Course Contents and Learning Outcomes

100 Level
GST 111: Communication in English (2 Unit C: LH 15; PH 45)
Learning Outcomes
At the end of this course, students should be able to:
1. identify possible sound patterns in English Language;
2. list notable Language skills;
3. classify word formation processes;
4. construct simple and fairly complex sentences in English;
5. apply logical and critical reasoning skills for meaningful
presentations;
6. demonstrate an appreciable level of the art of public speaking and
listening; and
7. write simple and technical reports.
Course Contents
Sound patterns in English Language (vowels and consonants, phonetics
and phonology). English word classes (lexical and grammatical words,
definitions, forms, functions, usages, collocations). Sentence in English
(types: structural and functional, simple and complex). Grammar and
usage (tense, mood, modality and concord, aspects of language use in
everyday life). Logical and critical thinking and reasoning methods
(logic and syllogism, inductive and deductive argument and reasoning
methods, analogy, generalisation and explanations). Ethical
considerations, copyright rules and infringements. Writing activities:
(Pre-writing, writing, writing, post writing, editing and proofreading;
brainstorming, outlining, paragraphing, types of writing, summary,
essays, letter, curriculum vitae, report writing, note making etc.
mechanics of writing). Comprehension strategies: (reading and types
of reading, comprehension skills, 3RsQ). Information and
Communication Technology in modern language learning. Language
skills for effective communication. Major word formation processes.
Writing and reading comprehension strategies. Logical and critical
reasoning for meaningful presentations. Art of public speaking and
listening. Report writing.
GST 112: Nigerian Peoples and Culture (2 Unit C: LH 30)
Learning Outcomes
At the end of the course, students should be able to:
1. analyse the historical foundation of the Nigerian culture and arts in
pre-colonial times;
2. list and identify the major linguistic groups in Nigeria;
3. explain the gradual evolution of Nigeria as a political unit;
4. analyse the concepts of Trade, Economic and Self-reliance status of
the Nigerian peoples towards national development;
5. enumerate the challenges of the Nigerian State towards Nation
building;
6. analyse the role of the Judiciary in upholding people’s fundamental
rights;
7. identify acceptable norms and values of the major ethnic groups in
Nigeria; and
8. list and suggest possible solutions to identifiable Nigerian
environmental, moral and value problems.
Course Contents
Nigerian history, culture and art up to 1800 (Yoruba, Hausa and Igbo
peoples and culture; peoples and culture of the ethnic minority
groups). Nigeria under colonial rule (advent of colonial rule in Nigeria;
Colonial administration of Nigeria). Evolution of Nigeria as a political
unit (amalgamation of Nigeria in 1914; formation of political parties in
Nigeria; nationalist movement and struggle for Independence). Nigeria
and challenges of nation building (military intervention in Nigerian
politics; Nigerian Civil War). Concept of trade and economics of self-
reliance (indigenous trade and market system; indigenous
apprenticeship system among Nigeria people; trade, skill acquisition
and self-reliance). Social justices and national development (law
definition and classification. Judiciary and fundamental rights.
Individual, norms and values (basic Nigeria norms and values, patterns
of citizenship acquisition; citizenship and civic responsibilities;
indigenous languages, usage and development; negative attitudes and
conducts. Cultism, kidnapping and other related social vices). Re-
orientation, moral and national values (The 3R’s – Reconstruction,
Rehabilitation and Re-orientation; Reorientation strategies: Operation
Feed the Nation (OFN), Green Revolution, Austerity Measures, War
Against Indiscipline (WAI), War Against Indiscipline and Corruption
(WAIC), Mass Mobilisation for Self-Reliance, Social Justice and Economic
Recovery (MAMSER), National Orientation Agency (NOA). Current socio-
political and cultural developments in Nigeria.
CMS 101: Introduction to Human Communication (2 Units C: LH
30)
Learning Outcomes
At the end of this course, students should be able to:
1. explain the different meanings of communication;
2. highlight the various elements of the communication process;
3. distinguish between different types of human communication and
their features;
4. explain the roles of communication; and
5. outline the different forms of African traditional forms of
communication.
Course Content
A global overview of the history, institutions and functions of
communication in human society; an examination of the concepts,
levels/categories and elements of human communication; survey of
the role and influence of cultural beliefs and practices as well as
changing technologies in human communication. The development of
different types of communication media, their uses and influences in
social and political development. The course introduces the students to
various types of communication, communication process,
communication modes, African communication system, African oral
traditional communication, structure, the role of the media in the
development of African cultures, society and civilization, factor that
have influenced the development of human communication,
communication as channels for the cultural values and ideas.
CMS 103: Writing for the Media (2 Units C: LH 30)
Learning Outcomes
a. explain the writing process and sources of information;
b. outline the different forms of media writing - newspaper stories,
blogging, ethics of mass media writing, news release, advertorial,
press statement, backgrounder, speech writing, rejoinder, letter to
editor, advertising copy, internet advertising; and
c. demonstrate different writing styles for the media.
Course Contents
Instruction and practice in writing for the various media including
social media with the major emphasis on development of effective
styles in professional communications and proficiency in grammar and
the use of language. The course will discuss the basics of writing for
print, broadcast, public relations and advertising. Students will learn
writing formats for newspapers, magazines, radio and television as well
as for online media. The students will also be introduced to the
differences between media writing & creative writing, basics of film
scripting and other forms of fiction writing.
MCM 101: Foundations of Broadcasting and Film (3 Units C: LH
45)
Learning Outcomes
At the end of this course, the students will:
1. define broadcasting, film and cinema;
2. explain the physical, technical and societal bases of radio and
television broadcasting;
3. describe the individual items or equipment used in radio and
television and film;
4. trace the evolution of film as a distinct medium of communication
and as an art form;
5. discuss film as a medium of communication and the cinema as a
communication setting with particular reference to literature and its
various forms; and
6. explain the role of the cinema in society.
Course Contents
The course will provide an overview of the physical, technical and
societal bases of radio and television broadcasting and relate the laws
of nature that make broadcasting possible, as well as the scientists
who exploited them; describes the individual items or equipment used
in radio and television and surveys the diverse environment of
broadcasting stations and networks. It shall also survey the evolution
of film as a distinct medium of communication and as an art form;
notable creative pioneers of the art form and their contributions;
relationship of film to other media. It also examines film as a medium
of communication and the cinema as a communication setting with
particular reference to literature and its various forms – the short story,
novel, poem and drama; overview of the kinds of film – documentary
(non-fiction), and avant-garde – the role of the cinema in urban and
rural communities.
MCM 102: Principles of Public Relations (2 Units C: LH 30)
Learning Outcomes
At the end of this course, the students will:
1. define public relations;
2. explain the evolution, objectives and functions public relations;
3. explain the principles, practice and ethics governing public
relations;
4. explain the nature, process, roles and problems of Public Relations;
and
5. discuss the philosophies, underlying PR practices; list PR channels.
Course Contents
This course is designed to acquaint students with conceptual issues
around nature, process, roles and problems of Public Relations. It
covers basic introduction to PR and processes, philosophies, underlying
PR practices; PR channels and relationships and differences between
PR and other PRA tools. It shall examine the concepts, theories, and
practices of Public Relations and Public Affairs; the importance of
Public Relations in either profit or non-profit organizations. It presents
the principles, practice and ethics governing public relations with
emphasis on mutual communication between the public and an
organisation, evaluation of public attitude, identification of policies and
procedures of an individual or an organisation with public interest and
plan.
MINIMUM ACADEMIC STANDARD
NUC – MASS requirement facilities
LOU-MCM 103: Fundamentals of Digital Media (2 Units: E:
LH15; PH30)
Senate-approved relevance
The Senate's approval of relevance for Fundamentals of Digital Media
reflects the critical need for students to gain practical and theoretical
expertise in digital communication. The course equips students with
skills to create, manage, and distribute content across multiple digital
platforms, enhancing employability in media, journalism, and
communication sectors. By fostering digital literacy, creativity, and
technical competence, this course contributes to the development of a
new generation of media professionals capable of meeting the
demands of an evolving digital landscape.
Overview
Fundamentals of Digital Media introduces students to the principles,
tools, and practices of digital content creation. It covers multimedia
production including text, audio, video, graphics, and interactive
content. Students are trained to engage audiences through various
digital platforms while understanding the theoretical and ethical
dimensions of media production. The course combines lectures,
demonstrations, and hands-on exercises to ensure practical
competence alongside conceptual understanding.
Objectives
The objectives of this course are to:
1. Understand the principles and theoretical foundations of digital
media.
2. Explore the characteristics of various digital media formats and
platforms.
3. Develop practical skills in multimedia production, including scripting,
storyboarding, recording, editing, and publishing.
4. Analyze strategies for effective audience engagement and digital
communication.
5. Address professional and ethical issues in digital media practice.
6. Foster creativity and critical thinking in digital media production.
7. Introduce emerging trends and technologies in digital media.
Learning Outcomes
At the end of this course, students should be able to:
1. Explain the foundational concepts, principles, and scope of digital
media.
2. Identify and distinguish among different digital media platforms,
formats, and tools.
3. Apply technical skills to produce and publish multimedia content,
including audio, video, graphics, and interactive materials.
4. Evaluate digital media content for quality, accuracy, and audience
impact.
5. Demonstrate professional and ethical decision-making in digital
media production.
6. Incorporate emerging digital media trends and technologies into
content creation.
7. Critically assess audience behavior and engagement to inform
production strategies.
Course Contents
This course covers the definition, scope, and importance of digital
media, emphasizing its role in modern communication. Topics include
text, audio, video, graphics, and interactive content, as well as
multimedia production processes such as scripting, storyboarding,
recording, editing, and publishing. Students learn to use digital tools
and software for content creation, management, and distribution. The
course also examines audience engagement strategies, professional
ethics, and emerging technologies in digital media. Students
participate in practical exercises, including the development and
publication of digital content for real or simulated audiences, and
critically review existing digital campaigns to understand best
practices.
Minimum Academic Standards
Candidates are expected to have basic computer literacy and
familiarity with digital tools. Prior coursework or experience in
multimedia, digital communication, or content creation is an
advantage. Students should be prepared to engage in hands-on
production exercises and critical analysis of digital media content.
Minimum Academic Standard
NUC – MASS requirement facilities
LOU-CMS 104: Intro. to Creative Writing (2 Units: E: LH15;
PH30)
Senate-approved relevance
The Senate recognizes the relevance of Introduction to Creative
Writing as a foundational course that develops students’ creative and
literary skills. The course equips students with the ability to craft
original works, express ideas effectively, and analyze literature
critically, essential for careers in writing, media, and communications.
It also promotes creativity, critical thinking, and effective
communication.
Overview
Introduction to Creative Writing exposes students to the key literary
forms of fiction, poetry, drama, and creative non-fiction. Students learn
to construct narratives, develop characters, employ literary devices,
and experiment with style. Through practical exercises, peer review,
and analysis of exemplary works, students enhance their creativity,
refine their writing skills, and gain a critical understanding of literary
techniques.
Objectives
The objectives of this course are to:
1. Introduce students to the fundamental principles of creative writing.
2. Develop skills in storytelling, character, and plot construction.
3. Explore poetic, dramatic, and creative non-fiction writing
techniques.
4. Foster critical reading and literary analysis skills.
5. Encourage revision, refinement, and professional writing practices.

