Digital Projects-Workflow and Management
Implementation
Planning Design
Development Deployment
Digital Strategies
Interactive Marketing Strategy Interactive Design & Development (editorial, design, technical) Digital Media Planning & Management
Online Advertising Search Engine Marketing (paid & natural) Affiliate Marketing E-mail Marketing
Mobile Development Social Marketing Usability Services Online Marketing Research & Insights Content Syndication Reporting, Measurement & Analytics
Digital/iOS SDK Project Workflow
A digital project flows through 5 distinct phases during its life cycle:
Planningjob start and resource evaluation Designconcept Developmentdesign integration Deploymentlaunch and closeout
Job Start
Begins with a client request, job number assignment, project identification (Web site, e-Detail, digital videos, etc), tactical/creative brief, and job start meeting.
Planning Job Start
Planning Resource Evaluation
Evaluate the project based on complexity and budget constraints and determines the specific resources that will be required. SOW documents will then be developed based on the tactical brief, team input, and resource requirements
Planning Resource Evaluation
Planning Development of the SOW
The SOW is a written confirmation of the results the project will produce and the terms and conditions under which the work will be performed
Project Overview: How and why the project came to be, the business needs it addresses, the scope of work to be performed, and how it will be affected by other related activities Deliverables: The specific features and functions that the project will produce Specifications: Detailed specifications of the hardware and software that will be utilized in the field
Planning Development of the SOW
(Continued)
Responsibilities: This defines the specific responsibilities and requirements of the Agency, the client, and partner agencies in delivering the project to completion Work Breakdown Structure: A break down of the specific tasks, responsibilities, and required hours of the team members/positions assigned to the project Schedule: An initial schedule including the projected start date, milestones, and end date Known Constraints: Restrictions that may limit what can be achieved and how fast it can be completed Contact List: Contact information for all parties involved in production, as well as approving the project during its life cycle
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Interactive SkillsSample Job Descriptions
Title .NET Developer, C# - Mid Level Flash Developers w/Advertising Experience Needed IT Support Specialist Manager, Interactive Services Application Engineer/DBA Network Administrator Mid-Level PHP Developer IT Systems Engineer Senior Business Analyst Senior Network Administrator Web Developer Learning Management System Manager Implementation Manager Senior Resource Manager Job Category Information Technology Creative Services Information Technology Information Technology Information Technology Information Technology Information Technology Information Technology Information Technology Information Technology Legal Information Technology Information Technology Legal Information Technology Creative Services City New York New York New York New York New York New York New York New York New York New York New York New York New York New York State NY NY NY NY NY NY NY NY NY NY NY NY NY NY
Senior Infrastructure Engineer - Storage & Virtualization
Web Developer
Information Technology Legal
Information Technology
New York
New York
NY
NY
Different programs require varying knowledge and skills:
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Typical Digital/iOS App Teammembers
Senior Marketing Manager
Responsible for strategic plan, brand objectives, etc
Program Manager
Tracks schedules and timelines against overall SOW
Project Manager
Delivers the App, manages requirements and reconciles business needs with solutions
User Experience Architect
Responsible for framework of user interaction model and user process flow/journey
Technical Architect
Responsible for infrastructure, security, and data access models
User Interface Designer
Responsible for App visual design, graphics, and identity
Development Manager Developer
Technical lead and project manager Responsible for overall technical architecture and coding
IT Manager
Responsible for deployment and life cycle management of Apps
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Planning Workflow of the SOW
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DesignCreative Conception
Initial SOW is approved and an estimate is submitted to the client. Creative concepts are generated (visuals, story boards, content, wire frames, etc) Concepts are approved by the client, Marketing, and Medical/Legal
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DesignCreative Conception Workflow
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DesignCreative Conception Workflow (Continued)
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DevelopmentDesign Integration and Execution
The SOW is re-evaluated and a revised estimate is sent for approval based on significant changes to the initial scope
Design Development (front-end visuals are developed based on creative concepts and wireframes)Design elements are approved by the client and legal if necessary before development can begin Development of Functionality (back-end functionality, scripting, database development)Developers/Coders construct the functionality of the project. Once tested, the development is integrated with the design elements for review and testing by the Agency, Client, Marketing, and Medical/Legal LaunchOnce fully functional and approvals are finalized, the project launches and will be available
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Design DevelopmentWorkflow
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Integration and Deployment
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Project Closeout
Job suspension request is made to finance and actual hours are reconciled against the estimate. Vendor invoices are received and the job is closed for OOP costs. A project wrap-up meeting is scheduled to discuss lessons learned
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CloseoutWorkflow
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