November 2024
Data Engineering Vertical
Data Engineering: Market and Landscape
Data engineering: designing, building, and managing the systems and
infrastructure that allow for the efficient collection, storage, processing,
and transformation of large datasets.
FY24
The landscape of data engineering is evolving rapidly.
• $5m Market Revenue
Key trends: multi-cloud adoption, real-time data processing, AI/ML, • 12.1% Market Share
data governance and automation.
• £14k Avg. 18 months
LTV
In 2028 the data engineering market is estimated to be worth $140 • 62 Published Titles
billion. Forecasts projecting an 18.15% compound annual growth rate
(CAGR) through 2028. (source) FY24
PG. 2
Data Engineering: Target Audience
Job Title Typical Salary Range Description Demand
Designs high-level data infrastructure and sets guidelines for
Data Architect $140,000 - $200,000+ Very high
data management.
Focuses on deploying and managing data pipelines for
Machine Learning Data Engineer $130,000 - $180,000 High
machine learning models in production.
Oversees data engineering projects, mentors junior staff,
Senior Data Engineer $120,000 - $160,000 High
and works on complex data pipeline architecture.
Specializes in designing and managing data warehousing
Data Warehouse Engineer $110,000 - $150,000 High
systems, ensuring efficient data retrieval for analytics teams.
Works on large-scale data processing frameworks like
Big Data Engineer $100,000 - $140,000 High
Hadoop, Spark, and distributed databases.
Focuses on ETL processes, moving data from various
ETL Developer $80,000 - $120,000 sources to storage, ensuring data quality and Moderate
transformation.
Assists in building pipelines and performing basic data
Entry-Level Data Engineer $60,000 - $80,000 Growing
transformations and database management.
PG. 3
Data Engineering: Top Titles
£111k £102k £80k
PG. 4
Data Engineering: Key Pillars
VENDOR PRESS VENDOR- BUILD ONCE,
AND AGNOSTIC DEPLOY
PARTNERSHIPS ADVISORY EVERYWHERE
BOARD
PG. 5
Vendor Press and Partnerships: MongoDB
As a first-of-its-kind partnership, in June 2023, Packt partnered with MongoDB to create MongoDB Press. This strategic
partnership was founded on a shared vision to bring technical and leadership content authored by MongoDB experts.
First to market Community collaboration Fast-track delivery Global launch
PG. 6
Revenue £16k Revenue £43k
LTV £15k LTV £65k
PG. 7
Vendor-Agnostic Advisory Board
Wendy Turner-Williams
• Founder and CEO of TheAssociation.ai and Culstrata-ai
• Adjunct Professor at Carnegie Mellon University Heinz College C-DATA-O
• Adjunct Professor at MIT CDO IQ Institute
• Advisory Board Member at University of Washington Informatics School
• Former Chief Data and AI Officer at Tableau and Salesforce
PG. 8
Build Once, Deploy Everywhere (BODE)
Standard Licensed Custom E-book
Packt Book (Microsoft) (Azure Databricks)
£38k £50k £25k
PG. 9
Data Engineering Team
Relationship Leads
Relationship Vendors Advisory Boards Experts & Community Insiders
DevRel/Community Leads
Growth Campaigns Community Engagement Events Newsletters Growth Leads
Content Engineers/
Content
Text-Based Multi-Modal Book+ Learning Ecosystems Dev Editors
Engineering
Program Managers
PG. 10