Learning Outcomes
At the end of this course, students should be able to:
1. Explain the key elements of creative writing across different genres.
2. Compose original works in fiction, poetry, drama, and non-fiction.
3. Apply techniques for effective storytelling, character, and plot
development.
4. Critically evaluate peers’ works and provide constructive feedback.
5. Revise and edit written work to produce polished, coherent, and
publishable texts.
Course Contents
Definition, scope, and importance of creative writing; major literary
forms; narrative structures; character and plot development; dialogue
techniques; literary devices; exercises in poetry, drama, short stories,
and creative non-fiction; peer review and critical evaluation; revision
and editing strategies; ethical and professional considerations in
creative writing.
Minimum Academic Standards
Candidates are expected to have a good command of English language
and basic writing skills. A background in literature, communication, or
arts is recommended. Students should demonstrate creativity, critical
thinking, and an interest in literary expression. Adequate access to
writing resources, computers, and reference materials is required to
support learning and practical exercises.
Minimum Academic Standard
NUC – MASS requirement facilities
LOU-MCM 104: Media & Information Literacy (2 Units: E: LH15;
PH30)
Senate-approved relevance
The Senate recognizes the relevance of Media and Information Literacy
as essential in equipping students with the skills to access, evaluate,
and use information effectively in a rapidly changing media
environment. This course empowers students to critically engage with
media, discern credible information, and make informed decisions,
fostering responsible and ethical media consumption.
Overview
Media and Information Literacy introduces students to the fundamental
concepts of media, information, and communication. The course covers
the history, types, and functions of media; principles of information
gathering and evaluation; media ethics; and the responsible use of
digital and traditional media platforms. Students learn to critically
analyze media messages, understand media influence, and apply
information literacy skills to research, communication, and everyday
life.
Objectives
The objectives of this course are to:
1. Introduce students to the core concepts and principles of media and
information literacy.
2. Develop skills for accessing, evaluating, and using information
effectively.
3. Explore the relationship between media, society, and culture.
4. Foster critical thinking and ethical engagement with media content.
5. Prepare students to navigate and use digital and traditional media
responsibly.
Learning Outcomes
At the end of this course, students should be able to:
1. Explain the fundamental concepts, principles, and goals of media
and information literacy.
2. Critically evaluate information sources for credibility, relevance, and
bias.
3. Analyze media messages and their impact on society and culture.
4. Apply information literacy skills to research, communication, and
problem-solving.
5. Demonstrate responsible, ethical, and effective use of digital and
traditional media platforms.
Course Contents
Definition and scope of media and information literacy; history and
evolution of media; types and functions of media; principles of
information access, evaluation, and use; media ethics and
responsibilities; critical analysis of media messages; digital literacy and
online information management; media influence on public opinion and
culture; information-seeking strategies; responsible use of media for
personal, academic, and professional purposes; case studies of media
literacy campaigns; emerging trends in media and information
technologies.
Minimum Academic Standards
Candidates are expected to have basic skills in reading, writing, and
critical thinking. A background in communication, social sciences, or
related disciplines is recommended. Students should demonstrate
curiosity, analytical ability, and ethical awareness in the use of media
and information. Access to digital resources, libraries, and media
platforms is essential for practical exercises and research.
100 Level SECOND SEMESTER Mass Communication
MCM 103: Introduction to Advertising (2 Units C: LH 30)
Learning Outcomes
At the end of this course, the students will:
1. define advertising;
2. explain the evolution, objectives and functions advertising;
3. outline the principles and tenets of the advertising;
4. discuss advertising in the marketing mix; differentiate between the
line and below the line advertising;
5. trace the history of advertising in Nigeria;
6. explain the development of advertising agencies;
7. discuss the indigenization of the advertising profession in Nigeria;
8. explain the regulation of advertising in Nigeria and different
countries;
9. comparatively analyse advertising in different countries and discuss
the roles of advertising in modern societies;
10. list and discuss some theories of advertising, particularly the
theories of persuasion; and
11. apply theories of persuasion to some adverts running to link
theory and practice.
Course Contents
The course will focus on a general review of the fundamental principles
and tenets of the advertising discipline. It shall also review the
historical development of advertising in Nigeria; the development of
advertising agencies; the organization of the advertising profession in
Nigeria; the regulation of advertising; and also, comparative analysis of
advertising in different countries and its roles in modern societies.
MCM 104: Introduction to News Writing (2 Units C: LH 30)
Learning Outcomes
At the end of this course, the students will:
1. define news;
2. identify elements of news, news values/virtues;
3. discuss qualities of a good news writer or reporter;
4. identify the components of a typical news story;
5. discuss the general rules/guidelines for news writing or reporting;
and
6. explain standard reporting and news gathering techniques and
sources of news stories.
Course Contents
This is a practical course designed to enable students to become
proficient in preparing a publishable copy under deadline. The course
examines various definitions of news as well as the structure of the
news stay and other journalistic forms. Students are also taught the
theory and practice of News Reporting, made to review the lively arts
for a daily newspaper. Focus is on writing, analysing and marketing
factual articles for newspapers, general and specialized magazines;
subject research, investigation of editorial needs, ethical and legal
problems and manuscript preparation. Also, students are taught how to
identify a news story; and assigned beats, primarily on campus, to
develop stories for publication and encouraged to submit outstanding
articles to the metropolitan news media.
MCM 105: Introduction to Book Publishing (2 Units C: LH 30)
Learning Outcomes
At the end of this course, the students will:
1. explain the concept of book publishing;
2. discuss publishing as a cultural activity and as a business;
3. discuss the environment of book publishing, publication as a mass
industry and divisions of the industry; and
4. explain the publishing process; industry activities and associations.
Course Contents
Examination of book publishing as a cultural activity, and as a
business; the environment of book publishing; book publication as a
mass industry; divisions of the industry; A look at the publishing
process; industry activities and associations.
MCM 106: African Communication Systems (2 Units C: LH 30)
Learning Outcomes
At the end of this course, the students will:
1. define African communication systems;
2. outline the major elements and importance of African
communication systems;
3. list and discuss the classes of African communication systems, and
their communication functions in Africa;
4. discuss the functionality of the names, venue, institutions, folk
media and extra-mundane or esoteric as channels of communication
in Africa; and
5. explain myths/legends and the use of myths in explaining the
unexplainable.
Course Contents
This course is designed to expose students to African Oral traditional
communication structure, form and content. Also, a survey of past and
present modern mass media systems as influenced by African Political
Culture will be examined. Students are expected to identify and
discuss the structure, form and content of the traditional
communication system in their areas of origin. The students shall also
be exposed to the functionality of African communication systems by
examining names, venue, institutions, folk media and extra-mundane
or esoteric as channels of communication in Africa; and explore
myths/legends and the use of myths in explaining the unexplainable.
MCM 107: Introduction to Photojournalism (2 Units C: LH 30)
Learning Outcomes
At the end of this course, the students will:
1. define news photography;
2. explain basic camera and darkroom techniques with emphasis on
the development of the emerging photojournalist’s sensitivity to
people;
3. list circumstances and events to take pictures that communicate;
4. discuss the operation of different cameras, photography processes
and the use of standard photographic equipment and materials in
the photo-laboratory;
5. explain the techniques of photograms and photo-easy; and
6. apply photojournalism skills – shoot and produce photos that
communicate and submit a portfolio of work done.
Course Contents
This is a practical introduction to news photography featuring solid
grounding in basic camera and darkroom techniques but placing
emphasis on the development of the emerging photojournalist’s
sensitivity to people; circumstances and events to which he will be
expected to take pictures that communicate; fundamentals of
photography, operation of different cameras, photography processes
and the use of standard photographic equipment and materials in the
photo-laboratory. This is a photo-reporting course with emphasis on
pictures that communicate with aesthetic as well as technical skills.
Portfolios are required. Students are taught the techniques of
photograms and photo-easy.
Minimum Academic Standard
NUC – MASS requirement facilities
LOU-MCM 108: Intro. to Film Appreciation (2 Units: E: LH15;
PH30)
Senate-approved relevance
This course has been approved by the Senate due to its critical role in
equipping students with an understanding of cinema as a powerful
medium of communication, art, and cultural expression. Films
influence societal perspectives, reflect historical and social realities,
and serve as tools for education and entertainment. By studying film
appreciation, students develop critical thinking skills, visual literacy,
and the ability to interpret and evaluate films across aesthetic,
narrative, and cultural dimensions. The knowledge gained is essential
for careers in media, journalism, filmmaking, broadcasting, and other
communication fields, as well as for nurturing an informed audience
capable of understanding cinema beyond entertainment.
Overview
Introduction to Film Appreciation exposes students to the rich world of
cinema, examining its historical development, major genres, narrative
structures, and technical components. The course emphasizes
understanding film as both an artistic and social phenomenon,
exploring how films communicate ideas, emotions, and cultural values.
Students are trained to critically analyze elements such as
cinematography, sound, editing, lighting, mise-en-scène, and narrative
techniques. Through screenings, discussions, and critique sessions,
learners develop the capacity to evaluate films critically, understand
filmmakers’ intentions, and appreciate cinema as a reflection of
societal and cultural dynamics.
Objectives
The objectives of this course are to:
1. Introduce students to the history and evolution of cinema from early
silent films to contemporary digital productions.
2. Familiarize students with major film genres, stylistic movements,
and influential filmmakers worldwide.
3. Equip students with the skills to analyze and evaluate technical,
narrative, and aesthetic elements of films.
4. Develop students’ ability to understand and interpret social,
cultural, and political messages conveyed through cinema.
5. Encourage critical thinking and discussion through practical
engagement with films, fostering both analytical and creative
perspectives.
Learning Outcomes
At the end of this course, students should be able to:
1. Describe the historical development of film, including key
movements, innovations, and milestones in global cinema.
2. Identify and differentiate major film genres such as drama, comedy,
documentary, experimental, horror, action, and science fiction.
3. Analyze technical elements of film, including cinematography,
editing, lighting, sound design, and visual effects, and explain their
contribution to storytelling.
4. Evaluate narrative structures, character development, themes, and
messages, considering cultural, social, and political contexts.
5. Apply critical frameworks and methodologies to interpret films and
engage in informed discussion, critique, and written analysis.
Course Contents
Definition, scope, and significance of film appreciation; history of
cinema, including silent films, classical cinema, postmodern cinema,
and contemporary digital filmmaking; influential filmmakers and
directors; global and national film movements; major film genres and
their characteristics; technical components of film including
cinematography, sound, lighting, editing, mise-en-scène, and special
effects; narrative structures, storytelling techniques, character
development, and thematic analysis; social, political, and cultural
influence of films; methods of film critique and analysis; practical
exercises in observing and interpreting films; screenings of landmark
national and international films; case studies of critically acclaimed
films; discussions on audience reception, interpretation, and film
criticism; introduction to digital tools and platforms for film viewing and
analysis.
Minimum Academic Standards
Students are expected to actively participate in film screenings,
critique sessions, and class discussions. They should demonstrate
analytical and interpretive skills through both written and oral
assignments. Adequate access to screening facilities, audiovisual
materials, and media libraries is essential.
Minimum Academic Standard
NUC – MASS requirement facilities
LOU-CMS 105: Comm. Skills for Leadership (2 Units: E: LH15;
PH30)
Senate-approved relevance
The Senate recognizes the importance of communication skills in
effective leadership, as leaders must inspire, guide, and influence
people through clear, persuasive, and ethical communication. This
course equips students with the knowledge and competencies
necessary to develop strong verbal, non-verbal, and written
communication skills that are critical in leadership roles across
organizational, political, and social contexts. Effective communication
enhances decision-making, team coordination, conflict resolution, and
organizational performance, making this course a vital component of
leadership training and professional development.
Overview
Communication Skills for Leadership focuses on the principles,
techniques, and applications of communication in leadership contexts.
Students learn how to convey ideas effectively, build rapport with
diverse audiences, and foster collaboration through both formal and
informal communication channels. The course integrates theory and
practice, exploring leadership communication models, public speaking,
interpersonal communication, negotiation, persuasion, and conflict
management. Students gain hands-on experience in crafting speeches,
delivering presentations, writing professional documents, and
analyzing communication scenarios to enhance their leadership
impact.
Objectives
The objectives of this course are to:
1. Introduce students to the fundamentals of leadership
communication and its significance in organizational and societal
settings.
2. Equip students with verbal, non-verbal, and written communication
skills necessary for effective leadership.
3. Develop students’ ability to analyze, interpret, and respond to
communication challenges in leadership roles.
4. Enhance students’ public speaking, presentation, and persuasion
skills for motivating and guiding teams.
5. Foster ethical, culturally sensitive, and context-appropriate
communication practices in leadership situations.
Learning Outcomes
At the end of this course, students should be able to:
1. Demonstrate effective verbal and non-verbal communication
strategies in leadership contexts.
2. Apply leadership communication theories and models to real-world
scenarios.
3. Plan, prepare, and deliver professional presentations, speeches, and
written documents.
4. Utilize interpersonal and group communication techniques to foster
collaboration and resolve conflicts.
5. Critically evaluate communication practices, ensuring ethical,
inclusive, and culturally competent leadership communication.

Course Contents
Definition, scope, and significance of leadership communication;
models and theories of communication for leadership; verbal and non-
verbal communication in leadership; listening and feedback skills;
presentation and public speaking techniques; negotiation, persuasion,
and influence in leadership; interpersonal communication and team
building; conflict resolution and problem-solving through
communication; writing professional documents, memos, and reports
for leadership; communication ethics and cultural sensitivity; case
studies of successful leadership communication in organizations and
social movements; practical exercises in speech writing, group
discussions, role-playing, and leadership simulations; analysis of
communication challenges and strategies in organizational, political,
and community leadership contexts.
Minimum Academic Standards
Students are expected to actively participate in class discussions,
presentations, and leadership simulations. Faculty should provide
diverse case studies, practical exercises, and real-world
communication scenarios to ensure skill acquisition. Students should
demonstrate competence in verbal, non-verbal, and written
communication through assignments, presentations, and evaluations.
Access to audio-visual equipment, media tools, and communication
labs is recommended to facilitate experiential learning.
Minimum Academic Standard
NUC – MASS requirement facilities
LOU-MCM 109: Fundamentals of Graphic Communication (2
Units: E: LH15; PH30)
Senate-approved relevance
The Senate recognizes that effective graphic communication is
essential in today’s visually-driven society, where images, designs, and
visual content are pivotal in marketing, media, advertising, education,
and public information. This course equips students with the skills to
conceptualize, create, and interpret visual messages that enhance
understanding, engagement, and persuasion. By mastering graphic
communication, students are empowered to convey complex ideas
clearly and creatively, contributing to professional excellence in media,
corporate communication, and digital platforms.
Overview
Fundamentals of Graphic Communication introduces students to the
principles, techniques, and applications of visual communication. The
course emphasizes the role of graphics in conveying messages,
enhancing information retention, and influencing audience
perceptions. Students explore the history of graphic communication,
typography, color theory, visual composition, and modern digital tools.
Practical sessions enable students to develop posters, infographics,
brochures, and digital media visuals, integrating theory with hands-on
practice. Emphasis is placed on ethical design, cultural sensitivity, and
effective communication for diverse audiences.
Objectives
The objectives of this course are to:
1. Introduce students to the principles and elements of graphic
communication.
2. Develop skills in visual design, layout, typography, and color theory.
3. Enhance students’ ability to create effective visual messages for
various audiences and purposes.
4. Familiarize students with digital tools and software used in graphic
communication.
5. Encourage critical evaluation of visual materials in media,
advertising, and public communication contexts.

Learning Outcomes
At the end of this course, students should be able to:
1. Demonstrate understanding of key principles, elements, and
purposes of graphic communication.
2. Apply design techniques, including typography, color theory, and
layout, to produce effective visual messages.
3. Utilize digital graphic tools to create professional visual content for
media and communication purposes.
4. Critically analyze visual messages for clarity, impact, and cultural
relevance.
5. Integrate ethical and culturally sensitive practices in the design and
dissemination of visual communications.
Course Contents
Definition, scope, and significance of graphic communication; history
and evolution of graphic design; principles and elements of design
including line, shape, texture, space, and balance; typography and font
selection; color theory, contrast, and harmony; visual composition and
layout for print and digital media; design software and digital tools for
graphic communication; creating posters, infographics, brochures,
logos, and social media visuals; visual storytelling and information
design; ethical considerations in graphic communication; cultural
sensitivity and accessibility in visual messaging; practical assignments,
critiques, and project-based exercises for hands-on skill development;
analysis of real-world graphic communication cases in media,
advertising, and public information campaigns.
Minimum Academic Standards
Students are expected to participate actively in design projects,
practical exercises, and critiques. Faculty should provide access to
design software, computers, and media labs. Students should
demonstrate competence in both traditional and digital graphic
communication techniques through portfolio submissions,
presentations, and practical evaluations. Emphasis should be placed on
creativity, accuracy, cultural relevance, and ethical design practices.
200 Level
GST 212: Philosophy, Logic and Human Existence (2 Units C: LH
30)
Learning Outcomes
A student who has successfully gone through this course should be
able to:
1. know the basic features of philosophy as an academic discipline;
2. identify the main branches of philosophy & the centrality of logic in
philosophical discourse;
3. know the elementary rules of reasoning;
4. distinguish between valid and invalid arguments;
5. think critically and assess arguments in texts, conversations and
day-to-day discussions;
6. critically assess the rationality or otherwise of human conduct under
different existential conditions;
7. develop the capacity to extrapolate and deploy expertise in logic to
other areas of knowledge; and
8. guide his or her actions, using the knowledge and expertise
acquired in philosophy and logic.
Course Contents
Scope of philosophy; notions, meanings, branches and problems of
philosophy. Logic as an indispensable tool of philosophy. Elements of
syllogism, symbolic logic — the first nine rules of inference. Informal
fallacies, laws of thought, nature of arguments. Valid and invalid
arguments, logic of form and logic of content — deduction, induction
and inferences. Creative and critical thinking. Impact of philosophy on
human existence. Philosophy and politics, philosophy and human
conduct, philosophy and religion, philosophy and human values,
philosophy and character moulding, etc.
ENT 211: Entrepreneurship and Innovation (2 Units C: LH 15;
PH 45)
Learning Outcomes
At the end of this course, students should be able to:
1. explain the concepts and theories of entrepreneurship,
intrapreneurship, opportunity seeking, new value creation, and risk
taking;
2. state the characteristics of an entrepreneur;
3. analyse the importance of micro and small businesses in wealth
creation, employment, and financial independence;
4. engage in entrepreneurial thinking;
5. identify key elements in innovation;
6. describe stages in enterprise formation, partnership and networking
including business planning;
7. describe contemporary entrepreneurial issues in Nigeria, Africa and
the rest of the world; and
8. state the basic principles of e-commerce.
Course Contents
Concept of Entrepreneurship (Entrepreneurship,
Intrapreneurship/Corporate Entrepreneurship). Theories, rationale and
relevance of Entrepreneurship (Schumpeterian and other perspectives,
risk-taking, necessity and opportunity-based entrepreneurship and
creative destruction). Characteristics of Entrepreneurs (opportunity
seeker, risk taker, natural and nurtured, problem solver and change
agent, innovator and creative thinker). Entrepreneurial thinking
(critical thinking, reflective thinking, and creative thinking). Innovation
(concept of innovation, dimensions of innovation, change and
innovation, knowledge and innovation). Enterprise formation,
partnership and networking (basics of business plan, forms of business
ownership, business registration and forming alliances and joint
ventures). Contemporary Entrepreneurship Issues (knowledge, skills
and technology, intellectual property, virtual office, networking).
Entrepreneurship in Nigeria (biography of inspirational entrepreneurs,
youth and women entrepreneurship, entrepreneurship support
institutions, youth enterprise networks and environmental and cultural
barriers to entrepreneurship). Basic principles of e-commerce.
CMS 201: History of Nigerian Media (2 Units C: LH 30)
Learning Outcomes
At the end of this course, students should be able to:
1. highlight the origin and development of media in Nigeria;
2. explain the factors that have influenced the development of the
media; and
3. outline the roles the media have played in Nigeria’s development.
Course Contents
This course traces the major trends in the development of the
communication and media in Nigeria and their contemporary situation;
as well as their adaptation and contribution to the political, religious,
economic and social development in Nigeria. It examines the factors
that have influenced their development, their roles in the Nigerian
society. The focus of the course should not be limited to the press and
broadcasting but should include film, advertising, PR, new/social
media.
MCM 201: Critical and Reviewing Writing (2 Units C: LH 30)
Learning Outcomes
At the end of this course, the students will:
1. define critical and Review writing as a specialize form of media
writing;
2. explain the different principles of review writing;
3. outline the functions of critical and review writing; discuss the
approaches, components and techniques of critical writing and how
to write critical articles and reviews on the fine and popular arts;
4. list the different works of art for review; and
5. explain and appreciate fine and popular arts and apply the basic
principles of criticism in reporting and evaluating them.
Course Contents
Prerequisite; news writing or consent of instructor; theory and practice
of reviewing the lively arts for a daily newspaper, students write
reviews of plays, movies, television programmes, musical and dance
events. This course examines critical and review writing as a specialize
form of media writing; highlighting the different principles of review
writing; functions of critical and review writing; approaches,
components and techniques of critical writing and how to write critical
articles and reviews on fine and popular arts; and different works of art
for review. It also examines fine and popular arts and the basic
principles of criticism in reporting and evaluating them.
MCM 202: Editing and Graphics of Communication (3 Units C: LH
45)
Learning Outcomes
At the end of this course, the students will
1. trace the history of Editing and Graphics in Nigeria and other
countries;
2. explain the art and method of graphic editing;
3. identify, explain and editing symbols;
4. edit photographs for newspaper publication; and
5. demonstrate the use of editing software for editing and graphics.
Course Contents
Students are taught how to write and edit copy in a style appropriate
to the news media. Emphasis is placed on the preparation of articles
and photographs in photo editing for newspaper publication. Editing
symbols and news proof reader’s symbols will be used in this case.
Minimum Academic Standard
NUC – MASS requirement facilities
LOU-MCM 201: Intro. to Development Comm. (2 Units: E: LH15;
PH30)
Senate-approved relevance
The Senate acknowledges the importance of Development
Communication in promoting sustainable social, economic, and health
development. This field equips students with the ability to understand,
design, and implement communication strategies that address
community needs, influence social behavior, and drive policy change.
By fostering awareness and skills in development-focused
communication, students are empowered to contribute to societal
transformation, poverty reduction, public health improvement, and
inclusive development, making it a vital component of modern
communication studies.
Overview
Development Communication explores the strategic use of
communication to facilitate positive social change. The course
emphasizes the role of media and communication in enhancing human
development, addressing societal challenges, and promoting
participatory decision-making. Students examine theories, methods,
and practical applications of communication for development,
including social and behavior change communication (SBCC),
advocacy, and community mobilization. The course provides both
conceptual understanding and practical skills for planning,
implementing, and evaluating development-oriented communication
programs across diverse cultural and social contexts.

