Lecture 3: Computer Fundamentals & Business Applications
Laboni Akter
Adjunct Lecturer,, IGMIS
laboni.kuet.bme@gmail.com
Importance of Computers in Business
Importance of Computers in Business
1. Efficiency and Productivity
Computers help businesses
complete tasks faster by
automating routine work,
improving communication.
Processing large amounts of
data quickly.
This saves time, reduces
errors, and boosts overall
productivity.
Importance of Computers in Business
2. Data Management and Storage
Businesses use computers to store and
organize important records such as
customer details, sales, and financial
information.
This ensures data is secure, easy to
access, and well-protected from loss or
theft.
Importance of Computers in Business
3. Improved Communication
Computers allow instant communication
inside and outside a business through
emails, video calls, and chat platforms.
This makes teamwork easier and helps
companies connect with clients
worldwide.
Importance of Computers in Business
4. Marketing and Sales
Computers enable digital advertising,
online shopping, and data-driven
marketing.
Businesses can promote products, sell
directly to customers, and analyze buying
patterns to improve sales strategies.
Importance of Computers in Business
5. Decision Making
By analyzing data, computers
provide valuable insights that help
businesses make better decisions.
They are used for predicting sales,
planning strategies, and
understanding market trends.
Importance of Computers in Business
6. Cost Reduction
Using computers reduces costs by
automating work, minimizing errors, and
enabling remote operations.
This lowers expenses while increasing
efficiency and profit margins.
Computer Applications in Business
Almost everyone is aware that Information Technology (IT) has played a very
significant role in taking businesses to new heights.
Computer technology has great applications in almost all kinds of businesses.
Almost all kinds of businesses are relying on computers for automating their
traditional processes.
Before the advent of computers and relevant technology, business were totally done
using manual resources.
As a result, the time taken to complete a task was more, quality of work was not up
to the mark, and the procedures also tended to be more complicated.
However, as computers started to be used in businesses establishments, the
processing of work got more stabilized.
Computer Applications in Business
Applications in different areas of Business:
Computer Applications in Business
Computer Applications in Business
Inventory management systems
track the quantity of each item a
company maintains, triggering an
order of additional stock when the
quantities fall below a
predetermined amount.
Computer Applications in Business
Customer Relationship Management
Computer Applications in Business
Computer Applications in Business
Advertisements
Computer Applications in Business
Computer Applications in Business
Management Information System
Computer Applications in Business
Human Resource Management
Computer Applications in Business
Role of Computers at Different Levels of Management:
Computer Applications in Business
Computer Applications in Business
Computer Applications in Business
On-line Applications in Business
1. E-Commerce Platforms
Computers are used to design and operate online
stores where customers can browse and purchase
products anytime. They also manage payment
gateways and keep track of inventory automatically.
Example: Amazon
On-line Applications in Business
2. Online Banking
Businesses rely on computers to make secure fund
transfers, pay bills, and manage payroll digitally.
This reduces paperwork and speeds up financial
transactions.
Example: PayPal
On-line Applications in Business
3.Cloud Computing
Computers connect to cloud servers to access
software, store files, and share data over the
internet. This reduces the need for expensive local
hardware and increases flexibility.
Example: Google Workspace
On-line Applications in Business
4. Digital Marketing
Computers help businesses create, run, and
monitor online advertisements across social media
and websites. They also analyze customer data to
deliver targeted promotions.
Example: Facebook Ads
On-line Applications in Business
5.Customer Support Software
Computers power chatbots and CRM systems that
answer queries and record customer history. This
ensures faster service and builds stronger customer
relationships.
Example: Zendesk
Real Time Applications in Business
1. Stock Trading Systems
Investors rely on real-time trading platforms to buy and
sell shares within seconds. Instant updates on stock
prices help avoid losses and maximize profits.
Example: Nasdaq
Real Time Applications in Business
2. Supply Chain Tracking
Logistics companies use GPS and RFID to monitor
shipments as they move. Live tracking ensures timely
deliveries and reduces supply disruptions.
Example: FedEx
Real Time Applications in Business
3. Collaboration Tools
Teams connect through video meetings, chat platforms,
and shared documents in real-time. This makes remote
work more effective and improves productivity.
Example: Microsoft Teams
Real Time Applications in Business
4. Real-Time Analytics
Organizations analyze sales, customer data, and
operations instantly to make decisions faster. This
improves efficiency and helps companies respond to
market changes.
Example: Netflix
Real Time Applications in Business
5. IoT Business Operations
Smart sensors and devices send live data to systems for
monitoring and control. This technology reduces
downtime and improves overall performance.
Example: Tesla
Thanks to All
