Television
in Portugal
History
1957: RTP
1968: RTP2
1980: Colour TV
Late 80’s/ early 90’s: Satellite TV
1992: SIC
1993: TVI
1994: Cable TV
Paid TV subscribers (2015):
(Cable/Fibre/xDSL/Satellite)
3,517,000
Nearly 80% of households
Expansion to cable
RTP 3, RTP Memória, RTP Internacional,
RTP África, RTPI, RTP Memória
SIC Notícias, SIC Radical, SIC Mulher, SIC K, SIC Caras,
SIC Esperança. SIC Internacional
TVI 24, TVI Ficção, TVI Reality,
TVI Internacional
(Almost) EVERYBODY watches TV in Portugal
And they LOVE it
News at the top
(or so they say)
But…
Audiences, Sept 2016
Home Sweet Home
Background Noise
No online subscriptions, please
Is television just entertainment?
It needs to constantly get our
ATTENTION
Neil Postman
‘The problem is not that television presents us with entertaining subject
matter but that all subject matter is presented as entertaining.’
‘The single most important fact about television is that people watch it,
which is why it is called “television”. And what they watch, and like to
watch, are moving pictures – millions of them, of short duration and
dynamic variety.’
The future
TV on the go
Data from Ericsson for the US - 2015
TV: binge watching
Data from Ericsson for the US - 2015
TV on demand
Data from Ericsson for the US - 2015
TV on the phone
Data from Ericsson for the US - 2015