Objectives
The objectives of this course are to:
1. Introduce students to the concepts, theories, and principles of
Development Communication.
2. Explain the role of communication in social, economic, and political
development.
3. Explore strategies for promoting behavioral and social change
through communication.
4. Equip students with skills to plan, implement, and evaluate
development communication programs.
5. Examine the ethical and cultural considerations in communicating
with diverse populations.
Learning Outcomes
At the end of this course, students should be able to:
1. Explain the key concepts, principles, and goals of Development
Communication.
2. Analyze the role of communication in facilitating social and
behavioral change.
3. Identify strategies for designing effective communication programs
for development purposes.
4. Apply theoretical models to real-life development communication
scenarios.
5. Assess the effectiveness of communication interventions in
development contexts.
Course Contents
Definition, scope, and importance of Development Communication;
historical evolution and perspectives; key theories and models (e.g.,
Participatory Communication, Diffusion of Innovations, Social and
Behavior Change Communication); communication strategies for
health, education, governance, and economic development;
stakeholder analysis and audience segmentation; program planning,
design, and implementation; monitoring and evaluation of
communication interventions; role of traditional, modern, and digital
media in development; ethical considerations and cultural sensitivity in
communication; case studies of successful national and international
development campaigns; emerging trends in technology and media
use for sustainable development; participatory approaches and
community engagement; practical exercises in message design,
campaign planning, and fieldwork.
Minimum Academic Standards
Students are expected to demonstrate understanding through
research, campaign design, project work, and class presentations.
Faculty should integrate case studies, practical exercises, and
fieldwork to reinforce theoretical knowledge. Assessment should focus
on students’ ability to analyze development challenges, design
communication strategies, implement interventions, and evaluate
outcomes. Competence in critical thinking, problem-solving, and
ethical communication in development contexts is mandatory for
successful completion of the course.
Minimum Academic Standard
NUC – MASS requirement facilities
LOU-CMS 202: Social Media and Society (2 Units: E: LH15;
PH30)
Senate-approved relevance
The Senate recognizes the pivotal role social media plays in shaping
contemporary society, influencing culture, politics, and interpersonal
relationships. Understanding social media is crucial for communication
professionals to navigate its impact on public opinion, information
dissemination, and civic engagement. This course equips students with
the knowledge and skills to critically analyze social media platforms,
their societal implications, and how to leverage them for positive
communication outcomes.
Overview
Social Media and Society examines the relationship between social
media technologies and their effects on individuals, communities, and
institutions. The course explores social media as both a communication
tool and a social phenomenon, highlighting its influence on news,
politics, marketing, education, and public discourse. Students will
investigate issues such as digital culture, online communities,
misinformation, privacy, cyberbullying, and the ethical use of social
media. Emphasis is placed on understanding the dynamics of content
creation, user engagement, network effects, and social influence in
online spaces.
Objectives
The objectives of this course are to:
1. Introduce students to the concepts, theories, and dynamics of social
media in contemporary society.
2. Analyze the social, cultural, and economic impacts of social media
on individuals and communities.
3. Examine the ethical and legal issues surrounding social media use.
4. Develop students’ skills in using social media for communication,
engagement, and advocacy.
5. Explore strategies to evaluate social media trends, behaviors, and
their societal consequences.
Learning Outcomes
At the end of this course, students should be able to:
1. Explain the role and significance of social media in society.
2. Analyze social media platforms and their influence on
communication, culture, and public opinion.
3. Evaluate the ethical, legal, and privacy issues related to social
media use.
4. Develop strategies for responsible and effective use of social media
in professional and social contexts.
5. Assess the impact of social media trends on communities,
businesses, and policy-making.
Course Contents
Definition and evolution of social media; theoretical frameworks for
studying social media (e.g., Network Theory, Uses and Gratifications
Theory, Diffusion of Innovations); social media platforms and their
functionalities; effects of social media on communication, culture, and
society; online communities and social networking; digital activism,
advocacy, and public engagement; misinformation, fake news, and
content verification; privacy, cybersecurity, and ethical considerations;
social media analytics and monitoring tools; impact of social media on
business, marketing, politics, and education; global and local case
studies illustrating social media influence; strategies for responsible
social media use; emerging trends in social media technologies and
platforms; practical exercises in content creation, campaign design,
and digital engagement.
Minimum Academic Standards
Students are expected to demonstrate understanding through
research, case studies, practical assignments, and presentations.
Faculty should integrate theoretical frameworks with real-world social
media analysis and campaigns. Competence in critical thinking, ethical
communication, content creation, and digital literacy is essential for
successful completion of the course. Assessment focuses on students’
ability to analyze social media trends, develop responsible
engagement strategies, and evaluate social media’s societal impact.
Minimum Academic Standard
NUC – MASS requirement facilities
LOU-MCM 202: Basics of Film Criticism (2 Units: E: LH15; PH30)
Senate-approved relevance
The Senate acknowledges the importance of film as both an art form
and a communication medium that shapes cultural narratives, public
opinion, and social understanding. Film criticism equips students with
the skills to analyze, interpret, and evaluate films in a critical and
informed manner. This course is designed to empower students to
appreciate cinematic techniques, narrative structures, and thematic
elements while understanding the societal and cultural impact of films.
Overview
Basics of Film Criticism introduces students to the principles and
methods of evaluating films from artistic, cultural, and technical
perspectives. The course examines elements such as storytelling,
cinematography, editing, sound, and performance, while considering
the historical and cultural context of film production. Students learn to
apply critical frameworks to assess films, explore genre conventions,
and engage with debates around aesthetics, ideology, and audience
reception. Practical exercises include reviewing films, writing analytical
critiques, and discussing cinematic works in classroom settings.
Objectives
The objectives of this course are to:
1. Introduce students to the fundamentals of film theory and criticism.
2. Examine the technical and artistic elements that contribute to film
production and storytelling.
3. Develop analytical skills for evaluating narrative, aesthetic, and
thematic aspects of films.
4. Explore the cultural, social, and historical contexts of films.
5. Equip students with the ability to write coherent, structured, and
informed film critiques.
Learning Outcomes
At the end of this course, students should be able to:
1. Explain the basic concepts, principles, and theories of film criticism.
2. Analyze the technical and artistic components of films, including
cinematography, editing, sound, and performance.
3. Evaluate films within cultural, social, and historical contexts.
4. Apply critical frameworks to assess narrative, genre, and thematic
elements in films.
5. Produce well-structured and insightful film critiques, demonstrating
understanding of both form and content.
Course Contents
Definition and scope of film criticism; historical development of cinema
and film theory; introduction to major critical frameworks (formalism,
realism, auteur theory, genre analysis); analysis of narrative structures
and storytelling techniques; visual aesthetics, cinematography, and
editing styles; sound design, music, and performance evaluation;
understanding genres and their conventions; ideological and cultural
analysis of films; the role of audience reception and interpretation;
case studies of classic and contemporary films; practical exercises in
writing film reviews and critiques; ethical considerations and
responsibilities in film criticism; emerging trends in film production and
criticism in the digital age.
Minimum Academic Standards
Students are expected to engage in regular film screenings, critical
discussions, and written assignments. Faculty should integrate
theoretical analysis with practical critiques to strengthen students’
understanding of cinematic forms and contexts. Assessment focuses
on students’ ability to analyze films critically, articulate their
evaluations clearly, and demonstrate knowledge of film history,
techniques, and cultural significance. Competence in both written and
oral communication is essential for successful completion of the
course.
200 Level SECOND SEMESTER Mass Communication
MCM 203: Feature Writing (2 Units C: LH 30)
Learning Outcomes
At the end of this course, the students will:
1. define feature writing;
2. identify elements of a feature story;
3. discuss qualities of a good feature writer;
4. identify the components of a typical feature story; discuss the
general rules/guidelines for feature writing;
5. outline elements of a good feature story and the elements by which
feature stories are evaluated before selection; and
6. discuss how to source data for a feature story.
Course Contents
This is a practical course designed to enable students to become
proficient in preparing a publishable feature article. The course
develops student’s confidence in the act of investigating and writing of
publishable stories. Focus is on writing, analysing and marketing
feature articles for offline and online newspapers and magazines.
Subject research, investigation of editorial needs, ethical and legal
problems and manuscript preparation are also discussed in this course.
It provides excellent material from the Nigerian and foreign news
media for study and imitation.
MCM 204: Advanced and Specialised Reporting (2 Units C: LH 30)
Learning Outcomes
At the end of this course, the students will
1. define specialised reporting/specialised reporter;
2. outline beats;
3. identify specialised reports and the components;
4. discuss how to make scientific language more audience centric;
5. explain in-depth report and investigative journalism;
6. discuss the steps to investigating human interest stories;
7. explain how to fact-check a story; and
8. discuss follow-up; write a publishable investigative human angle
piece/specialized reports/ science articles for newspapers,
magazines, radio, television and online platforms.
Course Contents
Advanced instruction and practice in writing news stories with
emphasis on investigative and other in-depth reporting techniques;
Instruction and practice in reporting and writing news stories with
emphasis on the reporting of the neighbourhood, accidents, fires,
suicides, crime, business, press conference, innovation hubs, etc.
Advanced and specialized reporting is a vast field, but rather than
narrow it down it has been designed in such a way that
institutions/students will focus on their areas of strength. This course is
also designed to (i) provide instruction in the techniques of reporting
specialized subjects such as agriculture, medicine, religion, sports,
labour, the courts, the arts, science and technology, gender issues
such as sexual and gender-based violence (SGBV), children, etc; (ii)
provide instruction and practice in writing popular science articles for
newspapers and magazines with emphasis on translation of scientific
language, familiarization with literature of science and the interviewing
of scientists (iii) expose students to the basic literature as well as
outstanding examples of reporting issues such as agriculture,
medicine, religion, sports, labour, the courts, the arts, science and
technology, sexual and gender-based violence (SGBV). and children.
MCM 205: Techniques in Book Publishing (2 Units C: LH 30)
Learning Outcomes
At the end of this course, the students will:
1. discuss frontiers in book publishing technology; and
2. Explain the xerography and similar duplicating processes.
Course Contents
Survey of frontiers in book publishing technology; and the advent of
xerography and similar duplicating processes. It shall expose students
to the frontiers in book publishing technology and xerography plus
similar duplicating processes.
MCM 206: Manuscript Editing, Layout and Design in Book
Publishing (2 Units C: LH 30)
Learning Outcomes
At the end of this course, the students will:
1. explain copy editing;
2. edit/prepare ‘mock’ manuscripts for publication;
3. explain layout and design in book publishing;
4. discuss the workings of the production department and its role in
the publishing process/type-setting methods;
5. plan the layout and design different sizes of books; and
6. apply type-setting methods by planning few pages.
Course Contents
This course will concentrate on intensive instruction in copy editing
and preparation of “mock” manuscripts for publication. It shall also
examine the workings of the production department and its role in the
publishing process; type-setting methods; planning the layout and
designing the form and size of the book.
MCM 207: Radio/TV News Reporting and Production (2 Units C:
LH 30)
Learning Outcomes
At the end of this course, the students will:
1. explain radio/TV news reporting and production;
2. discuss broadcasting reportorial process;
3. list sources and elements of news;
4. describe news gathering and writing for radio/TV;
5. explain broadcasting (news), copy and guidelines for its preparation;
and
6. produce news summaries and bulletins of various formats; and
radio/TV and news magazine.
Course Contents
Perusal of the broadcasting reportorial process, review of sources and
elements of news; gathering and writing news for radio/TV;
examination of the broadcasting (news), copy and guidelines for its
preparation; production of news summaries and bulletins of various
formats; and radio/TV and news magazine.
MCM 208: Radio/TV Programme Writing & Production (2 Units C: LH
30)
Learning Outcomes
At the end of this course, the students will:
1. explain radio/TV programme writing and production;
2. list radio/TV programmes;
3. outline elements and activities of the writing process for radio/TV;
4. analyse radio/television writing process;
5. analyse and evaluate radio/television scripts;
6. evaluate production of talks, interviews, discussion and magazine
programmes; and
7. write/produce radio/television programmes talks, spot
announcements, eye-witness accounts and magazines programme
scripts.
Course Contents
Examination of the elements and activities of the writing process with
special attention to the nature of radio/TV and its audience; focus on
the writing of talks, spot announcements, eyewitness accounts and
magazines. Students will do comprehensive analysis of the writing
process as it pertains to television; analysis and evaluation of
television scripts, and production of talks, interviews, discussion and
magazine programmes. They are expected to do intense writing
exercises.
MCM 209: Drama, Film and Documentary Production (2 Units:
LH 30)
Learning Outcomes
At the end of this course, the students will:
1. Outline and discuss the problems involved in producing drama, film
and documentary, including blocking, casting, budgeting and
performance.
2. Explain the pioneers of the documentary form.
3. Analyse the creative, political, anthropological and journalistic
environment of documentary production, and plan pre-production
and fieldwork.
4. Write scripts for drama, film and documentary, and produce them.
5. Evaluate individual documentary projects.
Course Contents
Overview of the special problems involved in producing drama, film
and documentary for radio and television, focusing on blocking,
casting, budgeting and performance. The course surveys and
evaluates the contributions of the pioneers of the documentary form,
and provides analysis of the creative, political, anthropological and
journalistic environment of documentary design. It includes pre-
production planning, intensive fieldwork, production, and subsequent
evaluation of individual documentary projects. Emphasis is placed on
drama or documentary for both radio and television, or on either
drama and documentary for radio or television.
MCM 210: Presentation and Performance (2 Units: LH 30)
Learning Outcomes
At the end of this course, the students will:
1. Explain announcing and performance.
2. Discuss voicing and the nature of speech.
3. Describe performance techniques with regard to microphone,
camera, and performance types.
4. Perform as actor, announcer, disc jockey, news anchor/reporter,
interviewer, master of ceremonies and narrator.
Course Contents
This course examines the fundamentals of voicing and the nature of
speech. It reviews performance techniques with regard to the
microphone and the camera as well as different performance types
such as the actor, the straight announcer, the disc jockey, the news
reporter, the interviewer, the master of ceremonies and the narrator.
Practical exercises will be carried out in the various roles.
MCM 211: Basics of Screenwriting and Film Animation (2 Units:
LH 30)
Learning Outcomes
At the end of this course, the students will:
1. Explain screenwriting and the nature of film script.
2. Discuss pre-visualisation, screenplay outline, content and treatment.
3. Apply knowledge in writing film scripts.
4. Explain film animation.
5. Trace the history and development of animation and cartoon films.
6. Outline traditional animation techniques and new technical
innovations.
7. Discuss preparation of scripts, storyboards and visual choreography.
8. Outline the uses of animation in entertainment, public relations,
advertising and research.
Course Contents
The course provides an analysis of the nature of the film script, the
importance of pre-visualisation, and the content, outline and treatment
of the screenplay with practice exercises in scripting and evaluation. It
explores the history of animation and the development of the cartoon
film, examining traditional techniques such as cell-animation and
recent technical innovations including automation and
computerization. Emphasis will also be placed on the preparation and
treatment of detailed verbal scripts, the storyboard, and visual
choreography, as well as the uses of animation in entertainment,
public relations, advertising and research.
MCM 212: Marketing Foundations for Public Relations and
Advertising (2 Units: LH 30)
Learning Outcomes
At the end of this course, the students will:
1. Define marketing.
2. Explain the need for communication solutions to marketing
problems.
3. Outline and discuss the marketing mix.
4. Discuss the use of advertising and PR to market or promote
products, persons, organizations, or ideas.
Course Contents
The course is a study of advertising and public relations as
communication tools that can be used to market or promote a product,
person, organization or idea. It reviews the art and science of
marketing as the basis for determining the needs and types of
communication solutions that can effectively deal with marketing
problems in different situations.
MCM 213: Writing for Public Relations (2 Units: LH 30)
Learning Outcomes
At the end of this course, the students will:
1. Define public relations and public relations writing.
2. Outline various forms of public relations writing.
3. Define and conduct public relations research.
4. Explain the purpose and methods of research in PR writing.
5. Identify resources for effective writing style.
6. Write a range of PR communication materials.
Course Contents
This course focuses on the principles of effective writing in public
relations, with practice in styles of writing such as news releases,
brochures, position papers and speeches. It defines public relations
and public relations writing, examine the scope of PR research, and
explore its importance, purpose and methods. Practical writing
exercises will be conducted to help students produce a range of
professional PR communication materials.
MCM 214: Advert Copy Writing (2 Units: LH 30)
Learning Outcomes
At the end of this course, the students will:
1. Research product and consumer information.
2. Design campaign strategy, including advertising plan and execution.
3. Write and design advertisements.
Course Contents
This is a skills-oriented course focusing on the creative aspects of
advertising. It trains students to research products and consumer
behavior, design campaign strategies, and develop advertising plans
and executions. Students will learn to write advertising messages for
print and broadcast, design print ad layouts, and plan and prepare
broadcast storyboards. The course also introduces internet advertising
as a growing aspect of copywriting practice.
MCM 215: Advertising Media Planning (2 Units: LH 30)
Learning Outcomes
At the end of this course, the students will:
1. Explain advertising media planning.
2. Identify sources of data for media planning.
3. Discuss the role of research in media planning.
4. Prepare and justify a media plan manually or using software.
Course Contents
The course introduces students to the preparation of advertising media
plans. It analyses the various media in terms of advertising audience
reach and frequency of reach, and considers other crucial factors in
matching media with markets. Emphasis will be placed on the use of
research for effective planning.
MCM 216: Fundamentals of Media Relations (2 Units: LH 30)
Learning Outcomes
At the end of this course, the students will:
1. Discuss media relations in terms of evolution, objectives, functions
and responsibilities.
2. Explain how to build and maintain rapport with media gatekeepers.
3. Analyse the tools used in media relations.
4. Explain how to project a consistent positive image through the
media.
5. Simulate press interview sessions.
6. Monitor and evaluate media exposure through audits and analysis.
7. Prepare a media relations budget.
Course Contents
The course centres on ways and means of establishing and maintaining
rapport and credibility with media gatekeepers. It examines the
evolution, objectives, functions and responsibilities of media relations,
and analyses the tools employed in sustaining effective media
interaction. Students will be taught how to consistently project positive
images through the media, nurture and sustain relationships with news
outlets, and organize effective press conferences and interview
sessions. The course further covers monitoring and evaluating the
effectiveness of media exposure through audits and analysis, as well
as the preparation of media relations budgets.
Minimum Academic Standard
NUC – MASS requirement facilities
LOU-MCM 203: Multimedia Storytelling (2 Units: E: LH15; PH30)
Senate-approved relevance
The Senate recognizes Multimedia Storytelling as a critical course for
preparing students to communicate effectively in the digital age,
where audiences engage with diverse media platforms. This course
equips students with the knowledge and practical skills to craft
compelling stories that integrate text, audio, images, video, and
interactive elements. By combining traditional storytelling principles
with modern multimedia tools, students learn to capture attention,
convey information, and influence public perception in journalism,
advertising, public relations, and digital media contexts.
Overview
Multimedia Storytelling focuses on the creation, production, and
delivery of stories across multiple digital media platforms. Students
learn to plan and structure stories, adapt content for diverse
audiences, and utilize multimedia tools for visual, auditory, and
interactive storytelling. The course emphasizes both creative and
technical skills, including scripting, photography, videography, sound
design, graphic integration, and editing. Students also explore ethical
and cultural considerations, audience engagement strategies, and
emerging trends in digital storytelling. Practical exercises involve
producing multimedia packages, interactive stories, and short-form
content for online platforms.
Objectives
The objectives of this course are to:
1. Introduce students to the principles and techniques of storytelling in
multimedia formats.
2. Develop skills for creating cohesive narratives across text, audio,
visual, and interactive media.
3. Explore the role of multimedia storytelling in journalism, marketing,
and public communication.
4. Equip students with technical competencies in multimedia
production tools and software.
5. Foster critical thinking about ethical, cultural, and audience
considerations in multimedia content creation.
Learning Outcomes
At the end of this course, students should be able to:
1. Explain key concepts, principles, and methods of multimedia
storytelling.
2. Plan, structure, and develop stories that integrate text, audio, video,
graphics, and interactive elements.
3. Apply multimedia production techniques using appropriate software
and tools.
4. Evaluate audience engagement and adapt stories for different
platforms and target groups.
5. Produce polished, professional multimedia stories for diverse media
channels while adhering to ethical standards.
Course Contents
Introduction to multimedia storytelling and its importance in modern
communication; principles of narrative structure and storyboarding;
writing for multimedia: text, captions, and scripts; integration of
photography, videography, and audio in storytelling; graphics,
animation, and interactive elements; editing and post-production
techniques; distribution across social media, websites, and
broadcasting platforms; audience analysis and engagement strategies;
ethical considerations in multimedia content creation; cultural
sensitivity in storytelling; case studies of successful multimedia
projects; hands-on projects producing multimedia stories, podcasts,
and interactive digital packages; trends and innovations in digital
storytelling.
Minimum Academic Standards
Students are expected to engage actively in multimedia production
exercises, workshops, and collaborative projects. Faculty should
provide both theoretical instruction and practical guidance, ensuring
students gain technical proficiency and creative skills. Assessment is
based on students’ ability to produce coherent, engaging, and
technically polished multimedia stories, demonstrate critical
understanding of storytelling principles, and apply ethical and cultural
considerations in content creation. Students must show competence in
planning, producing, and delivering multimedia content suitable for
professional platforms.
MINIMUM ACADEMIC STANDARD
NUC – MASS requirement facilities
LOU-CMS 203: Comm. and Popular Culture (2 Units: E: LH15;
PH30)
Senate-approved relevance
The Senate recognizes Communication and Popular Culture as an
essential course that bridges media studies with societal trends and
cultural phenomena. This course examines how popular culture—
ranging from music, film, fashion, and sports to digital media trends—
shapes and is shaped by communication processes. Understanding
popular culture equips students with insights into audience behavior,
cultural influence, identity formation, and media consumption patterns.
It prepares students to critically engage with contemporary media,
influence public discourse, and create content that resonates with
diverse audiences.
Overview
Communication and Popular Culture explores the dynamic relationship
between media, society, and popular cultural forms. Students examine
how popular culture conveys social values, norms, and ideologies while
analyzing its impact on public opinion, identity, and behavior. The
course blends theoretical frameworks from cultural studies, sociology,
and media studies with practical analysis of contemporary cultural
phenomena. Students learn to critically evaluate media texts,
campaigns, and trends, and understand how communication strategies
are embedded in popular culture. The course also explores digital
culture, social media trends, and global influences on local cultural
expressions.
Objectives
The objectives of this course are to:
1. Introduce students to the concept and scope of popular culture in
communication studies.
2. Explore the relationship between media, communication, and
cultural production.
3. Analyze the impact of popular culture on social identity, values, and
public discourse.
4. Develop critical thinking skills for evaluating media content and
cultural trends.
5. Equip students to create culturally aware and audience-relevant
media content.
Learning Outcomes
At the end of this course, students should be able to:
1. Explain key concepts, theories, and frameworks in communication
and popular culture.
2. Critically analyze media texts and cultural products for social,
political, and ideological influence.
3. Assess the role of digital media, social media, and global trends in
shaping popular culture.
4. Evaluate audience reception and participation in cultural
phenomena.
5. Design and produce media content that is culturally informed and
audience-sensitive.
Course Contents
Definition and scope of popular culture; historical evolution of popular
culture; theoretical approaches to media and cultural studies; analysis
of film, music, television, fashion, and sports as vehicles of
communication; media influence on youth culture and identity;
consumerism and branding in popular culture; digital media, social
media trends, and viral communication; globalization and cross-
cultural influences; representation of gender, race, and ethnicity in
popular culture; audience reception and participation; critical analysis
of media campaigns and pop culture phenomena; case studies of
contemporary popular culture trends; practical projects in media
content creation reflecting popular cultural contexts.
Minimum Academic Standards
Students are expected to engage in critical analysis of media and
cultural texts, participate in class discussions, and complete practical
projects demonstrating their understanding of popular culture and
communication dynamics. Assessment includes analytical essays,
presentations, and media production projects that reflect the interplay
between communication, audience, and cultural context. Faculty is
expected to guide students in applying theoretical frameworks to
contemporary cultural phenomena, ensuring a balance between
academic understanding and practical media skills.
Minimum Academic Standard
NUC – MASS requirement facilities
LOU-MCM 204: Media Technology and Society (2 Units: E:
LH15; PH30)
Senate-approved relevance
The Senate approves Media Technology and Society as a vital course
that links technological advancements in media with societal
transformation. In today’s rapidly evolving digital landscape,
understanding how media technologies influence communication
practices, culture, and social behavior is critical. This course equips
students with knowledge of media tools, platforms, and innovations
while examining their effects on public discourse, information access,
and cultural production. By studying this course, students gain insights
into how media technologies shape societal norms, facilitate
connectivity, and impact individual and collective behavior.
Overview
Media Technology and Society explores the interaction between media
technologies and social structures. The course examines traditional
and digital media, including radio, television, print, film, and emerging
digital platforms such as social media, streaming services, and virtual
reality. Students study the social, cultural, economic, and political
implications of media technology, as well as how technological
innovations influence communication practices, media consumption,
and audience engagement. The course also addresses issues like
media convergence, technological determinism, digital divide, and
ethical considerations in technology use.
Objectives
The objectives of this course are to:
1. Introduce students to the historical evolution and development of
media technologies.
2. Examine the relationship between media technologies and society,
including cultural, social, and political dimensions.
3. Explore the impact of technological innovations on media
production, distribution, and consumption.
4. Analyze the ethical, economic, and social implications of media
technology.
5. Equip students with the skills to critically assess and utilize media
technologies for communication purposes.
Learning Outcomes
At the end of this course, students should be able to:
1. Explain key concepts, theories, and frameworks related to media
technology and society.
2. Analyze the influence of media technologies on communication
practices, culture, and social behavior.
3. Evaluate the impact of technological innovations on media
production, distribution, and audience engagement.
4. Identify ethical, legal, and societal challenges associated with media
technologies.
5. Apply knowledge of media technology to practical communication
strategies and content creation.

