IBPS SO MARKETING
5C Analysis
5 C Analysis
5C Analysis
5C Analysis is a marketing framework to analyze the environment in which a company
operates. It can provide insight into the key drivers of success, as well as the risk
exposure to various environmental factors.
5 C Analysis
5 C Analysis
The first C: Company
Why did we start with “company”? Because we think it’s always important to check in
with yourself. Go ahead, take a deep breath, and get ready to look inward.
5 C Analysis
Question for Analysis
1.What does your business sell?
2.What are your main products?
3.What’s your USP?
4.Why are your customers compelled to purchase from your company?
5.Where do you gazump your competitors?
6.Where can you improve?
7.What are the common perceptions of your business?
8.Where would your business benefit from an investment?
9.Which areas of your business would be sacrificed if needs be?
10.Have you set goals for your business?
5 C Analysis
The Second C: Collaboration
Collaborators are entities that allow or enhance a company’s ability to provide its
particular good or service in the way that it does. Here take a broad look at the
collaborators you currently work with as well as investigating the potential for untapped
partnerships.
5 C Analysis
Question for Analysis
1.Who’s in charge of day-to-day operations at the company?
2.Do you have a partner that helps you to run the company?
3.Are there investors or stakeholders within your company?
4.Who manufactures, markets, and distributes your company’s products?
5.When you ship products, which company do you use?
6.Who assists with marketing and/or advertising?
5 C Analysis
The Third C: Customer
5 C Analysis
Question for Analysis
1.Who is your ideal customer?
2.Who are your target personas?
3.Which people are buying your product, currently?
4.What do customers find interesting or uninteresting about your product or service?
5.Are your customers loyal to your brand, or are your churn rates high?
6.Have you noticed any trends when running promotional campaigns?
5 C Analysis
The Fourth C: Competitors
Competitors come next because, next to inner peace and a customer-focused mindset,
knowing who you’re up against is the real secret to implementing a solid marketing plan
and strategy.
5 C Analysis
Question for Analysis
1.Which companies are you competing with within your industry?
2.Are your competitors new to the scene, or are they established?
3.How are they attracting customers to their brand?
4.What USPs does your product have to set you apart from other competitors?
5.Which personas are being targeted by your competitor?
6.What do they do that’s different from you?
5 C Analysis
The Fifth C: Climate
5 C Analysis
The Fifth C: Climate
5 C Analysis
