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Digital technology has significantly changed consumer behavior, with over 5.4 billion internet users expected by 2025 and a rise in mobile commerce. Key trends include the dominance of smartphones for online access, the popularity of AI-driven recommendations, and an increasing focus on digital privacy. The document highlights the importance of personalized digital experiences and the influence of social media on consumer purchasing decisions.

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104 views10 pages

Slides - Task 1 - Slideshare

Digital technology has significantly changed consumer behavior, with over 5.4 billion internet users expected by 2025 and a rise in mobile commerce. Key trends include the dominance of smartphones for online access, the popularity of AI-driven recommendations, and an increasing focus on digital privacy. The document highlights the importance of personalized digital experiences and the influence of social media on consumer purchasing decisions.

Uploaded by

zmtanya
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Evolution of

Digital
Marketing
TETIANA ZAMAKHAIEVA
Introduction

Digital technology has become an essential part of


modern life. With widespread internet access and
a growing number of smart devices, consumers
today use technology for communication,
entertainment, shopping, education, and more.
This presentation explores how audiences use
digital technology and how it influences their daily
lives.
Access to the Internet
 Over 5.4 billion people were
using the internet globally
by 2025.
 Internet speed and
accessibility have increased
due to 4G, 5G, and fibre-
optic broadband.
 Developing countries are
catching up with mobile
internet access.
Digital Devices Used
by Audiences
 Smartphones are the
most widely used devices
for internet access.
 • Laptops, tablets,
smart TVs, and wearables
(like smartwatches) are
also popular.
 • Cross-device
usage is common – users
switch between phones,
tablets, and PCs daily.
How Customers
Search for Information
 93% of online experiences begin with a search
engine (Google being the most used).
 Voice search and AI assistants (e.g. Siri, Alexa)
are growing in popularity.
 Social media platforms are now key sources for
product reviews and information.
What Consumers Buy
Online
 E-commerce continues to
grow: clothing, electronics,
food, and services are top
categories.
 Subscription models
(Netflix, Spotify, Amazon
Prime) are increasingly
popular.
 Mobile commerce
(shopping via smartphone)
accounts for over 70% of
online purchases.
Online Video
Consumption
 90% of global internet users watch
online videos weekly.
 Platforms like YouTube, TikTok, and
streaming services (Netflix, Disney+)
dominate.
 Short-form videos (under 60 seconds)
have surged due to platforms like
TikTok and Instagram Reels.
Consumer Trends
 Increased preference for mobile-first
experiences.
 AI-driven recommendations and personalised
content influence buying behaviour.
 Rise in eco-conscious and ethical consumption
supported by online reviews and transparency.
 Digital privacy and data awareness are
becoming more important to consumers.
Summary

 Digital technology has transformed how people


live, work, and shop. Consumers demand faster,
more convenient, and personalised digital
experiences. From mobile access and AI tools to
social commerce and streaming, technology’s
impact is deeply embedded in our everyday
routines.
Reference List

 https://pixabay.com/illustrations/social-media-ic
on-continents-globe-2210580/
Author: geral

https://pixabay.com/illustrations/browser-web-w
ww-computer-773215/
Author: geral
 https://ec.europa.eu/eurostat/web/products-eur
ostat-news/-/ddn-20220202-1
 https://act-tek.com/top-25-tech-trends-from-
1999-to-2024-a-retrospective/
 Download Web, Icon, Internet. Royalty-Free Vect
or Graphic –
Pixabay Author: Sus4n

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