Course Contents
Historical evolution of media technologies; overview of traditional
media (radio, television, print, and film); emerging digital media
platforms and tools; media convergence and integration; influence of
media technologies on culture, society, and politics; the role of
technology in shaping communication practices and audience
engagement; digital divide, accessibility, and societal impact of
technological innovations; ethical, legal, and economic considerations
in media technology; media literacy and responsible use of technology;
case studies of technological transformation in media industries;
practical exercises in using digital and traditional media tools; analysis
of global trends in media technology and their societal implications.
Minimum Academic Standards
Students are expected to actively engage in theoretical discussions,
participate in practical sessions using media tools, and critically
evaluate the societal impact of media technologies. Assessment will
include essays, research reports, presentations, and practical projects
that demonstrate understanding of media technologies and their
applications. Faculty members should guide students to integrate
theoretical knowledge with practical skills, ensuring students can
navigate both traditional and digital media environments effectively.
300-Level
GST 312: Peace and Conflict Resolution (2 Unit C: LH 30)
Learning Outcomes
At the end of the course, students should be able to
1. analyse the concepts of peace, conflict and security;
2. list major forms, types and root causes of conflict and violence;
3. differentiate between conflict and terrorism;
4. enumerate security and peace building strategies; and
5. describe roles of international organisations, media and traditional
institutions in peace building.
Course Contents
Concepts of peace, conflict and security in a multi-ethnic nation. Types
and theories of conflicts: ethnic, religious, economic, geo-political
conflicts; structural conflict theory, realist theory of conflict,
frustration-aggression conflict theory. Root causes of conflict and
violence in Africa: indigene and settlers’ phenomenon;
Boundaries/boarder disputes; Political disputes; Ethnic disputes and
rivalries; Economic inequalities; Social disputes; Nationalist
movements and agitations; selected conflict case studies – Tiv-Junkun;
Zango Kartaf, chieftaincy and land disputes etc. Peace building,
Management of conflicts and security: Peace & human development.
Approaches to peace & conflict management (religious, government,
community leaders etc.). Elements of peace studies and conflict
resolution: Conflict dynamics assessment scales: constructive &
destructive. Justice and legal framework: Concepts of social justice;
The Nigeria legal system. Insurgency and terrorism. Peace mediation
and peace keeping. Peace & Security Council (international, national
and local levels). Agents of conflict resolution – conventions, treaties
community policing: evolution and imperatives. Alternative Dispute
Resolution, ADR. Dialogue b). Arbitration, c). negotiation d).
Collaboration etc. Roles of international organizations in conflict
resolution. (a). The United Nations, UN and its conflict resolution
organs. (b). The African Union & Peace Security Council (c). ECOWAS in
peace keeping. Media and traditional institutions in peace building.
Managing post-conflict situations/crisis: Refugees. Internally Displaced
Persons, IDPs. The role of NGOs in post conflict situations/crisis.

