The document discusses the evolution of smart messaging platforms and chatbots, highlighting their roles in modern communication and user engagement. It covers the challenges of app discovery, the classification of chatbots (AI-based and rule-based), and offers tips for building effective bots. Gupshup is mentioned as a leading platform for bot creation, providing tools for various stages of the bot lifecycle.
Smart Messaging Platform
Evolvingmessaging space
Big 4 social networks:
• Twitter
• Facebook
• LinkedIn
• Instagram
Big 4 messaging apps
• WeChat
• Viber
• WhatsApp
• FB Messenger
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4.
The problem withapps
• App discovery is difficult in a crowded app store
• User Acquisition costs are high
• Average user uses <10 different apps per week
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Chatbot ecosystem
• Thinkof a bot as just another user.
• Bot can be invited to a group and post messages with the help of
keywords.
• Bots have many of the same qualities as their human counterparts:
• profile photos
• names
• can be direct messaged or mentioned
• can post messages
• upload files etc.
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Smart Messaging Platform
Tipsto build a well-behaved chat bot
• Always introduce yourself
• Never leave a user hangin’
• Account for typos
• Give easy access to ‘help’
• Offer levels of customization
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