Analytics and
Maintenance of ICT
Project
At the end of this module, We can :
• Generate a report on the performance of our ICT
project for social change on the basis of
data gathered from available monitoring tools
and evaluating techniques.
• Create a reflexive piece or output using ICT
tool, platform, or application of choice on the
learning experience undergone during the
semester.
Analytics and Maintenance of ICT
•Projects
In this module, the focus will be on the
application of the concepts learned in the
previous module on social change projects in
ICT, which includes monitoring the amount of
traffic and user views on ICT applications
dedicated for social change.
Updating Content and Maintaining
Traffic to an ICT Project for Social
•Change
Regular Web site maintenance is essential to
keep the viewers of the Web site satisfied and
its content error free.
• Common problems brought upon by Web sites
not properly maintained are broken links and
the presence of nonfunctioning site
elements.
• For social change Web sites, new happenings
and events will surely be sought after; thus,
Updating Content and Maintaining
Traffic to an ICT Project for Social
Updates
Changecan include the following parameters:
• Product Updates – Items or services offered by
the Web site are referred to as products.
• Discontinuation of a product – Similar to the
announcement of new products, viewers
should be informed that a certain service or
product offered by the Web site has already
been phased out or no longer exists.
Updating Content and Maintaining
Traffic to an ICT Project for Social
•Change
Change in prices – The change in prices should
be announced on the Web site so that
customers will not be caught unaware
when purchasing items on your Web site.
• Company or organization news – This update
ensures that the viewers of the Web site are
aware of what is happening to the company
or organization that owns the Web site.
• Feature addition – Upon the creation of the
Web site, there are times where activities
Updating Content and Maintaining
Traffic to an ICT Project for Social
•Change
Link checking – Links are most prone to errors,
and that is why it is a must to check and
maintain them and the Web sites or pages
they are directed to.
• Composer – This is a tool that is formerly part
of Netscape and Mozilla Web browser. This
tool is a WYSIWYG editor that can display
immediately any changes done in the
structure or the program of the Web site.
Updating Content and Maintaining
Traffic to an ICT Project for Social
•Change
FTP and FTP Commander – FTP is an acronym
for the file transfer protocol. The
program is similar to a Windows Explorer
application.
• Xenu’s Link Sleuth (Xenu) - One of the
essential maintenance targets should be the
links of the Web site. Xenu is a free package
application for link checking. If a link is
broken, and the solution to fix it.
Updating Content and Maintaining
Traffic to an ICT Project for Social
•Change
Increasing number of images - In updating
the Web site, increasing number of images
can cause layout and management
problems.
Monitoring the Social Impact of
•Advocacies
Social network advertising or social
media targeting is a term that describes
online advertising using social media and
its networking services.
• Because social media account registration
requires different vital user information, social
media can be used by this application to
target a certain group of individuals with
common demographic characteristics.
Internet Activism
• Internet activism or online activism
refers to the use of ICT technologies to
communicate faster with different
individuals and citizen movements efficiently.
• The technology is usually used to solicit
resources and cause-related fundraising,
community building, and organizing.
• There are there main categories of online
activism: awareness or advocacy,
organization or mobilization, and action or
reaction.
Internet Activism
• The most popular type of activism is the
hashtag activism.
• A hashtag (#) is a common tool in most
social media applications to tag a
certain post.