ENT 312: Venture Creation (2 Unit C: LH 15; PH 45)

Learning Outcomes
At the end of this course, students, through case study and practical
approaches, should be able to
1. describe the key steps in venture creation;
2. spot opportunities in problems and in high potential sectors
regardless of geographical location;
3. state how original products, ideas, and concepts are developed;
4. develop business concept for further incubation or pitching for
funding;
5. identify key sources of entrepreneurial finance;
6. implement the requirements for establishing and managing micro
and small enterprises;
7. conduct entrepreneurial marketing and e-commerce;
8. apply a wide variety of emerging technological solutions to
entrepreneurship; and
9. appreciate why ventures fail due to lack of planning and poor
implementation.
Course Contents
Opportunity identification (sources of business opportunities in Nigeria,
environmental scanning, demand and supply gap/unmet needs/market
gaps/market research, unutilised resources, social and climate
conditions and technology adoption gap). New business development
(business planning, market research). Entrepreneurial finance (venture
capital, equity finance, micro finance, personal savings, small business
investment organizations and business plan competition).
Entrepreneurial marketing and e-commerce (principles of marketing,
customer acquisition & retention, B2B, C2C and B2C models of e-
commerce, First mover advantage, E-commerce business models and
successful E-Commerce companies,). Small business
management/family business: leadership & management, basic book
keeping, nature of family business and family business growth model.
negotiation and business communication (strategy and tactics of
negotiation/bargaining, traditional and modern business
communication methods). opportunity discovery demonstrations
(business idea generation presentations, business idea contest,
brainstorming sessions, idea pitching). Technological solutions (the
concept of market/customer solution, customer solution and emerging
technologies, business applications of new technologies - Artificial
Intelligence (AI), Virtual/ Mixed Reality (VR), Internet of Things (IoTs),
Blockchain, Cloud Computing, Renewable Energy etc. Digital business
and E-Commerce strategies).
CMS 301: Theories of Communication (2 Units C: LH 30)
Learning Outcomes
At the end of the course, students should be able to
1. identify, explain and compare theoretical concepts;
2. apply theories to real communication and media situations;
3. critique theories, pointing out their strengths and limitations; and
4. explain and apply any of the theories in research and practice.
Course Contents
Exploration and analysis of major theories and approaches that deal
with the nature, uses and effects of media and communication as
applied to various types of communication and elements of the
communication process (source, message, channels, receiver
(audience)); the relationship between theory and research and the
relevance of the latter to the success of the former are discussed. The
student will be expected to understand the key concept of each theory
and to be able to apply them to real communication and media issues
and events. The course will explore the historical and contemporary
development of the theories.
CMS 302: Foundations of Communication Research (2 Units C:
LH 30)
Learning Outcomes
At the end of the course, students should be able to
1. explain the meaning and features of scientific research;
2. distinguish between scientific research and other ways of knowing;
3. discuss the various types of research methods;
4. explain the practical applications of conducting research;
5. outline the process of conducting research;
6. explain sampling procedure, population, sample; and
7. explain the importance of ethics in media and communication
research.
Course Contents
The primary aim of this course is to introduce students to the logic and
methods of research in communication. Principles of research design,
instrumentation, data collection and analysis are taught to enable
students apply them effectively. The course will discuss qualitative and
quantitative research methods (Focus Group Discussion, Interview,
Participant Observation, Ethnography, Content Analysis, Textual
Analysis, survey, sampling, and research ethics.
CMS 303: Data Analysis in Communication Research (2 Units C:
LH 30)
Learning Outcomes
At the end of the course, students should be able to
1. distinguish between qualitative and quantitative data;
2. outline the different ways of presenting research data;
3. apply different software for data analysis; and
4. discuss how to draw inferences, from data and significance of
research findings.
Course Contents
Students are introduced to how to analyze both quantitative and
qualitative data, particularly the use of tables, graphs and other
statistical techniques and procedures, the use of various software, e.g.,
SPSS. They are taught how to present and interpret data, and draw
relevant inferences using these techniques.
MCM 301: Mass Communication and Politics (2 Units C: LH 30)
Learning Outcomes
At the end of the course, students should be able to
1. discuss the relationship between communication and politics;
2. explain the role of mass communication (journalism, advertising, PR,
film and other popular cultural communication platform in politics.);
3. identify and explain the factors the influence the use of mass media
in politics; and
4. explain the nature of promotional culture.
Course Contents
The environment within which mass communication and politics exist
and operate is changing environment how political actors are coping in
using the media to advance their agenda and interest. Access to and
control of organs of the public sphere is crucial to success in politics.
Issues in political advertising, political marketing, political PR, political
journalism, commercialism, ownership and control and their
implications for governance and democracy will be discussed.
MCM 302: Online Journalism (2 Units C: LH 30)
Learning Outcomes
At the end of this course, the students will:
1. explain new and social media; outline the impact of social
networking sites on news gathering and reportage;
2. discuss the issue of fake news and social media;
3. explain the role social media in shaping citizenship and identities;
4. outline the challenges in using new and social media; and
5. create and upload contents online.
Course Contents
The course will focus emerging waves of social media such as Face
book; Twitter, LinkedIn, etc; impact of social networking sites on news
gathering and reportage; issues about social media and potential for
peddling harmful information; social media and the citizenship power;
connectivity and access.
MCM 303: Gender and Communication (2 Units C: LH 30)
Learning Outcomes
At the end of this course, the students will:
1. analyse and critique the influence of journalism, media products and
popular culture on how society views women and men in society;
2. explain the multiple relationships between gender and mass
communication; and
3. discuss gender-based influences in communication between men
and women, and how communication works/contents create gender
roles and identities.
Course Contents
This course is designed to expose students to the theoretical and
practical perspectives which have informed current thinking in gender
and communication. Generally, the major purpose of this course is to
analyse and critique the influence of journalism, media products and
popular culture on how society views women and men in the broader
society they live in; and vice versa. This course critically examines the
multiple relationships between gender and mass communication,
specifically focusing on gender-based influences in communication
between men and women, and how communication works/contents
create gender roles and identities. It explores historical and theoretical
issues surrounding gender construction and communication, and
approaches to the study of gender. It further examines media
assumptions about masculinity and femininity, media representations
of women and men, coverage of gendered issues, and women and men
as media professionals. It delves into ways in which communication in
the media and media products; and structures in the professions of
mass communication create and sustain gender roles. Analysis and
discussion shall focus on the ways media create and perpetuate
gender stereotypes/roles in their structures and messages, specifically
focusing on the way women are depicted in media messages. The
course integrates theory and practice to heighten our sensitivity to
gender differences and similarities in the communication process. So,
from a practical perspective, it shall examine how popular culture and
journalism have helped perpetuate stereotypes of men and women.
Using examples from media contents (films, broadcast news reports,
television shows, internet-published articles, videos, magazine,
newspapers, music recordings and literature), students will follow and
examine how news reporting and filmmaking have been filtered
through the public private dichotomy lens. Through discussion and
debate, students are expected to develop critical thinking skills in
order to analyse the profound influence of the media and media
products from mainstream and gender points of view. Particular
emphasis will be placed on the historical impact of gender bias and
cultural ignorance on credibility and fairness in news reporting and
representation of women in other media products. The course shall
also examine various relevant feminist and communication theories,
both historical and contemporary; and how they can be applied to
various contemporary moral and social issues from a gender
perspective. Gender and Communication is a vast field. Rather than
narrow down issues, the course has been designed to enable you focus
on issues that you are most interested in. Part of the course
requirement is for students to do their own researches and come up
with well researched papers on the theme they select. Students are
expected to thoroughly investigate selected topics.
MINIMUM ACADEMIC STANDARD
NUC – MASS requirement facilities
LOU-MCM 301: Broadcast Programming and Production (2
Units: E: LH15; PH30)
Senate-approved relevance
The Senate approves Broadcast Programming and Production as a core
course in media studies that prepares students to understand, plan,
and execute radio and television content. In an era where electronic
media is a dominant source of information and entertainment,
proficiency in programming and production is essential for professional
practice. This course equips students with the theoretical knowledge
and practical skills required to produce content that engages
audiences, informs society, and adheres to ethical and regulatory
standards. It emphasizes the importance of organization, creativity,
and technical competence in the broadcast industry, thereby
enhancing employability and professional readiness.
Overview
Broadcast Programming and Production focuses on the principles,
techniques, and processes involved in creating content for radio and
television. Students explore program planning, audience analysis,
content scheduling, and production workflow. The course also
examines the technical aspects of broadcasting, including studio
operations, equipment use, editing, and live production. Emphasis is
placed on the integration of creative, managerial, and technical skills
to produce high-quality programming that meets the needs of diverse
audiences.
Objectives
The objectives of this course are to:
1. Introduce students to the fundamentals of broadcast programming
and production for radio and television.
2. Develop practical skills in studio operations, content creation, and
production techniques.
3. Explore the process of planning, scheduling, and managing
broadcast programs.
4. Analyze audience behavior and preferences to inform programming
decisions.
5. Equip students with knowledge of technical equipment and software
used in broadcast production.
Learning Outcomes
At the end of this course, students should be able to:
1. Explain the principles and components of broadcast programming
for radio and television.
2. Plan, schedule, and organize radio or television programs to meet
audience and organizational objectives.
3. Operate studio equipment and apply production techniques to
create professional content.
4. Evaluate and adapt programming strategies based on audience
feedback and media trends.
5. Produce high-quality broadcast content, demonstrating creativity,
technical competence, and adherence to industry standards.
Course Contents
Fundamentals of broadcast programming and production; types of
radio and television programs; audience analysis and research for
programming decisions; scheduling and content planning; technical
aspects of studio operations; use of audio and video equipment;
principles of sound and visual design; editing, mixing, and mastering
broadcast content; live broadcasting and simulated productions; team
management and workflow in production settings; ethical and legal
considerations in broadcasting; practical exercises in creating radio
and television programs; evaluation of programming effectiveness and
audience engagement; case studies of successful broadcasts and
industry best practices.
Minimum Academic Standards
Students are expected to participate actively in both theoretical
discussions and practical studio sessions. Assessment includes
production projects, written assignments, presentations, and practical
evaluations of programming and production skills. Faculty members
must ensure students integrate creative, technical, and managerial
competencies, preparing them for professional roles in the broadcast
media industry.
Minimum Academic Standard
NUC – MASS requirement facilities
LOU-CMS 302: Media and Globalization (2 Units: E: LH15; PH30)
Senate-approved relevance
The Senate approves Media and Globalization as a crucial course for
understanding how global interconnectedness shapes media systems,
content, and consumption patterns. In today’s digital era, media plays
a central role in the transnational flow of information, culture, and
ideas. This course equips students with the knowledge to critically
analyze the global forces influencing media production, distribution,
and reception. By studying the dynamics of media globalization,
students gain insights into the cultural, political, and economic factors
that shape global communication networks, making them more
competent media professionals and informed global citizens.
Overview
Media and Globalization explores the impact of global networks on
local, national, and international media systems. It examines how
technology, economic policies, cultural exchanges, and political
ideologies influence the production and distribution of media content
across borders. Students investigate the role of multinational media
corporations, international news agencies, and digital platforms in
shaping public opinion, culture, and societal norms. The course also
addresses issues of cultural imperialism, media ethics, and the
opportunities and challenges of global media convergence.
Objectives
The objectives of this course are to:
1. Introduce students to the concept of media globalization and its
historical evolution.
2. Examine the role of international media corporations, news
agencies, and digital platforms.
3. Explore the economic, cultural, and political dimensions of global
media systems.
4. Analyze the impact of global media flows on local cultures and
societies.
5. Develop critical skills for evaluating media content and policies in a
global context.
Learning Outcomes
At the end of this course, students should be able to:
1. Explain the key concepts, theories, and debates surrounding media
globalization.
2. Analyze the role of multinational media organizations and
international news agencies in global communication.
3. Evaluate the effects of global media flows on local cultures, public
opinion, and societal norms.
4. Identify the economic, political, and technological factors that
influence global media production and distribution.
5. Critically assess the ethical, cultural, and regulatory challenges
associated with media globalization.
Course Contents
Definition and historical development of media globalization;
theoretical frameworks including cultural imperialism, world-systems
theory, and global cultural flows; the role of international media
corporations and news agencies; global digital platforms and social
media networks; the influence of global media on local cultures,
languages, and identities; economic and political dimensions of media
globalization; media convergence and transnational communication;
ethical and regulatory considerations in global media operations; case
studies of global media phenomena; critical analysis of cultural
homogenization versus cultural hybridity; and the challenges and
opportunities for media professionals in an interconnected world.
Minimum Academic Standards
Students are expected to engage in both theoretical discussions and
practical analyses of global media trends. Assessment includes written
assignments, case study analyses, presentations, and group projects
that demonstrate the ability to critically examine media globalization
and its societal impact. Faculty is required to ensure students develop
analytical, research, and communication skills necessary for navigating
and understanding media in a globalized environment.

