What is
communication?
The ability to speak clearly,
coherently, eloquently, and
effectively
Definition of
communication:
Communication is
commonly defined as
"the imparting or
interchange of thoughts,
opinions, or information
by speech, writing, or
signs"
Communication can be
perceived as a two-way
process in which there is
an exchange and
progression of thoughts,
feelings or ideas towards
a mutually accepted goal
or direction.
Most significant human
activity
Had there been no communication
life would not have existed.
Human progress in different fields of
which we are so proud would not
have taken place.
Communication helps us study,
conduct research and achieve
progress in different fields in order
to accomplish targets we determine
ourselves.
ESSENTIALS
Communication must involve
two parties
It is about a transfer of
information
It involves some action/reaction
on part of the party receiving
the information
The Basic Communication
Model
MEDIUM
The Basic Communication Model
The Source is the
person or group or
organization
sending out the
message/informati
on.
The medium: The means by
which the message is sent.
Oral - spoken i.e. face-to -face
Via electronic means - e-mail, fax or
through the Web
Telephone
Paper based - letter, memo, notice, circular,
scribbled note, poster etc.
Image/visual
Sound
Silent communication - smell, touch, body
language, colour, style
The Receiver -
the person, group
or organization
that is receiving
the information.
Feedback - The source
will not know whether the
communication that they
have sent has been
successful unless they
receive some feedback in
the form of some action
or changed behaviour.
Why are communication
skills important?
Communication Skills make
a Difference
Effective communication skills is
crucial to relationships and to
success in life and at work.
It may be the crucial difference
between success and failure.
Interpersonal skills is the foundation
of any relationship business or
personal.
A few good reasons why
effective communication is
important
Strengthens relationships - We get to
know each other (either in business or
personally) by talking and listening.
Knowing more about someone strengthens
that relationship. People like people they
know.
In business, the more interactive and
responsive business person, who shows an
interest in his customer, wins the sale--
every time--over the business person who is
aloof and shows no interest in the customer,
Prevents
misunderstandings
- When you clearly communicate your
wants, your needs, and your intentions,
there will be no misunderstanding. Many
of our arguments and disagreements
occur--simply because one of us did not
communicate clearly.
Another example can be seen in the
medical field. When a doctor tells a patient
his diagnosis and gives instructions for
care and medicine, it is critical that the
patient understands exactly what the
doctor intends to communicate.
Otherwise, the results could be disastrous
Creates Goodwill
Goodwill is an abstract,
intangible but very palpable
lubricant that smoothens
every relationship be it
personal or professional. The
absence of it can make even
the closest relationships sour.
Relieves stress - Talking about your
problems and stresses and sharing it
with others actually helps to relieve
stress and anxiety.
You feel as if some of the burden has
been lifted from you when a friend
listens and shows that she cares.
Increases confidence -
When you communicate well, people
respond positively to you. And that
helps to increase your confidence!
THE COMMUNICATION
CYCLE
INPUT
CHANNEL
MESSAGE
OUTPUT
FEEDBACK
BRAIN DRAIN
REFERENCE BOOKS:
Essentials of Business
Communication by
Rajendra pal & Korlahalli
Business Correspondence &
Report writing by Krishna
Mohan & Sharma
