Search engine optimization
(seo)
SUBMIT BY ABC
ROLL NO - 1
OUTLINE
INTRODUCTION
HOW S.E.O WORKS
S.E.O ALGORITHM
TYPE OF S.E.O
WHITE HATE S.E.O
BLACK HATE S.E.O
CONCLUSION
introduction
SEO= SEARCH ENGINE OPTIMIZATION
Refers to the process of “optimizing” the ranking factors
in order to achieve high search engine rankings for
targeted search terms.
It is the process of getting traffic from the
“free”,”organic”,” editorial” or “natural” search result on
search engines
Example of some popular search engine
HOW S.E.O WORKS
Spider “crawls” the web to find new documents (web pages, other
documents) typically by following hyperlinks from websites already in
their database
Search engines indexes the content (text, code) in these documents by
adding it to their databases and then periodically updates this content
Search engines search their own databases when a user enters in a
search to find related documents (not searching web pages in real-
time)
Search engines rank the resulting documents using an algorithm
(mathematical formula) by assigning various weights and ranking
factors
100+ Billion Searches / Month
IMPORTANCE
80% of consumers find your website by first writing a query into a box on a search
engine (Google, Yahoo, Bing)
90% choose a site listed on the first page
85% of all traffic on the internet is referred to by search engines
The top three organic positions receive 59% percent of user clicks.
Cost-effective advertising
Clear and measurable ROI
Operates under this assumption:
More (relevant) traffic + Good Conversions Rate = More Sales/Leads
WHAT IS S.E.O ALGORITHM
Top Secret! Only select employees of a search engines company know
for certain
Reverse engineering, research and experiments gives SEOs (search
engine optimization professionals) a “pretty good” idea of the major
factors and approximate weight assignments
The SEO algorithm is constantly changed, tweaked & updated
Websites and documents being searched are also constantly changing
Varies by Search Engine – some give more weight to on-page factors,
some to link popularity
Type of S.E.O
On page S.E.O
On page SEO is the science of optimizing the
contents of a website such that it becomes
friendlier to the search engines.
This technique includes the optimization of
texts, images, tag,
URL structure, internal links, header etc.
OFF-page SEO
off pages SEO refers to techniques
that can be used to improve the
position of web site in the search
engine result page(SERPs).
Many people associate off-page
seo with link building but it is not
only that.
WHITE HAT SEO
In search engine optimization(SEO) terminology, white hat SEO refers
To the usage of optimization strategies,technique and tactic that
focous on human audience opposed to search engines and
completely follows search engines rules and policies.
BLACK HAT SEO
In serach engine optimization(SEO) terminology, black hat SEO
refers to use a aggressive SEO strategies, technique and tactics that
focous only on search engines and not a human audience , usually
does not obey search engines guidelines
Advantages of SEO
Brand Awareness
Increased site usability
Cost effectiveness
ROI
Increased traffic
Disadvantages of SEO
Getting noticed by more than target audience
Over success
Black hats and white hats
Costly
Conclusion
SEO is a hard and tedious job, it can take a large amount of your
time , there are too many pieces of the puzzle that you need to
piece together .I once read “ promoting a site that writers o the
web are unlikely to link to is a deadly as creating a fantastic website
no one will se”. I think the writer said it all I this simple sentence.there
is no use in making the best website in your niche when you are not
promoting it
