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Web 2.0 Concepts
- 1. Web 2.0 ConceptsWhat it’s about It’s about the Content It’s about the Community It’s about the User Experience Paradigm shift Emergent structures Platforms of self-expression Tools to filter, sort and prioritize By Pat Good 7/30/2008
- 2. Web 2.0 TechnologyEnablers Mashups/Widgets/APIs Many use Ajax and RSS technologies Web-based application combining functionality and content Companies release APIs and web services (SOAP) to access content User can manipulate add to content Goggle ( adwords, maps, apps, etc.) Flickr, Facebook, Weather.com, Amazon Extends the user experience outside of core development resources RSS and Subscription Publishers and consumers User selected content delivered on their schedule Provides broader exposure for content Social Networking User created content – multiple info/voices on topics – common interests Blogs (conversations) Wikis (collaborations) IM (micro blogs -conversations) Forums (conversations/collaboration) Tags (folksonomy) Easier access to and aggregation of data) Meta data created by users Taxonomy – categories created by regular folks Content, Community & User Experience
- 3. User Experience Ajaxis short for Asynchronous JavaScript and XML. Ajax is not a specific programming language or technology, but development techniques. Rich user interfaces Widgets – plug and play functionality for mashups Updates content without refreshing page Invisible to user, creating slicker user interface Reduces time completing tasks and bandwidth consumed Smaller server resource footprint Increases scalability AJAX, Widgets and APIs
- 4. Community Key FeaturesLet’s people rendezvous, connect, and collaborate Customer-centric services Personalized, context-aware Benefits Collaborations Feedback Quicker responses/opportunities Rules of Engagement Target audience Know metrics Transparency/disclosure Build value Keep up with content www.twitter.com www.linkedin.com www.flickr.com www.netflix.com www.craigslist.com www.facebook.com www.youtube.com www.wikipedia.com Social Media
- 5. Content Blogs –Text, images, links contributed by one person Internal or external structures Author, edit, link, tag, comment, post, rate, rank and vote Wikis -Subject matter expert focus Content contributed and edited by users Provides value to community Tags - Value offering to community Easy to use, find, aggregate, and share content Blogs, Wikis, Tags
- 6. Web 2.0 PowersEnterprise 2.0 Web 2.0 services power collaboration and social computing Enterprise 2.0 powers business solutions “Enterprise 2.0 is the use of emergent social software platforms within companies, or between companies and their partners or customers”. Andrew McAfee , Harvard Business School When business solutions utilize collaboration and social computing, Web 2.0 is part of the development solution.