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10 Digital Hacks Every Marketer Should Know
The document discusses marketing strategies inspired by Harry Houdini, outlining 10 marketing hacks to enhance visibility and engagement in a competitive landscape. Key lessons include leveraging influencer partnerships, creating compelling narratives, and utilizing digital tools to amplify marketing efforts. The text emphasizes the importance of being strategic and creative to achieve significant results without a large budget.
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10 Digital Hacks Every Marketer Should Know
- 1.
- 2. Hi, I amMark Fidelman@MARKFIDELMAN
- 3. -Harry HoudiniI getmore advertising space without paying for it than anyone in the country. "
- 4. One of theearly marketing hackers was harry houdini
- 5. Iâm going toteach you3 marketing Lessonsand10 hacks from Houdini:
- 6.
- 7. Houdini: Give thema story
- 8.
- 9. Letâs apply Houdinitricksin the digital age
- 10. How to Becomea Digital Houdini@MARKFIDELMAN
- 11. Everything houdinidid wasengineered (including the marketing)
- 12. Because he neededto rise above the noise
- 13. Because Houdini hadthousandsof competitors
- 14. And today, Youârecompeting with a $500b Global Marketing spend
- 15. So you mustuse every trickat your disposal
- 16. The Move toDigital 79% 61% Feel better about company that delivers custom content Marketers shifting to digital branded content
- 17. Youâve got heavycompetition tooâŠ
- 18. What tricks doyou haveUp your sleeve?
- 19. Magic Marketing 3Campaigns & 10 marketing hacks
- 20.
- 21. Needed signups Gotthis result Tried theseACME CORPORATION
- 22. So we didsomething hugeâŠ
- 23. THE FUSIONLaunch STRATEGYHow to launch a product, website, or service simultaneously with viral content
- 24. GO BIG STORY MEDIA OPERATION THE REVEAL: WHAT WE DIDâŠ
- 25. Hack #1 CREATEAVOICE OF THE INDUSTRY SURVEY TO CREATEINDUSTRY NEWS
- 26. PARTNER WITH PRESS,BLOGGER OR CONFERENCE SEND EMAILS TO DATABASESCREATE INFOGRAPHIC #1 #2 #3
- 27. THE USE OFINFOGRAPHICS 38% 51% 2014 2013 Year over year increase SOURCE (Content Marketing Institute)
- 28. Hack #2 LEVERAGEINFLUENTIALPEOPLE IN THE INDUSTRY TO PROMOTE YOUR PRODUCT OR SERVICE
- 29. How DO YOUfind influencers? GETLITTLEBIRD.COM BUZZSUMO.COM
- 30. We took surveydata and influencer recommendations toâŠ
- 31.
- 32. Hack #3 WHENUSERS DOWNLOADED eBOOKTHEY SIGNED UP FOR SITE SIMULATANEOUSLY
- 34. RESULTS 1.57Blog postsfrom influencers quoted in the book 2.5.5million unique page views 3.7500+ eBook downloads 4.7500+signups for the site
- 35. The cost wasminimalâŠ
- 36. $324 $175 FREE eBook infographic Influencer promotions
- 37.
- 38. LESSONS LEARNED 1.GoBig 2.Start 60 days out 3.Get Influencers and Press Buy-In 4.Hire talented designers on elanceor Odesk($22 an hour) to create stunning designs 5.Use Google trends to find most searched issues in your industry
- 39.
- 40. The ALS IceBucket Challenge
- 41.
- 42. A Campaign thatsnowballed into a globalphenomenon
- 43.
