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Key External Factor: Weight Rating Weight Score | PDF | Microeconomics | Business Economics
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Key External Factor: Weight Rating Weight Score

The key external factors document outlines opportunities and threats for Red Bull and assigns each a weight and rating. The top opportunities are enhancing beverages nutritionally, expanding into emerging markets, and increasing CSR focus. Top threats include negative health implications of consumption, high marketing costs, and seasonal demand for products. The competitive profile matrix compares Red Bull to Pepsi, Monster, and Coca-Cola based on weighted factors such as brand reputation, market share, and online presence. Red Bull scores highest against Pepsi.

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63 views2 pages

Key External Factor: Weight Rating Weight Score

The key external factors document outlines opportunities and threats for Red Bull and assigns each a weight and rating. The top opportunities are enhancing beverages nutritionally, expanding into emerging markets, and increasing CSR focus. Top threats include negative health implications of consumption, high marketing costs, and seasonal demand for products. The competitive profile matrix compares Red Bull to Pepsi, Monster, and Coca-Cola based on weighted factors such as brand reputation, market share, and online presence. Red Bull scores highest against Pepsi.

Uploaded by

azpatito
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Key External Factor

Key External Factor Weight Rating Weight


Score
Opportunity
1. Enhancing nutritional aspects of beverages 0.15 4 0.60
2. Increasing presence in media via strategic collaborations 0.08 1 0.08
0.09 2 0.18
3. Emerging markets represent newer geographies for RedBull’s
expansion
0.10 3 0.30
4. Increasing focus on corporate social responsibility 0.07 2 0.14
5. The new taxation policy can give impact to RedBull
Threat
6. Negative health implications due to the consumption of RedBull 0.16 4 0.64
Products
0.10 3 0.30
7. High in marketing costs
0.09 2 0.18
8. The demand of the highly profitable products is seasonal in nature
9. Intense competition 0.09 2 0.18
10. No regular supply of innovative products 0.07 2 0.14
Total 1.00 2.74
Red Bull
Competitive Profile Matrix (CPM)
Pepsi Monster Cocacola
Weight Rating Score Rating Score Rating Score
Brand reputation 0.16 4 0.64 3 0.48 4 0.64

Level of product 0.10 3 0.30 2 0.20 3 0.30


integration

Range of product 0.08 4 0.32 3 0.24 4 0.32

Successful new 0.06 3 0.18 2 0.12 3 0.18


intro

Market share 0.20 4 0.80 1 0.20 2 0.40

Low cost structure 0.10 2 0.20 1 0.10 2 0.20

Successful 0.20 4 0.80 4 0.80 4 0.80


promotion

Strong online 0.10 3 0.30 2 0.20 3 0.30


presence

Total 1.00 3.54 2.34 3.14

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