GROUP OF :-
1. APARUP BANARJEE (18BSP3456)
2. ABISHEK MISHRA(18BSP)
3. ABHINASH MAHAPATRA(18BSP3432)
4. PREM PRAKASH(18BSP3575)
Business 5.
6.
7.
RUSIKESH BEHERA (18BSP3611)
SATYAJIT MOHANTY (18BSP3623)
SAGNIK CHAKROBORTY (18BSP3612)
Analytics 8. SAMBET KUMAR PANDA(18BSP3238)
What is Business Analytics?
Business analytics is the combination of skills, technologies,
applications and process used by the organizations.
Importance of Business Analytics
There is a strong relationship of BA with:
- profitability of businesses
- revenue of businesses
- shareholder return
BA enhances understanding of data
BA is vital for businesses to remain competitive
BA enables creation of informative reports
Business Analytics applications
Business Analytics Applications
Management of customer relationships
Financial and marketing activities
Supply chain management
Human resource planning
Pricing decisions
Sport team game strategies
Scope of Business Analytics
Descriptive analytics
- uses data to understand past and present
Predictive analytics
- analyzes past performance
Prescriptive analytics
- uses optimization techniques
What is BI?
Business intelligence (BI) is a set of theories,
methodologies, architectures, and technologies that
transform raw data into meaningful and useful information
for business purposes.
Business Intelligence
Reports
Data
repository
Different
systems
6
Definition of Data Mining
The nontrivial process of identifying valid, novel, potentially
useful, and ultimately understandable patterns in data stored
in structured databases
Keywords in this definition: Process, nontrivial, valid, novel,
potentially useful, understandable
Data mining: a misnomer?
Other names: knowledge extraction, pattern analysis,
knowledge discovery, information harvesting, pattern
searching, data dredging
Data in Data Mining
Data: a collection of facts usually obtained as the result
of experiences, observations, or experiments
Data may consist of numbers, words, and images
Data: lowest level of abstraction (from which information
and knowledge are derived)
Data
Categorical Numerical
Nominal Ordinal Interval Ratio
Types of data
When collecting or gathering data we collect data from individuals cases
on particular variables.
A variable is a unit of data collection whose value can vary.
Variables can be defined into types according to the level of
mathematical scaling that can be carried out on the data.
There are four types of data or levels of measurement:
1. Categorical 2. Ordinal
(Nominal)
3. Interval 4. Ratio
What is R ?
Software for Statistical Data Analysis
Programming Environment
Interpreted Language
Data Storage, Analysis, Graphing
Free and Open Source Software
Data Structures
Supports virtually any type of data
Numbers, characters, logical (TRUE/ FALSE)
Arrays of virtually unlimited sizes
Simplest: Vectors and Matrices
Lists: Can Contain mixed type variables
Data Frame: Rectangular Data Set
Data Structure in R
Linear Rectangular
All Same Type VECTORS MATRIX*
Mixed LIST DATA FRAME
Thank you