- 44. People started callingeach other out on social media
- 45. GO BIG STORY MEDIA OPERATION WHAT ALS THEN DIDâŠ
- 46. TOOK CONTROL TOLDPEOPLE HOW THEY WOULD USE FUNDS ENLISTED CELEBRITIES
- 47. Hack #4 CREATESOCIALPRESSURE BY CALLING OUT PEOPLE ON SOCIAL MEDIA
- 48. SHARE YOUR __________ CRAZY DANCE BEST âFROZENâ SONG
- 49. Example: DO YOURBEST IMPRESSION OF THIS DANCE âŠ
- 50. Hack #5 ALSHIJACKEDMOMENTUM BY SETTING UP A WEBSITE AND ENCOURAGING PARTICIPATION
- 52. Hack #6 APPEALCAMPAIGN TO CELEBRITIES WITH STAKE IN OUTCOME
- 53. FOUND CELEBRITIES WITHALS IN FAMILY HAD THEM APPEAL TO OTHER CELEBRITIES CREATED A VIRAL LOOP
- 54. Once celebrities andinfluencers started calling each other, the campaign went viral
- 55. RESULTS âąSince July29, 2014, The ALS Association has received$125 millionin donations! âą2,350,000videos created on YouTube âąOver 50political figures âą200notable actors âą200+athletes âąOver 220musicians âąRaised over 40Xamount for ALS compared to same period last year.
- 56.
- 57. LESSONS LEARNED 1.Payattention to whatâs trending 2.You donât need a big budget to make a big splash 3.Create media that entices others to take on a challenge 4.Find celebrities with same challenges
- 58. Small budget Ideas WANT TO REPLICATE THE ALS CHALLENGE? GOOD LUCK ï
- 59. Like ALS did,you can hijackother campaigns or storiesâŠ
- 60.
- 61.
- 62. SKULPT.ME BUILD ACOMMUNITY BEFORE YOU LAUNCH A PRODUCT
- 63. Offer freecontent orProduct samples
- 64. Houdini drummed uppublicity by organizing freedemonstrations
- 65. And if donestrategically you can benefit tooâŠ
- 66. GO BIG STORY MEDIA OPERATION THE REVEAL: WHAT WE are doingâŠ
- 67. BMI IS DEAD! HIRED 100 INFLUENCERS TO REVIEW PRODUCT CREATED BMI IS DEAD STORY PARTNER WITH MAJOR SPORTS YOUTUBER
- 68. Hack #7 HIREVIRALYOUTUBE INFLUENCER TO CREATE VIDEO ABOUT YOUR PRODUCT/SERVICE
- 69. âąShow viral youtubershereThese twoHave millions of subscribers
- 70. VIDEO SELLS 90% 64% Website visitors more likely to buy product after watching video Prospects say watching a video helpful in decision process
- 71. There are peopleon youtubethat can guarantee a million viewsâŠ
- 72. Hack #8 GIVE50-60MID-TIER INFLUENCERS PRODUCT TO REVIEW âTHEN PROMOTE MAJOR INFLUENCER CONTENT
- 73. VIRAL CONTENTMAGNIFIED BY100 PEOPLEPROMOTED BY PRESS
- 74. RESULTS Estimated âą87,983,00impressions âąFrom 0% to 10% Target Market Customer Awareness
- 75.
- 76. LESSONS LEARNED 1.Findviral content creators on YouTube, Vine, Instagram 2.Get 50-60Mid-Tier influencers to review your product (Free Sample) 3.Get Media to cover your campaign (since itâs viral)
- 77.
- 78. Hack #9 BECOMETHE PRESS CREATE CONTENT THAT YOUR CUSTOMERS WANT
- 79.
- 80. Houdini penned hisown column â n.oseyâŠ
- 81. BECOME A GUESTCONTRIBUTOR FOR A HIGH PROFILE WEBSITEHAVE INFLUENCERS PROMOTE YOUUSE COLUMN TO MEET NEW PEOPLE
- 82. Several news sitesallow permanent contributos
- 83. Becoming the presshas several advantages
- 84. Hack #10 USEFREE TWITTER CARDS TO GENERATE QUALIFIED LEADS
- 85.
- 86. As soon asa user clickson a twitter card, you get their email address!
- 87. Shhh⊠And youcan use them for free
- 88. CONCLUSION REMEMBER HOUDINI: âąAlmost all PR & marketing is engineered âąUse word-of-mouth to build up your business (through reciprocal relationshsips) âąKnow your "audience" âąWhat are they most interested in seeing? âąWhat can you show them that will leave them wanting more? âąAnd, what can you do to constantly improve, to get better?It's not magic.It's just good business.
- 89. Click to Findinfluencers Need a Houdini?
- 90.