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Models and Definitions: Gianpietro Mazzoleni La Comunicazione Politica

This document discusses models and definitions of political communication. It outlines three main actors in the political communication system: the political system, media system, and citizenship. It also describes different relationships between these actors, such as from politics to media, from media to citizenship, and from citizenship to politics. The document then covers developments in political communication research from its infancy focusing on rhetoric and propaganda to its current adulthood stage. It analyzes the phases of political communication since World War II and trends including the professionalization of campaigning and use of new technologies.

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Tamim Rahman
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137 views15 pages

Models and Definitions: Gianpietro Mazzoleni La Comunicazione Politica

This document discusses models and definitions of political communication. It outlines three main actors in the political communication system: the political system, media system, and citizenship. It also describes different relationships between these actors, such as from politics to media, from media to citizenship, and from citizenship to politics. The document then covers developments in political communication research from its infancy focusing on rhetoric and propaganda to its current adulthood stage. It analyzes the phases of political communication since World War II and trends including the professionalization of campaigning and use of new technologies.

Uploaded by

Tamim Rahman
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Models and Definitions

Gianpietro Mazzoleni
La comunicazione politica
Chapter 2
Political communication as defined
by Wikipedia
• Political Communication is a sub-field of political
science and communication that deals with the
production, dissemination […] and effects of
information, both through media and
interpersonally, within a political context. This
includes the study of the media, the analysis of
speeches by politicians and those that are trying to
influence the political process, and formal and
informal conversations among members of the public
[…]. The media acts as bridge between government
and public.
Actors of the political
communication
• Political system
– Institutional actors: parliament, central and local
government, judiciary, head of state
– Non institutional actors: parties, social
movememnts, interest groups
• Media system
– TV, radio, press, books, cinema, new media
• Citizenship
– Single people, public opinion, electorate
“Pubblicistico-dialogico” model of
political communication
Mediatized model of political
communication
Kinds of relationship between
actors 1
1. From politics to media
1. Regulation
2. News management
3. Politics as a source
2. From politics to citizenship
1. Public communication
2. Personal relationships
3. Electoral ads
Kinds of relationship between
actors 2
1. From citizenship to politics
1. Voting
2. Public debate
3. Direct relationships
4. Polls and surveys
2. From media to politics
1. General information
2. Watchdog journalism
3. Partisan information
4. Mediatization
Kinds of relationship between
actors 3
1. From media to citizenship
1. General information
2. Partisan information
3. Political advertising
2. From citizenship to media
1. Exit from a TV or a journal
2. Blog, post, citizen journalism
Developments of the communication research
1 Infancy
• Rhetoric
• Propaganda
• Attitudes changes
• Voting
• Government-media relationships
• Functional analysis
• Technological improvements
Developments of the communication research
2 Adulthood
• Electoral communication
• Political information
• Political rhetoric
• Information, political attitudes, and political
behaviors
Developments of the communication research
3 The European countries
• Beyond “limited effects”
• The holistic perspective
• Mixed approach
• Taking a normative perspective in account
• Interactions between media and politics
• Longitudinal, long-trend analysis
• Growing comparative research
The phases of the political communication
1 Since WWII to the Fifties
• Preeminence of the mass parties
• Citizens strongly identified with them
The phases of the political communication
2 From the Sixties to the Eighties
• Fading away of the party identification (or end
of ideology)
• Growing use of the TV (public and
commercial)
• Involvement of previously detached citizens
• Professionalization of the campaigning
The phases of the political communication
3 Since the Nineties
• Professional management of the relationship
with the public opinion by the spin doctors
• Infotainment as an usual practice
• Populism (as pop politics)
• Targeting
• Random exposition to political messages
The phases of the political communication
4 New tendencies
• Non monopolistic use of the ICT (Information
and Communication Technology) due to the
access to the Web
• Generalized use of the public and commercial
TV
• Changing boundaries of the citizenship

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