Minimum Academic Standard

NUC – MASS requirement facilities
LOU-MCM 302: Comm. and Public Opinion (2 Units: E: LH15;
PH30)
Senate-approved relevance
The Senate recognizes Communication and Public Opinion as a vital
course for understanding the relationship between media,
communication processes, and societal attitudes. Public opinion plays
a crucial role in shaping policy decisions, political behavior, and social
norms. By examining how communication influences perception, belief
formation, and collective behavior, this course equips students with the
analytical skills necessary to assess, interpret, and influence public
opinion ethically and effectively. It is essential for producing informed
media professionals who can navigate the complex interplay between
communication channels and public sentiment.
Overview
Communication and Public Opinion investigates the processes through
which opinions are formed, expressed, and modified within society.
The course covers the theories and models of public opinion, the role
of media in shaping attitudes, and the impact of interpersonal and
group communication on societal perceptions. Students explore how
public opinion influences politics, marketing, public relations, and
social change. The course also considers ethical issues, propaganda,
persuasion, and the responsibilities of media and communication
professionals in shaping public discourse.
Objectives
The objectives of this course are to:
1. Introduce students to the concept and significance of public opinion
in society.
2. Examine the role of mass media, social media, and interpersonal
communication in shaping public opinion.
3. Explore theoretical frameworks and models that explain opinion
formation, change, and measurement.
4. Develop skills for analyzing public sentiment and communication
strategies.
5. Foster ethical awareness in the practice of influencing and
interpreting public opinion.
Learning Outcomes
At the end of this course, students should be able to:
1. Define and explain the concept, characteristics, and importance of
public opinion.
2. Analyze the processes and factors that shape opinion formation and
change.
3. Evaluate the influence of traditional and digital media on public
perceptions and behaviors.
4. Apply theories and models of public opinion to real-world
communication contexts.
5. Assess ethical considerations and challenges in shaping, measuring,
and interpreting public opinion.
Course Contents
Definition and scope of public opinion; historical development and
significance; theories and models of public opinion including the Spiral
of Silence, Agenda Setting, and Two-Step Flow; role of mass media,
social media, and interpersonal communication in shaping opinions;
techniques and tools for measuring public sentiment; propaganda,
persuasion, and framing in communication; the influence of opinion
leaders, groups, and social networks; ethical considerations in shaping
and interpreting public opinion; case studies of media campaigns and
public opinion influence; and the impact of public opinion on politics,
policy-making, marketing, and social change.
Minimum Academic Standards
Students are expected to engage in theoretical discussions, practical
exercises, and case study analyses to develop an understanding of
public opinion dynamics. Assessment includes research assignments,
opinion surveys, presentations, and analytical essays. Faculty is
required to ensure students acquire critical thinking, ethical reasoning,
and practical skills for evaluating and influencing public opinion in
professional and societal contexts.
300 Level SECOND SEMESTER Mass Communication
MCM 304: Foreign Correspondence (2 Units C: LH 30)
Learning Outcomes
At the end of this course, the students will:
1. explain foreign correspondence;
2. discuss the development of an elite press corps and the
international scene for the country;
3. explain the politics and economics of foreign correspondence; and
4. outline the skills that will enable the reporter to function effectively
as a foreign correspondent.
Course Contents
The course emphasizes the need for the development of an elite press
corps to survey the international scene for the country. It teaches the
students, discusses the politics and economics of foreign
correspondence and teaches skills that will enable the reporter to
function effectively as a foreign correspondent.
MCM 305: Newspaper Management and Production (2 Units C:
LH 30)
Learning Outcomes
At the end of this course, the students will:
1. explain newspaper management and production;
2. discuss basic management and economic theory; and
3. apply management and economic theory to the management
process in the newspaper business.
Course Contents
Basic management and economic theory and application of theory to
the management process in the newspaper business. Emphasis shall
be on newspaper management and production; basic management
and economic theory; and the application of management and
economic theory to the management process in the newspaper
business.
MCM 306: Investigative Journalism (2 Units C: LH 30)
Learning Outcomes
Students should be able to:
1. have in-depth knowledge of the path and history of investigative
journalism;
2. intelligently discuss the ‘dos and don’ts’ of investigative journalism;
3. analyse the attributes of the investigative reporter;
4. identify and reflect on the general principles of investigative
journalism; and
5. examine the basic tips for investigative reporting.
Course Contents
The concept and nature of investigative journalism. Sources and steps
for gathering facts and information in investigative reporting. Qualities
of a good investigative reporter. Principles of investigative journalism.
Crime reporting and sources of crime stories, tips for the crime
reporter. Factors responsible for limited practice of investigative
journalism practice in Nigeria.
MCM 307: Photojournalism Research & Management (2 Units C:
LH 30)
Learning Outcomes
At the end of this course, the students will:
1. describe how to carry out research in photo-journalism;
2. outline the research opportunities in photo-journalism;
3. explain the management of a photo-journalism laboratory; and
4. discuss the coding and/or filling of photographs and presentation of
photography chemical, papers, films.
Course Contents
It looks at the problems in depth of the field in photography; cinema
angles, lighting reflections, sensitometry, optics, reduction,
intensification, distortion and perceptivity form the focus of the course.
Also, research opportunities in photo-journalism are talked about in the
course. It shall also examine the general management of photo-
laboratory; and coding and/or filling of photographs and presentation
of photography chemical, papers, films, etc. Photojournalism lab is
differentiated from studio-photography in this course.
MCM 308: Broadcast Programming, Management and
Operations (2 Units C: LH 30)
Learning Outcomes
At the end of this course, students will be able to:
1. Describe the structure of radio and television stations.
2. Explain the setup of studios, standard operating procedures, and the
use of studio facilities.
3. Demonstrate understanding of broadcast management,
programming, planning, and scheduling.
4. Analyse the nature and processes of broadcast management and
organization.
5. Explain basic management and economic theories.
6. Apply management and economic theories to the broadcast
management process.
7. Plan and direct outside broadcasts and simulated or “live”
transmissions.
Course Contents
The course focuses on the systematic analysis of radio and television
studio and control room technology and the nature of sound. It
includes practical exercises in studio setup, standard operating
procedures, and facility usage. Students will study management and
organizational processes, with attention to types of broadcasting
organizations and their operational contexts. Emphasis is placed on
primary operations of radio and television stations and networks,
including programming, personnel management, programme planning,
scheduling, traffic control, and the management of daily station
operations. The course also covers planning and directing special
outside broadcasts and simulated live transmissions.
MCM 309: Commentary, Critical Writing and Public Affairs
Broadcasting (2 Units C: LH 30)
Learning Outcomes
At the end of this course, students will be able to:
1. Explain broadcasting commentary and critical writing.
2. Discuss the principles of broadcast commentary and writing.
3. Explain the functions of broadcasting commentary and critical
writing.
4. Analyse approaches, components, and techniques in broadcast
commentary and critical writing and produce critical commentaries
and reviews on fine and popular arts.
5. Explain the structure, internal dynamics, and functions of the News
and Public Affairs divisions of broadcasting organizations.
6. Write interpretative reports on government and public institutions
and agencies.
7. Produce current/public affairs discussions, news magazines, or
documentaries.
Course Contents
This course examines the opinion function of journalism and the
variety of commentary programmes, emphasizing editorial standards
and research-based principles in persuasive communication and
attitude change. It distinguishes between commentary and critical
writing, explores types of criticism and art reviews for radio and
television, and critically evaluates the structure, internal dynamics,
and functions of News and Public Affairs divisions. Students will gain
experience in interpretative reporting and in producing discussions,
news magazines, and documentary programmes.
MCM 310: International and Foreign Broadcasting (2 Units C:
LH 30)
Learning Outcomes
At the end of this course, students will be able to:
1. Explain international and foreign broadcasting.
2. Compare and analyse national broadcasting systems worldwide,
considering ownership, control, programming purposes, and social
impact.
3. Explain the purposes and effects of external radio broadcasting
stations.
Course Contents
The course provides a comparative study of global broadcasting
systems, examining ownership structures, control mechanisms,
programming objectives, and their societal impacts. Students will also
explore international organizations involved in technical and
programming standards and evaluate the objectives and influence of
external radio broadcasting stations.

MCM 311: Film Production and Screen Directing (2 Units C: LH

30)
Learning Outcomes
At the end of this course, students will be able to:
1. Define film production.
2. Analyse the technical apparatus of filmmaking, including cameras,
microphones, lighting, sets, and shot types.
3. Explain storyboarding and composition concerning territorial space,
proxemic patterns, open and closed forms, lighting, sound, music,
and special effects.
4. Identify the skills and qualities required of a film producer.
5. Explain film directing.
6. Describe the stages of the film production process.
7. Analyse cinematographic techniques, production phases, and film
structuring.
Course Contents
This course examines cinematography, production phases, and film
structuring while analysing filmmaking equipment and techniques.
Students will receive intensive instruction in short film production and
review popular films. Focus is placed on storyboarding, composition,
lighting, sound, music, special effects, and the essential skills of film
producers. The course also covers directing theories, dramatic form,
and acting through lectures, demonstrations, and applied exercises,
establishing both theoretical and practical foundations. Students will
explore the television industry, the relationship between film and
television, and engage with television stations and networks for co-
production opportunities. Additional focus is placed on meeting
deadlines and resolving artistic conflicts.
MCM 312: Organisation and Management of Advertising and
Public Relations Agencies (2 Units C: LH 30)
Learning Outcomes
At the end of this course, the students will:
1. Outline and discuss the principles of organising and managing
advertising and public relations agencies.
2. Produce a list of guidelines for starting an enterprise in advertising
and public relations.
3. Explain the functions of the various departments of a full-service
advertising and public relations agencies.
4. Discuss good agency/client relationship highlighting the importance
of digesting clients’ marketing problems and proffering ideas that
will increase their visibility, sales, reputation and profit.
Course Contents
Establishment of effective guidelines for starting an enterprise in
advertising or PR; The organization and management of the various
departments of a full-service agency. It is a practical course for the
study of the importance of advertising and public relations agencies;
their management and reasons why clients change agencies. The
course should be reinforced with visits to some frontline agencies in
the advertising and public relations industries to understand agency
operations after which the students are expected to prepare and
present in class a proposal for starting and running either advertising
or public relations agencies.
MCM 313: Advertising and Public Relations Research (2 Units
C: LH 30)
Learning Outcomes
At the end of this course, the students will:
1. Explain the concept of research.
2. Outline the reasons for research in advertising and public relations.
3. Explain how to gather data for advertising and public relations
planning and decision making; discuss the importance of advertisers
and public relations research in helping clients locate market
segments and identify target markets.
4. Apply quantitative and qualitative research methods to advertisers
and public relations research; outline the challenges international
advertisers face in collecting research data abroad.
Course Contents
Application of quantitative and qualitative research methodologies in
advertising and public relations contexts; emphasis will be placed on
budget, copy, and media research. It shall examine the concept of
research; reasons for research in advertising and public relations; how
to gather data for advertising and public relations planning and
decision making; the importance of advertisers and public relations
research in helping clients locate market segments and identify target
markets. Practicum will be on the application of quantitative and
qualitative research methods to advertisers and public relations
research; and identification of the challenges international advertisers
face in collecting research data abroad.
MCM 314: International Public Relations & Advertising (2U C:
LH 30)
Learning Outcomes
At the end of this course, the students will:
1. Explain how to investigate and measure soft power through media
communication campaigns and case studies addressing trade policy
and agenda like human rights, environmental protection and
terrorism.
2. Analyse trends, issues and problems confronting public relations
departments in multinational corporations and other organizations
involved in international trade and business.
3. Discuss the problems confronting public relations department in
multinational corporations; explain international and the
complications of cross-cultural and multilingual problems in public
relations.
4. Discuss the principles in advertising and their applications in various
countries.
5. Explain issues of cultural norms and how not to infringe these.
6. Discuss the exportation, importation and adoption of foreign
advertising and their economic and social consequences.
Course Contents
The course is focused on behaviour in sciences approach to
international communications. It analyses trends, issues and problems
confronting public relations departments in multinational corporations
and other organizations involved in international trade and business. It
also examines the exportation, importation and adoption of foreign
advertising programmes and their economic and social consequences;
and deals with principles in advertising and their applications in
various countries, issues of cultural norms and care not to infringe
these; choosing appropriate symbols and images; the message and
ensuring it is understood.
MCM 315: Consumer Affairs (2 Units C: LH 30)
Learning Outcomes
At the end of this course, the students will:
1. Define consumer affairs.
2. Discuss the historical foundation of consumerism as well as the
state of consumerism in Nigeria and in other countries.
3. Explain consumer rights and responsibilities, consumer issues and
public policy.
4. Analyse consumer action as well as the key role that relationship
management plays in maintaining customer loyalty and enhancing
level of satisfaction.
Course Contents
Demonstrates how appropriate PR policies and programmes can
prevent or help solve consumer problems; covers the consumer
movements and their impact on the market place and how to work
with consumer advocates for the benefit of organizations.
Minimum Academic Standard
NUC – MASS requirement facilities
LOU-MCM 303: Media Law and Ethics (2 Units: E: LH15; PH30)
Senate-approved relevance
The Senate recognizes Media Law and Ethics as a fundamental course
in equipping students with the knowledge of legal frameworks and
ethical principles governing mass communication. Media practitioners
operate in an environment where freedom of expression,
responsibility, and accountability are constantly balanced against
public interest and legal regulations. Understanding media law and
ethics ensures that graduates can practice professionally, avoid legal
pitfalls, and uphold the standards of journalistic integrity, while
contributing to an informed and responsible society.
Overview
This course explores the principles, regulations, and ethical standards
that guide media operations. Students examine national and
international legal frameworks affecting journalism, broadcasting,
advertising, and public relations, alongside ethical theories and moral
reasoning in media practice. The course addresses key issues such as
freedom of expression, defamation, privacy, copyright, libel, obscenity,
contempt, and government regulation. Emphasis is placed on applying
ethical principles in decision-making, navigating conflicts, and
promoting responsible communication.
Objectives
The objectives of this course are to:
1. Introduce students to the legal and ethical dimensions of mass
communication.
2. Examine national and international media laws, policies, and
regulations.
3. Explore ethical theories and principles applicable to media practice.
4. Develop critical thinking for resolving ethical dilemmas in
journalism, broadcasting, and PR.
5. Foster an understanding of the relationship between law, ethics, and
societal responsibility in media operations.
Learning Outcomes
At the end of this course, students should be able to:
1. Explain the fundamental legal frameworks and principles governing
media operations.
2. Identify legal and ethical challenges encountered by media
practitioners.
3. Apply ethical theories to make informed decisions in media practice.
4. Assess the implications of media law and ethics on freedom of
expression and public interest.
5. Evaluate case studies to understand the practical application of
media laws and ethical standards.
Course Contents
Overview of media law and its importance; legal frameworks governing
journalism, broadcasting, and digital media; freedom of expression,
constitutional provisions, and limitations; defamation, libel, slander,
privacy, and obscenity; copyright, intellectual property, and media
ownership issues; contempt of court and broadcast regulations; ethical
theories including utilitarianism, deontology, and virtue ethics;
professional codes of ethics for journalists, broadcasters, and PR
practitioners; handling conflicts of interest, newsroom dilemmas, and
ethical decision-making; case studies on media litigation and ethical
challenges; and the role of media in promoting social responsibility,
accountability, and public trust.
Minimum Academic Standards
Students are expected to engage in practical exercises, case study
analyses, and critical discussions to understand media law and ethics
comprehensively. Assessments include written assignments, research
projects, presentations, and scenario-based ethical evaluations.
Faculty must ensure students develop analytical skills, ethical
reasoning, and practical knowledge to navigate legal and moral
challenges in professional media practice.
MINIMUM ACADEMIC STANDARD
NUC – MASS requirement facilities
LOU-CMS 303: International Communication (2 Units: E: LH15;
PH30)
Senate-approved relevance
The Senate recognizes International Communication as a vital course
for understanding the flow of information, culture, and media across
national and global contexts. In today’s interconnected world,
communication transcends borders, influencing international relations,
diplomacy, cultural exchange, and global public opinion. This course
equips students with the knowledge and analytical skills to critically
assess international media systems, understand the role of global
news agencies, and evaluate the impact of information technology and
media globalization on societies worldwide.
Overview
International Communication examines how media and communication
operate at a global scale. Students explore the flow of news, cultural
products, and information between countries, focusing on both
industrialized and developing nations. The course highlights key issues
such as cultural imperialism, globalization, media ownership, and the
influence of international news agencies like BBC, CNN, and Al Jazeera.
Emphasis is placed on understanding ICT’s role in shaping global
communication networks and analyzing how international media affect
political, social, and economic development in various regions,
particularly in Africa.
Objectives
The objectives of this course are to:
1. Introduce students to the principles, structure, and dynamics of
international communication systems.
2. Examine the flow of information, news, and cultural products across
borders.
3. Explore the roles and functions of international news agencies and
media organizations.
4. Analyze the impact of globalization, ICTs, and media ownership on
global communication.
5. Develop students’ ability to critically evaluate international
communication issues and their implications for policy, culture, and
development.
Learning Outcomes
At the end of this course, students should be able to:
1. Explain the structure and organization of international
communication systems.
2. Analyze the flow of news, cultural products, and information
between countries.
3. Identify the roles and functions of global news agencies and
international media companies.
4. Evaluate the effects of cultural imperialism, globalization, and ICT on
societies.
5. Discuss Africa’s place in the global media landscape and its
implications for development.
Course Contents
Definition and scope of international communication; historical
evolution and development of global media systems; comparative
analysis of national media structures, ownership, and control; concepts
of cultural globalization and cultural imperialism; the role of
international news agencies and media organizations; influence of ICT
and digital platforms on the international flow of information; issues in
global media ethics, regulation, and policy; impact of media on
international relations, diplomacy, and global development; case
studies on global communication networks and campaigns; analysis of
Africa’s representation and participation in international media;
emerging trends in international media, including social media and
digital journalism; and theoretical frameworks relevant to
understanding international communication, such as dependency
theory, technological determinism, and world-systems theory.
Minimum Academic Standards
Students are expected to engage in research, case study analyses, and
presentations on international communication systems and global
media issues. Assessments may include written reports, critical essays,
media audits, and group projects. Faculty should ensure that students
develop analytical, research, and critical thinking skills necessary for
careers in journalism, media management, international relations, and
global communication policy.
MINIMUM ACADEMIC STANDARD
NUC – MASS requirement facilities
LOU-MCM 304: Audience Research and Analysis (2 Units: E:
LH15; PH30)
Senate-approved relevance
The Senate recognizes Audience Research and Analysis as a critical
course for equipping students with the skills to understand and
interpret audience behavior, preferences, and engagement with media
content. In an era where media consumption is rapidly evolving across
platforms, this course empowers students to gather, analyze, and
apply audience data to inform programming, marketing, and strategic
communication decisions. Knowledge of audience research is essential
for media professionals to create content that resonates with specific
populations, improve reach, and enhance public communication
effectiveness.
Overview
This course introduces students to the principles, methods, and
applications of audience research in media and communication.
Students will explore techniques for measuring audience size,
demographics, psychographics, and behavior, using both qualitative
and quantitative research methods. The course emphasizes the
interpretation of research data to make informed decisions for media
programming, advertising, public relations, and policy formulation. It
also highlights ethical considerations in audience research and the role
of data-driven insights in shaping media strategies in contemporary
society.
Objectives
The objectives of this course are to:
1. Introduce students to the principles and techniques of audience
research.
2. Explore qualitative and quantitative methods used to analyze
audience behavior and preferences.
3. Develop skills to interpret audience data for media planning and
decision-making.
4. Examine the ethical, legal, and professional considerations in
audience research.
5. Apply audience research insights to enhance media content,
programming, and communication strategies.
Learning Outcomes
At the end of this course, students should be able to:
1. Explain the theoretical frameworks underpinning audience research.
2. Design and implement surveys, focus groups, interviews, and other
data collection methods to study audiences.
3. Analyze audience data using appropriate statistical and qualitative
tools.
4. Interpret findings to guide media programming, advertising, and
communication strategies.
5. Evaluate ethical and professional issues in audience research and
reporting.

