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Table Contents
Definition
Introduction
Why Use Salesforce?
What Does Salesforce Do?
How Does Salesforce Work?
Salesforce Architecture
About Salesforce
Salesforce Applications
Conclusion
2
Definition
Salesforce is a cloud-based software company
that provides businesses with tools that help
them find more prospects, close more deals, and
provide a higher level of service to their
customers.
3
Introduction
• Salesforce, Inc. is a famous American cloud-
based software company that provides CRM
services.
• Salesforce is a popular CRM tool for support,
sales, and marketing teams worldwide.
• Salesforce services allow businesses to use
cloud technology to better connect with
partners, customers, and potential customers.
4
5
Why Use Salesforce?
• Before moving to understand what is Salesforce,
this tutorial will acquaint you with the term
CRM. Back in time, employees managed
manually data.
• They jotted down information and stored them
in files. This way, they failed to make use of all
the available data.
• Gradually, as years passed by with the advent of
computers, companies made use of Excel sheets
and documents for managing their data.
●●●
6
Why Use Salesforce?
• However, this approach proved to be time-
consuming and inefficient when handling large
volumes of data.
• There was a requirement to effectively handle
and analyze vast volumes of user data by every
employee in the organization.
• By the term effective, it refers to methods that
could be incorporated to improve customer
satisfaction.
●●●
7
Why Use Salesforce?
• Initially, customer relationship management
(CRM) solutions were hosted on a company's
server. This became time-consuming and highly
expensive. Such CRMs were also challenging to
use.
• The solution was to build an affordable and cost-
effective CRM software and provide it entirely
online as a service. This was the core idea
behind Salesforce.
8
What Does Salesforce Do?
• Salesforce is a cloud-based Customer
Relationship Management (CRM) platform
that enables businesses to manage
customer data, sales operations, and
marketing campaigns.
• Salesforce also offers a variety of
integrations with third-party applications
and services, making it a powerful and
versatile CRM platform.
●●●
9
What Does Salesforce Do?
• It provides various features, and tools
businesses can use to improve customer
relationships, including customer
segmentation, customer data
management, and customer support.
10
How Does Salesforce Work?
• Salesforce is a CRM platform and also a
centralized platform for managing customer
accounts, sales leads, activities, customer
support cases, and more.
• Users can access Salesforce through a web
browser, mobile app, or desktop
application.
●●●
11
How Does Salesforce Work?
• Salesforce allows users to customize and
create custom objects, fields, processes, and
reports and integrate them with other
software products.
• Salesforce also provides marketing
automation and Artificial Intelligence (AI)
capabilities.
12
Salesforce Architecture
Multi-tenant:
• Salesforce stores data in a single database
schema.
• There can be a single instance of a software
server with multiple tenants. Speaking about
a multi-tenant architecture, there is a single
shared application service to several clients.
• This makes it cost-effective.
●●●
13
Salesforce Architecture
Metadata:
• Salesforce uses a metadata-driven
development model.
• This allows developers to only focus on
building the application.
• This metadata-driven platform makes
customization and scaling up easy.
●●●
14
Salesforce Architecture
API:
• Salesforce provides a powerful source of
APIs. This helps in developing and
customizing the Salesforce1 Mobile App.
• Every feature of the Salesforce design has
been planned and implemented precisely.
\
15
About Salesforce
• Salesforce Infrastructure is the back-end
system that powers Salesforce's cloud
computing platform.
• It includes several components, such as the
Salesforce application server, the database
server, the application development
environment, and the application integration
platform.
●●●
16
About Salesforce
Salesforce Services
• SAAS (Software As A Service): Here, you can
directly obtain the built-in software and make
use of it.
• PAAS (Platform As A Service): PAAS offers
you the framework and platform to build
your websites and apps.
• IAAS (Infrastructure As A Service): IAAS plays
a vital role in Salesforce development,
although not very widely used.
●●●
17
About Salesforce
Salesforce Cloud Services
18
Salesforce Applications
Customer Service:
• Salesforce provides excellent customer
service from anywhere in the world. It helps
in resolving customer issues faster and
improves support agent response time.
• Salesforce allows you to unify email, social,
phone, and chat support and helps manage
every channel from one view.
●●●
19
Salesforce Applications
Customize Data:
• Salesforce allows you to handle and
customize different types of data.
• It helps you track real-time analytics and
enhance the customer experience.
Flexible Data Reporting and Analysis:
• Salesforce allows flexible data reporting and
analysis.
●●●
20
Salesforce Applications
Understand Customer Data:
• The Salesforce tool makes you understand
customer data, identify their interests and
perception.
• You can locate and re-engage inactive
customers and increase sales by tracking
customer interaction.
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22
Conclusion
Salesforce is the world's #1 customer
relationship management (CRM) platform.
We help your marketing, sales, commerce,
service and IT teams work as one from
anywhere — so you can keep your
customers happy everywhere.
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References
• Wikipedia.org
• Google.com
• Seminarppt.com
• Studymafia.org
