Customer Relationship Marketing: Apple-Iphone
Uploaded by
Nithi HariCustomer Relationship Marketing: Apple-Iphone
Uploaded by
Nithi HariAPPLE- IPHONE
CUSTOMER RELATIONSHIP MARKETING
OVERVIEW
In this presentation, we are going to look upon how
Apple iPhone engage and maintain good customer
relationship and what kind of marketing strategies
they follow to attract their customers.
2
Why iPhone?
• Apple’s major competitive advantage is its
technological advancement & visionary
thinking which made it most desirable brand
in the world. Telling someone you own an
Android doesn’t have the same effect as
telling someone you own an iPhone. It’s the
name which makes the difference.
• The iPhone and iPad are stars. They can’t
make enough of them. These products are
so successful that their growth potential is
really unknown.
3
Strategies Followed
• They carry this philosophy of “simpler is
OUR
better”SPECIALIZED
through to their product lines.
OFFERINGS
They don’t overwhelm prospective
customers with too many choices,
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• Apple focuses on their UVP (unique value
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out of the box with ever-
smaller packaging. It’s a marketing
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gets juice throughout social
media and is very much a competitive
advantage for Apple and its market share.
4
How can Apple keep its fans with a
pricing strategy so much higher
than the competition?
• It’s because Apple doesn’t view mobile
phones as competition. Where others
focus on a single killer feature through a
variety of content marketing, Apple
focuses on the entire product, and it
shows.
• In fact, Apple routinely earns its higher
prices with top-of-the-line features and
specifications.
5
How Apple has grown?
$106 $174 $624 $603 $796
billion billion billion billion billion
2007- iPod 2010 – iPhone 2011 – iPad Tim Cook replaces 2014 - iPhone 6
lanunched launched launched Steve Jobs as launched
CEO
6
Source: Bloomberg
THANK YOU!
