Download to read offline
Uploaded byDavid Cohn
Aaja jan 30th mvp
The document provides guidance on developing a minimum viable product (MVP). It emphasizes starting small by testing one hypothesis or use case rather than launching everything. An MVP should have a clear product, audience, and fit between the two. Examples are given of early MVPs like Google Cardboard and Spot.Us. Iteration and customer feedback are important parts of the process. Constraints can foster creativity. The document stresses focusing on solving customer problems and operating in the information business rather than any single medium or technology.
More Related Content
Aaja jan 30th mvp
- 2. Old Obsessions Crowdfunding Networked Journalism StructuredContent • Bots • Platform Intelligence • Texting as a medium • Journalism as a Service
- 3.
- 6. Second Concept It’s stilljournalism even if we don’t recognize it.
- 7. Technology Companies Media companies Thefuture of media consumption We might not recognize this space EVOLUTION
- 8.
- 9. Numbers Letters RomanNumerals 1, 2, 3 A, B, C I, II, III, Let’s start off with an exercise…..
- 10. You have ONEthesis. ONE thing to test. You’re not launching everything to start
- 11.
- 12. What is anMVP?
- 13. What is anMVP: Minimal Viable Product Think: Google Cardboard
- 14. What is aProduct?
- 18. A collection offeatures/services packaged for sale as a unit without customization that is for a market of similar buyers In journalism the content usually involves editorial output. The “product” is often the medium of deliver and related features/services The similar buyers is the audience.
- 19. It’s okay tostart out very bespoke!!!! # You can be here eventually It’s okay to start here! % of customization Danger Zone Standard vs. Customization
- 20. You have ONEthesis. ONE thing to test. You’re not launching everything to start
- 21. It’s not abouthaving the right answers But asking the right questions
- 22.
- 23. Spot.Us started offcosting $10 to make. I used a free wiki-service, made a grid of reporter friends who were willing to try it.
- 25. “Type a quotehere.” Elsewhere
- 26. Features that usedto delight eventually become expectations Expect this criticism
- 31. We are testinga specific hypothesis or use behavior
- 32. Things to Keepin Mind For Your MVP
- 33. Remember: Agile andIterative. But don’t be dogmatic. Pick the process that’s right for you and the job.
- 34. “The Next BigInnovation Will Start Out Looking Like A Toy”
- 35. EAT YOUR OWNDOG FOOD!!
- 36. Create Autonomy A differentbrand name goes a LONG way Whose problems are you solving?
- 37. It’s not aproblem, until it’s a problem
- 38. Writing short isreally hard. Constraints are good.
- 39.
- 43.
- 44. Rapid Prototyping ToolHack https://balsamiq.cloud/ DID YOU KNOW!?!?!? Dcohn1+anything@gmail.com dcohn1+1@gmail.com dcohn1+projectname@gmail.com dcohn1+free@gmail.com
- 46.
- 47.
- 49. The iPhone ofProject Management
- 50.
- 52. You have ONEthesis. ONE thing to test. You’re not launching everything to start
- 55.
- 56. Innovation happens at multiplelevels Your Org. Moonshot
- 57. Mistake •1890 horse breeders thoughtthey were in the horse business.
- 58. Anyone in thisspace is in the information business
- 59. Geography of theWeb The information business is booming!
- 60.
- 61. You are partof this geography
- 62. - Instructional: Howto develop an MVP, intro to wireframing, what's the purpose of having a MVP, what are the pros and cons, etc., whatever you think is relevant for founders. - Tactical: Ask founders to sketch their own MVP. Share MVPs with the rest of the group and gather feedback. Ask founders to integrate feedback into their next iteration. - Recap: Final MVP shareout, discuss takeaways, host a general Q&A.