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Div3Hackers Bit

The document outlines the development of an AI-powered Trust & Safety platform aimed at enhancing marketplace trust through advanced fraud detection, counterfeit prevention, and review authenticity verification. It details the architecture of a real-time fraud detection pipeline that processes product listings and reviews using neural networks, along with the technologies employed for implementation. The solution aims to protect customers, reduce manual checks, and improve dispute resolution while ensuring compliance and scalability.

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0% found this document useful (0 votes)
12 views9 pages

Div3Hackers Bit

The document outlines the development of an AI-powered Trust & Safety platform aimed at enhancing marketplace trust through advanced fraud detection, counterfeit prevention, and review authenticity verification. It details the architecture of a real-time fraud detection pipeline that processes product listings and reviews using neural networks, along with the technologies employed for implementation. The solution aims to protect customers, reduce manual checks, and improve dispute resolution while ensuring compliance and scalability.

Uploaded by

grammar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Team Name: Div3Hackers

PROBLEM STATEMENT

AI-Powered Trust & Safety Platform

Develop AI solutions to enhance marketplace trust through advanced fraud


detection, counterfeit prevention, and review authenticity verification. Use
LLMs to analyze patterns in ratings, reviews and product listings to protect
customer trust. Include real-time monitoring of product lifecycle from listing
to returns.
Understanding the Customer and Their
Needs
Primary: Marketplace Users (Buyers)
Need genuine listings & authentic reviews for confident purchases.
Challenged by fake reviews & low-quality counterfeits.

Secondary: Marketplace Operators


Trust & Safety Teams: Detect fraud, block abusive sellers, handle
complaints.
Compliance & Moderation Teams: Enforce policies, ensure legal/ethical
listing standards.
Our AI-Powered Trust & Safety Solution
Architecture Overview
We're building a real-time fraud detection pipeline that acts as the central nervous system for
marketplace trust. The system ingests product listings, reviews, and return data streams,
processing them through three parallel neural networks before converging into a unified trust
score. Here's what makes it tick:
🖼️→ Image Authenticity Check
Powered by CLIP’s Vision Transformer
🔍Matches product images vs. brand catalogs
E.g., Jordan shoes → Stitching + Swoosh + Edge Matrix
⚠️
Flags listings like:
92% visual similarity

But weight/spec mismatch (e.g., 300g lighter)
⚡Optimized on EC2 + TensorRT → 120ms inference
📝 → Review Pattern Detection
Phase 1: Clusters reviews via SBERT embeddings
Ex: 50 “perfect product!” comments in 2 mins
Phase 2: Cross-check via fine-tuned LLaMA
Matches clusters ↔ purchase times ↔ devices
🚩 iOS user reviewing Android-only item → weighted ×3
Our AI-Powered Trust & Safety Solution
🔄 → Return Fraud Graph ⚙️ Scalable & Compliant
Neo4j-powered subgraph for return tracking

Flags users with:.3+ returns, 5 reviews
🧩 Parallel processing +
Model Quantization
Reasons like "wrong size" on standard items
🌐 Uncovers fraud rings missed by isolated metrics
✅ Enterprise-ready:
📊 → Operational Dashboard
SHAP explainability
Audit trails
Built with React Modular fraud logic across
Visualizes:Heatmaps of fraud hotspots siloed data streams
Category anomalies (e.g., 40% return rate in electronics)
💡 Actionable LLM outputs:
“Add video demos to reduce returns”
🧠 SHAP for model explainability → helps compliance teams
🔁 → Model Evolution (Continuous Learning)
Lambda @ 3AM UTC (Thursdays)
Scrapes seller forums for fraud trends
🔄 Retrains on adversarial examples
✅ Detected AI-generated packaging scam
Now checks for GAN artifacts in images
Impact & Success Metrics

Reduced Manual Checks for Fake Reviews: Our system automates


detection, saving support team hours.
Fewer Fake/Counterfeit Product Sales: Protects genuine brands and
customers.
Improved Return-Dispute Resolution: Flags abnormal behavior for
faster, accurate solutions.
Overall Impact: Protects customers, saves resources, boosts brand
image.
Frameworks/Technologies Used
Frontend: React.js + TailwindCSS – for dynamic and responsive trust dashboards
Backend: FastAPI (Python) – lightweight and scalable API server
Database: MongoDB – to store reviews, seller data, and trust scores
ML Models:
llama / SBERT – for fake review detection and similarity scoring
CLIP – for detecting image-based counterfeits
Data Pipeline: Kafka (or Python simulation) – to stream reviews and product
data

Deployment: AWS EC2 – host backend, frontend, and models

Optional Tools: MLflow for model tracking, LangChain for modular LLM workflows
Implementation & Processing Flow

Data Ingestion: Real-time stream processing of listings, reviews,


and seller data.
Intelligent Preprocessing: Vectorization of text (SBERT) and
images (CLIP).
Multi-Layered Detection:
LLM Analysis: Llama for review authenticity and linguistic patterns.
Visual Counterfeit: CLIP-based image similarity for fake products.
Behavioral Profiling: Algorithms flag high-risk sellers.
Real-Time Trust Scoring: Dynamic scoring for listings and sellers.
Actionable Insights: Moderation dashboard for flagged content.
Scalable & Resilient: Cloud-native microservices on AWS with
continuous learning
Architecture

ClicK here : to view our tentative prototype.

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