Course Contents
Definition, scope, and significance of audience research; theoretical
approaches to understanding audiences; qualitative methods including
focus groups, interviews, ethnography, and content analysis;
quantitative methods including surveys, polls, and audience ratings;
data collection, sampling, and measurement techniques; audience
segmentation and profiling; interpretation of audience metrics for
media programming, advertising, and public relations; use of digital
analytics and social media data in audience research; ethical
considerations in audience research including confidentiality, informed
consent, and data integrity; case studies of successful audience
research projects in broadcast, print, and digital media; practical
exercises in designing, conducting, and analyzing audience research;
and the application of research findings to improve media content,
engagement, and overall communication effectiveness.
Minimum Academic Standards
Students are expected to participate in both classroom instruction and
practical exercises, including designing and conducting small-scale
audience research projects. Assessments may include written reports,
project presentations, data analysis assignments, and critical
evaluations of audience behavior studies. Faculty should ensure that
students develop analytical, methodological, and ethical competencies
required for effective audience research and media analysis.
400 Level
CMS 401: International Communication (2 Units C: LH 30)
Learning Outcomes
At the end of the course, students should be able to:
1. Discuss the structure of international communication, the flow of
media/cultural products.
2. Explain the concepts of cultural globalization and cultural
imperialism.
3. Explain the roles/functions of international news agencies and
media companies.
4. Explain the role and implications of ICT.
Course Contents
This course is an overview of the world’s media systems. The focus will
be on the flow of information between the industrialized and advancing
nations; how ideology, culture, economy and international market
structure have all contributed either in hindering or advancing the
international flow of news and entertainment among nations. The
scope, characteristics, peculiarities and current issues in international
communication will be exhaustively treated so as to acquaint the
student with a thorough knowledge of the politics and ideological
nature of international communication. The course will examine issues
like globalization, ICTs and communication development, new/social
media platforms, ownership and control, cultural imperialism, the role
of international News Agencies and such other media organizations like
CNN, BBC, Al-Jazeera in global politics. The course will take a critical
look at Africa’s place in the digital/cyber world. The course should also
discuss relevant theories of imperialism and dependency, technological
determinism. Discussions in the course should not be limited to the
news but should include all the products of the media and cultural
industries. The role of the English language should also be considered.
CMS 402: Communication and Society (2 Units C: LH 30)
Learning Outcomes
At the end of the course, students should be able to:
1. Discuss the relationship between the media and other social
institutions.
2. Highlight the dual character of the media as both commercial and
political/ideological organizations.
3. Explain how various social groups are represented in the media and
the implications of such representation.
4. Explain the concept of media power.
5. Outline the notions of professionalism in media and communication
practice.
6. Explain the concepts of mediatization.
Course Contents
Examination of the media of communication as social and political
institutions with particular attention to pertinent sociological concepts,
themes and problems; the role and relationship of the mass media vis-
à-vis other major social institutions. Focus on the sociology and
professionalism of media communicators, media contents, meaning
creation and defining power and the issue of cultural imperialism and
media dependency; internal dynamics and control of media
organisations and mass communication politics. The role of
communication in development is critically examined. The course will
also discuss media representation of various social groups, media and
gender, ownership and control, the role of advertising and other forms
of financing the media and their implications, issue of media access,
the place and role of alternative media, the internet and changes in
media ecology, mediatization of social and political processes and
activities. Critical attention will be paid to the role of the media as the
infrastructural/mechanism of connection, representation, sharing and
governing, the role of the media in conflict and the mediatization of
different processes, activities and institutions in contemporary society.
Also of interest is the internet and other ICTs, their characteristics and
how they have changed the ecology of communication, the public
sphere and nature of politics and power. The course will also discuss
media representation of gender and minorities.
MCM 401 & 402: Research Project (4 Units C: LH 60)
Learning Outcomes
At the end of this course, the students will:
1. Identify a social problem from a communication perspective.
2. Review conceptual and empirical literature to identify a gap the
study will fill.
3. Operationalise concepts.
4. Apply necessary theories for explaining the problem.
5. Identify and apply the appropriate methods for data gathering.
6. Analyse and present findings using tables, graphs, and measures of
central tendency; also use of themes for qualitative data.
7. Discuss findings in line with literature and theories.
8. Interpret findings.
9. Write a publishable feature/produce a professional project.
Course Contents
Each student is required to select, in consultation with the supervisor,
a topic/problem and study this in detail, applying necessary
theories/concepts and appropriate methods. Students are expected to
initiate and execute a project following the steps in the research
process, or do a feature of some other place that is professional-
oriented and publishable.

MCM 403: Media Attachment (2 Units C: LH 30)

Learning Outcomes
At the end of this course, the students will:
1. Discuss the workings of a particular mass media organization where
they did their internship.
2. Recall and share experiences on work done in a media organization
via written report and class presentation.
3. Present a portfolio of work done in the media organisation.
Course Contents
Students understudy the operations of a particular media organization
under a carefully monitored arrangement between the Department of
Mass Communication and that organization, then give a
comprehensive account of their experience in a written report and
class presentation.
Minimum Academic Standard
NUC – MASS requirement facilities
LOU-MCM 401: Media Entrepreneurship (2 Units: E: LH15;
PH30)
Senate-approved relevance
Media Entrepreneurship is a vital course for developing students’
ability to create, manage, and sustain media ventures in an
increasingly competitive and digital media environment. The Senate’s
approval highlights the importance of equipping students with the
knowledge and skills to identify market opportunities, innovate content
solutions, and develop business strategies that ensure profitability,
sustainability, and social impact. Understanding media
entrepreneurship allows students to contribute to media development,
job creation, and the growth of the creative economy.
Overview
This course introduces students to the principles and practices of
entrepreneurship in the media industry. It covers the process of
identifying opportunities, generating innovative ideas, developing
business plans, and managing media enterprises. Students will explore
the economic, managerial, and technological aspects of launching and
sustaining media ventures, including the use of digital platforms and
emerging technologies. Emphasis is placed on practical applications,
case studies of successful media enterprises, and the development of
entrepreneurial mindsets for creative problem-solving in media
contexts.
Objectives
The objectives of this course are to:
1. Understand the principles and processes of entrepreneurship in
media.
2. Identify and evaluate business opportunities in various media
sectors.
3. Develop skills for creating effective media business plans.
4. Explore financial management, marketing, and operational
strategies for media ventures.
5. Apply innovation and creative thinking to sustain media enterprises.
Learning Outcomes
At the end of this course, students should be able to:
1. Explain the foundational concepts of media entrepreneurship.
2. Identify and assess opportunities for media business ventures.
3. Develop comprehensive media business plans including marketing,
finance, and operations.
4. Apply entrepreneurial thinking to solve challenges in media
management.
5. Evaluate the sustainability and social impact of media ventures.

Course Contents
Introduction to media entrepreneurship; identifying market gaps and
business opportunities in print, broadcast, digital, and social media;
creative and innovative thinking in media production; business
planning for media enterprises; financial management including
budgeting, revenue models, and funding sources; marketing and
audience engagement strategies; leadership, management, and
organizational structures in media businesses; use of digital tools and
emerging technologies; legal and ethical considerations for media
entrepreneurs; case studies of successful media startups and global
media enterprises; practical exercises in business plan development,
pitching, and media venture simulation.
Minimum Academic Standards
Students should engage in project-based learning including creating
media business proposals, financial projections, and marketing
strategies. Assessment will involve written reports, presentations, and
practical assignments. Faculty must ensure students acquire both
theoretical knowledge and practical entrepreneurial skills applicable in
the media sector.
Minimum Academic Standard
NUC – MASS requirement facilities
LOU-CMS 401: Public Diplomacy and Media (2 Units: E: LH15;
PH30)
Senate-approved relevance
Public Diplomacy and Media is crucial for understanding how
governments, organizations, and institutions use media to
communicate with global audiences. The Senate recognizes this course
as essential for preparing students to engage in international
communication, enhance national image, and influence foreign public
opinion through strategic media initiatives. The course fosters skills in
communication strategy, cultural understanding, and media utilization
in diplomacy and global affairs.
Overview
This course examines the role of media in public diplomacy, focusing
on how states and organizations leverage communication strategies to
influence international audiences. Students will explore the concepts,
tools, and practices of public diplomacy, including cultural diplomacy,
information campaigns, and digital diplomacy. The course emphasizes
understanding audience perspectives, ethical considerations, and the
impact of media narratives on foreign relations and international
perception.
Objectives
The objectives of this course are to:
1. Understand the principles and scope of public diplomacy.
2. Analyze the role of media in shaping international public opinion.
3. Explore strategies and tools used in public diplomacy campaigns.
4. Examine the ethical and cultural considerations in international
communication.
5. Apply media strategies to enhance national image and global
influence.
Learning Outcomes
At the end of this course, students should be able to:
1. Explain the theoretical foundations of public diplomacy and media.
2. Evaluate the effectiveness of international communication
campaigns.
3. Design media strategies for cultural diplomacy, advocacy, and
public engagement.
4. Identify ethical challenges and solutions in cross-cultural
communication.
5. Analyze case studies of successful public diplomacy initiatives
worldwide.

Course Contents
Introduction to public diplomacy: definition, scope, and relevance;
historical evolution and theoretical frameworks; media strategies in
international relations; role of digital media, social networks, and
global news outlets; designing public diplomacy campaigns; cultural
diplomacy and soft power; ethical and legal considerations in cross-
cultural communication; crisis communication and reputation
management; monitoring and evaluating public diplomacy outcomes;
case studies of national and international public diplomacy initiatives;
simulation exercises in media strategy development and campaign
design.
Minimum Academic Standards
Students are expected to participate in practical exercises including
designing public diplomacy campaigns, analyzing international media
content, and presenting strategic communication proposals.
Assessment will include written assignments, presentations, and
project-based evaluations. Faculty should ensure students acquire
knowledge and practical skills to operate effectively in international
media and public diplomacy contexts.
Minimum Academic Standard
NUC – MASS requirement facilities
LOU-MCM 402: Digital Media Production (2 Units: E: LH15;
PH30)
Senate-approved relevance
Digital Media Production is a key course designed to equip students
with practical and theoretical knowledge for creating content across
digital platforms. The Senate recognizes its relevance as it prepares
students for the rapidly evolving media landscape, enabling them to
produce, manage, and distribute high-quality digital content for diverse
audiences. Mastery of digital production skills enhances employability,
supports creative industries, and ensures students can meet
professional media standards.
Overview
This course provides students with the skills and knowledge required
for professional digital media production. It covers the entire
production process from conceptualization to post-production for
platforms such as social media, websites, streaming services, and
broadcast media. Students learn technical skills in video, audio,
graphics, and interactive content, alongside production planning,
storytelling, and audience engagement strategies. The course
emphasizes practical, hands-on experience using contemporary digital
tools and software.
Objectives
The objectives of this course are to:
1. Understand the principles and processes of digital media
production.
2. Develop skills in planning, scripting, and storyboarding for digital
content.
3. Learn technical skills in video, audio, graphics, and multimedia
production.
4. Apply post-production techniques including editing, effects, and
optimization for different platforms.
5. Produce digital media content that is creative, engaging, and
audience-focused.
Learning Outcomes
At the end of this course, students should be able to:
1. Explain the stages and principles of digital media production.
2. Plan and storyboard content for digital platforms effectively.
3. Operate digital production tools and software for audio, video, and
graphics.
4. Apply post-production techniques to refine and finalize digital
content.
5. Produce professional-quality digital media tailored to specific
audiences and platforms.

Course Contents
Overview of digital media production; understanding digital media
platforms and audience engagement; conceptualization, scripting, and
storyboarding techniques; video production: camera operation,
lighting, and sound recording; audio production: recording, mixing, and
editing; graphic and multimedia production: image manipulation,
animation, and motion graphics; post-production techniques: video and
audio editing, effects, color grading, and rendering; optimizing content
for web, social media, and broadcast platforms; project planning,
workflow management, and teamwork; ethical and legal considerations
in digital media; case studies of professional digital media projects;
practical exercises and portfolio development for real-world digital
media production scenarios.
Minimum Academic Standards
Students should engage in practical assignments, producing digital
media projects individually and in teams. Assessment will include
project reports, presentations, practical production tasks, and portfolio
submissions. Faculty must ensure students acquire both the technical
skills and creative expertise necessary to produce high-quality digital
media content suitable for professional and commercial environments.
400 Level SECOND SEMESTER Mass Communication
MCM 404: Mass Media Ethics (2 Units C: LH 30)
Learning Outcomes
At the end of this course, the students will:
1. Discuss the ethical responsibilities of individuals, groups, and
organizations engaged in message construction, transmission, or
consumption.
2. Explain ethical and moral standards applicable to the mass media.

