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Language May Be A Source of Misunderstandings by Marshall Mcluhan, 1964

This document discusses language and codes used in media. It defines language, media languages, technical codes, symbolic codes, conventions, messages, audience, producers, and stakeholders. Technical codes include elements like sound and camera angles, while symbolic codes are things like language, dress, or symbols that convey meaning. Conventions are standard behaviors. The document encourages reflection on how codes and conventions communicate information and how understanding these elements contributes to media literacy.

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MARJORIE BIBON
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1K views7 pages

Language May Be A Source of Misunderstandings by Marshall Mcluhan, 1964

This document discusses language and codes used in media. It defines language, media languages, technical codes, symbolic codes, conventions, messages, audience, producers, and stakeholders. Technical codes include elements like sound and camera angles, while symbolic codes are things like language, dress, or symbols that convey meaning. Conventions are standard behaviors. The document encourages reflection on how codes and conventions communicate information and how understanding these elements contributes to media literacy.

Uploaded by

MARJORIE BIBON
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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“Language may be a

source of
misunderstandings by
Marshall McLuhan, 1964”
Lesson 4 MEDIA AND INFORMATION
LANGUAGES
At the end of the lesson, the learners must be able
to:
• Identify codes, convention, and message and how
they affect the audience, producers, and other stake
holders.
• Reflect on how important information can be
conveyed to create the desired impression.
 Language - pertains to the technical and
symbolic ingredients or codes and
conventions that media and information
professionals may select and use in an effort
to communicate ideas, information and
knowledge.
 Media Languages - codes, conventions,
formats, symbols and narrative structures that
indicate the meaning of media messages to
an audience.
Technical codes include sound, camera
angles, types of shots and lighting.
They may include, for example,
ominous music to communicate danger
in a feature film, or high-angle camera
shots to create a feeling of power in a
photograph.
• Symbolic codes include the language, dress or
actions of characters, or iconic symbols that are
easily understood. For example, a red rose may be
used symbolically to convey romance, or a
clenched fist may be used to communicate anger
• Convention - In the media context, refers to a
standard or norm that acts as a rule governing
behaviour.
• Messages - the information sent from a source to
a receiver.
Audience - the group of consumers for
whom a media message was constructed as
well as anyone else who is exposed to the
message.
• Producers - People engaged in the process
of creating and putting together media
content to make a finished media product.
• Other stakeholders
MAKE A REFLECTION ABOUT
THIS!
1.What information codes, conventions and
messages about our country is
communicated through postcards?
2. How is understanding of the technical and
symbolic codes contribute to media and
information literacy?

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