10 Steps to Creating a Profitable LinkedIn Profile

Steps
to Creating a
Profitable
Profile
@stephsammons

LinkedIn provides an
incredible opportunity
to build YOUR
personal influence.

But building your
influence is a process.
It doesn’t happen
overnight, it
accumulates over time.

And it all starts with your
LinkedIn profile.

LinkedIn says that
members who have a
complete profile are
forty times more
likely to receive
opportunities.

The top level of profile
completion is “All-Star.”
If your profile isn’t All-
Star status, you will
want to get it there.

The way you achieve
All-Star status is simple:
complete your profile.

Here are 10 steps
you can take to
get started on
developing a
profitable
LinkedIn profile.

Put Your Best
Face Forward
1
Your profile picture
should be a current,
professional, and
friendly headshot.

It’s all about putting your best
face forward for that potential
client or customer you have
yet to meet!

Hire a professional
photographer.
Work with affordable
photographers. It doesn’t have to
be fancy, but it does need to be
professional.

Craft a Compelling
Headline Statement
2
Your headline
statement can serve
as an important
client-attraction tool.

Optimize your LinkedIn
headline statement by
describing what you are
known for (or what you do)
and whom you serve.

Consider adding a
personal tidbit if you
have the room.
When you include a personal tidbit
in your headline statement, you
become more personable.

Use Keywords in
Your Profile Where
They Count
3
Keywords can help
you get found in
LinkedIn searches.

Always choose
keywords that your
clients and
customers would use
to describe you.
Stay away from
industry jargon.

Consider 3 sections of
your profile for
keywords:
 your headline
 your LinkedIn summary
 your current and past work
experience

Customize Your
LinkedIn Profile URL
4
If possible, you will
want to use your full
name for your
profile URL.

Grab your name on LinkedIn
so your profile URL matches
your personal brand.

If you change your
LinkedIn profile URL…
Make sure you update this link
anywhere else it might be listed
online! The old link will no longer
work once it’s updated.

Customize Your
Profile Website Link
Descriptions
5
LinkedIn gives you
three customizable
links for your profile.

If someone views your
profile and becomes
interested in learning more
about you, they may click on
the link to your website.

How to customize these
link descriptions:
Use a short few words to describe
the web links such as the name of
your company or blog, or even a
special offer you have.

Craft a Compelling
LinkedIn Summary
6
Your LinkedIn summary
is the centerpiece of
your profile.

Sharing your core message
in your LinkedIn profile
summary is vital. But just as
important is sharing your
story and purpose.

Write it in the
first person.
Write it as if you are speaking
directly to the viewer. This is how
you make a personal connection.

How to Showcase
Your Work Experience
7
For a "complete" profile,
you need at least one
current position and two
past positions listed.

The goal is to
highlight work
experience that
tells the story of
how you got to
where you are
today.

Showcase your most
important & relevant work.
You can add and showcase
related rich media for each
position you’ve held, such as
videos and presentations.

List Your Educational
Background to Expand
Your Network
8
Listing your educational
background on LinkedIn
opens up a connection
opportunity.

Leveraging alumni
search on LinkedIn is a
great way to grow your
network with highly
relevant connections.

You can send personalized
invitations to connect because
of your alumni relationship.
Personalize your invitation by
mentioning your common
school and/or common
connections.

Collect and Showcase
Your Endorsements
9
Social proof can be very
powerful in establishing
your credibility.

Social proof can be very
powerful in establishing your
credibility. Endorsements are a
visual display of your
competency in your top skills.

Earn endorsements by
endorsing your 1st-degree
connections liberally.
It takes no time at all to go
through and endorse a few of
your connections daily.

Make a Human
Connection through
Rich Media Content
10
Rich media can bring
your profile to life!

Use it to demonstrate
your expertise more
effectively.

LinkedIn’s supported
providers:
 Videos: YouTube or Vimeo
 Slide presentations: SlideShare
 Podcast episodes: SoundCloud

Start building your
LinkedIn presence
before you
desperately need it!

Ready for an
effective,
strategic
approach to
leveraging
?

Grab your FREE
TIP SHEET:
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LinkedIn
Influence

10 Steps to Creating a Profitable LinkedIn Profile

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