MEDIA IN DIGITAL AGE
MEANS OF COMMUNICATION IN
DIGITAL AGE
Media
Media refers to the means or channels
used for communication, including
television, radio, newspapers,
magazines, social media, and the
Media and internet. It includes various forms of
information dissemination to a wide
Digital Age audience.
Digital age
The Digital Age, also known as the
Information Age, is the period
characterized by the widespread
adoption of digital technology,
particularly computers and the internet. It
has revolutionized the way information is
created, shared, and consumed.
Significance of Media in Our Daily Lives
Information Entertainment Education and Social Cultural Political and Economic
Dissemination and Learning Interaction Influence Societal Impact
Recreation and Influence
Connection
Types of Digital Media
Text-based - refers to any form of content that primarily relies on written words to convey
information, entertain, or communicate. This can include a wide range of formats and
platforms
Visual - Visual digital media refers to any form of content that primarily relies on images,
graphics, videos, animations, or other visual elements to convey information, entertain, or
communicate.
Audio - Audio digital media refers to content that primarily relies on sound, including
spoken words, music, and other auditory elements, to convey information, entertain, or
communicate.
Interactive - Interactive digital media refers to content that allows users to actively engage
with and manipulate the media through various forms of interaction.
Digital
Media in Digital Journalism
Age Social Media
Streaming Influencer
Services Culture
Social Media
Introduction Early Social Media Famous Platforms hy Did They Get
• Social media platforms are • Started in the early 2000s. • Facebook, Twitter, Instagram, and Popular?
websites and apps that let • Platforms like MySpace and YouTube became major social media
• Easy to use.
people connect and share Friendster were popular. platforms. • Connect with friends and
things online.
family.W
• Share photos, videos, and
thoughts.
Impact on Information Business and Social Challenges
Communication Dissemination Media • Privacy concerns: Be careful
• Faster and easier • News spreads quickly on • Companies use it to advertise what you share.
communication. social media. and connect with customers. • Cyberbullying: Be kind online.
• Can talk to people all around • People share articles and • Influencers and creators make • Too much screen time: Take
the world. videos. content for their audience. breaks!
• Keep in touch with old friends. • Be careful, sometimes false
information spreads too!
• Traditional journalism has evolved with the
advent of digital technology.
• Print publications shifted online, embracing
multimedia formats.
• Empowered individuals contribute to news
Citizen reporting.
Journalism: • Utilize blogs, social media, and live streaming
for real-time updates.
• Platforms like Twitter, Facebook, and YouTube
Social Media's
Digital Journalism Transition
Role:
to Digital Realm:
serve as primary news sources.
• Viral trends and user-generated content
influence news cycles.
Impact on • Accessibility and immediacy redefine how
audiences consume information.
News • Global reach allows for broader perspectives
Consumption: on events.
• Verification of user-generated content is
crucial for credibility.
Challenges: • Balancing speed with accuracy remains a
significant concern.
Streaming Services
Impact on
Traditional to Online Famous Streaming Changing Viewer
Growing Market: Entertainment
Streaming: Platforms: Habits:
Industry:
• Shift from • Netflix: Pioneer in • Subscription-based • Binge-watching • Disruption of
scheduled TV the streaming model dominates, culture emerges, traditional
programming to industry, offering a challenging cable influencing content distribution
on-demand vast library of and satellite TV. release strategies. channels.
content. content. • Personalized • New opportunities
• Viewers prefer • Hulu: Combines recommendations for content
flexibility and on-demand enhance user creators and
access across streaming with live experience. diverse storytelling.
devices. TV options.
• Disney+: Focuses
on Disney, Pixar,
Marvel, Star Wars,
and National
Geographic
content.
Influencer Culture
Online figures with large followings, active on
Digital Influencers: platforms like Instagram, YouTube, and
TikTok.
Shape trends, influence opinions, and bridge
Role in Communication: personal and promotional content.
Trusted opinions drive purchases, rapid trend
Impact on Consumers: adoption, and brand awareness.
Brands partner for targeted reach and
Influencer Marketing: credibility in product promotion.
Communication in the Digital
Age
• Email
• Instant Messaging (e.g., WhatsApp,
Messenger)
• Video Conferencing (e.g., Zoom,
Skype)
Challenges and Concerns
AKE NEWS AND
SINFORMATION PRIVACY
CONCERNS