Course Contents
Ethical and moral standards applicable to the mass media; ethical
responsibilities of individuals, groups, and organizations engaged in
message construction, transmission, or consumption, particularly in
the field of news and public affairs.
MCM 405: Mass Media Law (2 Units C: LH 30)
Learning Outcomes
At the end of this course, the students will:
1. Explain the legal framework within which the mass media operates.
2. Trace the development and constitutional growth of freedom of
expression in Nigeria.
3. Discuss the privileges and restraints affecting the mass media, libel,
sedition, privacy, contempt, obscenity, copyright, etc., and
government regulation.
Course Contents
Study of the legal framework within which mass philosophy bearing
upon the mass media, the development and constitutional growth of
freedom of expression in Nigeria, the privileges and restraints affecting
the mass media, libel, sedition, privacy, contempt, obscenity,
copyright, etc., and government regulation.
MCM 406: Communication for Development (2 Units C: LH 30)
Learning Outcomes
At the end of this course, the students will:
1. Explain communication for development.
2. Discuss the importance of gender equitable development.
3. Outline the phases in development communication.
4. Discuss the basics in determining the communication strategies and
activities for various development concerns and stakeholders.
5. Design a basic communication strategy.
6. Apply development paradigms, theories, and models in explaining
social and behavioural change.
Course Contents
This course introduces students to the theory and practice of
behavioural change communication; and is designed to expose
students to the theoretical and practical perspectives which have
informed current thinking in development and social and behaviour
change communication (SBCC). Key issues in development and the use
of communication to promote sustainable development will be
explored. Strategies being utilized by development agencies will also
be discussed and analysed with a view to exposing students to a
variety of approaches. Also, this course shall examine theories and
models of behaviour change, key approaches to social and behavioural
change communication (SBCC) – approaches aimed at individual
behavioural change, information, education and communication (IEC);
and community-level interventions. Students develop strategic
planning abilities, along with specific skills in designing survey
instruments and focus groups.
MCM 407: Message Design for Development (2 Units C: LH 30)
Learning Outcomes
At the end of this course, the students will:
1. Outline appropriate communication activities and media platforms
for various development concerns and participant groups.
2. Explain the concept of message development.
3. Discuss the purpose of messages to the communication objective
and the participant groups.
4. Outline the importance of message design.
5. Explain the steps involved in message development.
6. Define pretesting.
7. Explain the reasons for messages and materials pretesting.
8. Discuss pretesting concerns.
9. Outline tips for effective pretesting.
10. Design messages for various participant groups’ behavioural
change communication activities (design and produce SBCC
campaign materials, showcase the messages developed and pre-
test them).
11. Pre-test messages designed and revise accordingly.
12. Present the messages designed.
Course Contents
This course also explores ways messages can be used to educate
people and encourage them to adopt and enjoy improved lifestyles
using appropriate communication and media platforms. This is against
the backdrop that in today's contemporary society, the channels of
communication are ever increasing. It covers the major steps involved
in developing state-of-the-art health and other development
communication campaign materials and focuses on communication
channels and their importance. In particular, the five categories of
communication channels—mass media, mid media, print media, social
and digital media, and interpersonal communication (IPC)—will be
explored along with their advantages and disadvantages. It shall also
explore how to select an appropriate channel mix for a communication
response; appropriate channels for reaching specific audience
segments; the concept of message development; purpose of messages
to the communication objective and the participant groups; importance
of message design; and steps involved in message development. Key
topics include stakeholders and behavioural analysis, using theory and
formative research to guide message strategies/concepts, pretesting
messages with stakeholders, and reviewing demographic and market
research data to inform channel/outreach approaches. All concepts
shall be applied to a semester-long class project in which students
conceptualize and design a health, population, or any development
issue campaign. Major SBCC campaigns in Nigeria shall also be
critiqued; while the ways in which education can be subtly but
effectively worked into both new and time-honoured genres of
entertainment in order to foster positive behaviour change shall be
examined, because throughout history, stories, drama, poetry, music,
dance, and other entertainment formats have been used to enlighten
and educate both adults and children. Practicum shall be the
production of evidence-based messages that respond to relevant
needs in contextually appropriate ways. Students are expected to
design and produce SBCC campaign materials, showcase the
messages developed and pretest them. The produced and pre-tested
messages shall be revised accordingly.
MCM 409: Community Media and Relations (2 Units C: LH 30)
Learning Outcomes
At the end of this course, the students will:
1. Research community needs and problems and produce a fact sheet.
2. Audit broadcast contents (content analysis) with regard to
community needs and problems; and the role and qualities of radio
and television.
3. Produce a SWOT analysis; plan community development projects for
implementation through special radio programmes using the results
of the SWOT analysis and fact sheet.
4. Write and produce a programme.
5. Evaluate the programme for impact.
6. Audit the contents (content analysis) of rural community, small
municipalities, and urban neighbourhoods’ newspapers.
7. Explain the audience and business and management procedures of
rural community, small municipalities, and urban neighbourhood
newspapers.
8. Apply management and economic theory to the management
process in the community newspaper business; write, edit, and
publish contents for the rural community, small municipalities, and
urban neighbourhood newspapers.
9. Define community relations.
10. Discuss community relations and its effectiveness as an element
in the overall public relations programme.
11. Explain the untraditional approaches using case histories to
demonstrate how to cope with crisis situations.
Course Contents
This course is focused on rural broadcasting, rural community
newspapers, and community relations. It analyses community needs
and problems with regard to the role and qualities of radio, television,
and newspapers. Analysis of community needs and problems with
regard to the role and qualities of radio/TV, planning of community
development projects for implementation through special radio/TV
programmes; programme production and evaluation research; also
writing, editing, and publishing weekly or regular newspapers for the
rural community, small municipalities, and urban neighbourhoods;
content analysis, readership research, and business and management
procedures. It also looks at relations and how effective community
relations can be an essential element in the overall public relations
programme of organisations, focusing on untraditional approaches and
case histories to demonstrate how to cope with crisis situations.
Note: The course lecturers should be made up of journalism,
broadcast, and PRAD experts.
Minimum Academic Standard
NUC – MASS requirement facilities
LOU-MCM 403: Strategic Comm. Campaigns (2 Units: E: LH15;
PH30)
Senate-approved relevance
Strategic Communication Campaigns equips students with the
knowledge and skills to plan, design, implement, and evaluate
communication campaigns that achieve specific organizational or
societal objectives. It emphasizes research-based decision-making,
message development, media selection, and audience targeting. The
course is essential for developing professionals capable of creating
impactful campaigns in public relations, marketing, health
communication, and social change initiatives.
Objectives
The objectives of this course are to:
1. Understand the principles and frameworks of strategic
communication campaigns.
2. Conduct audience research and analyze communication needs.
3. Develop skills in designing messages, selecting media, and planning
campaign strategies.
4. Evaluate the effectiveness of campaigns through measurable
outcomes.
5. Apply strategic communication to public relations, marketing, and
social change contexts.
Learning Outcomes
At the end of this course, students should be able to:
1. Explain the concepts and components of strategic communication
campaigns.
2. Design communication campaigns tailored to specific audiences and
objectives.
3. Conduct research to inform campaign planning and messaging.
4. Implement and manage campaigns across multiple platforms.
5. Evaluate and report on the impact of strategic communication
campaigns.
Course Contents
Introduction to strategic communication, campaign planning and
management, audience analysis and segmentation, message
development and framing, media selection and integrated media
strategies, monitoring and evaluation of campaigns, ethical and legal
considerations, case studies of successful campaigns in PR, health,
marketing, and social advocacy, and practical exercises in campaign
design and implementation.
Minimum Academic Standards
Candidates must possess a diploma or bachelor’s degree in mass
communication, public relations, marketing, or related fields. Students
should have prior knowledge of media principles, communication
theories, and basic writing and research skills. Practical experience in
media campaigns or PR projects is an added advantage. Students are
expected to participate in class exercises, conduct independent
research, and prepare campaign proposals to meet the course
requirements.
Minimum Academic Standard
NUC – MASS requirement facilities
LOU-CMS 402: Media Policy and Regulation (2 Units: E: LH15;
PH30)
Senate-approved relevance
Media Policy and Regulation provides students with an understanding
of the legal, political, and ethical frameworks governing media
operations. It enables students to appreciate how media policies
influence content production, distribution, and consumption, preparing
them to navigate regulatory landscapes in journalism, broadcasting,
and digital media industries.
Objectives
The objectives of this course are to:
1. Introduce students to national and international media policies and
regulations.
2. Examine the role of regulatory bodies in media governance.
3. Explore legal, ethical, and social issues affecting media operations.
4. Develop skills to critically assess media policy impacts on practice.
5. Foster awareness of emerging challenges in media regulation.
Learning Outcomes
At the end of this course, students should be able to:
1. Explain the principles of media policy and regulation.
2. Identify regulatory authorities and their functions.
3. Analyze the effects of policies on media operations and content.
4. Evaluate legal and ethical issues in contemporary media practice.
5. Propose solutions to emerging challenges in media governance.
Course Contents
Overview of media policy frameworks, historical evolution of media
laws, regulation of broadcasting, print, and digital media, role of
government agencies and self-regulatory organizations, freedom of
expression and censorship, media accountability and ethical standards,
comparative studies of media regulation in different countries, case
studies of policy impacts on media industries, emerging issues such as
digital media governance and social media regulation.
Minimum Academic Standards
Candidates should hold a diploma or bachelor’s degree in mass
communication, media studies, or related disciplines. Students are
expected to have foundational knowledge of journalism, media ethics,
and basic communication theories. Engagement in research
assignments, case study analyses, and presentations are required.
Practical awareness of national and international media laws is an
advantage.
Minimum Academic Standard
NUC – MASS requirement facilities
LOU-MCM 404: Advanced Public Relations Writing (2 Units: E:
LH15; PH30)
Senate-approved relevance
Advanced Public Relations Writing equips students with professional-
level skills to craft effective PR content for diverse audiences and
platforms. It focuses on strategic use of language, storytelling, and
media tools to influence public opinion, build organizational reputation,
and manage communication crises.
Objectives
The objectives of this course are to:
1. Develop proficiency in advanced public relations writing techniques.
2. Explore strategic messaging for different audiences and media
platforms.
3. Enhance skills in writing press releases, speeches, and feature
articles.
4. Teach crisis communication and reputation management writing.
5. Foster creativity and ethical practice in public relations
communication.
Learning Outcomes
At the end of this course, students should be able to:
1. Demonstrate advanced PR writing skills across multiple formats.
2. Produce press releases, speeches, and feature stories with strategic
impact.
3. Develop content for crisis communication and reputation
management.
4. Tailor messages for diverse audiences and media platforms.
5. Apply ethical and professional standards in public relations writing.

Course Contents
Principles of advanced PR writing, strategic message development,
writing for press releases, speeches, and media advisories, feature
articles and opinion pieces, social media and digital content creation,
crisis communication and reputation management, ethical
considerations in PR writing, audience analysis and tailoring messages,
practical exercises and case studies in professional PR writing.
Minimum Academic Standards
Candidates are expected to have a diploma or bachelor’s degree in
mass communication, public relations, journalism, or related
disciplines. Students should possess basic writing skills and knowledge
of media principles. Active participation in practical exercises, case
studies, and portfolio submissions is mandatory. Exposure to real-world
PR assignments or internships is highly recommended.
Minimum Academic Standards
Equipment
Photography
1. DSLR (Digital Single Lens Réflex Cameras)
2. Lenses: 24mm–50mm zoom
3. Lenses: 18–135mm zoom
4. Lenses: 50mm
5. Bounce flash
6. Studio lamps
7. Backdrop canvas
8. Tripod
9. Professional photo printer
10. Reflectors/umbrellas
11. Scanner
12. External hard disk
13. Computers with software
14. Flat screen computer with the following software: Adobe, Corel
Draw, PageMaker, Printshop Professionals, Photoshop, and other
graphic art software (HP i3 or i7 Core, 8GB RAM/500GB HDD/DVD-
RW/17" LCD/Windows 7/8).
15. Professional camera tripod
16. HP Photosmart printer
News Room
1. TV sets
2. Scanner
3. Digital audio midget
4. DVD players
5. Printers
6. Radio sets
7. Decoder (with subscription)
8. Radio receiver
9. Conference table and chairs (1 set with minimum of twelve chairs)
10. Micro digital audio recorder
Public Relations
1. Multimedia projector
2. Projector stand/screen
3. DVD players/recorders
4. Scanner
5. Computer system
6. Coloured printer
7. Provision of 4x8 ft tack board
8. Interactive board
9. External hard disk
10. HP desktop computer with minimum 500GB hard drive, 8GB RAM,
2GB dedicated graphics, Core i7, with pre-installed graphic
software (Corel Draw, Adobe Photoshop, Elements, etc.)
Radio and Television Studio
 16-channel audio mixing console
 Workstation (Core i7, 8GB RAM, 2TB HDD)
 Audio distribution amplifier
 Studio monitor speakers
 Behringer studio headphones
 Headphone audio splitter
 Steel equipment rack
 Studio monitor amplifier
 Labelling kit
 ADDA analogue/digital/analogue audio converter
 Studio signalling light system
 Studio warning light system
 Audio technical broadcast standard microphone kits
 Studio furniture
TV Studio Equipment
 Sony Camcorder Fx1 (Professional Digital Camera)
 27U standing cabinet
 DV player
 Video mixer 22" HD preview monitor with split adapter
 Digital vision mixer (TV production console, 6 channels)
 Audio mixer
 HDM studio preview monitor 32" LED
 Video/editing workstations
 Studio active monitor speakers
 22" workstation preview monitors
 8TB network hard drive
 LED soft light
 Adobe CS6 software enterprise
 Tabletop condenser microphones
 DVD recorder and accessories
 Monitoring headphones
 UPS
Staffing
Academic Staff
 NUC guidelines on staff/student ratio of 1:30 for Social Science
programmes apply.
 All academic staff should possess a PhD degree, with at least 70%
holding PhDs.
 With a minimum load of 18 units per semester for students and a
minimum of six full-time staff per programme, staff should have a
maximum of 15 contact hours per week for lectures, tutorials,
practicals, and project supervision.
Administrative Support Staff
 Competent and adequate senior staff, computer literate, is required
for proper administration of department and faculty offices.
Technical Support Personnel
 Competent and adequate technical staff are required for running
laboratories and studios.
 Staff should undergo regular training to stay updated on equipment
operation and maintenance.
Classrooms, Laboratories, Workshops, and Offices
Spaces (NUC Recommended)
 Professor’s office: 18.50 m²
 Head of Department’s office: 18.50 m²
 Tutorial teaching staff’s office: 13.50 m²
 Other teaching staff space: 7.00 m²
 Technical staff space: 7.00 m²
 Secretarial space: 7.00 m²
 Science staff research laboratory: 16.50 m²
 Education staff research laboratory: 14.50 m²
 Seminar space per student: 1.85 m²
 Drawing office space (A.O. board) per student: 4.60 m²
 Drawing office space (A.I. board) per student: 3.70 m²
 Laboratory space: 7.50 m²
Equipment
1. Minimum number of identifiable laboratories per discipline according
to NUC space requirements, reasonably equipped.
2. At least one large and reasonably equipped central workshop for
teaching and research.
3. Drawing and design/Instructional Education Technology studios, well
equipped and according to NUC space requirements.
4. Equipment should be acquired in sufficient number to implement
benchmark statements for the programme.
Library
 In addition to general university library stock, Journalism and Media
Studies require specialized holdings.
 Adequate departmental library facilities for staff and students must
be provided, including current journals, textbooks, and manuals.
 The university should have an e-Library with electronic resources for
the programme; departmental e-Library recommended.