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Koen De Vos - iLab.o
Living labs involve users in the innovation process to help create valuable user-driven innovation on the internet. They provide a real-life experimental environment with a critical mass of local, trusted users in public-private partnerships. While users were once seen as just a problem, they are now viewed as the solution who can help domesticate new technologies through involvement in the innovation process over the past 15 years in various in-house, city, and consortium-based living labs.
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Koen De Vos - iLab.o
- 1. IBBT iLab.oOpen InnovationLab12/10/20111
- 2. Why Living Labs?Main driver of value on Internet: User-driven Innovation
- 3. User nolonger problem, but solution: creates value=> involve users in innovation process2
- 4. 15 Years ofLiving Labs In-house real-life labs
- 5.
- 6.
- 7.
- 8. Helsinki VirtualVillage,
- 9.
- 10. 12/10/20114Technologies are notconsumed, but domesticatedby users.
- 11. Living Labs asOpen Innovation PlatformsLiving Lab as open innovation platform
- 12. Real-life experimentalintroduction of new services and products
- 13. Local andTrusted environment
- 14. Critical Massof users
- 15. Public-Private-People PartnershipBallon,Pierson & Delaere, 20055
- 16. The Trouble withUsersWho are they?How will they use your product?How (high) do they value your product?6
- 17.
- 18. From idea tobusiness8
- 19. Create world-class facilitiesDevelopand maintainworldwide leadingexperimentalICT and Internet technical and user research facilities that strengthen the position of the Flemishindustrywithin a global market and that will contribute to a sustainable smart society.12/10/20119
- 20. The iLab.o offeringWhat do we offer?
- 21. User selectionand management
- 22. New methodsfor usage logging and monitoring
- 23.
- 24. Strategy &policy tools
- 25. What arethe results?
- 26. User &Social requirements
- 27. Market Potential& Business models
- 28. Co-designed andValidated products/servicesLiving Labs11A toolbox for any project type: ICON, Living Lab, CIP, FP7, …A toolbox for any project type: ICON, Living Lab, CIP, FP7, …
- 29. The EU LivingLab Framework
- 30. ENoLLiVZW as apartner repository13
- 31.
- 32. Flanders going abroadSelected as First Wave ENoLL member (2006)
- 33. Founding memberof ENoLL association (2010)
- 34. Hosting theENoLL secretariat in Brussels
- 35. Elected asInternational Secretary
- 36. Developing andhosting the new ENoLL websites and newsletter
- 37. 4 PartnerLiving Labs in 5th Wave (2011)http://linkedin.com/koen.de.voshttp://twitter.com/ilabohttp://facebook.com/Too old16www.ibbt.be
- 38. IBBT iLab.oOpen InnovationLab12/10/201117
Editor's Notes
- #5 This interface, including location-based applications dates back to 2007 and was the result of the I-City Project, in which companies HP and Microsoft collaborated to use Living Lab users and refine this technology. While user feedback was promising and user application ideas cutting edge, even by today’s measures, the technological outcomes were never truly adopted by neither Microsoft nor HP, who treated the project more as a localized branding project, more than a true core research project.In 2008-2010, it was Apple who finally commoditized apps with small resource footprints for dedicated tasks, much like i-City had developed earlier on.The story indicates that succesfull innovation needs a true ecosystem of users/co-creators, but also the business partners who are willing to think out of the box and take the user feedback seriously.Users are not willing sheep who simply accept the technology push, but customers who domesticate your offering as they see fit. Companies who acknowledge and accept this as part of their innovation cycle, are often much more succesfull at keeping up in this rapidly changing technology market.