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Types of Media

The document discusses different types and categories of media. It outlines print, broadcast, and internet blogs/websites as the main categories of media. It then provides more specific examples of types of media like television, radio, newspapers/magazines. The document also discusses advantages of mass media like reaching many people quickly at low cost. It outlines some uses of media like informing people and setting agendas. Finally, it discusses opportunities in different types of mass media like news, documentaries, and advertising.

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JULIUS E DIAZON
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741 views11 pages

Types of Media

The document discusses different types and categories of media. It outlines print, broadcast, and internet blogs/websites as the main categories of media. It then provides more specific examples of types of media like television, radio, newspapers/magazines. The document also discusses advantages of mass media like reaching many people quickly at low cost. It outlines some uses of media like informing people and setting agendas. Finally, it discusses opportunities in different types of mass media like news, documentaries, and advertising.

Uploaded by

JULIUS E DIAZON
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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TYPES OF MEDIA

Categories of Media

1. Print – it is the oldest type of media, and


many people still use this for their news.

2. Broadcast – includes radio and television


and has been increasing in use since the
1950’s, though there has been growing
tendency toward cable news shows in
recent decades.
3. Internet Blogs and Websites – are quickly
emerging as viable news sources as a lot
people seek these out online.
TYPES OF MEDIA
1.Television
2.Radio
3.Newspapers/Magazines/Books
4.Advertising / Billboards
5.Public Relations
6.Video Game
7.Internet
8.Recording and Popular Music
ADVANTAGES OF MASS MEDIA
1. Reaches many people quickly.
2. Low cost per person reached.

USES OF MEDIA

1. Tell people about new ideas and services


2. Agenda-setting and advocacy
3. Create a favorable climate of opinion
TYPES OF MASS MEDIA
OPPORTUNITIES
1. News and features
2. Magazine Programs
3. Drama
4. Quizzes
5. Documentaries
6. Chat Shows
7. Announcements
8. Jingles
9. Advertising
Current Media on Different List
1. Print – the written word, including digital words
like the ones you are reading right now. This
includes photography and all the flat kinds of art.-
from the late 15th century

2. Audio – spoken words, music, and other kinds


of sound regardless of distribution mechanism.-
from about 1950’s
3. Video – moving pictures regardless of the
distribution mechanism.- from about 1900

4. Software – anything where you are


interacting with an automated system. This
became the mass media with the personal
computer revolution.- from about 1980
Transfer/ Distribution
Mechanism of Media
1. Physical – seen or heard.

2. Radio – an analog or digital signal using


radio waves. – since 1900

3. Landline – an analog or digital signal


travelling down a wire or hunk of optical fiber.

4. Internet – satellite transmission. Since 1995

5. Undistributed – live performances and rare


artifacts by experiencing things.
STYLE OF DISTRIBUTION

1. Broadcast – one producer to many


consumers.- Since the late 15th century

2. Peer to peer – many producers, many


consumers. – letter writing for print

3. Many to One – many producers, one


consumer. This is used for things like the
census, tax returns, and polls.- Since the
invention of government.

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