching the advertisement of Hero Honda.

Table No 17- Distribution of respondents based on opinion towards advertisement of Hero Honda Motors Opinion Very good Good Moderate Poor Total Number of respondents 36 42 54 18 150 Percentage 24 28 36 12 100 Source (Primary Data) Chart No 17- Distribution of respondents based on opinion towards advertisement of Hero Honda Motors
40% 35% 30% 25% 20% 15% 10% 5% 0% very good good moderate poor

Source Table No-17

Interpretation: From the above table it shows that 24% of respondents opinion is very good, 28% of respondents opinion is good, 36% of respondents opinion is moderate and 12% of respondents opinion is poor towards advertisement of Hero Honda Motors. The analysis of the data shows that majority of respondents opinion is moderate towards advertisement of Hero Honda Motors.

Table No 18- Distribution of respondents based on celebrities to promote Hero Honda Motors Number of respondents Yes No Total 72 78 150 Percentage 48 52 100 Source (Primary Data) Chart No 18- Distribution of respondents based on celebrities to promote Hero Honda Motors

48% 52% yes no

Source Table No-18

Interpretation From the above table it shows that 48% of respondents say that celebrities are necessary and 52% of respondents say celebrities are not necessary to promote Hero Honda Motors.

The analysis of the data shows that majority of respondents say that celebrities are not necessary to promote Hero Honda Motors.

Table No 19- Distribution of respondents based on ratings about advertisement of Hero motors. Ratings Highly attractive Attractive Cant say Not attractive Not at all attractive Total Number of respondents 54 78 6 9 3 150 Percentage 36 52 4 6 2 100 Source (Primary Data) Chart No 19- Distribution of respondents based on ratings about advertisement of Hero motors.
60% 50% 40% 30% 20% 10% 0% H attractive attractive can't say not attractive not at all attractive

Source Table No-19 Interpretation From the above table it shows that 36% of respondents are highly attractive, 52% of respondents are only attractive, 4% of respondents cant say, 6% of respondents say not attractive and 2% say the advertisement of hero Honda is not at all attractive.

The analysis of the data shows that majority of respondents are only attractive towards advertisement of Hero Honda. Table No 20- Distribution of respondents based on influence of sales promotion to purchase
Influence of Sales Promotion

Number of respondents 27 39 30 36 18 150

Percentage 18 26 20 24 12 100 Source (Primary Data)

Very much Very little Somewhat Not at all Undecided Total

Chart No 20- Distribution of respondents based on influence of sales promotion to purchase

30% 25% 20% 15% 10% 5% 0% very much very little somewhat

not at all

undecided

Source Table No-20

Interpretation:

From the above table it shows that 18% of respondents say very much, 26% say very little, 20% say somewhat, 24% say not at all and 12% say undecided.

The analysis of the data shows that majority of respondents are very little influenced by sales promotion to purchase Hero Honda Motors. Table No 21- Distribution of respondents based on the advertisement they prefer Preference Emotional Comedy Technical Animated Total Number of respondents 27 57 45 21 150 Percentage 18 38 30 14 100 Source (Primary Data) Chart No 21- Distribution of respondents based on the advertisement they prefer
40% 35% 30% 25% 20% 15% 10% 5% 0% emotional comedy technical animated

Source Table No-21

Interpretation:

From the above table it shows that 18% of respondents want emotional, 38% want comedy, 30% want technical and 14% of respondents want the advertisement of Hero Honda to be animated.

The analysis of the data shows that majority of respondents want advertisement should be comedy.

Table No 22- Distribution of respondents based on expectations from the sales promotion of Hero Honda Motors. Sales Promotion Telemarketing Demonstration Direct mail Catelogs Total Number of respondents 30 48 33 39 150 Percentage 20 32 22 26 100 Source (Primary Data) Chart No 22- Distribution of respondents based on expectations from the sales promotion of Hero Honda Motors.

35% 30% 25% 20% 15% 10% 5% 0% telemarketing demonstration direct mail catelog's

Source Table No-22 Interpretation: From the above table it shows that 20% of respondents want telemarketing, 32% wants demonstration, 22% want direct mail and 26% of respondents acceptation from sales promotion is catelogs.

The analysis of the data shows that majority of respondents acceptations from the sale promotion is demonstration.