CONFIDENTIAL
HappyHour Co. Company Profile
L Leading producer of beer ,spirit and non alcoholic beverage in Singapore and Malaysia
Overview Key financials
Asian based producer of beer ,spirits and non-alcoholic beverages
Operations includes manufacturing distribution and direct sales in Singapore
US$mm FY18A FY19A FY20A
(HQ),Malaysia (manufacturing in Malaysia is outsoursed to brew co )and china Revenue 900 961 1071
Growth(%) 0% 7% 11%
Recently expanded operations to china and has expansion plans for combodia
Majority owner and co-founder Ms .happy looking to exit with no close family to Beer 100 110 135
inherit the business
Spirits 75 85 105
Key strength Non-alcoholic beverages 50 55 60
Largest bear and spirit company in Singapore and Malaysia EBITDA 225 250 300
Largest non-alcoholic beverages in Malaysia
Margin(%) 25% 26% 28%
Developed a strong supply hain with stron relationship with distributers
NPAT 135 153 193
Margin(%) 15% 16% 18%
Shareholders
Indicative valuation
20%
US$mm
Happy Family 2020E EBITDA 300
Hour Family Growth (%) 20%
Co Family
20% 60%
EV/EBITDA Multiple 10.0x - 11.5x
Valuation Range 3,000-3,500
Source:
1
CONFIDENTIAL
Overview of auction process and key workstreams
Date Event Key workstreams
Mar 9,2020 Access to Indicative Bid Documents Valuation
Initial valuation analysis based on indicative bid documents
Round 1: 9am Apr 9,2020 – 5pm Apr Indicative bid Q&A submission due Structure and Financing
Indicative Bid Begin Financing Discussion
13,2020(HKT)
Phase
Approval
5pm May 13,2020 (HKT) Indicative Bid Due Collect and confirm required approvals
Late may 2020 Start of final Bid phase Site visit and management presentation
Release of process letter two Organize visit and presentation
Due diligence
Conduct due diligence based on new information collected
Organize Q&A Submissions
Round 2: Final Late July 2020 Final Bid Valuation
Bid Phase
Finalize valuation based on the financial forecasts
Financing
Confirm source for financing
Approvals
Commence preparing application for internal regulatory approvals